Is Hiring a Video Editor Worth It?
Is Hiring A Video Editor Worth It?
In today’s world, a video is a powerful tool for businesses of all sizes. From social media to online marketing, video has become an essential element of modern communication. But, creating high-quality video content can take time and effort, especially if you need to be an experienced video editor. So, is hiring a video editor worth it? The answer is a resounding yes.
First of all, hiring a professional video editor can save you a significant amount of time. Video editing is a complex and time-consuming task, and it’s essential to have an experienced editor to handle the technical aspects of the process. A professional video editor can take care of everything, from capturing footage to editing, colour grading and final delivery. This will free up your time to focus on other important aspects of your business, like networking, marketing, and social media.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Another advantage of hiring a video editor is that they can help you create high-quality, professional-looking videos that stand out from the competition.
A professional video editor knows how to use the latest video editing software, and they understand the technical aspects of video production. They can help you to create videos that look great, and that will appeal to your target audience.
When it comes to hiring a video editor, Cut Pro Media is the best option for your business. We are a team of professional video editors who specialise in wedding, commercial, and real estate video editing. We have a strong portfolio and six years of experience in hundreds of video editing projects. Plus, we do it at a price that you are comfortable with. We are the only company that can deliver consistently high-quality videos that are fast and affordable.
In conclusion, hiring a professional video editor is worth it, and Cut Pro Media is the best option for your business. We save you time, improve the quality of your videos, and increase your chances of reaching a larger audience. Don’t take our word for it; check our portfolio, explore our services, and start working on a project with us. We assure you that you won’t regret it.
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5 Reasons To Use The Slow Motion Effect In Your Video
5 Reasons To Use The Slow Motion Effect In Your Video
5 Reasons To Use The Slow Motion Effect In Your Video
When you’re watching a video, you’ll find that many good videos include the slow-motion effect. Sometimes, this exaggerates a particular action (especially in comedy videos). Other times it does add suspense and focus to the video. Of course, you don’t want to overdo it because, as with everything, it can detract from the subject of the video itself. However, the slow-motion effect can be a significant emphasis, especially when the issue of the scene, or video, is highly emotional and will really keep your audience watching your video. So, here are five reasons to use the slow-motion effect in your video.
1. It Adds Suspense
One of the main reasons you want to add slow motion to your video is that it adds suspense to the scene, especially if it’s highly charged and highly emotional. Think about all the horror films that have graced our cinemas, TVs, computers, and phones. The suspense often lies in the bated breath of the victims or main characters as the monster or villain is chasing them. Then when they’re about to be killed, the action is slowed even further. This gives the audience one last glimmer of hope before the final blow strikes. This is one of the ways where slow motion can add suspense to a video.
Alternatively, you can add slow motion to a highly moving or romantic scene, for example, in wedding videos, proposal videos, or even a romantic movie. You’ll generally get a close-up of one of the couple’s faces, and as they look up or towards the camera, the audience can see the moment they realise that the person in front of them is the one they love. You can see the anticipation and expectation on their face just before they finally take a look at their lover. Although it will be an instant for them, we can analyse every movement showing the love and awe they feel as they look at their partner (sometimes) for the first time.
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Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
2. It Creates Focus
Another excellent use for slow motion is to create focus, particularly in a moving scene. This is an excellent technique that product videos use because it forces their audiences to focus on the product that’s being showcased. So, think about a pizza advert that might come up on your TV. The action in the scene may start fast, but after a second, the movement slows down, even so much as to look like it has stopped. This allows the audience time to drool over the stringy cheese that comes off the pizza as it’s being pulled away from the larger pie. Again, it’s a great technique used by advertisers to create the “want” in their target audiences.
It can also create focus during high-intensity action scenes. So, if your main characters are in the middle of a gun shootout or a car chase, you can direct your audience’s attention to one particular action, like the bad guy’s bullet just barely missing the excellent guy’s head. Or the clumsy sidekick’s misfire hitting one of the bad guys’s henchmen. Slow motion in these shots can help create that delayed gratification that audiences look for when watching an action movie. They know the good guys will win, but just like with horror films, audiences like to hold their breath during that adrenaline rush.
3. It Can Reveal Misdirection
Slow motion can reveal misdirection, especially in films and TV shows about crime, magicians, or both! In each case, slow motion helps reveal what is really going on behind a misdirection. So, think about those magic shows, where a magician locks his assistant in a box, then stuffs it full of blades. We don’t see what’s actually going on inside the box but using camera movements and slow motion can help reveal to the audience exactly what is going on inside and behind the box. So, from the front, it may seem like the blades are piercing the assistant, when actually, she’s contorting herself to avoid them, or she’s literally outside and behind the box, while the magician is stabbing empty air.
Similarly, in crime films and TV, slow motion, along with some careful special effects, the audience can see how a crime takes place, and analyse each step, as the detective, or the criminal reveals how it was done. Essentially, by changing the angle of the camera, during the slow motion, the true crime is revealed. Of course, this usually requires advanced editing and filming techniques, so if you’re looking to create this type of show or film, you’ll need to speak with your editor, to ensure they can create this illusion.
4. It Adds Depth To A Scene
Similar to using slow motion for revealing misdirection, slow motion can add depth to a scene, especially during an action shot. So, for example, if we’re following a car chase, the sidekick might mention that another obstacle is in front of them, despite the good guy being busy, but for comic relief, the sidekick then forces the good guy to acknowledge the obstacle. It is during this shot that the slow-motion effect can be used. Coupled with advanced filming techniques, this creates a depth to the shot that normally wouldn’t be seen. Since it’s crossing a distance.
