Video Editing

2. Focus On How Useful It Is

While you might want to highlight all the new and important features of your product, the product collection or service, sometimes it’s not necessary. Sometimes, all you need, to promote your product is what it can do to help improve your customers’ lives. Most of the time, you want to make a product video for potential customers. So, you need to address what your customers are looking for. 

So, for example, if you’re selling a new phone, instead of listing out all the new features it has, list out how it can help your customers. If the phone has the latest camera technology, or high megapixel rates, customers don’t really need to know, they just need to know that it can take really good vacation photos. That’s why you need to cater your video to what it is they want. Show them that they can take amazing vacation photos, and only include those features if you think it’s necessary.

3. Real World Application

One of the most relatable elements you can add to your video is the real-world use of your products. So, if you managed to get people to test out your products or services, make sure you film it, of course, if it will help promote your product. You may not want to include the videos that show them struggling with your product, or not really knowing how to use it. Only show the ones who do know how to use it, and how useful it is to them.

Real-world applications, testimonials, and test runs are great additions to any product video because it shows that your product can help your customers. Not only that, it’ll help your potential customers to relate to your company. It’ll convince them, because those testimonials and test runs are done by people who aren’t affiliated with your company, meaning they’ll know that they’re looking at real reviews.

4. Film Alternatives

So, you have a storyboard, script, and a plan, but don’t forget that filming something is a collaborative job. That’s why if your cast and crew have ideas that could be implemented, give it a try. The worst that could happen is that it gets dropped on the editing floor, and in any case, you could use that footage in another video, depending on what it is you’re shooting. For example, if you’re shooting your product in the real world, and it doesn’t make it into the video, you can always use it in another product video in the same line/collection. So, by filming alternatives, you’ll have footage for your next product video. Or you could use them as bloopers, to show just how personable your company is.

5. Good Editing

One of the most important elements of a good video, let alone a good product video, is good editing. The edit of a video dictates how well your audience receives it. Think about it this way, a video is like reading a book, except instead of reading words, you’re watching strings of video clips that make up a story. In writing, the better the grammar, the better the story. In videos, the better the editing, the better the video. So, if you want to keep your audience glued to your videos, make sure your editing keeps it interesting. Speed up your video, when it needs to, or slow it down. Whatever you do, make sure you have a good video editor who can give you the best edit for your videos.

Trust Cut Pro Media

While we can’t speak for the other elements of a product video, we most certainly can help with the editing. Our team of experienced video editors will ensure that your product videos are not only informative but entertaining as well. Your product videos are in safe hands with us. We’ll make sure that your product video has all the elements it needs, to appeal to your audience. Want a riveting story? No worries. Want testimonials? It’s done. Not only that, but our customer service team is on hand 24/7, to ensure your videos are to your satisfaction. So, check out our website and price packages, for more information. And if you can’t find what you’re looking for, get in touch. We’ll be more than happy to help you with any of your queries.

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1. LUXURY PENTHOUSE APARTMENT TOUR | CINEMATIC REAL ESTATE VIDEO IN 4K | SONY FX6

You can never go wrong with a cinematic tour of your properties. The soft jazz, coupled with slow-downs and speed-ups is the perfect combination. They’ll not only highlight the main features of a property but with the right colour grading, camera equipment and shots, you’re guaranteed to draw in new customers.

Just take a look at this video. While it’s an example of what a camera can do, it is an attractive piece, for anyone looking to buy a penthouse apartment. And, if this type of video were on a real estate website, there’s no doubt that potential customers will want to see the specifications of the apartment for themselves. The lush furniture and the panoramic views of the city below are the perfect attraction points for this video. So, if you’re stuck for ideas, why not create a cinematic video for your properties, even if they’re unfurnished, giving your customers a view of what could be their new property will inspire them.

2. Realtor Commercial Promotional Video | Real Estate Agent

One of the best ways to get your customers into the door is by letting them know who they’re dealing with. So, promote yourselves! Create a video that showcases not only the houses you sell but the people who do the selling too. When your customers see how much you enjoy your work, they’ll want to work with you.

