Real Estate Video Editing – All You Need To Know

Create The Tour

In real life, you’d give a tour of the property you want to showcase, to your potential clients. The same must be said with your real estate videos. What that means is you need to create a timeline of different shots that showcase your property at its best. So, arrange your footage in a way that makes the property seem appealing. For example, create a walking tour, so your potential customers will feel like they’re walking into the property. Use different angles for each room, so that your customers will get a sense of how big the room is, or what can fit in the space.

Dress Up The Shots

For some properties, the furniture is included, and even if not, you still would have showrooms to let potential clients see what they can do with space. You need to do the same with your video content. So, when you create your videos, you need to “dress up” the footage you’ve pasted together. This means, color grading the footage to be more vibrant, add special transitions, if the tour doesn’t lead from room to room, or better yet, add filters that make the property more appealing. By dressing up your footage, you’re enhancing the video, so it appeals to your customers and clients.

Use Your Words

It’s not enough to give a tour of the property, through your videos, you need to add the information your customers need, and that includes dimensions, prices, potential uses, etc. A simple walk around won’t appeal to your customers. You’ll need to add breaks in the tour, so that you can answer your customers’ questions, like “what is the price?” or “how many rooms are there?” or even “how big is the property?”. These questions can be answered in your videos, by using text, and if you’re using voiceovers, they can be used as visual aids, to help point out relevant and important information about a property.

Timing Is Everything

When you’re editing your videos, always remember that timing is everything. If you have footage of your company in action, or you’re demonstrating an action, then it is a good idea to “cut on action”. What this means is you’ll need to cut the action, from one camera angle to another, in order to fully showcase the action.

Another reason to cut on action is to increase the pace of your video edit. While you might think that keeping a scene constrained to one shot – the establishing shot – showcases the entire action or scene, it is much better to use cuts within the scene, to make it seem more exciting. The more cuts you use, the faster the pace of your video. However, be mindful that too many cuts or not enough cuts will confuse your audiences.

Animate Your Way

As with every type of video on the internet, both corporate and social videos for a company must have some form of animation or special effects, especially if you’re using text and music to back up the information you’re using in the video. It isn’t enough to simply have footage of a property. You need to add animations and special effects to make the footage interesting. So, adding in those animated swirling patterns, or animating the text you use, and even the furniture in the video, can help to create interest in the properties you’re trying to sell. Animation is a very important aspect in many videos, particularly ones that promote a business because they can add to the brand image that the business wants to project. So, make sure your animation techniques are in line with your company’s image and style, otherwise, you’ll confuse your potential clients.

Add Audio To Your Visuals

Sometimes a video doesn’t need sound, especially if it’s a social “how-to” video, but if you’re promoting a property, or you’re promoting the business itself, you need to use all the channels that a video provides, to get that information across. It might be easier to only have text and images on the screen, but without the right backing tracks, or without a voiceover to help, the information you give in the video will be meaningless to the customers who are watching. When you add music and sound to your videos, you’re not only giving the customer an audible cue for the information in the video, but you’re also promoting an emotional response since there is a psychology to music all on its own.

Make It Yours

While there might be apps and templates out on the internet that you can use, to promote your company and your properties, know that these templates are free for all to use, and if a customer has been around on the market long enough, they might just be able to recognize the templates you’ve used. This won’t look good for your company and its portfolio, because if a customer can recognize a template, they’ll believe you haven’t spent enough time or energy trying to make your company appealing enough, let alone the properties you sell. So, make sure you create your own templates, ones that are specific to your company and its brand image. There is no use in creating a video if it looks like one that came from somewhere else.

Let The Experts Handle This

If editing videos and creating your own video templates seem overwhelming, especially if you’re not in the film industry itself, don’t worry. There are plenty of experts and professionals who will help you if you ask. Here, at Cut Pro Media, not only will our professionals be able to create stunning real estate videos for your company, but they can also create video templates that are unique to your company’s brand. So, you don’t need to rely on those that you find readily made available online, or on video editing apps like Adobe Premiere Pro. They can create unique animations, transitions, and placeholders, for your videos, so you don’t have to worry. All you have to do is provide good quality footage and descriptions of your brand and the themes you’re after, and they’ll do all the work!

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