Another way slow-motion can add depth to a scene is by employing almost freeze-frame techniques. So, if the video is a “whodunnit” mystery, then by slowing down the scene, to the point where it’s almost a freeze frame, and superimposing the detective, as he’s walking through his thought processes, will add a depth to the scene, since it almost seems like he’s breaking the fourth wall.
5. It Gives The Audience Time To Analyse The Action
Slow motion is usually meant to analyse the aspects of an action that takes only a moment to happen, like a gunshot, or the change of someone’s facial expressions (from nervous to happy, or from happy to angry, etc.). In real life, these actions take less than a second to happen, but in film and TV, they can take ten seconds, maybe more, thanks to the slow-motion effect. And in these extra seconds, the audience can analyse every nuance that shows the moment the change happens. So, when slowed down, the audience can see the moment the bullet hits its target and analyse just how impactful that bullet can be.
Alternatively, they’ll be able to see the moment the person’s expression starts to change. So, for example, if we’re watching a groom seeing his bride for the first time, you can see the moment his eyes land on his bride, and the gradual change in his face, as he realises just how beautiful his bride is. As an audience, we love to analyse these moments, because they’re so full of nuances that make them up, and we can identify with each one of them, which them makes the viewing experience more pleasurable. And if one of these nuances are left out, the realism in the shot is gone. So, it’s important to add these moments, to highlight the important aspects of a film.
Add Slow Motion To Your Videos
Adding slow motion to your videos is a simple technique, but of course, this can be enhanced with other filming and editing techniques, and it is these techniques which require a more professional hand. So, why don’t you trust Cut Pro Media do all of that for you! Our dedicated team of editors are professionals in what they do, and you can be sure that they’ll be able to make those dreams reality. They’ve had years of experience, and know exactly how to manipulate a film, so that yours will be the best it can be. Not only that, but if you’re not entirely satisfied, we’ll give you your first edit for free! Check out our website for more information, and if you have any questions, just ask! Our customer services team are online 24/7, so no matter what time of day it is, you’ll always be able to speak to someone.
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What Are Cinematic Black Bars & How To Use It Correctly
What Are Cinematic Black Bars & How To Use It Correctly
What Are Cinematic Black Bars & How To Use It Correctly
Photo Credits – https://www.adobe.com/creativecloud/video/discover/cinematic-black-bars.html
When you watch a film at the cinema, it’s not so obvious or noticeable, but when you’re watching a film or TV show on places like YouTube or social media, you’ll find black bars either on the sides of the video or on the top and bottom parts. These black bars vary in size and give the video a certain look, but what are these bars, and why are they used in them? Don’t worry, we’ll tell you everything you need to know about them, and how to use them correctly in your videos.
What Are Cinematic Black Bars?
Cinematic black bars are, essentially, the black lines or areas you see in videos that either line either side of the video, or the top and bottom parts. They aren’t usually very big, but if you watch a clip of an old movie on YouTube, you’ll find that it will have those black areas. Not only that, but these areas will be a different size for each clip that you see. That’s what cinematic bars are. They essentially help a video fit a screen if the video itself doesn’t exactly fit the screen.
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Why Do Videos Have Cinematic Black Bars?
The reason these are used nearly everywhere is that there are many different screen sizes all over the world, and films need to adapt to these sizes so that they fit. This adaptation is according to the “aspect ratio” of the screen, meaning the size of the screen. Not only that, but without these cinematic black bars, the video will become distorted, when they are resized to fit the screen. So, the black bars are used to help with preventing the video from distorting, or from being cropped when they’re being made to fit a screen.
For example, if your video has been sized to fit a UK screen aspect ratio, which is usually at a ratio of 16:9, but you need to readjust it, to fit a US screen aspect ratio, which will be 2.39:1, then adding cinematic bars to your video will ensure that the video will fit those screens. Not only that, but nowadays, filmmakers and broadcasters are starting to display films and videos at a 2:1 aspect ratio. So, many videos that are filmed on an old camera will need to add cinematic black bars, so that the video can fit.
Why Would You Add Cinematic Black Bars To Your Video?
There are many reasons why you’d want to add cinematic black bars to your video, like giving your video a certain look. For example, if you want your video to look more cinematic, you’d add black bars to the top and bottom of your video, since many cinemas use widescreen technology, and sometimes their aspect ratio can be as wide as 4:1, which is usually used in IMAX cinemas. Alternatively, if you want your video to look more retro, then you’d most likely use a 4:3 ratio, which will give your video a squarer ratio. So, if you’re looking for a certain look for your film, you might want to add black bars to it.
Is There Really A Right Way and A Wrong Way To Add Them?
There is a right and wrong way to add black bars to your video, because if you add the wrong template, you’ll find that your black bars will have some “noise” in them. Essentially, they won’t be as black, or as crisp as black bars should be, and this is noticeable, especially if you upload your videos to YouTube, Vimeo, or even social media like TikTok, Facebook and Instagram. Simply adding a cinematic black bar graphic over the top of your video, will mess with the codec of the video, since the aspect ratio of your video will be automatically adjusted during the exporting process and uploading process.
So, if you want to add cinematic bars to your video, the best way to do that is to record your video in the aspect ratio you want and then reframe the video, while you’re editing, if it isn’t in the aspect ratio you want. Using black bar templates or premade graphics, will add unnecessary noise to your video, and will be noticeable to even your viewers. That’s why, you should edit your video into the aspect ratio you want and let your viewer’s media player add the cinematic bars automatically. Of course, if you’re showing an edit draft to a client, you may want to use cinematic black bar templates, just so they can see what the final product looks like, but eventually, you’ll need to remove the template, so that it doesn’t add unnecessary noise to your video.