This video by a realtor in Bend, Oregon, is one of the best examples of this kind of video. She’s not only promoting the business she’s in, but herself as well. By using bright and soft locations, as well as stock footage, and using a neutral colour palette, she’s showing off just how warm and inviting she is, along with the types of properties she’s selling. Not only that, but she’s speaking as if she’s in an interview, talking about herself and what she loves about her job. This not only makes her personable but approachable as well. By making your staff seem approachable, you’re guaranteed to draw in clients who’ll want to listen to them and their advice.

3. How To Buy Your First Rental Property (Step by Step)

A “How To” guide is one of the best ways to help your customers. Whether they’re potential or existing customers, a guide is one of the first things that people look to, before making a big purchase like a property. They’ll want to know what to expect when they start looking, so they know they’re getting value for their money.

A guide like this one can help your customers understand what it is they need to look out for, when they’re buying properties, regardless of whether or not it’s with your company. Many companies may write blog posts, or actual written guides, to help potential buyers, but in a world, that’s becoming increasingly visual, having a video to aid those posts and guides will definitely help. While this video is simple in its design, it is still very attractive. It’s meant to be educational and informative, so any extra editing isn’t required. It’s not meant to be promotional, so there’s no need to showcase properties in it. So, if you’re looking to create similar videos, remember that. The simpler, the better.

4. Under One Roof | Find a home that’s perfect for you

While a standard advert is already widely used, it’s also one of the best ways to get your company’s name out in the world. The only thing you need to do is create it, so it matches the customers you want to draw in. It’s no good creating an advert for your company, if it doesn’t match your customer profiles.

This company created an advert that makes the idea of buying a property a life decision that keeps going back and forth. Even the house is physically rocking as the couple continue to suggest ideas. The suspense in this advert is the way in which their house keeps moving from one place to another. And it’s not until the end do you realise that it’s a group of people, working for the company that’s moving it. It’s a simple idea, and one of the best ways to draw in potential customers, because it echoes their indecision. So, create an advert that resonates with the customers you want to attract.

5. Relocating On A Budget | A Place In The Sun

Seeing an example of what it’s like, showing customers your properties can help your business to grow. One of the best examples of this is the UK documentary A Place In The Sun. The premise of the TV programme is to show potential buyers 5 different properties that could potentially be their new home. It’s one of the best ways to draw in new customers.

Making a TV show like this isn’t that hard to do. Of course, it may require a bigger budget than most video types out there, but it is one of the best ways to get new customers to rely on your company. It can be easier to make shorter videos for social media, but buying a property can be a daunting task, so, showing the process of it can help new buyers understand that it doesn’t have to be so terrifying. If you do decide to create a programme like this, be sure to do your research, and make sure you get your customers’ consent before you film them.

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Auto-Sequencing

This is another great tool in your shed. And you can use this alongside your timeline markers. With auto-sequencing, all you need to do is select the clips of footage you want in your video, select the auto-sequencing function, and let your video editing software do the rest. Of course, not all video editing software will have this function, but you can access it if you’re working with Adobe Premiere Pro. It’ll save you time and energy because it does the hard work for you. So, you no longer need to line up hundreds of clips on your timeline, edit them down to your marker, and adjust them. It’ll only take a few clicks, and your sequence is ready for you. The only caveat is that you’ll need to have your in and out points already marked on your footage.

In And Out Points

When it comes to editing recorded footage, you may have hours of footage that you need to go through before adding it to your music video. Of course, the amateur way to edit is to drag each recording to your timeline and edit it down to the clip you want. Save yourself the headache by viewing your footage in preview mode and selecting the “in” point (where the clip you want should start) and the “out” point (where you want the clip to end). It’s as simple as that. That way, when the time comes to start putting your video together, you don’t need to scroll through hours of footage, just drag and drop the clip to the timeline and you’re done!

Masking And Tracking

Sometimes, your musicians may use a green screen for complicated animated sequences. And sometimes, you’ll have to adjust the animation to fit where on the screen those musicians are. It can take days, even weeks, to edit a sequence manually. That’s why video editing software, like Adobe Premiere Pro and Apple’s Final Cut Pro, have added a masking and tracking option to their toolkit. This automatically renders a video to track whatever it is you want to track. So, if the subject in the footage changes position and distance, you can track them with this tool. Although, you may have to adjust the masking tool to fit the subject as they move. You don’t want to see the green screen come through, or let the background and animation cut through your subject, do you?

