What Is The Importance Of A Wedding Video?
What Is The Importance Of A Wedding Video?
Before you start creating a wedding video, first ask yourself if it’s necessary. If you don’t want to capture your big day on video, then that’s fine. However, there are so many good reasons why you should have one, not least of all because it is the perfect way to capture the magic, love, joy, and emotions of the day. It’s the perfect time capsule, because the moving images and the accompanying visual and audio effects will remind you of what happened and how you felt throughout the whole process. Of course, there are many other reasons why a wedding video is important, and we’ve listed them out here for you.
Recapture The Love
Weddings are magical days, they’re full of joy and hope. They’re the epitome of the love a couple experiences in their relationship. And sometimes, we forget that. There are times in relationships where tensions run high, and stress makes us forget about the love we have for each other. That’s why a wedding video is important. By sitting down and watching your wedding video together, you’ll be reminded of the love you once felt for each other. It may even create that spark of romance that was lost over time, and you may find yourself falling in love with each other again.
So, if you doubt whether a wedding video is worth having, remember that it can be a great reminder of what you feel for each other, and why you married each other in the first place. It might even inspire you with ideas for future endeavours, like holding an anniversary wedding or going on a second honeymoon.
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Inspire Others
A wedding video isn’t just about memories and reminiscing, it can also be used as inspiration for others. If friends and family members are going to get married, you can show off your wedding video to them, and inspire them. If your tastes are similar, they’re bound to want to have themes that are similar to yours, because you’ve used them. Wedding videos, like many other types of videos, are not only records of history, or stories, but they are also educational too. They can be used as a foundation for research, for the happy couple, as they plan out their own special day.
So, show your newly engaged friends your wedding video, point out the people who helped you in your wedding process and provide them with the contact details they’ll need. Wedding videos are a good source of information for your friends, who’re new to planning a wedding, because they’ll trust your opinions, and you know who to contact.
All-In-One Promotions
As your wedding video can inspire your friends, so too can it inspire others. If the companies you’ve worked with use your video, for their promotional material, then you’re not only inspiring your friends, but you’re inspiring hundreds, if not thousands of newly engaged couples around the world. With social media and video content becoming a massive market for advertising, your wedding video could be viewed in the far corners of the world and inspire couples to use that company’s services.
Wedding videos are great portfolios for so many companies because they’ll be showcased in them, even if it’s only for a second. Something will catch a new bride or groom’s eye and they’ll want to have similar, if not the same, service, at their own wedding. So, a wedding video isn’t just your own record of joyous memories, it is a good source of advertising, for the companies that worked with you, on your wedding day.
Keepsakes And Memories
As we’ve mentioned before, wedding videos can help you reminisce about the big day and remind you of the things that happened. After all, when you’re living the wedding itself, the day can go by in a flash. So, capturing the moments that you’ve missed will serve as a reminder, or a good story to tell, if not by you, then by the guests who witnessed those moments.
Not only that but your wedding video can be used as a keepsake for future generations. You can give them a copy of the video and show them just how much in love you were when you married your partner. It’ll serve as a great lesson for them because they’ll see how powerful love can be, and how it transcends through the ages. It’ll inspire them to want a similar, if not the same, thing. So, by making a wedding video, and passing it on to your children and grandchildren, you’re teaching a great lesson to future generations.
Trust The Process
You might think that hiring a videographer to film your wedding is difficult and expensive, but don’t worry. It isn’t as expensive as you think. Videographers are happy to negotiate prices and plans for you, so you don’t have to worry about the finance. All you need is to communicate what you want for the wedding video, what you expect from your videographer and trust in the process.
Eventually, you’ll have a wedding video you can be proud of, and if you’re not happy with the edit, and you still have the raw footage, why not come to us at Cut Pro Media to help you make a video that is worthy of your wedding. Our editors can promise professional quality, and themed wedding videos that can capture the magic of your big day, without compromise.
All you need to do is tell them what you want and what you like, and they’ll do the rest. Our team of professionals have had years of experience in editing not only wedding videos but many others, so you can be sure that they will have a range of ideas to suit your needs. Not only that but our prices are set, so you don’t need to worry about negotiations or hidden terms. It’s all there in the price packages. So, check out our website, and find the best plan for you. We can guarantee that we have something for everyone.
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5 Important Questions To Ask Your Wedding Videographer
5 Important Questions To Ask Your Wedding Videographer
5 Important Questions To Ask Your Wedding Videographer
It’s important to know exactly what your wedding videographer will do when you’re booking them. We’ve written an article explaining what you should do before you hire a videographer for your wedding, but there are still a few questions you need to ask them, while you’re speaking to them. After all, you want to know that they know what they’re doing, and although their website might look flashy and professional, you still want to make sure that they’re professional enough. You don’t want to be stuck with a videographer who promises the fireworks and light show, and then gives you sparklers and a few spotlights. So, here are 5 important questions you need to ask your wedding videographer.
1. What’s The Editing Process Like?
While the filming might take a day, the editing process can vary. If you’re looking for a wedding video that has pulled out all the stops, the editors might have their work cut out for them, so it may take a few weeks or even months before your wedding video is delivered to you. Otherwise, you might have a simple video that has been edited using a template, in which case you may receive your video in a few days and is full of errors or isn’t the best quality you’ve seen. You need to find a compromise.
If you want a professional-looking video, one that you can be proud of, you’re going to need to be patient. Sometimes, your videographer’s editors might be backed up with lots of different projects, or they’re trying to create a unique template just for your video. So, don’t expect your video to be available to you immediately after the wedding or honeymoon. That’s why you need to ask about the editing process. Make sure you know what your videographer and their editor has planned for your video. Sometimes, their plan may have elements that can be redundant and unnecessary.
