Is Hiring a Video Editor Worth It?
Is Hiring A Video Editor Worth It?
In today’s world, a video is a powerful tool for businesses of all sizes. From social media to online marketing, video has become an essential element of modern communication. But, creating high-quality video content can take time and effort, especially if you need to be an experienced video editor. So, is hiring a video editor worth it? The answer is a resounding yes.
First of all, hiring a professional video editor can save you a significant amount of time. Video editing is a complex and time-consuming task, and it’s essential to have an experienced editor to handle the technical aspects of the process. A professional video editor can take care of everything, from capturing footage to editing, colour grading and final delivery. This will free up your time to focus on other important aspects of your business, like networking, marketing, and social media.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Another advantage of hiring a video editor is that they can help you create high-quality, professional-looking videos that stand out from the competition.
A professional video editor knows how to use the latest video editing software, and they understand the technical aspects of video production. They can help you to create videos that look great, and that will appeal to your target audience.
When it comes to hiring a video editor, Cut Pro Media is the best option for your business. We are a team of professional video editors who specialise in wedding, commercial, and real estate video editing. We have a strong portfolio and six years of experience in hundreds of video editing projects. Plus, we do it at a price that you are comfortable with. We are the only company that can deliver consistently high-quality videos that are fast and affordable.
In conclusion, hiring a professional video editor is worth it, and Cut Pro Media is the best option for your business. We save you time, improve the quality of your videos, and increase your chances of reaching a larger audience. Don’t take our word for it; check our portfolio, explore our services, and start working on a project with us. We assure you that you won’t regret it.
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5 Reasons To Use The Slow Motion Effect In Your Video
5 Reasons To Use The Slow Motion Effect In Your Video
5 Reasons To Use The Slow Motion Effect In Your Video
When you’re watching a video, you’ll find that many good videos include the slow-motion effect. Sometimes, this exaggerates a particular action (especially in comedy videos). Other times it does add suspense and focus to the video. Of course, you don’t want to overdo it because, as with everything, it can detract from the subject of the video itself. However, the slow-motion effect can be a significant emphasis, especially when the issue of the scene, or video, is highly emotional and will really keep your audience watching your video. So, here are five reasons to use the slow-motion effect in your video.
1. It Adds Suspense
One of the main reasons you want to add slow motion to your video is that it adds suspense to the scene, especially if it’s highly charged and highly emotional. Think about all the horror films that have graced our cinemas, TVs, computers, and phones. The suspense often lies in the bated breath of the victims or main characters as the monster or villain is chasing them. Then when they’re about to be killed, the action is slowed even further. This gives the audience one last glimmer of hope before the final blow strikes. This is one of the ways where slow motion can add suspense to a video.
Alternatively, you can add slow motion to a highly moving or romantic scene, for example, in wedding videos, proposal videos, or even a romantic movie. You’ll generally get a close-up of one of the couple’s faces, and as they look up or towards the camera, the audience can see the moment they realise that the person in front of them is the one they love. You can see the anticipation and expectation on their face just before they finally take a look at their lover. Although it will be an instant for them, we can analyse every movement showing the love and awe they feel as they look at their partner (sometimes) for the first time.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
2. It Creates Focus
Another excellent use for slow motion is to create focus, particularly in a moving scene. This is an excellent technique that product videos use because it forces their audiences to focus on the product that’s being showcased. So, think about a pizza advert that might come up on your TV. The action in the scene may start fast, but after a second, the movement slows down, even so much as to look like it has stopped. This allows the audience time to drool over the stringy cheese that comes off the pizza as it’s being pulled away from the larger pie. Again, it’s a great technique used by advertisers to create the “want” in their target audiences.
It can also create focus during high-intensity action scenes. So, if your main characters are in the middle of a gun shootout or a car chase, you can direct your audience’s attention to one particular action, like the bad guy’s bullet just barely missing the excellent guy’s head. Or the clumsy sidekick’s misfire hitting one of the bad guys’s henchmen. Slow motion in these shots can help create that delayed gratification that audiences look for when watching an action movie. They know the good guys will win, but just like with horror films, audiences like to hold their breath during that adrenaline rush.
3. It Can Reveal Misdirection
Slow motion can reveal misdirection, especially in films and TV shows about crime, magicians, or both! In each case, slow motion helps reveal what is really going on behind a misdirection. So, think about those magic shows, where a magician locks his assistant in a box, then stuffs it full of blades. We don’t see what’s actually going on inside the box but using camera movements and slow motion can help reveal to the audience exactly what is going on inside and behind the box. So, from the front, it may seem like the blades are piercing the assistant, when actually, she’s contorting herself to avoid them, or she’s literally outside and behind the box, while the magician is stabbing empty air.
Similarly, in crime films and TV, slow motion, along with some careful special effects, the audience can see how a crime takes place, and analyse each step, as the detective, or the criminal reveals how it was done. Essentially, by changing the angle of the camera, during the slow motion, the true crime is revealed. Of course, this usually requires advanced editing and filming techniques, so if you’re looking to create this type of show or film, you’ll need to speak with your editor, to ensure they can create this illusion.
4. It Adds Depth To A Scene
Similar to using slow motion for revealing misdirection, slow motion can add depth to a scene, especially during an action shot. So, for example, if we’re following a car chase, the sidekick might mention that another obstacle is in front of them, despite the good guy being busy, but for comic relief, the sidekick then forces the good guy to acknowledge the obstacle. It is during this shot that the slow-motion effect can be used. Coupled with advanced filming techniques, this creates a depth to the shot that normally wouldn’t be seen. Since it’s crossing a distance.