Keyframing

If you’re including footage or animations, or even images, on top of the footage you already have on your timeline, you’ll need to work with keyframes. This allows you to animate the footage, animation, or image you want on top of the clip that’s already on your timeline. So, for example, you need to add a certain piece of footage to the TV screen of the clip already in your timeline; you’d use the keyframing tool to help you edit that footage in the right way. It can be tricky, but once you get the hang of working with keyframes, you’ll be editing footage on top of footage like a pro in no time.

Dynamic Transitions

Nowadays, music videos heavily rely on dynamic transitions. Whether it’s a tunnel effect, swipes, or even cuts to black, dynamic transitions are the hallmark of a good music video. These also move to the beat of a track. If you look at all those musical TikTok videos, where the influencer drops their arms in front of their body to reveal a complicated makeup look or a cosplay costume, that’s exactly what we mean. It’s a simple match cut, but it is very effective. So, you’ll need all the tools you’ve previously used to create this type of transition. It’s not just about making a cut or a fade look good. It’s about making it seamless and entertaining. After all, that’s what a music video is all about. It’s there to entertain their audiences.

Save Yourself The Headache

Of course, it can be very time consuming to edit a video, let alone a music video. So, save yourself the headache and trust a professional to do it for you. We at Cut Pro Media have teams of video editors who know exactly how a music video should be made and will create one that can rival even the biggest artists out there. So, if you want to save yourself the hassle of learning how to edit a music video, let the pros do that for you. We can guarantee speedy delivery and amazing customer service. So, check out our website and our price packages for more information.

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2. Make It Colourful

The old adage “bolder is better” is true in many cases because we all love anything bright, colourful, and bold. Our eyes are drawn to vibrant colours, so your advert should reflect this. So, when you’re creating footage, try to make it as bright and colourful as you can. If you can’t, then ask your video editor to do it for you. Most of the time, cameras can’t capture the vibrancy of colours because they adjust to certain aspects of light, so you’ll need to colour grade your footage in the editing process. This can be time consuming, but if you know what you’re doing and you have the right tools and software, this should be a breeze to you.

However, be sure the vibrancy of your colours fit your company’s aesthetics. After all, if you’re a bakery tailored to weddings, you don’t want any bright neon or overly saturated colours. Instead, you’ll want a gentler palette with whites, pinks, and forest greens. You’ll want colours that reflect the springtime nature of a wedding, with lots of florals and calligraphic flourishes. So, make your videos colourful but aesthetically accurate for your company.

3. Infographic And Animations

Animations, cartoons, and infographics are fast becoming popular in our digital world. So, why not make your adverts animated? Short cartoons and animations are much more expressive than recorded footage. There’s a unique quality to animation that brings out the inner child in every viewer. So, instead of filming someone, create a cartoon. They’re a lot more cost-effective because you don’t need to hire actors, locations, props, costumes and even permissions. All you need are a few good cartoon artists, voiceover artists and a recording studio.

Cartoons and animation have always been popular since the dawn of film, so why not utilise its popularity and its ability to connect to audience emotions? It can be as hyper-realistic or as simple as you want it to be. In fact, because cartoons and animations can tap into a deeper emotional reaction, it’s even more effective than a story. Think of the Heinz Baked Beans advert. It’s literally an advert about baked beans, but because of the animated aspect and the gentle music behind it, the story is much more effective and emotional (and why they’re used at Christmas time). That’s what animation does to a story. So, why not use it in yours?

4. Add That Wow Factor

The last thing you need in your advert is that “wow” factor. That means either making it shocking, funny or just that little bit strange to stand out amongst the rest. It doesn’t have to be a major factor. It can be subtle, like a joke that everyone laughs at or an artistic take on something, like a ballerina dancing in front of a graffiti wall or an elderly man trying to break free from a nursing home (Adidas, 2016). It’s in that shock, joke, or artistic take on something that draws people in. So, make up something unique and original to your company and watch as people start quoting it on the street or describing your advert to their friends and family.