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2. What Style or Genre of Video Are You Making?
If you’ve already made a plan for your wedding video, you need to know that your videographer can compromise and create a video according to your style. It is no good relying on them for everything because they’ll have their own creative opinions. Sometimes they’ll force their opinions onto your video, leaving no room for your personal touches. Otherwise, they’ll come up with a plan, on the spot, which might not even be achievable.
So, make sure you and your videographer have similar styles and genres, and you can compromise with each other. It will do you both no good if you work together without a plan, and you hope for the best. And it is equally a bad idea to have your opinions undermined by their plans, without your input. That’s why you need to know if their styles and genre are agreeable to yours.
3. Will You Be Available For The Entire Wedding Process?
When it comes to planning a wedding, sometimes it can take a year or two to plan out. Sometimes it takes even longer, especially if you’re planning for a very luxurious wedding. It’s during that time that you’ll want your videographer, especially if you’re using video diaries and posting video invitations to your guests. Many happy couples will want to go on a special photoshoot to mark the big day before it actually happens. They’ll want photobooks and extra footage of themselves, to fill the video, if there isn’t enough good footage on an actual day.
So, that’s why making sure that your videographer is available not only during the wedding but also before it too. If anything, making sure they’re available during the planning process will ensure that any additions or changes you make to your wedding video can be discussed first before you implement it.
4. How Would Your Customers Rate You?
This is an important question because while experience matters, it is the reviews they get, from their customers that will tell you how good they are. Remember to read those reviews and compare them with the answer your videographer gives you. If the reviews are bad, and your videographer tells you otherwise, you’re dealing with someone dishonest. Your wedding day is one of the biggest events of your life, and if it isn’t captured correctly, then you’ll be left with very little to no memories of it at all.
Be certain that your videographer knows what they’re doing. Make sure that their customers are happy with their services. And be sure that your videographer and their customers have similar values to you. You don’t want to work with someone who you’ll always be at odds with. By knowing how satisfied their customer base is, and whether they have similar values and perspectives as yours, you’ll know that you can trust your videographer.
5. How Much Will Hiring You Cost Me?
Of course, this is the most important question you’ll want to ask but be careful when you do. Make sure you give your videographer everything they need to know, about what you expect from them. Negotiate what the plan is, and what compromises you will need to make because if you ask how much it’ll cost, before providing any details, they’ll be reluctant to work with you. It’s because you don’t have a plan, and you don’t know what you want. Whereas, if you provide them with some details, then they’ll be more inclined to help.
Be sure that you know what you want from your wedding video, before asking about the price. Similarly, you don’t want them to be vague about it either. So, make sure you don’t just get price ranges, and contracts that can be amended while they’re working with you. Setting a limit, and sticking to it, is a sign of reliability and good professionalism. If the price fluctuates while they’re working with you, or if they don’t set an upper limit, then you may find yourself in for a nasty surprise. Be careful when you’re negotiating price, and always get the agreement in writing.
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5 Things You Need To Know Before Hiring A Wedding Videographer
5 Things You Need To Know Before Hiring A Wedding Videographer
5 Things You Need To Know Before Hiring A Wedding Videographer
When it comes to choosing the right videographer for you, there are many factors that you need to think about. It’s not all about the price. There are many things you need to consider like their style of filming, whether they’ll assert their vision of what your big day should be, whether they’re experienced in filming weddings and special events and whether they include still photography in their portfolio. There are some videographers that don’t even have the knowledge to take still photos and vice versa. Some photographers don’t know how to take video footage. Not only that, but some videographers will be assertive, and use their filmmaking knowledge to try and “make your day special” but in their way. That’s why we’ve come up with a list of 5 things you need to know before hiring a wedding videographer.
1. The Expertise
Many good wedding videographers will understand that your wedding day is your most special day. It’s all about you and the love you share with your partner. It isn’t about making a movie, otherwise, they’ll be on studio sets, on locations and creating feature films. Professional wedding videographers will be discreet, you’ll barely notice that they’re there. They know how to capture your wedding day, from all angles, without being noticed.
If your wedding videographer is being assertive, taking over the “narrative” of your wedding day, and dictating where you should be and what you should do, at all times, then they may not have the right expertise and experience for you. They may be a film graduate or a film student who thinks that filming a wedding video is easy, and will try to take over your wedding, to make it into a story. These are the sorts of videographers that you need to stay away from if you don’t want your wedding to become a drama for a film.
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2. The Style Of Filming
Sometimes styles can clash, especially when it comes to themes and genres. For example, you might want to have a boho styled wedding, and if you choose a videographer that specialises in cinematic videos, then it’s obvious your styles will clash. After all, boho styles are more laid back and casual, while cinematic videos can be thrilling and intense. That’s why it’s important you consider what kind of genres and styles your videographer can give you. Make sure that it’s fitting for your wedding’s theme.
While you might be drawn to certain types of films, remember, it needs to complement your wedding. So, if your wedding is a whimsical affair, it won’t be the best backdrop for a hip-hop music video. Be sure you know what theme your wedding is, and what style of music, video and animation works well with that theme. If you don’t know, or you can’t envision it, negotiate with your videographer. They’ll be more than happy to show you their portfolios so that you have an idea of what you could get for your wedding.
3. The Experience
While experience and expertise might sound and seem similar, they couldn’t be further apart. Their expertise is the knowledge videographers should have about their craft. However, their experience can tell you how good they are at it. So, if you’re looking for a videographer, experience is one of the key elements you’re going to want to look at.
