5 Commercial Video Editing Tips that will Boost Sales

Short And Sweet

It should come as no surprise that viewers will want to watch short videos, thanks to the emergence of social media platforms like Instagram and http://tiktok.com. With these short 1-minute videos, a lot of viewers, nowadays, look for videos that don’t take up their time. So, make sure that when you make your videos, they are short enough for people to want to watch. If you’ve noticed, the “sweet spot” for social media videos is between 1 – 3 minutes long, while for commercial videos it’s between 5 -8 minutes long. Anything longer than that, then your viewers will start to lose interest, but if the content of your video is interesting enough, then your videos can be a little longer. The general rule of thumb is to not create videos any longer than 10 or 15 minutes.

After all, longer videos can be useful sometimes, as they can be used to detail the services and products your business provides or give an insight into the background of the business. But if you want to increase engagement from your viewers, you’ll want to keep your videos short. That way, you’ll be able to attract new viewers, even if they might not become potential customers. So, when you do create videos for your business, try to create videos of various lengths, not only to retain your customers’ attention but to also attract the attention of potential customers, who’ll use your video content as an introduction to your business.

Dynamic Editing – Transitions & Cuts

Try using dynamic transitions and match cuts, to make your videos more interesting. While traditional fade-ins and fade-outs, as well as dissolves and hard cuts, are used everywhere, use modern transition techniques, like combination zooms and match cuts. These combinations are interesting, to say the least, and are used by social media platforms like TikTok and Instagram. That’s why using these techniques in your videos can help to bring in new viewers and increase engagement with your customers.

So, it is important that you keep up with the trends social media platforms use, as well as trends in the professional film industry because editors continue to come up with new techniques and styles every day. By keeping updated with these trends, you’ll be able to keep your video content updated too. What that means is, if a new transition technique is popular, and you’re still only using fades, dissolves and cuts, new viewers will consider your videos to be “old-fashioned” and “outdated”, because they are not as visually striking as the new techniques that they’ve encountered throughout the internet.

Use Your Words

Using text to highlight important facts about your business is one of the most useful things you can do, to make your videos stand out. You can use your company’s logos, slogans, and catchphrases to draw in new viewers, and help them understand your business and what it is used for. It is also very important to remember what fonts you use, as that can help new viewers, and your customers associate with your brand. If you look at big named brands, you’ll find that the fonts they use are specifically designed, to remind their viewers that they’re watching their videos.

That’s why it’s important to be consistent with your text and fonts. Remember which fonts represent your business best, and only use other fonts if necessary. For example, if you’re creating seasonal videos, you can use fonts that represent the season, but if you’re creating brand promotional videos, it is best to use your brand’s font, rather than seasonal ones. It is also a good idea to animate your fonts, in a way that makes sense for your brand as well. If you use standard animations, like typewriter animations, or simple dissolves, it may make your videos look less than professional. Nowadays, text animations are more dynamic and complex, so that the videos they’re used in are more unique to the brand that owns them.

Let The Professionals Do It

If you find it difficult to create your own videos, trust us. We, at Cut Pro Media, keep up with video editing techniques that can help your videos come to life. Not only do we have the professional know-how, but we will guarantee that we can match the videos we make, to your brand’s identity. As professional editors, we can create videos that will not only help viewers identify your brand, but can also create videos that can boost your business’ sales and revenue.

By using the very same techniques we’ve suggested, and by researching and creating our own, we can help your business thrive in the digital world, by creating your video content. So, instead of trying to figure out how to create new transitions or animating your text, trust our professional video editors to do that for you, since they already know how. It is because our video editors have had ample experience, in nearly all fields of film and video editing, that they can create new and exciting effects for your videos, to boost your business and brand.