Another way slow-motion can add depth to a scene is by employing almost freeze-frame techniques. So, if the video is a “whodunnit” mystery, then by slowing down the scene, to the point where it’s almost a freeze frame, and superimposing the detective, as he’s walking through his thought processes, will add a depth to the scene, since it almost seems like he’s breaking the fourth wall.
5. It Gives The Audience Time To Analyse The Action
Slow motion is usually meant to analyse the aspects of an action that takes only a moment to happen, like a gunshot, or the change of someone’s facial expressions (from nervous to happy, or from happy to angry, etc.). In real life, these actions take less than a second to happen, but in film and TV, they can take ten seconds, maybe more, thanks to the slow-motion effect. And in these extra seconds, the audience can analyse every nuance that shows the moment the change happens. So, when slowed down, the audience can see the moment the bullet hits its target and analyse just how impactful that bullet can be.
Alternatively, they’ll be able to see the moment the person’s expression starts to change. So, for example, if we’re watching a groom seeing his bride for the first time, you can see the moment his eyes land on his bride, and the gradual change in his face, as he realises just how beautiful his bride is. As an audience, we love to analyse these moments, because they’re so full of nuances that make them up, and we can identify with each one of them, which them makes the viewing experience more pleasurable. And if one of these nuances are left out, the realism in the shot is gone. So, it’s important to add these moments, to highlight the important aspects of a film.
Add Slow Motion To Your Videos
Adding slow motion to your videos is a simple technique, but of course, this can be enhanced with other filming and editing techniques, and it is these techniques which require a more professional hand. So, why don’t you trust Cut Pro Media do all of that for you! Our dedicated team of editors are professionals in what they do, and you can be sure that they’ll be able to make those dreams reality. They’ve had years of experience, and know exactly how to manipulate a film, so that yours will be the best it can be. Not only that, but if you’re not entirely satisfied, we’ll give you your first edit for free! Check out our website for more information, and if you have any questions, just ask! Our customer services team are online 24/7, so no matter what time of day it is, you’ll always be able to speak to someone.
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What Are Cinematic Black Bars & How To Use It Correctly
What Are Cinematic Black Bars & How To Use It Correctly
What Are Cinematic Black Bars & How To Use It Correctly
Photo Credits – https://www.adobe.com/creativecloud/video/discover/cinematic-black-bars.html
When you watch a film at the cinema, it’s not so obvious or noticeable, but when you’re watching a film or TV show on places like YouTube or social media, you’ll find black bars either on the sides of the video or on the top and bottom parts. These black bars vary in size and give the video a certain look, but what are these bars, and why are they used in them? Don’t worry, we’ll tell you everything you need to know about them, and how to use them correctly in your videos.
What Are Cinematic Black Bars?
Cinematic black bars are, essentially, the black lines or areas you see in videos that either line either side of the video, or the top and bottom parts. They aren’t usually very big, but if you watch a clip of an old movie on YouTube, you’ll find that it will have those black areas. Not only that, but these areas will be a different size for each clip that you see. That’s what cinematic bars are. They essentially help a video fit a screen if the video itself doesn’t exactly fit the screen.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Why Do Videos Have Cinematic Black Bars?
The reason these are used nearly everywhere is that there are many different screen sizes all over the world, and films need to adapt to these sizes so that they fit. This adaptation is according to the “aspect ratio” of the screen, meaning the size of the screen. Not only that, but without these cinematic black bars, the video will become distorted, when they are resized to fit the screen. So, the black bars are used to help with preventing the video from distorting, or from being cropped when they’re being made to fit a screen.
For example, if your video has been sized to fit a UK screen aspect ratio, which is usually at a ratio of 16:9, but you need to readjust it, to fit a US screen aspect ratio, which will be 2.39:1, then adding cinematic bars to your video will ensure that the video will fit those screens. Not only that, but nowadays, filmmakers and broadcasters are starting to display films and videos at a 2:1 aspect ratio. So, many videos that are filmed on an old camera will need to add cinematic black bars, so that the video can fit.
Why Would You Add Cinematic Black Bars To Your Video?
There are many reasons why you’d want to add cinematic black bars to your video, like giving your video a certain look. For example, if you want your video to look more cinematic, you’d add black bars to the top and bottom of your video, since many cinemas use widescreen technology, and sometimes their aspect ratio can be as wide as 4:1, which is usually used in IMAX cinemas. Alternatively, if you want your video to look more retro, then you’d most likely use a 4:3 ratio, which will give your video a squarer ratio. So, if you’re looking for a certain look for your film, you might want to add black bars to it.
Is There Really A Right Way and A Wrong Way To Add Them?
There is a right and wrong way to add black bars to your video, because if you add the wrong template, you’ll find that your black bars will have some “noise” in them. Essentially, they won’t be as black, or as crisp as black bars should be, and this is noticeable, especially if you upload your videos to YouTube, Vimeo, or even social media like TikTok, Facebook and Instagram. Simply adding a cinematic black bar graphic over the top of your video, will mess with the codec of the video, since the aspect ratio of your video will be automatically adjusted during the exporting process and uploading process.
So, if you want to add cinematic bars to your video, the best way to do that is to record your video in the aspect ratio you want and then reframe the video, while you’re editing, if it isn’t in the aspect ratio you want. Using black bar templates or premade graphics, will add unnecessary noise to your video, and will be noticeable to even your viewers. That’s why, you should edit your video into the aspect ratio you want and let your viewer’s media player add the cinematic bars automatically. Of course, if you’re showing an edit draft to a client, you may want to use cinematic black bar templates, just so they can see what the final product looks like, but eventually, you’ll need to remove the template, so that it doesn’t add unnecessary noise to your video.