Unless you already know your videographer on a personal level, and you want to help them in their career, it’s always a good idea to look for a videographer who’s already well established. They’ve been through so many weddings and special occasions, they know what they need to do, and they won’t bother you as you go through the motions of your Big Day.
Not only that, make sure they have the right connections and team members. If you hire a videographer, who doesn’t have a team with them, then you may contend with lots of cameras on tripods and stands. You might have to wait a while for them to set up many cameras, so they can capture your Big Day from all angles. And even when it comes to editing, make sure that they have good skills in editing, or even have a good team of editors behind them. Otherwise, you might not get the quality you’re looking for.
4. The Price
Of course, price is always a major factor in any deal you make. It is of the utmost importance you know you’re getting the quality you deserve. Always make sure that the services you’re getting aren’t overpriced, or majorly discounted. After all, some videographers might fool you into agreeing to a high price, but the quality of their videos are worse than you imagined. Not only that, if your videographer doesn’t have a portfolio readily available, then you’re either working with an amateur or a conman. Always ask for one, even if their website or social media accounts look amazing.
It isn’t fair to you if you’ve decided to book someone, only to realise that they’re not available on the Big Day, and you can’t even get a refund. Trust reliable sources, like wedding data banks, and even recommendations through magazines. They know what they’re talking about and which videographers are legitimate.
5. The Relationship
The main reason you hire someone is that you can build a good working relationship with them. As videographers, who are capturing your Big Day, you’re going to need someone you can trust; someone who will be able to work quietly in the background, and still be able to record the emotions, the love, and the joy that comes with a wedding day. Building a good relationship with your videographer will help not only you but them as well, to really capture every moment as you remember it.
Good videographers will step into your shoes and look at the right actions and reactions on the day, so you don’t have to. And when all is said and done, the footage they’ve captured will truly record the magic of your wedding day. So, remember to build a good relationship with your videographer, if you want a wedding video you would want to watch it over and over again.
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5 Creative Wedding Video Ideas
5 Creative Wedding Video Ideas
Just as every wedding is different, so too are their videos. There are so many different wedding videos already published on the Internet, and so many templates you can choose from. Of course, you could try using those templates, but if you want your wedding videos to be the best quality and unique, like your wedding, you will need to make your own. It’s difficult to know what to do, especially if you’re not a professional videographer. So, what can you do to make your wedding videos unique and creative? Here are our top 5 creative wedding video ideas you can use.
1. Make It A cinematic Trailer
One of the most riveting things you can watch on TV, in the cinema or on your phone is a trailer for a movie. So, why not make your wedding video a trailer? It can be as long or as short as you want it to be, and it can be in whatever genre you’d like. In fact, you can tailor your video to fit the theme of your wedding. For example, if you’ve included a superhero theme in your wedding, you can create a superhero wedding trailer. Or, if your wedding theme is all about fairies and the woodlands, then you’ll want to create a fantasy trailer.
Whatever you decide, you’re guaranteed to have a genre that fits perfectly for your wedding video. Not only that, but you can also break down your wedding video so that when you show it to friends and family, they’ll want to watch the rest. Keep them in their seat, by making your wedding video a series of trailers that capture your audience’s attention.
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2. Make It A Music Video
If you’re not a film and TV person, then try making your wedding video a music video. There are plenty of professional music videos for actual musicians that feature real-life weddings. So, why not do the same for your wedding video? Making a music video out of your wedding may save you time and effort, synchronising audios from different cameras, or trying to find the perfect soundtrack to a long ceremony. It’ll even save your audience from getting bored since a music video only lasts for roughly 3 minutes. That way they won’t have to sit through hours of footage, because you’ve included the entire wedding ceremony and reception, into your video.
Music videos are great highlight reels for your wedding! And if your video features the musician or band you used in your wedding, you might be able to negotiate royalties with them, should they decide to use it as promotion material for themselves. Moreover, you can create more, so that if you have more footage than the video can take, you can use other songs, and make your wedding videos more meaningful.
3. Use Video Diaries
One of the best things you can do is create video diaries, throughout the entire wedding process. So, record the process, from the engagement, all the way to the reception or the honeymoon, if you’re that daring. Use the most interesting parts of those video diaries to create a unique wedding video. It’ll take some courage, and some negotiation with family and friends, who might be shy, to get your face, and theirs in your videos, but once that fear is gone, you’ll be recording yourself every day.
By creating video diaries, you’re creating a record of all the emotions, hard work, happiness, and love that went into planning the wedding, and remind not only you, but everyone who watches it, just how much fun it can be, and inspire future generations to do the same.
4. Use Video Messages
If you want to make your wedding videos more meaningful and creative, then add video messages to them! You could set up a station, at your reception, and have a videographer film your guests, family members and friends who wish you love, joy, and happiness. They can be as long or as short as you want, and if you want to use footage that might not fit other areas of your wedding video, then use video or audio messages that could complement that footage. If that seems like too much, then let the bride and groom record a video message to each other! Nothing says I love you than a heartfelt message.
Video messages are very intimate and can captivate those who watch your wedding video. After all, they’re addressed directly to the bride and groom, and if they’re heartfelt enough, your audience might shed a tear or two.
Social Media Is Your Friend
If your videographer or photographer doesn’t capture your wedding day as perfect as you’d like, then why not try using footage from those who attended. You can be sure that your guests, both at the ceremony and at the reception, will have their own recordings of the big day, and if they’re tech-savvy enough, they’ll upload them to social media. So, why not use the shaky camera footage and random photos in your wedding video. It’ll make it unique, and intimate, because you know who took that video, and you can reminisce with them about the big day.