Take The Fuss Out Of The Process
The process of adjusting your video’s aspect ratio can be tiresome and tedious. After all, you’ll need to go through a lot of trial and error, to know exactly how to add cinematic black bars onto your video. So, why don’t you trust a professional, who already knows. We cat Cut Pro Media have teams of experienced video editors, who know the differences between aspect ratios, and how to add them to your video, so you don’t have to. With their expertise and our dedicated customer services team, you can be sure your videos will be edited to the highest standards, with that all-important cinematic look, or even retro look, or however you want it.
Not only that, but you can bet our prices are reasonable, and worth the service. And, if this is your first video with us, and you’re not happy, you can get your first edit for free! There are no hidden charges or fees! You can ask our video editors to match the style you want, whether you’ve edited your own videos before, or you’re taking inspiration from other filmmakers, you can be sure we’ll do our very best to match your examples. So, why not check out our website? Take a look at our price packages and if you’re still not sure, contact our customer services team for more information. Trust us, you won’t be disappointed!
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5 Things You Need To Tell Your Video Editor
5 Things You Need To Tell Your Video Editor
5 Things You Need To Tell Your Video Editor
There are many things you might want your video editor to understand before they start editing your video, but sometimes, all this description and detail may confuse your video editor, they may not know where to start. So, break it down into 5 simple points. These points will help your video editor build your edit with a solid foundation. After that, you can add whatever extra content or requests you have. But what are these 5 points, you ask? We’ll explain them to you and tell you why you need to let your editor know.
1. How Much Footage You Have
One of the major things you need to tell your video editor is how much footage you’ve recorded. That way, your editor will know what to expect, when you send them your files. Sometimes, leaving out how much footage you have will make the task more daunting for your editor, because they may expect a certain amount, and you might not have enough, or you may have too much. So, tell them how much footage you have. That way, you might not find yourself with an unexpected message from your video editor.
So, first, tell them how much footage you have. You don’t need to be too specific. You can tell them the overall amount of data your footage takes up, so they’ll have some idea of how much footage you have. Alternatively, you can make a summary of how many pieces of footage you have for each scene or sequence in your video. You may even want to provide a storyboard of what you expect the video to look like so that it will make it a little easier for your video editor to piece it together.
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2. What Kind Of Video do You Want It To Be
While you might think your footage is enough to explain what you want your video to be, it actually doesn’t. You could send all this footage to your video editor, and they’ll still ask you what kind of video you want. The reason why is that your footage can be made into nearly anything. For example, if you’ve ever watched those videos on YouTube where films were made into separate trailers for different genres, you’ll know what we mean. Your footage can be made into any type of video your video editor will want to make it into.
That’s why you need to tell your video editor what kind of video you want. If you want a product commercial, tell them you want a product commercial. If you want a corporate training video, tell them! This will help your video get an idea of what you want as an end result. It also wouldn’t hurt to give them examples of these types of videos. You may even want to send links to those videos, to your video editor, so they have something to reference.
3. Where Your Video Will Be Displayed
Knowing where you’re going to be showcasing your video can be a very important factor for your video editor. This is because it affects not only the quality of the export of your video, but also the frame rate. Essentially, if you’re uploading the video online, your video’s quality will be compromised, even if you upload it with a 4K resolution. The reason why is that the Internet isn’t yet built to accommodate this type of video. Of course, some platforms might be able to, like YouTube or Vimeo, but for the most part, online streaming isn’t developed enough to showcase higher than 4K resolutions.
So, if you’re expecting a 4K+ resolution to your video, know that only you and your video editor will be able to see it. Unless you’re displaying the video on a 4K+ monitor, or you’re exhibiting the video from your own computer or a USB stick, you won’t get the highest resolution, of your video. So, tell your video editor where you’re showcasing your video, both of you know what to expect, when it comes to the export of your video.
4. Does Your Footage Need Colour Correction/Colour Grading
One of the biggest factors that makes a video look professional is the colour correction or colour grading of the overall look. Sometimes, leaving a piece of footage as it was recorded can make the final edit look amateurish, and while, for many online vlogs and videos, this may be an aesthetic that creators want, it isn’t the same story for other professional filmmakers. You need to let your video editor know if you want your video to be colour-corrected, or even colour graded.
The reason why is not only will it help your video look more professional; it also requires a set of certain skills, to colour grade a video edit, to look a certain way. After all, your video editor will need an eye for colour detail and will need to know how to work colour levels and wheels, to make your video stand out. So, make sure you tell your video editor what you expect the colour palette of your video to look like, and how vivid you expect it to be, because it will add to the final look of your video.
5. What Music You Want In Your Video
Lastly, you need to tell them what music you want. If you already have your own compositions, and pieces, include them in your folder, and let your editor know in which scenes you want this to be. Otherwise, you’ll be left with a bland video, with voiceovers or dialogue that won’t capture your audience’s attention. Music is what ties a video together. So be sure you tell your video editor what kind of music you want in your video.
Take a look at those “different trailer, one movie” videos on YouTube again. You’ll see that with each genre, or mood, of videos, there are different types of music. They add to the atmosphere and tone of the video. So, for upbeat romantic comedies, you’d expect a light-hearted melody. Or for sad movies, you’ll expect slow and emotional soundtracks. For action films, you’d expect a driving and high-intensity piece. That’s why it’s important you know what type of music you want, because it’ll dictate the pace of your video, and its atmosphere.