Take The Fuss Out Of The Process
The process of adjusting your video’s aspect ratio can be tiresome and tedious. After all, you’ll need to go through a lot of trial and error, to know exactly how to add cinematic black bars onto your video. So, why don’t you trust a professional, who already knows. We cat Cut Pro Media have teams of experienced video editors, who know the differences between aspect ratios, and how to add them to your video, so you don’t have to. With their expertise and our dedicated customer services team, you can be sure your videos will be edited to the highest standards, with that all-important cinematic look, or even retro look, or however you want it.
Not only that, but you can bet our prices are reasonable, and worth the service. And, if this is your first video with us, and you’re not happy, you can get your first edit for free! There are no hidden charges or fees! You can ask our video editors to match the style you want, whether you’ve edited your own videos before, or you’re taking inspiration from other filmmakers, you can be sure we’ll do our very best to match your examples. So, why not check out our website? Take a look at our price packages and if you’re still not sure, contact our customer services team for more information. Trust us, you won’t be disappointed!
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5 Things You Need To Tell Your Video Editor
5 Things You Need To Tell Your Video Editor
5 Things You Need To Tell Your Video Editor
There are many things you might want your video editor to understand before they start editing your video, but sometimes, all this description and detail may confuse your video editor, they may not know where to start. So, break it down into 5 simple points. These points will help your video editor build your edit with a solid foundation. After that, you can add whatever extra content or requests you have. But what are these 5 points, you ask? We’ll explain them to you and tell you why you need to let your editor know.
1. How Much Footage You Have
One of the major things you need to tell your video editor is how much footage you’ve recorded. That way, your editor will know what to expect, when you send them your files. Sometimes, leaving out how much footage you have will make the task more daunting for your editor, because they may expect a certain amount, and you might not have enough, or you may have too much. So, tell them how much footage you have. That way, you might not find yourself with an unexpected message from your video editor.
So, first, tell them how much footage you have. You don’t need to be too specific. You can tell them the overall amount of data your footage takes up, so they’ll have some idea of how much footage you have. Alternatively, you can make a summary of how many pieces of footage you have for each scene or sequence in your video. You may even want to provide a storyboard of what you expect the video to look like so that it will make it a little easier for your video editor to piece it together.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
2. What Kind Of Video do You Want It To Be
While you might think your footage is enough to explain what you want your video to be, it actually doesn’t. You could send all this footage to your video editor, and they’ll still ask you what kind of video you want. The reason why is that your footage can be made into nearly anything. For example, if you’ve ever watched those videos on YouTube where films were made into separate trailers for different genres, you’ll know what we mean. Your footage can be made into any type of video your video editor will want to make it into.
That’s why you need to tell your video editor what kind of video you want. If you want a product commercial, tell them you want a product commercial. If you want a corporate training video, tell them! This will help your video get an idea of what you want as an end result. It also wouldn’t hurt to give them examples of these types of videos. You may even want to send links to those videos, to your video editor, so they have something to reference.
3. Where Your Video Will Be Displayed
Knowing where you’re going to be showcasing your video can be a very important factor for your video editor. This is because it affects not only the quality of the export of your video, but also the frame rate. Essentially, if you’re uploading the video online, your video’s quality will be compromised, even if you upload it with a 4K resolution. The reason why is that the Internet isn’t yet built to accommodate this type of video. Of course, some platforms might be able to, like YouTube or Vimeo, but for the most part, online streaming isn’t developed enough to showcase higher than 4K resolutions.
So, if you’re expecting a 4K+ resolution to your video, know that only you and your video editor will be able to see it. Unless you’re displaying the video on a 4K+ monitor, or you’re exhibiting the video from your own computer or a USB stick, you won’t get the highest resolution, of your video. So, tell your video editor where you’re showcasing your video, both of you know what to expect, when it comes to the export of your video.
4. Does Your Footage Need Colour Correction/Colour Grading
One of the biggest factors that makes a video look professional is the colour correction or colour grading of the overall look. Sometimes, leaving a piece of footage as it was recorded can make the final edit look amateurish, and while, for many online vlogs and videos, this may be an aesthetic that creators want, it isn’t the same story for other professional filmmakers. You need to let your video editor know if you want your video to be colour-corrected, or even colour graded.
The reason why is not only will it help your video look more professional; it also requires a set of certain skills, to colour grade a video edit, to look a certain way. After all, your video editor will need an eye for colour detail and will need to know how to work colour levels and wheels, to make your video stand out. So, make sure you tell your video editor what you expect the colour palette of your video to look like, and how vivid you expect it to be, because it will add to the final look of your video.
5. What Music You Want In Your Video
Lastly, you need to tell them what music you want. If you already have your own compositions, and pieces, include them in your folder, and let your editor know in which scenes you want this to be. Otherwise, you’ll be left with a bland video, with voiceovers or dialogue that won’t capture your audience’s attention. Music is what ties a video together. So be sure you tell your video editor what kind of music you want in your video.
Take a look at those “different trailer, one movie” videos on YouTube again. You’ll see that with each genre, or mood, of videos, there are different types of music. They add to the atmosphere and tone of the video. So, for upbeat romantic comedies, you’d expect a light-hearted melody. Or for sad movies, you’ll expect slow and emotional soundtracks. For action films, you’d expect a driving and high-intensity piece. That’s why it’s important you know what type of music you want, because it’ll dictate the pace of your video, and its atmosphere.
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An Intro To All Video File Formats
What You Need To Smoothly Edit 4K Videos
What You Need To Smoothly Edit 4K Videos
For many of us, a computer or laptop is a life-long friend. In fact, some of us may have computers that are at least 10 years old! And investing in a new one can be a pain to go through, so you just stick through it, and update the software, other hard drives and hardware. But this can make editing videos challenging, especially if you’ve been handed terabytes worth of 4K video footage. So, how do you cope? What do you need to smoothly edit 4K videos? Don’t worry, we’re here to help. From actual added hardware and graphics cards to using proxy files and software, we’ll tell you what tools you need to edit your 4K videos.