Your wedding video doesn’t have to be cinematically perfect, it’s up to you to decide what goes into the edit. If you’re all about the home video style, then trust your family and friends to capture it in that way, instead of professionals, because they have their own styles and techniques that won’t always fit the style you want.
Make A Plan
Before deciding what you want to add to your wedding video, make a plan first. Make sure you know exactly what you want out of your wedding video, and in what style you want it. It’s no good entrusting your videographer to do everything for you, because they’ll have a vision of what they want, instead of understanding what you need. So, ensure you know what you want in your wedding video, and make the right decisions, before entrusting the recording of the big day to someone else.
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Why Are Videos Getting Shorter
Why Are Videos Getting Shorter?
If you are familiar with social media, you’ll know that the length of an average video lasts around 3 minutes, and they’re becoming even shorter. Why? There are many factors, but the main cause is the advent of TikTok and Instagram Stories and Reels. Because they promote short videos, audiences are losing the attention span to stay focused on one video at a time. Why else are TV shows more popular than films, and why are TikTok videos on the rise? It is because these videos are short and simple. They create trends and movements that only their audiences can understand. So, here are 7 tips to ensure that your videos are short, simple, and compelling enough for your audiences.
Think Of A Storyline That Can Be Told In A Minute
More often than not, a TikTok video lasts for about a minute, so to ensure your audience is still captivated by your video, create a storyline that can be told within that minute. Usually, if it takes longer than a minute to tell a story, your audience will lose interest. A tip that every professional screenwriter knows is that every page of a script represents 1 minute. So, make sure that when you come up with your video’s script, you only use one page.
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3-Second Clips Are Vital
When it comes to shooting and editing your video, use clips that last 3 – 5 seconds long. What this does is make the video seem like a compilation of clips, rather than one long scene. This keeps your audience hooked because they’re so quick. Not only that, it’ll help with telling your story within that minute of video. Those short clips are vital in making sure your audience is watching. More often than not, your viewers will watch at least 5 seconds of a video, before clicking or scrolling away, so make sure that the first 5 seconds of your video is as interesting as it can be.
Use Cliff-hangers To Hook Your Audience
More often than not, a wider story can’t be told within a minute, so break your story down. Use your short videos to your advantage and tell a bigger story through them. Use cliff-hangers and “check out part 2” as a call to action at the very end, so that your audience will be instantly engaged. They’ll not only scroll through your feed, channel, or profile, they’ll subscribe so that they can keep up with the latest videos on your channel. Of course, cliff-hangers are also perfect for your longer videos, but make sure that you’ve left enough time at the end of your film, to establish the cliff-hanger. You don’t want to suddenly add one, just because you want your audience to revisit your profile.
Compile Your Videos For Youtube And Facebook
Another thing you can do, to ensure that your longer videos are being watched, create compilations of your shorter videos, for YouTube or Facebook. That way, if your YouTube subscribers, or Facebook followers, don’t have TikTok, they’ll be able to view the content you make, without having to download the app, and still be able to watch your videos.
Be Consistent
Don’t forget to be consistent with your uploads. Social media is all about being consistent and having frequently new content. Some of the best content creators out there upload at least twice a day, but if you’re starting out try and upload a video at least once a week, and they rarely stray from the pattern they’ve set themselves. The same can also be said for longer videos. More often than not, content creators on YouTube upload at least once a week, and as with TikTok, they rarely break from that routine. So, be consistent with your video uploads, have at least one or two videos ready for the weeks ahead, in case it takes time to film the next video.
Have A Plan
As with other content, like blog articles, social media posts and image uploads, you’ll need to have a content plan for your videos. This can be as simple as a schedule of what category of videos you’re uploading onto the Internet, or as detailed as a storyboard, or a concept breakdown. No matter how simple or detailed your plan, have one, so that you know exactly what you’re creating and what you’re uploading onto the Internet.
Make Sure Your Audio Is Well Defined
If you’ve watched TikTok videos lately, you’ll find that many of them have poor quality sound. They’ll have an echo that tells you how big the room they’re in is, or if they’re outside, the wind might cut through their audio. For those professional quality sounds, you’ll want to use microphones and a good sound editing programme, to ensure that the quality of your video’s sound is as crisp and clear as any feature film, TV show or documentary.
Get Started
If you’re thinking about creating videos for social media, especially for TikTok, then remember to start slowly. While the professionals can churn out 3 or 4 videos a day, chances are you’re still trying to figure out how to do what they’re doing. So, take your time and learn about the platform at your own pace. Start by posting up one video a week and see where that takes you. If you do have the resources to post up more videos in the week, then do so. It’s all about trial and error and what works for you.
Creating social media videos, or any sort of video requires time, skills, and effort. It also takes a lot of dedication, so be sure that you are willing to spend your time filming and editing your videos. If you post a quick video onto the Internet, without any sort of edit, you’re unlikely to get the leads you want. So, make sure you spend some time editing your video, to make it perfect for your channel, otherwise, you can outsource one. We at Cut Pro Media have experienced hands that can edit your social media for you, for a reasonable price. All they need is your concept and footage, and they’re good to go. Check out our price packages on our website and if you have any questions, we’ll be happy to answer them!
