How To Make And Edit Videos For YouTube
Creating YouTube videos isn’t as straightforward as you think it is. Even if it is a simple slideshow of images, you still need to have the right voiceovers, background music, and the right stock videos or images, for your YouTube video to really stand out. That’s why you need to do your research before you decide to start shooting. Know your audience and create a video suitable for them. Not only through the footage, you get, but through the video editing too. You’ll need to use the right editing techniques to grab your audience’s attention. In this article, we’ll talk about how to make and edit videos for YouTube.
While anyone and everyone can upload videos to YouTube, it takes a lot of research into creating videos that can go viral. It’s not only in the publicity of the video, or in the channel that’s created it, what makes a video successful, is in the way it is made. If it is eye-catching and innovative, if its topic is interesting, then you’re guaranteed to have a video worth watching. Remember, although YouTube videos can be seen as social media videos, YouTube videos are also a form of filmmaking, which is not only an industry but an artform. So, be sure that your videos are worth watching, both in what you capture and in how you edit them.
Preparation Is Key
Before you even pick up your camera and start shooting, you first need to know what kind of videos you want to make. It isn’t all about “winging it” and hoping for the best. You need to know what kind of topics are viral on YouTube. And you need to understand what kind of editing styles are popular and how to create them. That doesn’t mean you should copy what’s already out there. It means you need to create your own style, with the same or similar techniques that have already been used.
Make sure you know what kind of audience you’re after as well because uploading any video onto YouTube won’t get you the views you need, even if you pay for promotions. You’ll need to make sure your videos will be watched and aren’t just sitting on the platform, waiting for people to come across them. So, before you even start shooting, do your research and see which bandwagon you want to jump onto.
Getting The Footage
Once you’ve done your research, then you can start filming. Of course, whatever style you choose to film in, remember to remain consistent. For example, if your first uploaded video is a vlog with certain characteristics with image pop-us or you’ve used clips of known films or stock footage, keep filming in the same style, until you have established your own audience base. Don’t forget to also have a steady schedule for your videos. Otherwise, your audience will either grow disinterested in your channel or give up trying to watch your latest videos, because you’ve uploaded too many at once.
Of course, once you’ve established your base, you can start creating “anomaly videos”. What this means is you’ve deviated from your original style, to experiment with other forms of filmmaking, like creating artistic b-roll films, or cinematic short films, and even interviews with other influencers, celebrities, or public figures. Remember, it is only once you’ve established your presence on YouTube and on other social media platforms, can you experiment with different styles of filmmaking.
The Edit
Once you’ve picked your topic, and your filming style the hard part comes next: editing. Although the possibilities for a YouTube video are endless, there is always a right way and a wrong way, to edit your videos. What that means is you should make your video edits consistent. Like your filming styles, you need to edit your videos in a similar way to one another.
Of course, that doesn’t mean you should create the same kind of videos as your most successful ones. It means, if you’ve edited your footage into a short film, then you’ll need to continue to create short films. If you’re creating infographic videos, then keep making infographic videos.
Your videos need to be consistent, for your audience to know who you are and what you do. If you create videos that are completely different from one another, for example, you’ve uploaded a cinematic short film last week, don’t upload a vlog this week. Keep creating short films, until you’ve built up an audience base who are familiar with your work. Once you have that base, then you can start experimenting with different video styles.
So, create a template. It can be an intro card or an opening animation, as well as an outro card or closing animation, one that pushes to action new viewers, to subscribe to your channel, or check out your other social media pages. These simple templates ensure that your video continues to promote not only the video itself but your brand as well.
You Don’t Have To Do Everything
If you’ve already done your research, you might’ve noticed a pattern in the way successful channels upload their videos. You’ll notice that many channels upload one or two videos every week, or even every day. As a new content creator, you’ll find this very difficult to do. Why? The editing.
Editing is the most time-consuming part of any video-making process and can take weeks, even months to complete a video, even if it is for social media platforms like YouTube. So, how do the professionals do it? It’s simple, they outsource their videos to professional video editors.
By hiring a video editor, YouTubers, influencers, and content creators can spend their time coming up with new content. They won’t have to worry about their videos, while they’re being edited, because they can be sure their editors know what they’re doing. That’s why successful YouTube channels will always have new content every week, or even every day. It’s because their editing is done by professionals, who work quickly and efficiently.
So, if you want to get the same quality, try working with our professional video editors. We guarantee you’ll get the best quality videos for your YouTube channel, for a fair price. Our video editors can create any kind of video for you, whether it’s a promotion for a business, a feature film, or even a simple vlog, we can guarantee you a speedy delivery, so you can upload those monetized videos, for YouTube, and earn more for the content you make.
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