1. Good CPU & GPU Are Vital
One of the essential parts of a computer is the CPU (Central Processing Unit) and the GPU (Graphics Processing Unit). Basically, the CPU is the core of the computer, it’s where it gets all of its instructions from, and the more cores in the CPU the better. In fact, the highest you can probably get nowadays is called the Deca-core CPU, which can be found in many smartphones, like Meizu Pro 6, Elephone S7 and Xiaomi Redmi Note 4. It’s with these Deca-core processors, these phones act just as well as, or even better than, any computer or laptop. So, having a fast CPU will definitely help you smoothly edit your 4K videos.
Another aspect of your computer that you need to consider, when you edit your 4K videos, is the GPU. This helps to render the graphics of your video. Not only that but it helps to greatly reduce the export of your final video, especially if you’re working on a major feature film (like a Marvel blockbuster, if you’re lucky enough). Unlike CPUs, which currently have 6 types, GPUs only have two, the integrated and the discrete. While many computers can work well with the integrated GPU, having an additional discrete GPU will most certainly help with rendering and export runtimes. So, when you’re working through your edit, and you’d just like to preview what you’ve done so far, you won’t need to wait for hours, for your video to render. Similarly, you won’t need to wait for hours, when you’re done editing, while you export the video. All of these functions should work within a matter of minutes, if not seconds.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
2. It’s All About The RAM
For many gaming and video editing PCs, the RAM (Random Access Memory) is one of the most vital parts of a computer or laptop. It’s what helps us work on the projects we work on. Meaning, it’s what allows us to edit videos, or play video games. Essentially, it is temporary storage for the things you’re actively using. Think about it this way, when you’re writing up a document, on Word, you’ll find that the app itself saves temporary formats of the document, in case your laptop or computer decides to crash, and you need to re-open everything again. Rather than having to start all over again, you’ll find a recovered document, ready for you, and in a place that’s not as daunting as the start, right? This is essentially what RAM does. It temporarily stores everything you’re actively using, so you can retrieve it, whenever you need it.
RAM is vital for heavy-duty work, like video editing, because the more RAM space you have, the faster the processes can work, especially if you’re working with massive chunks of 4K videos. Of course, at the moment, the highest capacity for RAM is 32GB, depending on the make, model, and manufacturer of the computer. However, these sorts of computers will come with a hefty price, and usually, they’re used for massive amounts of data (like for AI technologies, robotics, etc.). So, you don’t need to go that high. In fact, the most you’ll need is 16GB, even if you’re editing 4K videos.
3. Storage
It should go without saying that storage is a necessary part of the video editing process. After all, footage, no matter what format, will take up a significant amount of storage, and as 4K is top-of-the-range quality, you can bet that it’ll require a massive amount of space. So, you’ll need extra storage, just to store those files, somewhere accessible. After all, any computer or laptop will come with a set amount of storage, and the more videos you edit, the more storage you’ll need. After all, even those that don’t make it into the final edit can still be used for your own portfolio, or for a later project!
So, you’ll need to have a decent amount of extra storage space, for your archive videos and for the videos you’re working on now. One of the most recommended storage devices out there would be SSDs (Solid-State Drives), which are very different to HDDs (Hard Disk Drives). The difference is that SSDs don’t require any mechanical parts to save data on their drives, whereas HDDs do, and this mechanical process can make the process rather slow. So, SSDs are much better equipped at storing large amounts of data, because they can be much faster at storing data. So, if you have 20 pieces of footage, each one at least an hour long, and in 4K, you can store your videos on these drives without waiting for it to download.
4. Using Proxy Files On Your Software
One of the worst-kept secrets in video editing is the use of proxy files. Essentially, by creating proxy files, you won’t be working with the original 4K videos, which can greatly reduce the strain they’ll put on your computer when you’re editing. Proxy files are less demanding formats of the footage you have. Don’t worry though, you can always restore the files to their original state, once you’re done editing, and your final video will be in 4K, just as the originals are intended to be.
Many video editing software programmes use proxy files, and one of the best ones to use is Adobe Premiere Pro. Not only does it have a built-in function, to create proxy files, but if you’re working across other Adobe programmes, then anything that may clash with the files, won’t corrupt the original 4K ones. So, you’ll be both protecting the original files and smoothing out your video editing process.
Don’t Suffer The Headache, Let Us Handle Your 4K Footage!
Of course, sometimes it can be a pain to do all this research and trialling each method. So, take it out of the equation by trusting experts in the field. We at Cut Pro Media have extensive backgrounds in video editing, so we will have the tools at hand to create high-quality video edits for your 4K footage. So, trust us with your videos, and get back to doing what you love, shooting that next blockbuster film! We’ll do the heavy lifting in the post-production department! And don’t worry, we’ll match whatever vision you have, no matter how “out there” or how popular your style is. And if you’re worried about the bank, you don’t need to! Our prices are affordable and reasonable. Plus, if it is your first time with us, and you’re not happy, your first video edit will be on us! Interested? Check out our price packages on our website now!
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How To Create Instagram Reels For Marketing
How To Create Instagram Reels For Marketing
How To Create Instagram Reels For Marketing
When it comes to marketing your business, Instagram, TikTok, and Twitter are the best platforms to show your company’s principles and employees’ experiences. What that means is, making reels, stories, or TikTok videos. But why are they such successful marketing techniques, and why are they so popular? These are the questions many of those in business ask themselves, and we have the answers. Here are a few reasons why Instagram reels, Twitter stories, and TikTok videos are important to businesses, and how to create them.