Be Unique

All you need for a video advert that people want to watch is something unique. Everyone wants something original and different to what they usually see on their screens. Like inventing new technology or coming up with a new scientific theory, creating a video advert needs a different approach to what’s already out there. It also requires good editing, which we at Cut Pro Media can provide. Our team of experienced editors know what they’re doing and will match whatever vision you throw at them. Check out our price packages for more information. We promise we won’t disappoint.

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1. Thinking Out Loud – Ed Sheeran

This is one of the most romantic songs of all time, and guaranteed, thousands of couples have had their first dance to this song. So, why not jump onto the bandwagon? It’ll be memorable and meaningful for your wedding highlights video. And it’ll help with remembering the vows you made to each other. After all, you promised to be with each other even “when your hair is overgrown, and your memory fades”.

2. Can’t Help Falling In Love – Elvis Presley

Hearing one of the most iconic 20th Century singers crooning a romantic ballad over a wedding ceremony is cliché. But it also perfectly sets the mood for any wedding highlights video. So, why not include it in yours? You’ll remember that feeling of seeing each other for the first time, in that suit or dress, and falling in love with each other again. Nothing could be more meaningful than that.

3. Just The Way You Are – Bruno Mars

If you want something a little more upbeat, why not add this song by Bruno Mars to your wedding highlights video? It captures the romantic essence of any wedding, and it’ll bring a smile to your face every time you hear it blasting over your speakers. Not only that, but it’ll break away from the ballads that you’ll most likely get for your wedding highlights video.

4. All Of Me – John Legend

These words coming from your loved one is something everyone wants to hear. So, why not emphasise how important your wedding is by using this song for your wedding highlights video? It’ll remind you of the reason why you married each other. After all, that is exactly what you do with your wedding vows, anyway. You give “all of yourself” to each other. So why not celebrate it?

5. The Way You Look Tonight – Frank Sinatra

This song is a timeless classic by a timeless singer. This song embodies romance, devotion, love, and hope. There are thousands of renditions and covers that could easily be used for your wedding highlights video. So, choose one that you’ll both love. After all, it is one of the most iconic love songs in the world, so why not have it play over the most iconic day of your lives?

6. Shallow – Lady Gaga & Bradley Cooper

Getting married is the pinnacle of falling in love. That’s why people do it and having this song in your wedding highlights video will remind you of how deeply you fell in love with each other. So, why not use it, both in the wedding itself and as part of your video? It’ll help you remember that when you’re in love, you’ll feel like you’re “off the deep end”, and you’ll “never meet the ground”.

7. Flying Without Wings – Westlife

Have you listened to this song? Can you imagine watching a bride make her way down the aisle, all the while staring at her groom? If you can, then there’s no reason why you shouldn’t have it in your wedding highlights video. After all, you’ll feel like you’re “flying without wings” on the Big Day anyway. So, recapture those feelings with this song.

8. A Moment Like This – Kelly Clarkson

Having that sense of fate and destiny working to bring you together is a part of a wedding day. After all, the celebrant may say it’s fate that brought you together. You might say it in your vows. And even your parents may say it in their toast speech to you. So, having it as part of your wedding video is a no-brainer. It’ll recapture that moment when you felt like the universe was telling you “it was all meant to be”.

9. Can You Feel The Love Tonight – Elton John

Who doesn’t think of Disney when they think of romance? After all, their early cartoon films were about romance, like Beauty And The Beast (1991), Cinderella (1950), Aladdin (1992) and even The Lion King (1994) had a romantic plotline. So, why not include some of their iconic songs in your wedding highlights video? It’ll not only awaken your inner child, but it’ll also recapture the romance of the day.

10. Perfect – Ed Sheeran

Like Thinking Out Loud, Perfect is one of the best songs to have on your wedding highlights video. After all, it was written to celebrate Sheeran’s own grandparents’ wedding anniversary. So, use it to celebrate yours. It’ll help you recapture that sense of falling in love for the first time.

