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June 25, 2022by Cut Pro MediaVideo Editing

What Is A Hook In A Video And How To Use It

When you think of a “hook” do you think of fishing? The concept is similar in video making, especially when it’s used to draw new audiences into your video. A “hook” in a video is something that every good filmmaker and video-maker knows about, especially when making videos that are meant to attract new audiences, customers, and clients. These hooks are perfect for anyone or any company when making commercial videos or videos intended for public viewing. Need more information? Don’t worry. Here are a few examples of what a hook in a video is, and how to use them.

1. A Good Opening Line

One of the best hooks for a video is a good opening line. It’s the first thing that your viewers see or hear, so of course, it should hook them in. Opening lines can be a visible sentence on the screen or spoken by one of the characters in the video. Think about it this way, when you watch a YouTube video, from a channel you subscribe to, they usually start with a catchphrase that you can identify with them. So, you’ll hear words like “Hey guys, what’s up?” or “Hey guys, welcome back to…”. It is an opening line like this that hooks audiences because they’re easy to identify with. It draws audiences in because it makes these influencers seem like they’re regular people, speaking with their friends.

On the other side, if you’re creating a big and bold commercial or advert, you’ll need a big and bold opening line. Not only that, but you’ll need to relate that line to what it is your audience needs. For example, if you’re selling a screw drill, you may want to say something along the lines of “Are you tired of manually hammering nails into the wall?” Appealing to your audience in the first instance will always hook your audience because it’s the first thing they see. However, be clever with how you hook your audience. Sometimes, being big and bold doesn’t always work, or acting like your audience’s friend. Sometimes, you may need to be more subtle and sensitive to what your audience needs. Always do your research first and cater to the audience you’re targeting.

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2. Choose The Right Story To Tell

One of the best things you can do, to hook your viewers is to tell the right story. Of course, telling a good story can help, but there’s no point in telling a good story if it doesn’t relate to the video you’re making. Telling the right story to your viewers will ensure they’ll be hooked. Stories are what entertainment is all about, and if you’re making a video, it’s no different, even if it’s just a few shots of a beautiful house or random landscape videos. They still tell a story, and audiences will always try to find it.

So, when you’re trying to hook your viewers into your video, make sure you tell a story that not only relates to them, but to whatever it is you’re trying to make. For example, if you’re making a wedding highlights video, you wouldn’t just string random clips of the wedding together, you’d want to edit them, to tell the story of the day. So, you’d start the edit, at the beginning of the day, and end it at the end of the day. Similarly, if you’re making a real estate video, you’d start off with the features of the neighborhood or building, and end with a tour of the property itself.

3. Be Creative

Viewers have seen nearly everything at least ten times over. Many adverts follow the same, if not a similar formula. Even full feature-length movies use similar storylines, shots, visual effects, and animations. The only difference is in the way they’re used. This is the job of a filmmaker, being creative with the way tried and tested techniques are used. So, be creative with your shots and editing. Creativity is all part and parcel of the filmmaking industry, so be creative.

Use a combination of camera movement and transitions, to make your videos more interesting. Add bold animations and visual effects to impress your viewers. It’s all about balance. For example, if you’re creating a real estate video that shows your properties, make it look cinematic, with sweeping wide shots of the property. Use drones or time-lapse shots. If you’re creating an advert for a florist, use very big close-ups of the flowers, or special filters to highlight their colors. It’s all about the creative choices you make. By all means, do the research, and follow the trends, but try to come up with your own as well. Viewers will be hooked when they see something new, and a new transition or shot choice will definitely draw them in.

We Can Help You

Of course, if you’re a filmmaker, you don’t want to spend all your time editing one video, when you could be out there filming more. Instead, trust an experienced video editor to help you make those hooks for your viewers, no matter what it is you’re filming. A good video editor will know what it is you’re trying to make and match their style of editing to yours. We, at Cut Pro Media, can help you do just that.

Our experienced video editors will help you capture that vision in your mind. From feature films to holiday videos, we can do it all. We can even help you make your corporate and commercial videos even more entertaining and attractive to your viewers. Their expertise in all fields of editing will guarantee a high-quality video. Not only that, but we can match your video style if you’ve already created your own videos before. Just send in some samples, and we’ll do the rest. Not only that but we can guarantee that if you’re not 100% happy with your first edit, you’ll receive it completely free, and our customer services will help you with any queries you have. So, check out our website and our price packages for more information.

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