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How To Hook Your Viewers In The First 10 Seconds
How To Hook Your Viewers In The First 10 Seconds
If you’re experienced in digital marketing, then you’ll know that the first 10 seconds of a video is the most important part of a video. In fact, the first 3 seconds are even more vital, since your audience is presented with 3 seconds worth of your video, before the “Skip Ads” button pops up. So, you need to know what to do, to make your advert the most interesting thing your audience will see, before they watch their videos. But it can be difficult to think of something that interesting. So, here are a few tips to help you hook your viewers in the first 10 seconds.
Do Your Research First
Before you try to come up with eye-catching adverts, do your research first. Like with everything else, there are trends in digital marketing, and especially in the way brands advertise their products and services. So, before you start brainstorming ideas, for what you want in your adverts, do your research. Find out what’s trending in your industry and make a note of what has worked well for other companies. This research will help you to understand your audience better, and you won’t feel like you’ve been thrown into the deep end.
If you’re creating a documentary, or a feature film itself, you’ll need to think about what storytelling techniques are trending as well. An audience changes their enjoyment of a film, just as they enjoy new and emerging fashion trends. So, make sure you know which movies are doing well, and what makes them “good” in the eyes of their viewers.
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Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
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Choose The Right Story
Every video has a story to tell, regardless of whether it’s a feature film, an advert, or a simple vlog. That means, your video needs a story. It can’t just be a showcase for your product or service, nor can it be a collection of images and footage. These types of videos are boring and will most likely be used as backdrops for an event, or as a screensaver. If you want to hook your audience, you need to have a good story, one that tells them who you are, what you do and why they need you.
That’s why it’s important to spend time figuring out what sort of story you want your videos to tell. And once you choose the right story, you’ll be able to brainstorm good ideas on how to tell it. Sometimes, all you need are two words to tell a story, and it is in those two words that your audience will be hooked.
Use Bold Visuals
By using footage and editing techniques that seem out of the ordinary, you’ll be able to hook your audiences. For example, a stunt coordinating company could use phone recorded footage of one of their stuntmen doing a seemingly impossible stunt as the opening to their video advert or even a documentary. Or a wedding planning company could use home video-style footage to showcase a wedding they planned. Or even a travel agent could use a POV styled shot of someone walking through the airport and boarding a plane.
These visuals are not only relevant to the industry they’re in, but they’re also eye-catching. After all, a phone recording of a stunt would make it seem like an amateur was impressed by it. The home video footage of the wedding could make the audience feel a sense of nostalgia, and even the POV shot of the airport can stimulate the desire to travel the world. So, make sure that you know what industry you’re in, and how you can visually stimulate the needs and wants of your audience.
Make Your Videos Unique With Editing
Editing is one of the biggest parts of the video-making process. It’s what connects your footage and creates the story. Other than the director or producers, the editor has the power to make your videos look amazing, and get your viewers hooked in the first 10 seconds. So, make sure you have a good editor, who knows how to make your story come alive.
It’s very well-known in filmmaking that the editors are the ones who can make the worst footage look like the best storytelling vehicles in the world. They’re the ones that can add colour, animation, and visual effects to a seemingly boring piece of video.
For example, if you’ve seen actors working with green screens, it looks like they’re play-acting, imagining a foe that isn’t there, but when you watch the final version of that same scene, the editors have not only created the backgrounds, they’ve also created that imaginary foe, and even added in extra effects onto the actor, to make it look like they’re fighting for their lives. So, don’t underestimate your editors. Let them know what you want, and they’ll ensure your footage becomes the best face for your company.
Rely On Us
As a video editing company ourselves, we can handle that last part for you. Our outsourced video editors will create the best videos for your company. We can ensure that no matter what industry you’re in, or what kind of video you’re making, your audience will be hooked to your videos within the first 10 seconds. So, if you need an advert, they’ll watch it all the way through, without realising they’re watching an advert. If you’re creating a feature-length film, we can use the best footage for your film’s opening sequence, and even if you need a wedding highlights editor, we can make sure that the first 10 seconds of that video will stir up those nostalgic feelings for those watching it.
Trust us. We can guarantee our editors will match the style of your company. All you need to do is tell us what you want, and we’ll make the video for you. So, if you’re interested, why not check out the service packages we have on our website? We can create nearly anything from adverts to feature-length films, and our prices are reasonable. So, you don’t have to negotiate contracts or selling fees. It’s all within the price packages that you’ve chosen. So go ahead and check it out now.
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Are Facebook Video Ads Effective?
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Are Facebook Ads Effective?
Are Facebook Video Ads Effective?
In general, we skip Facebook video ads, because, well they’re ads, but if you’re targeting the right kind of audience, no matter how many people skip your ads, there will always be that select few who will be interested. Creating Facebook video ads are effective if you use them correctly, and with the right production and editing team, you can be sure that your video ads will generate the leads you need. So, before writing off the idea of creating Facebook video ads, or any form of social media ads, here are a few reasons why it is still a good idea to create them.
People Do Watch Them
Despite the general opinion that social media adverts are nuisances, the contrary is quite true. Even if most people press the “Skip Ad” button they still have to watch at least 5 seconds of the video before they can click away. This is the most important part of any video. The first 5 seconds determine whether your advert is attractive or not, and if it is, you can be sure that your advert will be watched in its entirety, regardless of whether you generate leads or not.
So, even if most of the time, people will click away, after 5 seconds, you will most definitely hook the important leads you need that will eventually generate more customers for your company.
We Can Help Boost Your Sales with Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Your Brand Name Will Be Remembered
If your advert is a constant on a person’s Facebook feed, or if your video’s algorithm ensures that it pops up on a person’s feed, then you can be sure that your brand will be remembered. You might not immediately get the lead you’re looking for, but if your video is a constant presence on a person’s feed, you’ll find that they’ll remember the advert, and consequently your brand’s name.