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An Intro To All Video File Formats
An Intro To All Video File Formats
An Intro To All Video File Formats
When you start editing a video, especially on a professional video editing software, you might come across an export options box that lets you choose what video file format you want to choose for your export. Not only that, there are many formats you can choose from. But what does this mean? What do these formats do, and why is it important to have all these options? Relax. We’ll tell you why we have all of these video formats, and what they’re used for. We’ll also list out all the common video formats you can find out there, on the Internet.
What Are Video File Formats?
Before we get into what a video file format is, you’ll need to know how to identify it. Think of a Word Document that you save in your files, you’ll find a “.docx” or a “.doc” at the end. This is what identifies the file as a document. This is the same with a video file format. It’s that “.mp4” or “.avi” or even “.mov”. This is what these formats are, and it depends on the format that you’ve exported your video edit and what the quality of it is like.
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What Are These Formats Used For?
There are many uses for all these different video formats. From online streaming and social media uploads to major film and TV broadcasts, or even HD exhibition displays. It depends on the file format you export your video to, how high or low the quality of your video is and where you use it. For example, if you’re looking to create a video that you’re going to display in an exhibition or a convention, you’ll want the highest quality you can get, because you won’t need to upload it to the internet, you can simply plug your hard drive in and press play. However, if you’re looking to upload a video to YouTube, you might want to go for a video file format that gives you the flexibility of high-quality videos as well as easy streaming download times.
What Are The Most Common Video File Formats?
There are 9 common video formats that video editors use, to export their editing projects, and as mentioned before, it depends on where the video will be used, and which one they’ll export to. Here’s a breakdown of each one.
.WEBM
This format is mostly used for streaming purposes, particularly on social media. It offers the quickest load-in times, but at the cost of quality. So, many of those grainy and pixelated videos, you see online, are a .WEBM format. Essentially, it was created by Google, to help with distributing videos and other media to large audiences.
.MPG/.MPEG/.MP2/.MPE/.MPV
These video formats are essentially a step above .WEBM, because although the file is larger, it is still small enough for streaming videos, and is still of a lower quality than many other video formats. Think about a GIF image. It’s essentially one of those, except longer and with sound. These are usually best used right from the camera, because the more you edit with them, the more degraded the quality of the video. So, if you’re not too bothered by polishing your video up with video editing software, record with this file format.
OGG/.OGV
The .OGG or .OGV file format is of much higher quality than either the .WEBM and .MPG files, because they’re open source file formats. This means they can be used to stream a video on a webpage, and can be embedded into a website, without the long upload speeds. Essentially, they’re the middleman between the lower quality file formats and the higher ones. However, if you’ve downloaded and .OGV file, particularly to a Windows PC, you’ll need to download a separate video player like VLC, because the file doesn’t actually agree with the in-built media player.
.MP4/.M4P/.M4V
These file formats are the most common of them all, and chances are, you’ve come across them in your video downloading lifetime. The .MP4 video file format, offers a high-quality video, even online. So, you can watch these videos on YouTube, and still have an HD video. However, these files may not accommodate 4K video resolutions, and you’ll need to use a different file format for those videos.
.AVI
This video file format is the most flexible of all, because it’s the oldest and it is compatible with nearly all video codecs, so you can play these bad boys without any loss of quality, and still have a relatively small file size. However, .AVI video formats aren’t ideal for online streaming, and are best saved onto your computer. So, these video formats are best when you’re plugging in your PC or hard drive to a monitor.
.WMV
These video file formats are one of the oldest and more outdated formats in the family, because they’re generated by Microsoft themselves, from their own video editing program. These formats aren’t generally used, because they are mostly compatible with older Windows computers.
.MOV/.QT
The .MOV/.QT formats were created by Apple, because of their own video player QuickTime. However, it’s not compatible with other programmes, unless otherwise stated, and can only be used on an Apple device. Not only that but these are very large files, so they can take up a lot of space, despite the high-quality videos they can give you. These formats are best for archiving videos on an Apple device.
.FLV/.SWF
These file formats were created by Adobe themselves, to help with embedding videos into Flash, should any programmes have need for it, like website designing programmes. However, Adobe Flash has been on the decline, and for the most part, websites no longer need it, nor do any iOS device facilitate Flash functions. So, these old formats may eventually become defunct.
AVCHD – H.264/MPEG-4
These file formats are usually generated by high quality video cameras or camcorders. These are very large files, and will contain a lot of information, so they may take up a lot of space on your computer. But these files can also accommodate 4K, 6K and even 8K resolutions, and usually use the H.264 or MPEG-4 codecs.
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5 Best Vlog Ideas for Beginners
5 Best Vlog Ideas for Beginners
Being an influencer is no easy job, especially when you’re starting out. And for those of us who are just starting out, it’s difficult to pick the right path to take. Of course, one of the easiest paths to follow is by becoming a vlogger, but therein lies another question, what kind of vlogger do I want to be? Well, there are a few avenues you can choose before you can do the kind of vlogs you want to do. Don’t worry, we’ll tell you what the 5 best vlog ideas for beginners are, so you can choose which way you want to go.
1. Travel Voiceover Vlogs
Some of the easiest vlogs to film would be travel vlogs. Why? Because you don’t have to even be in the vlog itself. You can simply film the sites you visit, your journey there, and a few snippets of the things you do, and then use a voiceover to tie it all together. This is why travel voiceover vlogs are one of the best vlog ideas for beginners, it gives you the freedom to choose whether you want to show your face or not. So, for those who are camera shy, you can slowly build up your confidence.
Travel vlogs are one of the constantly trending topics because so many people want to go out, and explore the world and different cultures. Not only that, but many people want to do interesting and unique things. So, you’ll always be on trend, because there may be things you’ve done and seen that others may not know about. And even if they may be popular tourist spots, you might have limited-time events that not everyone will know about.