It’s All About What You Want

In the end, these songs are simply suggestions and sometimes, it’s up to you to choose which one fits your wedding style more. After all, there are some crazy ideas out there (like a Shrek wedding!), so the song needs to fit the theme. But, of course, it’s hard to know if your video editor will listen to your opinions. So, why don’t you choose a video editing service, like Cut Pro Media, to listen to your voice? We can promise high-quality videos with the style and themes that match you and your wedding. So, even if you have a themed wedding, our video editors will match that theme perfectly. Have a Star Wars theme? We’ve got you covered. Do you want a 1920s jazz theme? Done. Our professionally trained and highly skilled video editors will do exactly what you want for your wedding highlights video, no questions asked. Why don’t you check out our website for our affordable price packages if you’re still not convinced? We promise we won’t disappoint.

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2. Client Testimonials

Nothing sells a business better than the customers who’ve used your services or bought from you. After all, they’re real people with honest opinions, and if they’re not happy, your potential clients won’t be either. So, turn around that opinion by getting your existing customers to vouch for you. It shows that you value your customers, and you’ll take care of their needs to the best of your ability. It’s not enough for them to say that your company is a good one; you’ll need them to justify that opinion, so your potential clients will believe they’re authentic testimonies. Of course, simply putting together different testimonials won’t be enough. It’ll still need a professional touch to make potential clients believe those testimonies. Have a mixture of written reviews, video recordings, and a few catchphrases that could persuade your viewers to trust you.

3. Neighbourhood & Communities

One of the best ways to sell your real estate is by including videos and other media that look into the neighbourhood and community around your selling properties. Most potential clients are couples who are looking to start a family, so they’ll want safe neighbourhoods and good schools nearby. So, make sure your clients know that the properties they’re buying from you are in areas they’re looking for. Not only that but including videos on the neighbourhood and the surrounding community will get your clients to want to find your properties physically. So, be sure you’re telling the truth in those videos. Of course, if the neighbourhood isn’t as desirable as others, you can still sell it by focusing on its positive aspects, like how close it is to a major city or how the local councils are looking to improve the quality of life in the area.

4. Explainer & How-To Videos

One of the best things you can incorporate into your website, social media or YouTube channel is the explainer and How-To videos. Not only do they explain what real estate lingo and procedures are, but they’ll also give advice to first-time buyers. That way, they know that you and your company are legitimate. They’ll trust your company a little more because you’ve shown them how to buy or sell a property for the best price and with the best companies out on the market. These videos can even be accompanied by blog posts, articles, and news stories, to show that you are keeping up with the latest trends.

5. Explainer & How-To Videos

These are similar to explainer videos, but where they go into a lot of detail about procedures, processes, and the industry itself, tips and tricks videos help with common queries. They work like a reminder for buyers and sellers who’ve been in the market a long time. Not only that, but they act like summaries for those who are still thinking about buying or selling their property. They’re brief introductions to the real estate industry. And, if these videos are created with animations and infographic images, you’ll hook your viewers in a little more because the transitions and the animation are eye-catching. After all, who wants to watch a man or a woman standing in front of a whiteboard and telling you what to do when buying or selling a property? Infographic animations help keep your viewers hooked because they’re colourful and bold.

Trust The Professionals

Of course, it can be challenging to plan, create and edit the videos yourself, not to mention schedule its distribution, so you’ll need to trust people who can do all of that for you. And we at Cut Pro Media are experts at editing videos for you. So, if you’ve recorded your footage and you’re not sure how to make your videos exciting, don’t worry. We can handle that. Our team of expert video editors know what they’re doing. So, no matter what type of video you’re looking for, you can be sure they’ll make it for you. Not only that, but they’ll also match whatever style your company demands and for reasonable prices. So, instead of spending thousands of dollars on an expensive freelancer, trust our outsourced team to edit your videos for as little as $80! We guarantee high-quality results with excellent customer service. Interested? Check out our website for more information and our price packages.

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Emotion Vs Facts

The emotional aspect of a video is closely tied to its storytelling aspect. If you document a day or someone’s life, it’s not very exciting. In fact, it can be boring. Watching their everyday routine with no other context or excitement will be like sitting in a security office, watching CCTV cameras all day. This is what a traditional wedding video is like. You already know what’s in the video, you’ve lived the day, and you’re watching back on what you’ve already seen. In a word, it’s emotionless.

