Are Facebook Video Ads Effective?
In general, we skip Facebook video ads, because, well they’re ads, but if you’re targeting the right kind of audience, no matter how many people skip your ads, there will always be that select few who will be interested. Creating Facebook video ads are effective if you use them correctly, and with the right production and editing team, you can be sure that your video ads will generate the leads you need. So, before writing off the idea of creating Facebook video ads, or any form of social media ads, here are a few reasons why it is still a good idea to create them.
People Do Watch Them
Despite the general opinion that social media adverts are nuisances, the contrary is quite true. Even if most people press the “Skip Ad” button they still have to watch at least 5 seconds of the video before they can click away. This is the most important part of any video. The first 5 seconds determine whether your advert is attractive or not, and if it is, you can be sure that your advert will be watched in its entirety, regardless of whether you generate leads or not.
So, even if most of the time, people will click away, after 5 seconds, you will most definitely hook the important leads you need that will eventually generate more customers for your company.
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Your Brand Name Will Be Remembered
If your advert is a constant on a person’s Facebook feed, or if your video’s algorithm ensures that it pops up on a person’s feed, then you can be sure that your brand will be remembered. You might not immediately get the lead you’re looking for, but if your video is a constant presence on a person’s feed, you’ll find that they’ll remember the advert, and consequently your brand’s name.
Not to mention, if your video advert doesn’t seem like an advert, and more like a video they want to watch, you can be sure that they’ll watch your advert through because they’re interested. So, be clever with your Facebook advert. Make a video that doesn’t make it seem like an advert, and more like an actual video.
It’s An Opportunity To Network
Even if you may not think so, creating video adverts for Facebook gives your company the opportunity to network with some of the biggest names in social media. If someone, important in the social media sphere, engages with your advert, you’ll find that they’ll generate the leads your company needs. In fact, you can safely say that their engagement is a free endorsement if they engage with you positively.
And soon, you’ll find yourself entering into contracts and sponsorship deals, if your engagements are successful. So, even if you may think they’re unnecessary, or useless, creating original Facebook video adverts can help your company’s profile in the long run, especially if you’re active on social media.
Inbound Marketing Means Niche Audiences
One of the reasons why creating Facebook video adverts are so important is that they are part of your inbound marketing schemes. That means your videos aren’t broadcasted to just anyone online. There’s a set algorithm for your videos. So, whatever metadata you add to your video, including keywords, categories, descriptions and so on, will help broadcast your advert to the right people.
Digital marketing isn’t just about sending out a message, it’s about sending out a message to the right people, and you can be sure that if you set up your video advert correctly, your advert and consequently, your company will be seen by the people you’re targeting. So, instead of getting only a few likes, comments, or views, your video adverts may get hundreds at a time.
Video Adverts Are One Of The Most Engaging Content Forms On Social Media
If you’re on social media, which part of your feed do you look at most? Guaranteed, it’s your video feed. Why? It’s because you can spend hours on end watching stories unfold in front of you. Even if it’s an advert, you’re watching a story. That’s why it’s important to create and use video adverts. It’ll draw people in, and even if it doesn’t, it at least catches their attention for a few seconds.
Video content, no matter whether it’s an advert, or an actual piece of content for your company, is becoming the world’s number one form of media content that Internet users are consuming. So, take advantage of the rising numbers. Get your video adverts out there for potential customers to see. It’s not about sticking a piece of footage on your profile; it’s showing the world what your brand is about. So, be creative and bold.
Start Creating Your Video Adverts With Professional Help
You might think it’ll be difficult to create video adverts on your own, and yes, while it is difficult, that doesn’t mean there isn’t help out there. If you want to grab your customers’ attention, then you need help from masters of filmmaking art. So, contact professional filmmakers or filmmaking houses. Hire those directors, videographers, and editors. They’ll know what to do, and they’ll understand your vision.
Here at Cut Pro Media, we’ll do half that work for you anyway! After all, we outsource our video editors, so you don’t have to worry about the quality of their work. We can guarantee they are experts at what they do. They’ve had experience in the field of video editing, no matter what style it is, and they’ll be able to create that unique brand image that you want to promote on social media.
We’re not freelancers, and we won’t negotiate prices, because our prices are already set. All you need to do is choose which package suits your needs, send in your raw footage, and we’ll do the rest. You can be sure that we will create the best video adverts for your company, no matter what style, aesthetic, or story you want to tell. So, check out our products and services, we’re sure we’ll have the perfect one for you.