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2. Product Reviews
Product reviews are one of the best ideas for beginners because all you need to do is show the features of a product, how you use it, and what your opinion of the product is. These are great for beginners because it means you don’t need to go anywhere. All you need to do is buy a product that’s on trend and give it a try. After that, record yourself and explain what the product is all about! It’s simple. Of course, product reviews will take some time and research, and you’ll need to keep on top of trends if you want to stay relevant.
However, if you’re looking for a video that’s easy to edit, these are the ones you’re looking for. You don’t need too many cutaways or extra footage, it could simply be you, in your bedroom, talking about the product. Of course, to make your video more interesting, having cutaways of the product while you use it, or adverts that showcase the product. For beginners, product reviews can be one of the easiest to create, but it can also be the most expensive since you’ll need to buy the products first.
3. Reaction Vlogs
One of the most common vlog trends today are reaction vlogs, where an influencer reacts to other videos, like music videos, TV and movie trailers, or news pieces. It’s another simple vlog idea that beginners can use. Again, you just need to sit in your room, and watch videos. Of course, you’ll need to have the confidence to make a commentary frequently when you do, but it is one of the easiest vlog videos you can make sense of like, with a product review, you don’t need to leave your home, or do anything strenuous.
Reaction videos can be a little difficult to edit, since you’ll need to show the video that you’re watching, and it depends on whether you want it to be the main focus of your video or your reaction. Of course, reaction videos are deceptively simple, because you don’t need to do anything, while you film. But it can be difficult to edit because you need to synchronize the video to your reaction. So, you’ll need a good idea of what markers are and have a good eye for detail.
4. Story Vlogs
A lot of the time, a good story is what your viewers want to listen to. Of course, you can be doing something, while you tell your story, like cooking, putting on makeup, painting, or doing crafts. These vlogs are also another simple idea that you can do as a beginner because it doesn’t need too much editing. It’s also a great way to show others your storytelling abilities and crafting abilities.
Of course, you can always make your story vlog more interesting by adding images, texts, footage, and other stock media that are related to the story you’re telling. Just be careful though, there are many stories out on the internet, and you’ll need to do your research, to make sure you have all your facts right. You don’t want to be telling a story that others can disparage you on. So, do your research before starting your vlog.
5. A “Day In The Life” Vlog
Vlogs are essentially video diaries. So, why don’t you record your daily life? Of course, you don’t need to record everything. You can record the highlights of your day, and then edit them into a short video. And when you have more experience, you can add themes, or even extend the vlog to a few days or weeks and show what life is like for you and your family. These may be more complex than other videos, but if you’re just starting out, and you want to create a lifestyle channel, this is one of the best ways to do it.
Not only will a “day in the life” vlog show others what kind of life you lead, but you can also add lifestyle advice if it’s relevant. You can do so much with these vlogs, because it is essentially your own. There may be things you’ve done and seen that you’ve learned from, and you’ve managed to record it with your camera. So, no matter what kind of lifestyle you lead, or show in your videos, your viewers can always learn something from you.
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What You Need To Smoothly Edit 4K Videos
What You Need To Smoothly Edit 4K Videos
For many of us, a computer or laptop is a life-long friend. In fact, some of us may have computers that are at least 10 years old! And investing in a new one can be a pain to go through, so you just stick through it, and update the software, other hard drives and hardware. But this can make editing videos challenging, especially if you’ve been handed terabytes worth of 4K video footage. So, how do you cope? What do you need to smoothly edit 4K videos? Don’t worry, we’re here to help. From actual added hardware and graphics cards to using proxy files and software, we’ll tell you what tools you need to edit your 4K videos.
1. Good CPU & GPU Are Vital
One of the essential parts of a computer is the CPU (Central Processing Unit) and the GPU (Graphics Processing Unit). Basically, the CPU is the core of the computer, it’s where it gets all of its instructions from, and the more cores in the CPU the better. In fact, the highest you can probably get nowadays is called the Deca-core CPU, which can be found in many smartphones, like Meizu Pro 6, Elephone S7 and Xiaomi Redmi Note 4. It’s with these Deca-core processors, these phones act just as well as, or even better than, any computer or laptop. So, having a fast CPU will definitely help you smoothly edit your 4K videos.
Another aspect of your computer that you need to consider, when you edit your 4K videos, is the GPU. This helps to render the graphics of your video. Not only that but it helps to greatly reduce the export of your final video, especially if you’re working on a major feature film (like a Marvel blockbuster, if you’re lucky enough). Unlike CPUs, which currently have 6 types, GPUs only have two, the integrated and the discrete. While many computers can work well with the integrated GPU, having an additional discrete GPU will most certainly help with rendering and export runtimes. So, when you’re working through your edit, and you’d just like to preview what you’ve done so far, you won’t need to wait for hours, for your video to render. Similarly, you won’t need to wait for hours, when you’re done editing, while you export the video. All of these functions should work within a matter of minutes, if not seconds.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
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2. It’s All About The RAM
For many gaming and video editing PCs, the RAM (Random Access Memory) is one of the most vital parts of a computer or laptop. It’s what helps us work on the projects we work on. Meaning, it’s what allows us to edit videos, or play video games. Essentially, it is temporary storage for the things you’re actively using. Think about it this way, when you’re writing up a document, on Word, you’ll find that the app itself saves temporary formats of the document, in case your laptop or computer decides to crash, and you need to re-open everything again. Rather than having to start all over again, you’ll find a recovered document, ready for you, and in a place that’s not as daunting as the start, right? This is essentially what RAM does. It temporarily stores everything you’re actively using, so you can retrieve it, whenever you need it.
