5 Important Elements Of A Successful Product Video
One of the best forms of promotion for a company’s product or service is a video. No matter what kind of video it is, whether it’s an actual advertisement or a product showcase, it is the best way to show how amazing your products or services are. However, there are a few things companies don’t use to create the best videos for their products, but these elements are very important. Don’t worry, we’ll tell you exactly what these elements are, so you can avoid making those mistakes. So, here are 5 important elements of a successful product video.
1. Have A Strategy
While a product video is normally short, it still requires a lot of planning. That’s because a lot of visual elements need to be added so that your products are showcased to the best of their ability. Think about all the adverts you see on TV. Although they look simple and would probably take less than a day to shoot, a lot of planning, scheduling, and re-drafting happens long before the advert is even published. The same thing can be said for tutorial videos or demo videos.
So, before you decide to film the video, or even edit it, you will need to have your strategy in place. This can take a few months to even a few years. Good product videos take time and effort to plan for, especially if you want to build a large set for the video, or if you need to ask permission for some things, like locations, release forms, etc. So, make sure you plan ahead of the actual shoot. Don’t schedule one, unless you have all these elements in place. Otherwise, you will need to film without the elements you want or need, or you will need to reschedule the shoot itself.
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2. Focus On How Useful It Is
While you might want to highlight all the new and important features of your product, the product collection or service, sometimes it’s not necessary. Sometimes, all you need, to promote your product is what it can do to help improve your customers’ lives. Most of the time, you want to make a product video for potential customers. So, you need to address what your customers are looking for.
So, for example, if you’re selling a new phone, instead of listing out all the new features it has, list out how it can help your customers. If the phone has the latest camera technology, or high megapixel rates, customers don’t really need to know, they just need to know that it can take really good vacation photos. That’s why you need to cater your video to what it is they want. Show them that they can take amazing vacation photos, and only include those features if you think it’s necessary.
3. Real World Application
One of the most relatable elements you can add to your video is the real-world use of your products. So, if you managed to get people to test out your products or services, make sure you film it, of course, if it will help promote your product. You may not want to include the videos that show them struggling with your product, or not really knowing how to use it. Only show the ones who do know how to use it, and how useful it is to them.
Real-world applications, testimonials, and test runs are great additions to any product video because it shows that your product can help your customers. Not only that, it’ll help your potential customers to relate to your company. It’ll convince them, because those testimonials and test runs are done by people who aren’t affiliated with your company, meaning they’ll know that they’re looking at real reviews.
4. Film Alternatives
So, you have a storyboard, script, and a plan, but don’t forget that filming something is a collaborative job. That’s why if your cast and crew have ideas that could be implemented, give it a try. The worst that could happen is that it gets dropped on the editing floor, and in any case, you could use that footage in another video, depending on what it is you’re shooting. For example, if you’re shooting your product in the real world, and it doesn’t make it into the video, you can always use it in another product video in the same line/collection. So, by filming alternatives, you’ll have footage for your next product video. Or you could use them as bloopers, to show just how personable your company is.
5. Good Editing
One of the most important elements of a good video, let alone a good product video, is good editing. The edit of a video dictates how well your audience receives it. Think about it this way, a video is like reading a book, except instead of reading words, you’re watching strings of video clips that make up a story. In writing, the better the grammar, the better the story. In videos, the better the editing, the better the video. So, if you want to keep your audience glued to your videos, make sure your editing keeps it interesting. Speed up your video, when it needs to, or slow it down. Whatever you do, make sure you have a good video editor who can give you the best edit for your videos.
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While we can’t speak for the other elements of a product video, we most certainly can help with the editing. Our team of experienced video editors will ensure that your product videos are not only informative but entertaining as well. Your product videos are in safe hands with us. We’ll make sure that your product video has all the elements it needs, to appeal to your audience. Want a riveting story? No worries. Want testimonials? It’s done. Not only that, but our customer service team is on hand 24/7, to ensure your videos are to your satisfaction. So, check out our website and price packages, for more information. And if you can’t find what you’re looking for, get in touch. We’ll be more than happy to help you with any of your queries.
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