Not to mention, if your video advert doesn’t seem like an advert, and more like a video they want to watch, you can be sure that they’ll watch your advert through because they’re interested. So, be clever with your Facebook advert. Make a video that doesn’t make it seem like an advert, and more like an actual video.
It’s An Opportunity To Network
Even if you may not think so, creating video adverts for Facebook gives your company the opportunity to network with some of the biggest names in social media. If someone, important in the social media sphere, engages with your advert, you’ll find that they’ll generate the leads your company needs. In fact, you can safely say that their engagement is a free endorsement if they engage with you positively.
And soon, you’ll find yourself entering into contracts and sponsorship deals, if your engagements are successful. So, even if you may think they’re unnecessary, or useless, creating original Facebook video adverts can help your company’s profile in the long run, especially if you’re active on social media.
Inbound Marketing Means Niche Audiences
One of the reasons why creating Facebook video adverts are so important is that they are part of your inbound marketing schemes. That means your videos aren’t broadcasted to just anyone online. There’s a set algorithm for your videos. So, whatever metadata you add to your video, including keywords, categories, descriptions and so on, will help broadcast your advert to the right people.
Digital marketing isn’t just about sending out a message, it’s about sending out a message to the right people, and you can be sure that if you set up your video advert correctly, your advert and consequently, your company will be seen by the people you’re targeting. So, instead of getting only a few likes, comments, or views, your video adverts may get hundreds at a time.
Video Adverts Are One Of The Most Engaging Content Forms On Social Media
If you’re on social media, which part of your feed do you look at most? Guaranteed, it’s your video feed. Why? It’s because you can spend hours on end watching stories unfold in front of you. Even if it’s an advert, you’re watching a story. That’s why it’s important to create and use video adverts. It’ll draw people in, and even if it doesn’t, it at least catches their attention for a few seconds.
Video content, no matter whether it’s an advert, or an actual piece of content for your company, is becoming the world’s number one form of media content that Internet users are consuming. So, take advantage of the rising numbers. Get your video adverts out there for potential customers to see. It’s not about sticking a piece of footage on your profile; it’s showing the world what your brand is about. So, be creative and bold.
Start Creating Your Video Adverts With Professional Help
You might think it’ll be difficult to create video adverts on your own, and yes, while it is difficult, that doesn’t mean there isn’t help out there. If you want to grab your customers’ attention, then you need help from masters of filmmaking art. So, contact professional filmmakers or filmmaking houses. Hire those directors, videographers, and editors. They’ll know what to do, and they’ll understand your vision.
Here at Cut Pro Media, we’ll do half that work for you anyway! After all, we outsource our video editors, so you don’t have to worry about the quality of their work. We can guarantee they are experts at what they do. They’ve had experience in the field of video editing, no matter what style it is, and they’ll be able to create that unique brand image that you want to promote on social media.
We’re not freelancers, and we won’t negotiate prices, because our prices are already set. All you need to do is choose which package suits your needs, send in your raw footage, and we’ll do the rest. You can be sure that we will create the best video adverts for your company, no matter what style, aesthetic, or story you want to tell. So, check out our products and services, we’re sure we’ll have the perfect one for you.
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3 Genius Ways to Make Engaging YouTube Pre-roll Ads
3 Genius Ways to Make Engaging YouTube Pre-roll Ads
It can be difficult to create ads that customers want to see, especially if you’re on social media. Of course, everyone presses the “skip ad” button because they want to see the video they’ve searched for, not an advert for a company that has nothing to do with them. So, how do you make sure they stay and watch your ads? Engage them. Sometimes creating a visually stunning advert doesn’t get you the visitors or leads that you need. So, your adverts need to be captivating, and interesting enough for your audience. Here are 3 genius ways to make engaging YouTube pre-roll ads.
1. Start With A Bang
Of course, we don’t mean it in the literal sense, instead create videos that capture your audience’s attention in the first 3 seconds of your advert. Most of the time, people click away from any advert within 3 – 5 seconds from the moment it starts. So, you need to grab their attention. Sometimes you can create that “WOW” experience with a message that’s related to your company’s industry. Other times, you’ll need to create something unexpected.
Think about all those adverts that seem blasé about viewers hitting the “skip this ad” button, or adverts that speak directly to the viewer. These adverts are attention-grabbing because they might not be paying attention, and when they hear someone speak to them as if they were on a video call, they may pay attention. This “breaking the fourth wall” stunt is effective, but sometimes, you may need to go above and beyond that, so that your potential audiences pay attention.
You’ll need to be a little more creative than having an actor saying “Go ahead, click that skip button” or “Wait! Don’t skip this ad yet!”. These techniques are generic, so you may want to think about something that they might relate to. Essentially, you need to think outside the box for your video’s opening, because you’ll hook your audiences straight away with that “bang”.
We Can Help Boost Your Sales with Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
2. Make Your Videos Memorable
A good advert is a memorable one. When you think of the big brands, you think about Coca-Cola Christmas, you think about the McDonalds whistle, you think about all those memorable slogans, those picturesque scenes as cars drive down a long and winding road, you think about those moving stories that seem more like short films than adverts. When it comes to creating the adverts themselves, you need to think about what your audiences will remember you for.
It’s not enough to create an advert that creates a catchy tune, or a tear-jerking story. You need to make that advert your own. Successful adverts create stories, or narratives, that always refer back to the company in subtle ways, and that’s exactly what you want to do. Of course, the opposite can also be true. If your company is big and bold, then your adverts need to be big and bold too. So, be bold with colour, create a catchy tune, or create animations and cartoons that capture your audience’s attention.