RAM is vital for heavy-duty work, like video editing, because the more RAM space you have, the faster the processes can work, especially if you’re working with massive chunks of 4K videos. Of course, at the moment, the highest capacity for RAM is 32GB, depending on the make, model, and manufacturer of the computer. However, these sorts of computers will come with a hefty price, and usually, they’re used for massive amounts of data (like for AI technologies, robotics, etc.). So, you don’t need to go that high. In fact, the most you’ll need is 16GB, even if you’re editing 4K videos.
3. Storage
It should go without saying that storage is a necessary part of the video editing process. After all, footage, no matter what format, will take up a significant amount of storage, and as 4K is top-of-the-range quality, you can bet that it’ll require a massive amount of space. So, you’ll need extra storage, just to store those files, somewhere accessible. After all, any computer or laptop will come with a set amount of storage, and the more videos you edit, the more storage you’ll need. After all, even those that don’t make it into the final edit can still be used for your own portfolio, or for a later project!
So, you’ll need to have a decent amount of extra storage space, for your archive videos and for the videos you’re working on now. One of the most recommended storage devices out there would be SSDs (Solid-State Drives), which are very different to HDDs (Hard Disk Drives). The difference is that SSDs don’t require any mechanical parts to save data on their drives, whereas HDDs do, and this mechanical process can make the process rather slow. So, SSDs are much better equipped at storing large amounts of data, because they can be much faster at storing data. So, if you have 20 pieces of footage, each one at least an hour long, and in 4K, you can store your videos on these drives without waiting for it to download.
4. Using Proxy Files On Your Software
One of the worst-kept secrets in video editing is the use of proxy files. Essentially, by creating proxy files, you won’t be working with the original 4K videos, which can greatly reduce the strain they’ll put on your computer when you’re editing. Proxy files are less demanding formats of the footage you have. Don’t worry though, you can always restore the files to their original state, once you’re done editing, and your final video will be in 4K, just as the originals are intended to be.
Many video editing software programmes use proxy files, and one of the best ones to use is Adobe Premiere Pro. Not only does it have a built-in function, to create proxy files, but if you’re working across other Adobe programmes, then anything that may clash with the files, won’t corrupt the original 4K ones. So, you’ll be both protecting the original files and smoothing out your video editing process.
Don’t Suffer The Headache, Let Us Handle Your 4K Footage!
Of course, sometimes it can be a pain to do all this research and trialling each method. So, take it out of the equation by trusting experts in the field. We at Cut Pro Media have extensive backgrounds in video editing, so we will have the tools at hand to create high-quality video edits for your 4K footage. So, trust us with your videos, and get back to doing what you love, shooting that next blockbuster film! We’ll do the heavy lifting in the post-production department! And don’t worry, we’ll match whatever vision you have, no matter how “out there” or how popular your style is. And if you’re worried about the bank, you don’t need to! Our prices are affordable and reasonable. Plus, if it is your first time with us, and you’re not happy, your first video edit will be on us! Interested? Check out our price packages on our website now!
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How To Create Instagram Reels For Marketing
How To Create Instagram Reels For Marketing
How To Create Instagram Reels For Marketing
When it comes to marketing your business, Instagram, TikTok, and Twitter are the best platforms to show your company’s principles and employees’ experiences. What that means is, making reels, stories, or TikTok videos. But why are they such successful marketing techniques, and why are they so popular? These are the questions many of those in business ask themselves, and we have the answers. Here are a few reasons why Instagram reels, Twitter stories, and TikTok videos are important to businesses, and how to create them.
Short Videos Are In The “Now”
For many people, watching short-format videos are a great pastime. That means people find it easy, to watch a short Instagram reel or TikTok video than watching long videos, or even reading! Short videos are the best time wasters and can even be addictive. Why? They are short enough that they are interesting, and because of the social media algorithm, you can scroll through hundreds of videos in a day, without the presence of adverts.
Of course, every now and then an advert does pop up on someone’s feed, and this is why it’s such a good platform. Some adverts are created in a way that they don’t look like adverts and instead like they’re actual videos, which prompt users to watch the video. So, it exposes the company even more, and this encourages more traffic to your website, and thus more interest. Not only that, but if your customers are well known TikTok influencers, or Instagram influencers, you’ll gain even more traffic, because they’ll review and rave about your products or services!
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It’s Not Just Young People
If you ever find yourself scrolling through Instagram reels or TikTok videos, you’ll find that there is a wide range of people who use the platform. From elders in their 50s and older, to teens and even children, so many different types of people scroll through TikTok and Instagram. So, you won’t just be exposed one demographic, you’ll be exposed to them all. It just depends on which feeds the algorithm leads your video to.
The algorithm itself is a little complicated to understand, but if you add the right keywords and hashtags to your video, you can be sure it’ll land on the feed of those who you do want to target. So, for example if you are a makeup company and you add hashtags like #makeup, #getthelook, #makeuptutorial, #makeupforbeginners, and #makeuptransitions, you’ll land on the feed of those who watch makeup videos and makeup tutorials, thus hitting your demographic. Of course, if you use more niche and specific keywords, there may be less traffic, but it’ll ensure that your video is one of the first that your target audiences see. So, Instagram reels and TikTok videos aren’t just for young people.
How Do You Create A Good Instagram Reel?
First, start off with the concept of your brand. You need to know what your company values are. Once you establish that, you then need to know how to get that across to people. Think about it this way, there are some mobile games that advertise themselves everywhere, and these adverts are animated stories, that have nothing to do with the game itself. With these adverts, people swipe away from them the moment they see the first image. However, there are now some adverts that even attack this way of advertising. They compare their game’s advert to the ones with animated stories, and this gets them views because it attracts their audience’s attention.
