Things you need to know about Corporate Video Editing

Template Vs. Bespoke

If you choose to create your own corporate videos, then you’ll have no problem finding an abundance of video templates that you could use, to make your videos look as professional as they can be. But, if your videos are shown to potential investors, then it’s more than likely they’ll have seen the templates you’ve used, in other videos. So, what would differentiate your company from theirs?

That’s why it’s a good idea to invest in professional video editors and their services. Not only will they create their own templates, specifically for your company, but you can also be sure that they will match the brand image you want for your company. Thus, making you stand out from the crowd, and getting those investment opportunities that regular templates wouldn’t afford.

Quality And Price

It should come as no surprise that quality and price go hand in hand, especially when it comes to freelance video editing  Many times, freelance corporate video editors will have high prices, not only because they’re editing your videos, but they’re creating the brand image for your company. You’re paying them to “dress up” your “store window” and make it the best.

If your company has its own marketing department, which includes its own videography teams, then it would be much cheaper to create your videos for yourselves. If not, you’re left with hiring an amateur, who might know a little about everything but is inexperienced in creating the quality you want. That’s why it’s important to decide whether you want to save your funds or create the best quality videos for your company.

Videos Create The Brand

Nowadays, it is through video content that companies can truly make a name for themselves, since the video is one of the most viewed types of content, on the internet. So, by using creative video editing techniques, you’ll be able to make your company stand out from the crowd. Use techniques such as combination transitions, animations, text overlays and special effects to get the most out of your videos.

By using bespoke and unique effects and transitions, you’ll be able to create the brand image you want. It’ll help customers and potential investors to know who you are and what your company does, through matching video effects and animations. And Although it might seem like a good idea to create unique videos every time, it is always better to be consistent, so be mindful of the animations and special effects you use.

Timing Is Everything

When you’re editing your videos, always remember that timing is everything. If you have footage of your company in action, or you’re demonstrating an action, then it is a good idea to “cut on action”. What this means is you’ll need to cut the action, from one camera angle to another, in order to fully showcase the action.

Another reason to cut on action is to increase the pace of your video edit. While you might think that keeping a scene constrained to one shot – the establishing shot – showcases the entire action or scene, it is much better to use cuts within the scene, to make it seem more exciting. The more cuts you use, the faster the pace of your video. However, be mindful that too many cuts or not enough cuts will confuse your audiences.

Animation And Effects

By using animations, special effects, filters and texts, your corporate videos can be more visually impressive, because they are unique effects created for your company. Not only will they enhance the way your videos look, but such special effects can also be used as informative vehicles, so your audience can understand what it is they’re watching. For example, if your video is a promotional video, and your narration is talking about certain statistics, by animating graphs and charts, to highlight these statistics, your audience will know what you’re talking about.

Narration Is Key

One of the most used video editing techniques, used by nearly every video editing service, is narration. It is one of the main vehicles of information for a video and can be a key part of any corporate video to promote a company and inform potential investors and customers about its services. For example, if you’re creating videos for new employees, you will need to use narration to highlight the tasks these employees need to undertake or to inform them about the details of the products and services they need to sell.

Let The Professionals Handle It

At Cut Pro Media, we can create professional-quality corporate videos, for you and your company. Our dedicated teams of professionals will not only be able to utilize the best combination transitions, but also create bespoke and unique animations and special effects, so your corporate videos can stand out. We can match the themes in the video, to your brand image and logos.

With our team’s know-how and expertise, you won’t be disappointed. After all, why do your own research and use up your time to practice, when our video editors have had years of experience and knowledge. So, let the professionals handle it. All you need to do is tell them exactly what you want, and they’ll do the work, saving you time and energy to do the things you need, to grow your company and its revenue.