With a cinematic wedding video, you will feel more emotions as you watch it because it tells a story. The video gives context and perspective through the jumps in time, both back and forward. That means you get to see the wedding from different perspectives. So, for example, you might see the bride standing at the doors to the church, waiting to be ushered in. Her face is nervous. Then you’re suddenly watching a montage of her getting ready, the dress, the shoes and the makeup all standing by, waiting for her, and her bridesmaids helping her into her gown. This shows how exciting the day is for her. You see the smiles and laughter between her and her bridesmaids, and then she’s left alone at the doors before she walks in.

The same goes for the groom. He might be standing confidently at the altar, waiting for his bride, before cutting away to him getting ready, looking nervous as his groomsmen pin his boutonniere to his lapel. Although there are countless sequences you can create with cinematic wedding videos, they don’t always tell the same story. Sometimes, they include special touches that the couple has requested, like watching their reactions as they read letters to each other whilst being separated by a door.

There are thousands of ways a cinematic wedding video can stir the viewer’s emotions, and it doesn’t need to document the whole day. Instead, piecing together highlights, adding emotional music, and a few live audio recordings of the day will ensure that those who watch the video feel sentimental every time they watch it.

It’s Your Personal Preference

Remember that choosing which form of wedding video you’d like to make is all up to you. You don’t need to go for the cinematic version if you want to see every little detail of the day that you missed. Sometimes, sitting back and watching the footage or rewinding and fast-forwarding to the parts you want to see is great fun, and it brings the family together as you reminisce on the day. Sometimes, watching the procession of bridesmaids and groomsmen will remind you of who you valued at the time. And sometimes, listening to the entire speech from the bride’s father will be as emotional as watching a cinematic wedding video.

So, whatever you decide, it is all up to you. You can even choose to have both. Keep the original, uncut footage from your videographer, and have a highlights reel to send to your family and friends. If you want to look back on your memories together without missing the fine details of the day, you can play each reel of footage and pick out those things you missed. It’s up to you.

Of course, there is one last thing you need to remember. If you want a cinematic wedding video, trust honest and experienced video editors. They’ll know what’s best for you. We at Cut Pro Media are not only honest & experienced, but we will match whatever style you want. Want a music video? We can do that. Want a cinematic trailer, as they do for action movies? Done! We can do all that and more. So, check out our website and see the packages we have on offer. We guarantee excellent customer service and amazing results.

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Tracking Masks

Photo Credits – https://helpx.adobe.com/premiere-pro/using/masking-tracking.html

If you’re editing a newsreel, or a documentary, blurring or pixelating a face, sensitive information, or even unnecessary information will be a common technique you’ll need to use. But, in many of these videos, the subject you’re blurring might be in a moving shot. For example, if your documentary is about a crime, you’ll need to blur the criminal’s or victim’s faces, and even sensitive information, especially during touring interviews. So, you’ll need to know how to keep the blur or pixelation on that subject as they’re moving about.

This is where the masking tool comes in. For example, when you’re placing a blur effect on your video, you can use the keyframe tools to help you keep the blur in place, even as the subject is moving. Sometimes the masking tool can automatically detect the movement, and they’ll come with options like “Position”, “Position & Rotation”, or “Position, Scale and Rotation”. These can be useful, but you will still need to adjust the mask frame by frame if the auto-detect function doesn’t modify the mask correctly.

Automated Sequence Editing

Photo Credits – https://premierebro.com/blog/automate-to-sequence-in-premiere-pro

One of the most intense video editing jobs is editing for music videos, especially for fast songs like dance tracks, EDM and even some Hip Hop. You’ll need to edit clips together to the beat of the music and not miss a single one. If you’re doing it manually (good luck!), it can be very frustrating because you’d have to match the beat to the frame, and sometimes getting the timing right is vital for the music video. So, that’s why many video editors will use automated sequencing.

Like with match cuts, you will need to use the marker tool to know where you want to cut the clips and how long they should last. Then, if you’re using an advanced video editing software, like Adobe Premiere Pro, you can use their automated sequence function, and they’ll cut the clips and insert them into your timeline for you. Then, all you need to do is choose the “bin” where your clips are held and choose which order you want them to be. Lastly, select the option that lets you place the clips according to your markers and watch the magic happen.

