How To Create Instagram Reels For Marketing
When it comes to marketing your business, Instagram, TikTok, and Twitter are the best platforms to show your company’s principles and employees’ experiences. What that means is, making reels, stories, or TikTok videos. But why are they such successful marketing techniques, and why are they so popular? These are the questions many of those in business ask themselves, and we have the answers. Here are a few reasons why Instagram reels, Twitter stories, and TikTok videos are important to businesses, and how to create them.
Short Videos Are In The “Now”
For many people, watching short-format videos are a great pastime. That means people find it easy, to watch a short Instagram reel or TikTok video than watching long videos, or even reading! Short videos are the best time wasters and can even be addictive. Why? They are short enough that they are interesting, and because of the social media algorithm, you can scroll through hundreds of videos in a day, without the presence of adverts.
Of course, every now and then an advert does pop up on someone’s feed, and this is why it’s such a good platform. Some adverts are created in a way that they don’t look like adverts and instead like they’re actual videos, which prompt users to watch the video. So, it exposes the company even more, and this encourages more traffic to your website, and thus more interest. Not only that, but if your customers are well known TikTok influencers, or Instagram influencers, you’ll gain even more traffic, because they’ll review and rave about your products or services!
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It’s Not Just Young People
If you ever find yourself scrolling through Instagram reels or TikTok videos, you’ll find that there is a wide range of people who use the platform. From elders in their 50s and older, to teens and even children, so many different types of people scroll through TikTok and Instagram. So, you won’t just be exposed one demographic, you’ll be exposed to them all. It just depends on which feeds the algorithm leads your video to.
The algorithm itself is a little complicated to understand, but if you add the right keywords and hashtags to your video, you can be sure it’ll land on the feed of those who you do want to target. So, for example if you are a makeup company and you add hashtags like #makeup, #getthelook, #makeuptutorial, #makeupforbeginners, and #makeuptransitions, you’ll land on the feed of those who watch makeup videos and makeup tutorials, thus hitting your demographic. Of course, if you use more niche and specific keywords, there may be less traffic, but it’ll ensure that your video is one of the first that your target audiences see. So, Instagram reels and TikTok videos aren’t just for young people.
How Do You Create A Good Instagram Reel?
First, start off with the concept of your brand. You need to know what your company values are. Once you establish that, you then need to know how to get that across to people. Think about it this way, there are some mobile games that advertise themselves everywhere, and these adverts are animated stories, that have nothing to do with the game itself. With these adverts, people swipe away from them the moment they see the first image. However, there are now some adverts that even attack this way of advertising. They compare their game’s advert to the ones with animated stories, and this gets them views because it attracts their audience’s attention.
Of course, not all videos need to be like this. After all, you can even create videos that are just to show what the office environment, at your company, is like. There are hundreds of videos that add humour into the workplace, because they’re trying to promote their company. So, you can even create an Instagram reel showing the different personalities in your office, or even a video that jokes about the whole concept of creating marketing videos themselves. It’s all about adding that personal touch, which makes your company seem more approachable.
Remember – It’s In The Edit
One of the reasons why Instagram reels are so interesting is the edit. It’s the synchronicity of the cut transitions with the beat of the music, and the stark contrast between two clips. So, if you’ve ever seen an Instagram reel or a TikTok video, you may have come across makeup transitions. This is where in the first clip, the person in the video has little or no makeup on, they may look scruffy, or they just look natural, and then through the clever use of match cuts, where the action in the video starts in one clip and ends in another, they are polished, or they look completely different.
This is the reason why Instagram reels are so successful. The suddenness of the transition is what holds an audience’s attention. So, if you’re looking to create videos that grab attention, you will need to learn how to edit your videos, so that the transition looks seamless, and this requires time, attention to detail, and experience.
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If you’re too busy to think about creating those Instagram reels, or TikTok videos, then get someone else to make them for you! All you need to do is record your video, send them in to us and we’ll create those seamless transitions that will impress your audience! Our editors are highly experienced individuals, who’ll make sure your video reflects what your company is all about!
Not only that, but our customer service will ensure that your videos are exactly what you want them to be, and if they’re not, we’ll help fix them! And our prices are reasonable too. If you want to know more about our video editing services, check out our website, or better yet, get in touch! Our customer service team are available 24/7, so it doesn’t matter where in the world you are, we’ll do all we can to help you make the best videos for your company.