Short Videos Are In The “Now”
For many people, watching short-format videos are a great pastime. That means people find it easy, to watch a short Instagram reel or TikTok video than watching long videos, or even reading! Short videos are the best time wasters and can even be addictive. Why? They are short enough that they are interesting, and because of the social media algorithm, you can scroll through hundreds of videos in a day, without the presence of adverts.
Of course, every now and then an advert does pop up on someone’s feed, and this is why it’s such a good platform. Some adverts are created in a way that they don’t look like adverts and instead like they’re actual videos, which prompt users to watch the video. So, it exposes the company even more, and this encourages more traffic to your website, and thus more interest. Not only that, but if your customers are well known TikTok influencers, or Instagram influencers, you’ll gain even more traffic, because they’ll review and rave about your products or services!
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
It’s Not Just Young People
If you ever find yourself scrolling through Instagram reels or TikTok videos, you’ll find that there is a wide range of people who use the platform. From elders in their 50s and older, to teens and even children, so many different types of people scroll through TikTok and Instagram. So, you won’t just be exposed one demographic, you’ll be exposed to them all. It just depends on which feeds the algorithm leads your video to.
The algorithm itself is a little complicated to understand, but if you add the right keywords and hashtags to your video, you can be sure it’ll land on the feed of those who you do want to target. So, for example if you are a makeup company and you add hashtags like #makeup, #getthelook, #makeuptutorial, #makeupforbeginners, and #makeuptransitions, you’ll land on the feed of those who watch makeup videos and makeup tutorials, thus hitting your demographic. Of course, if you use more niche and specific keywords, there may be less traffic, but it’ll ensure that your video is one of the first that your target audiences see. So, Instagram reels and TikTok videos aren’t just for young people.
How Do You Create A Good Instagram Reel?
First, start off with the concept of your brand. You need to know what your company values are. Once you establish that, you then need to know how to get that across to people. Think about it this way, there are some mobile games that advertise themselves everywhere, and these adverts are animated stories, that have nothing to do with the game itself. With these adverts, people swipe away from them the moment they see the first image. However, there are now some adverts that even attack this way of advertising. They compare their game’s advert to the ones with animated stories, and this gets them views because it attracts their audience’s attention.
Of course, not all videos need to be like this. After all, you can even create videos that are just to show what the office environment, at your company, is like. There are hundreds of videos that add humour into the workplace, because they’re trying to promote their company. So, you can even create an Instagram reel showing the different personalities in your office, or even a video that jokes about the whole concept of creating marketing videos themselves. It’s all about adding that personal touch, which makes your company seem more approachable.
Remember – It’s In The Edit
One of the reasons why Instagram reels are so interesting is the edit. It’s the synchronicity of the cut transitions with the beat of the music, and the stark contrast between two clips. So, if you’ve ever seen an Instagram reel or a TikTok video, you may have come across makeup transitions. This is where in the first clip, the person in the video has little or no makeup on, they may look scruffy, or they just look natural, and then through the clever use of match cuts, where the action in the video starts in one clip and ends in another, they are polished, or they look completely different.
This is the reason why Instagram reels are so successful. The suddenness of the transition is what holds an audience’s attention. So, if you’re looking to create videos that grab attention, you will need to learn how to edit your videos, so that the transition looks seamless, and this requires time, attention to detail, and experience.
Trust Cut Pro Media
If you’re too busy to think about creating those Instagram reels, or TikTok videos, then get someone else to make them for you! All you need to do is record your video, send them in to us and we’ll create those seamless transitions that will impress your audience! Our editors are highly experienced individuals, who’ll make sure your video reflects what your company is all about!
Not only that, but our customer service will ensure that your videos are exactly what you want them to be, and if they’re not, we’ll help fix them! And our prices are reasonable too. If you want to know more about our video editing services, check out our website, or better yet, get in touch! Our customer service team are available 24/7, so it doesn’t matter where in the world you are, we’ll do all we can to help you make the best videos for your company.
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5 Best Video Editing Desk Setup Ideas
5 Best Video Editing Desk Setup Ideas
Video editing can be intense, where you can work twelve hours straight or be completely distracted and lose your motivation for the project. When the latter happens, it may be detrimental to you, since you’ll most likely be working to a deadline. And nobody likes being late for a deadline. That’s why you need the right desk setup, so you can work to your best, for all the projects you have. Of course, it can be difficult to choose what type of setup you want to have. Don’t worry, we’re here to help. We’ll show you 5 of the best video editing desk setup ideas that you could implement in your own studio or office!
1. Multi-Monitor
One of the most annoying things for a professional video editor, or anyone who uses a computer all day, is the use of a single monitor. Of course, if you’re working while you’re travelling, you don’t have a choice. But if you have a workstation, regardless of whether it’s at home or at the office, a single monitor can really slow down your progress. So, use two monitors to help you out. For a video editor, two screens can really make a difference, because then you can see all the different aspects of the video edit, without having to switch application screens.
For example, if you’re working on the project’s animation, and its colour grading, you can do them both at the same time. The animation app can be on one screen, while the colour grading app can be on the other. It’s simple as that! Or if you’re just working on piecing the video together, you can have the storyboard on the second screen, while you work on the video edit, on your first screen. And if you want to be really adventurous, why not have three screens for all three! Not only will it help with visualising what you’re working on, but it’ll make your video edit process faster.