Use Proxy Files

Photo Credits – https://helpx.adobe.com/si/premiere-pro/using/ingest-proxy-workflow.html

If you’re working with videos made with a 4K camera or higher, you’re going to need a lot of storage space for your video editing job. So, either get the latest model of video editing computers and laptops, extra storage space or use the best option. Use proxies. They’re not only a great way to save your video editing software, but you also won’t lose out on the quality and resolution of the original files in the final edit. Not only that, but you won’t corrupt the original files either.

Proxy files are exactly as they sound. They’re like substitutes for the original files until they can be converted back into the timeline again. They’re lower resolution, so your editing software doesn’t crash or slow down. This can happen with many high-resolution videos nowadays. So, before you start editing, import all your files into the software, and create proxy files for them. Most advanced video editing software, like Adobe Premiere Pro, will have an in-built function that will allow you to create them inside the app. So, there’s no need to make them yourselves!

Colour Grading

One of the most important aspects of video editing is colour grading. If you’re not familiar with the term, think about the filters you use on TikTok, Instagram, Facebook and Twitter. These filters are automated versions of colour grading technology. It is, in a nutshell, a way to correct the colour in your video so that the clips you’re using match each other. So, if you’re editing a film where the film crew shot a scene on two different days, you’ll need to make it look like they shot it all in one day. That’s why colour grading is vital in video editing.

In video editing history, colour grading used to be done using other apps, like Adobe After Effects or Lightworks. But thankfully, many video editing software, like Adobe Premiere Pro, now have these functions, so you don’t need to import, export, or share your timelines with other apps. All you need to do is learn how to match colours, improve saturation and vividness, and track motion. It’s a steep learning curve, but once you get the hang of it, you’ll be colour grading like a pro in no time.

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2. Fade To Black or White/Fade In From Black Or White

At the beginning of most films and videos, the video slowly appears from either black or white screens. And at the very end, they’ll gradually disappear back into a black or white screen. These are called Fades. They help determine the beginning and end of a scene or film. But, of course, sometimes they can signify a return to consciousness or a loss of consciousness if a character has been hit. 

So, for example, if a character has been hit over the head, the video editor can fade from black to show that the character has regained consciousness. But this must be coupled with the shot of the sky or ceiling. It should also show other characters looking down at the camera as if looking down at the character, who would be lying down more often than not. Similarly, if the video editor wants to use the fade to black transition to indicate a loss of consciousness, they’d have to couple it with a POV shot of what the character sees.

3. Dissolve

If you’re trying to indicate a memory or a dream, then you’d use the dissolve transition. This can be animated, or you may want to add special effects, like the ripple effect or vignettes, but the result is the same. Dissolve is all about fading from one shot to another without using a black or white screen. It works like a parenthesis or a bracket (like this). It signifies that the scene itself isn’t over but that the audience needs to know something before the scene continues. 

So, suppose one of your characters is explaining a situation that happened off-screen or even before the video started, and you want to show this rather than let the character speak paragraphs. In that case, you’d use the dissolve transition to emphasize that the next shot is a memory or a dream. And to return to the main scene again, you’d use the dissolve transition again to signify the end of the memory or dream.

4. Zoom In/Zoom Out

Technically, zooming into something or zooming out isn’t a transition, but it can seem like a transition if you cut between the shots. So what happens is a mixture of camera work and a cleverly placed cut. You’ll find these all over TikTok and other social media platforms. It’s used to highlight a dramatic change or make a video seem more interesting.

So, you can zoom in however quickly you want the transition to be, but you’ll need to match that when you zoom out in the next shot. That way, the transition’s pace and feel are the same. If you zoom in quickly and zoom out slowly, it’ll seem disjointed and may not make sense to your audience, and vice versa. To achieve the cut clearly, you should add a fade-out option towards the end of the zoom so that you’re working with a clean black screen, so you can fade in and zoom out cleanly in the next shot.

5. The 360 Degree Turn

Again, this transition is a mixture of camera work and a cleverly disguised cut. This transition is also seen nearly everywhere on social media and in advertising. It’s a clever transition that not only disorients your audience but ensures that they know they’re moving from one location to another. So, if you’re showcasing different room designs or moments of a timeline, you’d use this transition to represent that, and usually, you’d use it in a clockwise pattern.