Of course, not all videos need to be like this. After all, you can even create videos that are just to show what the office environment, at your company, is like. There are hundreds of videos that add humour into the workplace, because they’re trying to promote their company. So, you can even create an Instagram reel showing the different personalities in your office, or even a video that jokes about the whole concept of creating marketing videos themselves. It’s all about adding that personal touch, which makes your company seem more approachable.
Remember – It’s In The Edit
One of the reasons why Instagram reels are so interesting is the edit. It’s the synchronicity of the cut transitions with the beat of the music, and the stark contrast between two clips. So, if you’ve ever seen an Instagram reel or a TikTok video, you may have come across makeup transitions. This is where in the first clip, the person in the video has little or no makeup on, they may look scruffy, or they just look natural, and then through the clever use of match cuts, where the action in the video starts in one clip and ends in another, they are polished, or they look completely different.
This is the reason why Instagram reels are so successful. The suddenness of the transition is what holds an audience’s attention. So, if you’re looking to create videos that grab attention, you will need to learn how to edit your videos, so that the transition looks seamless, and this requires time, attention to detail, and experience.
Trust Cut Pro Media
If you’re too busy to think about creating those Instagram reels, or TikTok videos, then get someone else to make them for you! All you need to do is record your video, send them in to us and we’ll create those seamless transitions that will impress your audience! Our editors are highly experienced individuals, who’ll make sure your video reflects what your company is all about!
Not only that, but our customer service will ensure that your videos are exactly what you want them to be, and if they’re not, we’ll help fix them! And our prices are reasonable too. If you want to know more about our video editing services, check out our website, or better yet, get in touch! Our customer service team are available 24/7, so it doesn’t matter where in the world you are, we’ll do all we can to help you make the best videos for your company.
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5 Best Video Editing Desk Setup Ideas
5 Best Video Editing Desk Setup Ideas
Video editing can be intense, where you can work twelve hours straight or be completely distracted and lose your motivation for the project. When the latter happens, it may be detrimental to you, since you’ll most likely be working to a deadline. And nobody likes being late for a deadline. That’s why you need the right desk setup, so you can work to your best, for all the projects you have. Of course, it can be difficult to choose what type of setup you want to have. Don’t worry, we’re here to help. We’ll show you 5 of the best video editing desk setup ideas that you could implement in your own studio or office!
1. Multi-Monitor
One of the most annoying things for a professional video editor, or anyone who uses a computer all day, is the use of a single monitor. Of course, if you’re working while you’re travelling, you don’t have a choice. But if you have a workstation, regardless of whether it’s at home or at the office, a single monitor can really slow down your progress. So, use two monitors to help you out. For a video editor, two screens can really make a difference, because then you can see all the different aspects of the video edit, without having to switch application screens.
For example, if you’re working on the project’s animation, and its colour grading, you can do them both at the same time. The animation app can be on one screen, while the colour grading app can be on the other. It’s simple as that! Or if you’re just working on piecing the video together, you can have the storyboard on the second screen, while you work on the video edit, on your first screen. And if you want to be really adventurous, why not have three screens for all three! Not only will it help with visualising what you’re working on, but it’ll make your video edit process faster.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
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2. A Minimalist Desk
No matter your job, having a cluttered desk will contribute to a cluttered mind. This is especially true for video editors. Sometimes it can be challenging to keep your desk clean and tidy, because you’re so dedicated to your work, or the deadline is tight, and you have no time to organise your desk. So, keep it simple. Only keep the essentials on your desk. That means only have the tools you need on the desk and within reach, so you don’t lose concentration. If you eat snacks while you work, make sure you throw the wrappings away, or take your tableware to the sink, to keep your desk clean. Take away any and all distractions, so you can focus on the work in front of you.
Having lots of different things on your desk, like toys, stationery, notebooks that you don’t need to use, or even miniature plants can prove distracting. And if you’re distracted, you’ll procrastinate. This is not something a video editor wants to be. It means, they will be late for their deadlines, and they’ll take the blame for anything that may go wrong because of their lateness. So, remove any and all distractions by having a minimalistic desk!
3. Mood Lighting
If you’ve browsed through your Pinterest and Instagram boards, you may have come across desk setups that look great in a certain light. This is because light has an effect on our mood. Colour can affect our emotional state and having the right lighting in your workspace can greatly impact your productivity. For example, warmer tones of light, like yellow and orange, are great for relaxation spaces, while the cooler end of the spectrum, like greens and blues, can help with concentration. Not only that but the brightness of your lights can help too. After all, if you’ve ever sat outside with a laptop, chances are you’re going to barely see what you’re doing. So, make sure the lighting in your workspace is controlled. That way, you’ll be able to see what you’re doing, without straining your eyes.
If you’re looking to add mood lights to your workspace, then choose light colours that can help your productivity, and light your space with blues, greens, or even purples. While they might increase a more relaxed state of mind, they’ll make sure you don’t get too stressed over whatever project you’re working on.
4. Hide Your Cables
Another annoying distraction that can affect your workspace is cables. As a video editor, you’ll need all manner of equipment to help you edit your videos. This can be from designing tablets and digital pens to high-tech microphones or even soundboards. All of these electronic devices will need a source of electricity, which will require cables, no matter whether they need a charging dock or not. Because so many devices require a cable, you might feel like you’re drowning in them. Not only that, but exposed cables can be a health and safety hazard since they can trip you up.
So, hide your cables. There are lots of different ways you can do so, from trunking them into the wall or using covers that you can stick to the underside of your desk, or even using zip ties to hold them together. Not only will it prevent accidents, but it will clear up a lot of desk space for the rest of your equipment to go.