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2. A Minimalist Desk
No matter your job, having a cluttered desk will contribute to a cluttered mind. This is especially true for video editors. Sometimes it can be challenging to keep your desk clean and tidy, because you’re so dedicated to your work, or the deadline is tight, and you have no time to organise your desk. So, keep it simple. Only keep the essentials on your desk. That means only have the tools you need on the desk and within reach, so you don’t lose concentration. If you eat snacks while you work, make sure you throw the wrappings away, or take your tableware to the sink, to keep your desk clean. Take away any and all distractions, so you can focus on the work in front of you.
Having lots of different things on your desk, like toys, stationery, notebooks that you don’t need to use, or even miniature plants can prove distracting. And if you’re distracted, you’ll procrastinate. This is not something a video editor wants to be. It means, they will be late for their deadlines, and they’ll take the blame for anything that may go wrong because of their lateness. So, remove any and all distractions by having a minimalistic desk!
3. Mood Lighting
If you’ve browsed through your Pinterest and Instagram boards, you may have come across desk setups that look great in a certain light. This is because light has an effect on our mood. Colour can affect our emotional state and having the right lighting in your workspace can greatly impact your productivity. For example, warmer tones of light, like yellow and orange, are great for relaxation spaces, while the cooler end of the spectrum, like greens and blues, can help with concentration. Not only that but the brightness of your lights can help too. After all, if you’ve ever sat outside with a laptop, chances are you’re going to barely see what you’re doing. So, make sure the lighting in your workspace is controlled. That way, you’ll be able to see what you’re doing, without straining your eyes.
If you’re looking to add mood lights to your workspace, then choose light colours that can help your productivity, and light your space with blues, greens, or even purples. While they might increase a more relaxed state of mind, they’ll make sure you don’t get too stressed over whatever project you’re working on.
4. Hide Your Cables
Another annoying distraction that can affect your workspace is cables. As a video editor, you’ll need all manner of equipment to help you edit your videos. This can be from designing tablets and digital pens to high-tech microphones or even soundboards. All of these electronic devices will need a source of electricity, which will require cables, no matter whether they need a charging dock or not. Because so many devices require a cable, you might feel like you’re drowning in them. Not only that, but exposed cables can be a health and safety hazard since they can trip you up.
So, hide your cables. There are lots of different ways you can do so, from trunking them into the wall or using covers that you can stick to the underside of your desk, or even using zip ties to hold them together. Not only will it prevent accidents, but it will clear up a lot of desk space for the rest of your equipment to go.
5. Storyboard and Mood-board Reminders
Storyboards are one of the best assets a video editor can have because they’ll help them piece together a video, especially if it’s a particularly long video (like a feature film). Sometimes there can be a tonne of footage you need to scroll through, and you can forget which clip you need. So, have a reminder of it next to you. For some, having a physical reminder can help, so, have printouts on a wall, or a corkboard nearby. Or if you’re working with concepts rather than a set storyline, use those corkboards as mood boards, to help you remember what the concept of the video should be.
There’s nothing more powerful than visual reminders. After all, video editors are visual people anyway. So, having a visual reminder of what it is you need to edit can help boost your productivity. Not only that but if you’re working on several projects at once, all your monitors might be booked up with those edits, and you’ll find it easier to have a physical copy of your storyboard or mood board. You can even hang those storyboards above the corresponding monitor! So, add your storyboards/mood boards to your setup.
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What Is A Lower Third And How To Use It Correctly?
What Is A Lower Third And How To Use It Correctly?
What Is A Lower Third And How To Use It Correctly?
If you’ve watched a news program or a documentary, you’ll often find a bit of text with the name of the person that’s on screen, or the location, or just a small piece of information that could help provide context to what you’re seeing. This is a Lower Third, and oftentimes, documentary filmmakers or news programs use this as a visual aid for audiences. In most cases, it’s used to give a name to the person, location, or object, on the screen, but it can also be used for other things, like small snippets of background information, to highlight a certain time period, or as a credit note of the cast and crew members involved in the video. Of course, it can be confusing at times, knowing when and how to use a Lower Third, so we’ll show you how to use them correctly.
1. What’s On Screen
One of the main uses of a Lower Third is to name whatever it is on screen. This can be a person, who is being interviewed, presenting something, or telling their story. It can be a place, like a restaurant, a global landmark, or a natural location. It can even be an object. These Lower Thirds are used, mostly in documentaries, news programs, commercials, corporate videos, and even religious videos. Essentially, they’re used to introduce a person, place, or object.
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2. What Time Is It
Usually, you’ll find these sorts of Lower Thirds in the center of the screen, along with a location. Think of those feature films that use time jumps. You don’t see the passage of time, in the film, but with the use of Lower Thirds, the viewers can tell that a significant amount of time has passed. Sometimes, this can also be represented in full-screen animation, but if it doesn’t fit with the aesthetic of the film, it is always best to use Lower Thirds, to highlight how much time has passed, or the difference in time periods, in your film. Most of the time, Lower Thirds that highlight a time period are used in short films and feature films, especially when the narrative of the film follows several timelines at once.
3. A Fun Fact
Sometimes, some context is needed, in a video. So, using a Lower Third is the best way to add it in, without needing to reshoot your footage. Usually, the information will take up more space in the animation, than a person’s or location’s name, so the writing will be smaller, and a transition effect will be added, to help viewers read it. For example, a “typewriter” effect, along with the sound of typing, will be used to prompt viewers to read the words that appear. This is mostly used by crime documentaries.
4. Credits To The Crew
Lower Thirds can also be used to highlight the names of cast and crew members of a film, particularly if the actors and crew members are highly recognizable. Think of all the a-list Hollywood movies you’ve seen on the big screen. More often than not, after the main title sequence, during the first few minutes of the film, names still pop up on the screen, as a scene develops. Sometimes they can be at the top of the screen but, for the most part, they’re on the lower part of the screen. Thus, they’re known as Lower Thirds as well. Of course, credits to all the actors and crew members, and affiliated personnel are scrolled through, at the end of the film, but for the notable names, they’re highlighted at the beginning of the film, as part of the filmmaking tradition.