Whatever way you go, make sure your adverts are memorable. Don’t “make something up and put it out there”. Have a look at your advert yourselves, have a test run of it, and see how people react. If they’re hooked, you’ll know you’ve made an engaging advert. If not, you may need to start again. It’s not a “one size fits all” process, each advert is unique and will need unique processes. So, take your time and be meticulous about it because you don’t want your advert to be remembered for the wrong thing, like a political stance that might offend people or a racial slur that might stir the masses. Be sure that your adverts are memorable, and for the right reasons.
3. Make Them Interactive
While it might not yet be popular amongst companies, try it out! It’s an emerging technology that has already been used on mobile platforms, so why not include it in your YouTube adverts. Creating interactive adverts can help businesses get those leads from their audiences because it automatically hooks in their audiences. After all, while waiting for that “Skip The Ad” button, viewers might want something to do than stare at a screen for 5 or 15 seconds. So, by creating interactive adverts you’ll hook them in by giving them something to do.
Think about all those games you play. When those pesky adverts come up, do you prefer the ones where you watch the advert play out, or where you can interact, play a game, or fill out a quiz? Chances are, you’ll want the latter, and while they might not be popular on YouTube yet, they are starting to grow, so keep your eyes peeled, you’ll find more interactive adverts popping up on your screen before your videos start to play.
Of course, the applications and services for these interactive adverts are few and far between right now, but if you know how to do your research, you might find one or two that are reliable. Granted the fees might not be ideal, but once your leads start flying through your doors, they won’t matter anymore, or you might find one that’s cheaper or more compatible with your company’s policies.
It’s About Trial And Error
While we’ve recommended these tips to you, remember that it’s all about trial and error. It takes a lot of creative minds and a lot of creative effort to create the perfect advert, and it doesn’t always happen. Sometimes, what you once thought of as memorable might become another “rock in the pond”. It could get lost amongst all the many adverts out there competing with you for the same audiences.
So, don’t always expect the first advert you make to be something that brings in those leads straight away. Some of the reasons why are that of the trends in the market and how your adverts are received. So, don’t be disheartened. Keep trying, and eventually, you’ll create those amazing and memorable adverts that people will even search up, on YouTube, as a video itself.
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The Ultimate Guide To Real Estate Marketing
The Ultimate Guide To Real Estate Marketing
With online video content on the rise, there is no better time to advertise and market your real estate business. However, taking just any old video isn’t going to reel in those new and recurring homebuyers. You’ll need to wow them with amazing content. That means, showing off your properties in the best possible way that you can. So, that includes extra information, virtual tours, images, and footage of the property, and even information about the neighbourhood around the property. To really sell your property, you need to understand what your customers are looking for, and why. It’s not just about buying a new house, it’s about finding a new home, and building a new life. In this article, we’ll take an in-depth look at how to create videos for real estate marketing.
Build The Right Profile
Before you even start filming, make sure the profile for your property is correct. You don’t want to create one that doesn’t appeal to the right audiences or buyers. So, make sure you know exactly how you want to market your properties. Regardless of whether they’re aimed at first-time buyers or those who’ve been on the market before, you need to make sure that your content is aimed at the right people. The wider your reach, the more difficult it will be to ensure your properties are fit for each buyer you’re trying to appeal to. So, make sure that you know who your audiences are and fit your properties’ profiles to each one.
We Can Help Boost Your Sales with Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Gather The Materials
When it comes to creating videos for your properties, you’ll need to gather the right materials for it. That means everything from the specifications, like dimensions, price, and living conditions, to images and footage of the property itself and the neighbourhood that surrounds it. You also need to make sure that you’re capturing the best views of the property and the area, so your potential buyers won’t be put off buying it.
For example, you don’t want to include garbage bags, or inappropriate behaviour in your images, it’ll devalue the property, and your audience will think that your property is in a bad area. So, make sure the media you capture gives your properties a boost. Dress up the property’s rooms, so potential buyers might have an idea of what they could do with space. Retouch the colours of your images and footage, so that the area the property is in, is as inviting and friendly as it can be. And make sure you’re showing the best angles of the property when shooting its outside space.
Be Consistent
It might be tempting to create individual videos for each property in your company’s profile, but as with everything else, consistency is key. Marketing properties to specific audiences are ideal but don’t forget that the property is under your company’s name. You don’t want to create a video that could look similar to another company’s, otherwise, potential buyers will mistake it for one of theirs, and you’ll lose customers. So, be consistent.
Make sure your company’s name is somewhere in your videos, otherwise, use colour schemes to help your audiences to remember your brand. More often than not, audiences associate certain colour palettes with certain brands, regardless of what products they make. Be sure your audiences know what your brand’s colour palette is and use that in all your videos so that the properties that you advertise will be recognised.
Don’t Overload Your Videos
Although gathering enough materials to showcase your properties can be a good thing, you need to remember not to overload your video with information and images. Remember, creating video content is about advertising your properties and the company itself. It’s like an overview of what you’re selling, and not the selling profile itself. So, while including information about the property and the neighbourhood is a good idea, including everything about it will overwhelm your audience.
You simply need to show them the basics of the property and neighbourhood, and if you’d like, add a “call to action” at the end. Tell them where they can find more information, and lead them to your company’s website, or get them into your offices. You don’t need to use the video to sell a property. In fact, it should only be the first step in making your audiences aware that it’s available, and if they’re interested, they’ll consider your company and its portfolio of properties to buy one.