5. Storyboard and Mood-board Reminders
Storyboards are one of the best assets a video editor can have because they’ll help them piece together a video, especially if it’s a particularly long video (like a feature film). Sometimes there can be a tonne of footage you need to scroll through, and you can forget which clip you need. So, have a reminder of it next to you. For some, having a physical reminder can help, so, have printouts on a wall, or a corkboard nearby. Or if you’re working with concepts rather than a set storyline, use those corkboards as mood boards, to help you remember what the concept of the video should be.
There’s nothing more powerful than visual reminders. After all, video editors are visual people anyway. So, having a visual reminder of what it is you need to edit can help boost your productivity. Not only that but if you’re working on several projects at once, all your monitors might be booked up with those edits, and you’ll find it easier to have a physical copy of your storyboard or mood board. You can even hang those storyboards above the corresponding monitor! So, add your storyboards/mood boards to your setup.
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What Is A Lower Third And How To Use It Correctly?
What Is A Lower Third And How To Use It Correctly?
What Is A Lower Third And How To Use It Correctly?
If you’ve watched a news program or a documentary, you’ll often find a bit of text with the name of the person that’s on screen, or the location, or just a small piece of information that could help provide context to what you’re seeing. This is a Lower Third, and oftentimes, documentary filmmakers or news programs use this as a visual aid for audiences. In most cases, it’s used to give a name to the person, location, or object, on the screen, but it can also be used for other things, like small snippets of background information, to highlight a certain time period, or as a credit note of the cast and crew members involved in the video. Of course, it can be confusing at times, knowing when and how to use a Lower Third, so we’ll show you how to use them correctly.
1. What’s On Screen
One of the main uses of a Lower Third is to name whatever it is on screen. This can be a person, who is being interviewed, presenting something, or telling their story. It can be a place, like a restaurant, a global landmark, or a natural location. It can even be an object. These Lower Thirds are used, mostly in documentaries, news programs, commercials, corporate videos, and even religious videos. Essentially, they’re used to introduce a person, place, or object.
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2. What Time Is It
Usually, you’ll find these sorts of Lower Thirds in the center of the screen, along with a location. Think of those feature films that use time jumps. You don’t see the passage of time, in the film, but with the use of Lower Thirds, the viewers can tell that a significant amount of time has passed. Sometimes, this can also be represented in full-screen animation, but if it doesn’t fit with the aesthetic of the film, it is always best to use Lower Thirds, to highlight how much time has passed, or the difference in time periods, in your film. Most of the time, Lower Thirds that highlight a time period are used in short films and feature films, especially when the narrative of the film follows several timelines at once.
3. A Fun Fact
Sometimes, some context is needed, in a video. So, using a Lower Third is the best way to add it in, without needing to reshoot your footage. Usually, the information will take up more space in the animation, than a person’s or location’s name, so the writing will be smaller, and a transition effect will be added, to help viewers read it. For example, a “typewriter” effect, along with the sound of typing, will be used to prompt viewers to read the words that appear. This is mostly used by crime documentaries.
4. Credits To The Crew
Lower Thirds can also be used to highlight the names of cast and crew members of a film, particularly if the actors and crew members are highly recognizable. Think of all the a-list Hollywood movies you’ve seen on the big screen. More often than not, after the main title sequence, during the first few minutes of the film, names still pop up on the screen, as a scene develops. Sometimes they can be at the top of the screen but, for the most part, they’re on the lower part of the screen. Thus, they’re known as Lower Thirds as well. Of course, credits to all the actors and crew members, and affiliated personnel are scrolled through, at the end of the film, but for the notable names, they’re highlighted at the beginning of the film, as part of the filmmaking tradition.
How Long Do You Display A Lower Third?
Usually, Lower Thirds don’t last for more than a few seconds on screen. They mostly last anywhere from 3 to 6 seconds, especially if they’re used to introduce names, places, time periods, and objects, or if they’re used to highlight credits to cast and crew members. However, if a Lower Third is needed, to highlight a fact, these can last even up to 10 seconds, depending on how much information they’re giving. Of course, this can be elongated, if transition effects are also added to the Lower Third.
Where Do You Place A Lower Third?
As the name suggests, you place them in the lower third of the screen; essentially, towards the bottom of the screen. Usually, viewers look at the top 2/3 of a screen, in terms of the action on screen, and the lower part of the scene is mostly ignored. Lower Thirds should be non-intrusive to the viewing experience, but they should enhance the information on screen. So, that’s why they’re at the bottom.
However, you can sometimes get Lower Thirds that can be displayed at the top of the screen, or somewhere in the middle, especially if it is a credit for a cast or crew member, or if it is to introduce an interviewee, location, or object. These Lower Thirds, however, need to be placed strategically. So, if the footage is covered by a large piece of furniture, or if there is a lot of “white space” (i.e., the background), then a Lower Third can be placed here.
How Do You Style A Lower Third?
When creating the look of your Lower Thirds, you need to keep the aesthetic of your video in mind. For example, if you’re creating a paranormal investigation documentary, you wouldn’t want to use a Lower Third that’s decorated with flowers and pastels. You would want to use imagery like cobwebs or blood, to highlight the horror aspect of the show.
Similarly, if you’re shooting a corporate video, for company employees, you’d use a sleek look, with blues, blacks, and whites. So, before you use just any design, remember what kind of video you’re editing, and match your Lower Thirds with the style of the edit. Of course, sometimes, you can leave it to be plain white text, but make sure it can still be read, and it is a good contrast against its background. Even though it should be non-intrusive, it should also be readable.
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