How Long Do You Display A Lower Third?
Usually, Lower Thirds don’t last for more than a few seconds on screen. They mostly last anywhere from 3 to 6 seconds, especially if they’re used to introduce names, places, time periods, and objects, or if they’re used to highlight credits to cast and crew members. However, if a Lower Third is needed, to highlight a fact, these can last even up to 10 seconds, depending on how much information they’re giving. Of course, this can be elongated, if transition effects are also added to the Lower Third.
Where Do You Place A Lower Third?
As the name suggests, you place them in the lower third of the screen; essentially, towards the bottom of the screen. Usually, viewers look at the top 2/3 of a screen, in terms of the action on screen, and the lower part of the scene is mostly ignored. Lower Thirds should be non-intrusive to the viewing experience, but they should enhance the information on screen. So, that’s why they’re at the bottom.
However, you can sometimes get Lower Thirds that can be displayed at the top of the screen, or somewhere in the middle, especially if it is a credit for a cast or crew member, or if it is to introduce an interviewee, location, or object. These Lower Thirds, however, need to be placed strategically. So, if the footage is covered by a large piece of furniture, or if there is a lot of “white space” (i.e., the background), then a Lower Third can be placed here.
How Do You Style A Lower Third?
When creating the look of your Lower Thirds, you need to keep the aesthetic of your video in mind. For example, if you’re creating a paranormal investigation documentary, you wouldn’t want to use a Lower Third that’s decorated with flowers and pastels. You would want to use imagery like cobwebs or blood, to highlight the horror aspect of the show.
Similarly, if you’re shooting a corporate video, for company employees, you’d use a sleek look, with blues, blacks, and whites. So, before you use just any design, remember what kind of video you’re editing, and match your Lower Thirds with the style of the edit. Of course, sometimes, you can leave it to be plain white text, but make sure it can still be read, and it is a good contrast against its background. Even though it should be non-intrusive, it should also be readable.
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How Does Colour Grading Affect Video Mood?
How Does Colour Grading Affect Video Mood?
How Does Colour Grading Affect Video Mood?
When you watch a movie, you don’t initially identify what the colour palette is. Only those who know what video editing is, and how it defines a video, will notice this. Think about it this way, when you watch a Marvel film, do you notice how colourful and bright the pictures are? Do you notice the definitive colours in the scene? Or do you just watch the film and enjoy the ride? For the most part, audiences don’t notice, but the colour of the movie affects how audiences respond, and what emotions they need to feel at certain points in the film. Don’t worry, it can be a lot to digest, so we’ll help you. Here’s how colour grading can affect a video’s mood.
The Psychology of Colours
Before we can dive right into how colour affects a video’s mood, let’s look at why it can. First off, you’ll need to know the basics of Colour Psychology. Essentially, colour can influence our emotions and mental states. For example, if you look at a red coloured item, it can stimulate you and increase your body’s adrenaline. Usually, because red is associated with things like blood, this naturally makes our body respond, however minutely, to adopt a “fight, flight or freeze” response.
Not only that, but the colour red is associated with “warm” emotions or even hostile emotions. It is used to represent stimulating emotional responses, like love, passion, warmth and even anger, violence, and hate. Conversely, cool colours, like blue, are used to calm or “de-stress”, and are associated with emotions like calmness, relaxation and even sadness or depression. It is because of this that colour is so important in filmmaking and even marketing.
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The Different Colours Used In Film
The use of bright and vivid colours can help audiences to feel stimulated as if they’re part of the action, and they can associate different colours with different characters and scenes. For example, in Marvel’s Endgame (2019), each scene is vividly coloured. You get the inky blackness of space when Tony Stark is stuck on Peter Quill’s spaceship. You can identify Black Widow’s and Wanda’s bright red hair. You can easily pick out Gamora’s green and Nebula’s blue skins. The film itself is full of bright colours, and this stimulates the audience to feel like they’re part of the action.
In contrast, if you watch a film like Manchester By The Sea (2016), the colours are a lot more muted, and a lot of the standout colours are within the cooler spectrum, ranging from blue to green, with an undertone of yellows and browns. This emphasises the overall mood of the film. It highlights the sadness, depression, and guilt that the film is all about. There is very little colour, and it even encourages the audience to feel pity and empathy for these characters. It’s a far different story from the Marvel films, and this is all to do with the Psychology of Colours.
How Colour Affects A Video
As we’ve mentioned before, the brighter and more saturated the colour of a film is, the more engaged an audience is as well. This is how it affects a film. So, it depends on the colour palette a filmmaker decides to use, and what reaction the audience has. For example, if you’re making a wedding highlights video, it depends on the emotion you want to evoke, from its audience, and what colour the video should have.
So, if you want to make them feel the romance and joy of the wedding day, you might want to use pastel and gentle colours, like mauve, forest green, mustard and pink. These colours are mostly associated with springtime and romance. After all, mauve and pink can be associated with spring flowers, green is associated with life, and mustard, or yellow, is associated with joy. So, when you edit your video, you’ll need to highlight these colours, and mute the others.
Choose Your Colours Carefully
Of course, while it might be easy to pick out the colours you want to stand out, you also need to exercise some discretion. Too much colour grading and manipulation can make the video monotonous. Like the editing process itself, choosing the colour palette of your video needs to help tell the story. There might be faster moments in the film, where you’ll want to make all the colours vivid, and not just your main colour palette. Alternatively, if the video has slower moments, you’ll want to mute your colours, to the point where you only highlight one colour.