Don’t Forget The Extras
Remember that video is a multi-sensory media format. It engages not only sight but sounds as well. So, don’t forget to add sound to your videos. Whether it’s a voiceover, music, or even sound effects, adding audio to your videos will help in attracting and engaging your audiences. It’ll help reinforce the information you’re displaying in the video, and adding a catchy tune to the video will give audiences something to listen to, while they pursue your property’s profile.
After all, a silent video is no better than a slideshow presentation. So, make sure you add sound and that it matches your company’s style and the video’s themes. You don’t want to use an epic soundtrack for your properties unless you’re trying to sell high tech or highly stylised properties. Most of the time, a simple jazz tune or an upbeat soundtrack will be fine and will work with the video content. So, be sure you know what your company’s style is, before adding audio to your videos.
You’re Not Alone
When it comes to creating video content for your properties, or your company, remember that you’re not alone. There are many video production and video editing companies, who can help you create the best video content for yourself. We, at Cut Pro Media, can offer high quality and timely video edits for you. All you need to do is give us the footage and the concept of your video content, and we’ll do the rest. We can match your video edit with the style of your company, and make sure that it’s up to the standards you’re looking for. So, check out our editing packages today.
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How To Outsource Your Video Editing
How To Outsource Your Video Editing
When it comes to video editing, there are three options you can choose from:
- Edit the video yourself
- Hire a freelance video editor
- Outsource your video editing
While editing the video yourself saves you the hassle of paying for someone else, and you get to learn video editing techniques, you can’t always be sure that your final edit will be good enough for your clients. In fact, you’ll most likely end up getting frustrated because you’re faced with the same or similar clips every day, and you’ll end up getting bored that you try to finish the edit as quickly as possible.
Similarly, if you hire a freelance video editor, you’re going to be endlessly negotiating with them. You’ll need to compromise because they might have their own ideas for your video, and their fees might increase the longer they spend on your video. Eventually, you might be left with a video that doesn’t resemble your original idea at all.
Outsourcing your video editing makes the editing process much easier. Those who are outsourced follow the criteria given to them to the letter, and you won’t have to worry about them forcing their opinions into the edit. They will edit your videos exactly as you want them to be. Of course, it can be difficult to find a good outsourced video editor, so here are a few tips to help you find the right one for your videos.
We Can Help Boost Your Sales with Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
1. Define Your Videos
First, before you start searching for an outsourced video editor, define what kind of videos you want to create. Sometimes, if you don’t know what type of video you’re making, your video editors won’t either. After all, they weren’t there when you started planning the video, so they don’t understand what your vision is. So, before you send off your footage to any video editor, whether outsourced or freelance, make sure they know what to expect. Define what type of video you’re expecting, so that your editor knows exactly what they need to make.
2. Do Your Research
Before you dive head-first into finding a video editor, make sure you know where to actually look. Many websites will offer outsourced or freelance editors, and it can be very tricky to find the right company that do outsource video editors. After all, some websites will offer “outsourced” video editors, when in actual fact, they’re freelancers.
Remember freelance can mean anywhere from companies offering their video editing services, to individuals collaborating with you on your project. These freelancers can change their minds about the services they offer, and they may increase the prices of their services, according to the changes you might make, or changes they think are necessary. That’s why you need to know the difference between freelance and outsource.
Outsourced video editors are nothing like freelance editors. They won’t have an opinion on your videos and will edit them according to your style and needs. For example, if you’re a wedding video production company, outsourced video editors will make sure that the style of their edit complies with the theme of the wedding itself or the theme that you’ve specified.
Essentially, outsourced video editors will match your style, and edit your video according to your criteria. All you have to do is provide the footage and the concept you’re after. They’ll do the rest of the work, including fixing your footage if need be.
3. Communicate With Your Editor
Once you’ve decided which company or which editor you’re going to work with, don’t forget to communicate with them. Some outsourced editors will have expertise and skills in one form of video editing or another. Make sure you choose the right editor with the right editing techniques for your video. For example, you might need an editor for a feature film and an editor for a company promotional video. So, be sure you know what editing techniques your editor has, so you can create the right style of video.
You should also communicate with your video editor if there are any changes you need to make. For example, you might find some footage that you forgot to send to them, and you want to add that footage into your edit. Tell your video editor about it, and they’ll do the best they can to work that footage in.
4. Don’t Forget To Pay
While outsourced video editors rely on third-party companies, don’t forget to pay the amount you’ve agreed on. Just because the company sets a price doesn’t always mean it’s a one-time pay-out. Sometimes it is a full-on investment project. So, you’ll need to determine how you’re going to pay and in what way, whether you pay them daily, weekly, or monthly, or if you’re going to pay them by the hour.
Be aware of what your financial options are, and make sure you understand how their payment schemes work. That way you won’t be hit by any hidden surprises or expenses. Of course, your research should already alert you to the financial systems that are in place, but if you’re not sure, always ask. Companies who outsource their video editors will try to be as transparent as they can be, so you’ll always find a straightforward answer if your initial research is missing that detail.
Trust Our Editors
Here at Cut Pro Media, we outsource our editors, and we ensure that our services are always high quality. You won’t be disappointed. Our editors can guarantee that your video edits will be delivered in a timely manner and will always fit within the scope of your video’s concepts. We can match your style and ensure that they will edit the best quality videos for you and your clients. Our prices are on our website and include the services that we will provide for each price. We can create videos from simple social media promotional material to full-on feature films, and even wedding highlights videos. If you’re interested, check out the packages we provide on our website, and if you have any further questions, we will be happy to answer them.
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