There are many ways to achieve this transition, but the best would be to tilt your camera down to the right while moving it towards the floor in a clockwise direction. Then, in the next shot, you’ll have to tilt the camera up from the left so that it’s back in standing and static position. It requires a lot of thought and planning, but if filmed and edited correctly, it will look seamless.

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2. Apple’s Final Cut Pro

Photo Credits – https://www.apple.com/final-cut-pro/

Unlike Adobe Premiere Pro, Apple’s Final Cut Pro doesn’t require any subscription. Instead, it’s a one-off payment of about $299, and any updates they make come in automatically, as long as you own an Apple Mac, MacBook, or iPad. Its easy-to-use and straightforward interface is a godsend for those starting out in the video editing industry. In addition, it’s far more user-friendly than Adobe Premiere Pro. However, it still has all the extra resources you’ll need to create professional-quality videos for yourself, your clients or for anyone who needs your services.

Not only that, but Final Cut Pro also organises every one of your projects so that you can ensure a tidy library. Think of it this way; if you’re creating episodes for a single title, Final Cut Pro can organise those episodes for you so that you can switch between them easily. Final Cut Pro is excellent for solo editors who want to take control of their work and can even support those who want to focus on colour correction and grading.

3. DaVinci Resolve

Photo Credits – https://www.blackmagicdesign.com/products/davinciresolve/

Unlike both Adobe Premiere Pro and Apple’s Final Cut Pro, DaVinci Resolve combines motion graphics, colour grading, audio production and video editing into one software. So, you don’t need to switch from one software to another. However, it does have quite a steep learning curve, so you’d better have time on your hands if you want to experiment with this software. That means, if you’re going to learn about its motion graphics functions, you might have to spend a few hours looking up tutorials, testing out its operations and integrating those experiments into your videos.

Of course, once you’ve practised and learned about each function, you’ll be a pro in no time. It’s one of the best prosumer products on the market. So, if you’re looking for video editing software that can bend to your will, Davinci Resolve will do just that. Whatever you need, you’ll get.

4. VideoPad

Photo Credits – https://www.nchsoftware.com/videopad/index.html

It can be daunting for those starting out in the industry to use the “big boys” like Adobe Premiere Pro and Apple’s Final Cut Pro. After all, they’re aimed at professionals in the video editing industry. So, how do you start when you have no idea where to start from? VideoPad is your answer. It’s simple to use and can be an excellent introduction for beginners to learn about the video editing world. Of course, it won’t have many advanced features like motion graphics software or audio editing software, but it will do the job for those simple videos. 

So, if you want to create a simple video for social media, or if you want to polish your home and personal videos for your family to watch over and over again, trust VideoPad. Not only that, but it’s also completely free! There are no extra hidden costs, and it comes with an extensive library of video effects and transitions to make your videos unique. It also allows for direct social media sharing. So, once you’ve finished editing, you can upload it straight to whatever platform you need it on!

5. Apple iMovie or Windows Movie Maker

Photo Credits – https://www.microsoft.com/en-us/p/movie-maker-video-editor/9mvfq4lmz6c9/

If you’re looking for video editing software that’s perfect for any occasion, trust either Apple iMovie or Windows Movie Maker. Not only are they built into your computer’s default system software, but it has everything you need to edit and polish your videos. It’s perfect for any newbie to get a start in the video editing industry. It’s simple, free, and has almost everything you need to create high-quality videos without breaking the bank. 

While neither has the advanced functions of other software, like creating your own special effects and graphics, they still contain an extensive library of pre-set visual effects and video transitions that you can include in your videos. So, if you’re making a presentation to impress your bosses or editing together a home video for your family and friends to watch, both Apple iMovie and Windows Movie Maker can do the job. You don’t need to be an expert to splice a video together, and both of this software can prove it to you.

Start Experimenting

Whether you’re an industry expert or a university student, why not check out these programs and software systems to see what they can do for you. You’ll gravitate to one or the other, no matter what operating system you’re using, and you’ll soon find that each one does the same thing. They’re just dressed differently. It’s all up to you and your preferences. So, get experimenting.

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