Whatever you do, you need to choose your colours carefully. Over-saturating colours can make your videos difficult to watch, and under-saturating them may make them boring. You’ll need to find the compromise between the two, and always change it up, depending on the video you’re making. So, watch out. When you’re editing a video, you need to remember you’re telling a story, and the colour is all about helping your audience associate the right emotions with that story.
Don’t Sweat The Small Stuff
Of course, all of this can be tedious and tiring to do. After all, colour grading does require some level of skill and knowledge. So, don’t worry about it and let our editors colour grade your videos for you. Just as with the main editing process, our video editors are highly skilled and experienced in colour grading your videos. So, instead of looking bland, with the raw footage simply pieced together, our video editors can flesh out the emotions you want to evoke in your videos; how stimulated you want your audience to be.
They’ll know how to ensure your videos send across the right messages and emotions, without compromising the video itself. So, let them colour grade your videos for you, so you don’t have to do the hard work. We can ensure that the colour of your video sets the right mood for those who watch them. And don’t worry, it’s not an extra charge, it’s all within the price packages for all our services. So, check out our website, if you’d like to know more information about them! We promise we can provide high-quality and correctly colour-graded videos for all your needs.
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What Is A Hook In A Video And How To Use It
What Is A Hook In A Video And How To Use It
When you think of a “hook” do you think of fishing? The concept is similar in video making, especially when it’s used to draw new audiences into your video. A “hook” in a video is something that every good filmmaker and video-maker knows about, especially when making videos that are meant to attract new audiences, customers, and clients. These hooks are perfect for anyone or any company when making commercial videos or videos intended for public viewing. Need more information? Don’t worry. Here are a few examples of what a hook in a video is, and how to use them.
1. A Good Opening Line
One of the best hooks for a video is a good opening line. It’s the first thing that your viewers see or hear, so of course, it should hook them in. Opening lines can be a visible sentence on the screen or spoken by one of the characters in the video. Think about it this way, when you watch a YouTube video, from a channel you subscribe to, they usually start with a catchphrase that you can identify with them. So, you’ll hear words like “Hey guys, what’s up?” or “Hey guys, welcome back to…”. It is an opening line like this that hooks audiences because they’re easy to identify with. It draws audiences in because it makes these influencers seem like they’re regular people, speaking with their friends.
On the other side, if you’re creating a big and bold commercial or advert, you’ll need a big and bold opening line. Not only that, but you’ll need to relate that line to what it is your audience needs. For example, if you’re selling a screw drill, you may want to say something along the lines of “Are you tired of manually hammering nails into the wall?” Appealing to your audience in the first instance will always hook your audience because it’s the first thing they see. However, be clever with how you hook your audience. Sometimes, being big and bold doesn’t always work, or acting like your audience’s friend. Sometimes, you may need to be more subtle and sensitive to what your audience needs. Always do your research first and cater to the audience you’re targeting.
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2. Choose The Right Story To Tell
One of the best things you can do, to hook your viewers is to tell the right story. Of course, telling a good story can help, but there’s no point in telling a good story if it doesn’t relate to the video you’re making. Telling the right story to your viewers will ensure they’ll be hooked. Stories are what entertainment is all about, and if you’re making a video, it’s no different, even if it’s just a few shots of a beautiful house or random landscape videos. They still tell a story, and audiences will always try to find it.
So, when you’re trying to hook your viewers into your video, make sure you tell a story that not only relates to them, but to whatever it is you’re trying to make. For example, if you’re making a wedding highlights video, you wouldn’t just string random clips of the wedding together, you’d want to edit them, to tell the story of the day. So, you’d start the edit, at the beginning of the day, and end it at the end of the day. Similarly, if you’re making a real estate video, you’d start off with the features of the neighborhood or building, and end with a tour of the property itself.
3. Be Creative
Viewers have seen nearly everything at least ten times over. Many adverts follow the same, if not a similar formula. Even full feature-length movies use similar storylines, shots, visual effects, and animations. The only difference is in the way they’re used. This is the job of a filmmaker, being creative with the way tried and tested techniques are used. So, be creative with your shots and editing. Creativity is all part and parcel of the filmmaking industry, so be creative.
Use a combination of camera movement and transitions, to make your videos more interesting. Add bold animations and visual effects to impress your viewers. It’s all about balance. For example, if you’re creating a real estate video that shows your properties, make it look cinematic, with sweeping wide shots of the property. Use drones or time-lapse shots. If you’re creating an advert for a florist, use very big close-ups of the flowers, or special filters to highlight their colors. It’s all about the creative choices you make. By all means, do the research, and follow the trends, but try to come up with your own as well. Viewers will be hooked when they see something new, and a new transition or shot choice will definitely draw them in.
We Can Help You
Of course, if you’re a filmmaker, you don’t want to spend all your time editing one video, when you could be out there filming more. Instead, trust an experienced video editor to help you make those hooks for your viewers, no matter what it is you’re filming. A good video editor will know what it is you’re trying to make and match their style of editing to yours. We, at Cut Pro Media, can help you do just that.
Our experienced video editors will help you capture that vision in your mind. From feature films to holiday videos, we can do it all. We can even help you make your corporate and commercial videos even more entertaining and attractive to your viewers. Their expertise in all fields of editing will guarantee a high-quality video. Not only that, but we can match your video style if you’ve already created your own videos before. Just send in some samples, and we’ll do the rest. Not only that but we can guarantee that if you’re not 100% happy with your first edit, you’ll receive it completely free, and our customer services will help you with any queries you have. So, check out our website and our price packages for more information.
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