5 Things You Need To Tell Your Video Editor
5 Things You Need To Tell Your Video Editor
There are many things you might want your video editor to understand before they start editing your video, but sometimes, all this description and detail may confuse your video editor, they may not know where to start. So, break it down into 5 simple points. These points will help your video editor build your edit with a solid foundation. After that, you can add whatever extra content or requests you have. But what are these 5 points, you ask? We’ll explain them to you and tell you why you need to let your editor know.
1. How Much Footage You Have
One of the major things you need to tell your video editor is how much footage you’ve recorded. That way, your editor will know what to expect, when you send them your files. Sometimes, leaving out how much footage you have will make the task more daunting for your editor, because they may expect a certain amount, and you might not have enough, or you may have too much. So, tell them how much footage you have. That way, you might not find yourself with an unexpected message from your video editor.
So, first, tell them how much footage you have. You don’t need to be too specific. You can tell them the overall amount of data your footage takes up, so they’ll have some idea of how much footage you have. Alternatively, you can make a summary of how many pieces of footage you have for each scene or sequence in your video. You may even want to provide a storyboard of what you expect the video to look like so that it will make it a little easier for your video editor to piece it together.
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2. What Kind Of Video do You Want It To Be
While you might think your footage is enough to explain what you want your video to be, it actually doesn’t. You could send all this footage to your video editor, and they’ll still ask you what kind of video you want. The reason why is that your footage can be made into nearly anything. For example, if you’ve ever watched those videos on YouTube where films were made into separate trailers for different genres, you’ll know what we mean. Your footage can be made into any type of video your video editor will want to make it into.
That’s why you need to tell your video editor what kind of video you want. If you want a product commercial, tell them you want a product commercial. If you want a corporate training video, tell them! This will help your video get an idea of what you want as an end result. It also wouldn’t hurt to give them examples of these types of videos. You may even want to send links to those videos, to your video editor, so they have something to reference.
3. Where Your Video Will Be Displayed
Knowing where you’re going to be showcasing your video can be a very important factor for your video editor. This is because it affects not only the quality of the export of your video, but also the frame rate. Essentially, if you’re uploading the video online, your video’s quality will be compromised, even if you upload it with a 4K resolution. The reason why is that the Internet isn’t yet built to accommodate this type of video. Of course, some platforms might be able to, like YouTube or Vimeo, but for the most part, online streaming isn’t developed enough to showcase higher than 4K resolutions.
So, if you’re expecting a 4K+ resolution to your video, know that only you and your video editor will be able to see it. Unless you’re displaying the video on a 4K+ monitor, or you’re exhibiting the video from your own computer or a USB stick, you won’t get the highest resolution, of your video. So, tell your video editor where you’re showcasing your video, both of you know what to expect, when it comes to the export of your video.
4. Does Your Footage Need Colour Correction/Colour Grading
One of the biggest factors that makes a video look professional is the colour correction or colour grading of the overall look. Sometimes, leaving a piece of footage as it was recorded can make the final edit look amateurish, and while, for many online vlogs and videos, this may be an aesthetic that creators want, it isn’t the same story for other professional filmmakers. You need to let your video editor know if you want your video to be colour-corrected, or even colour graded.
The reason why is not only will it help your video look more professional; it also requires a set of certain skills, to colour grade a video edit, to look a certain way. After all, your video editor will need an eye for colour detail and will need to know how to work colour levels and wheels, to make your video stand out. So, make sure you tell your video editor what you expect the colour palette of your video to look like, and how vivid you expect it to be, because it will add to the final look of your video.
5. What Music You Want In Your Video
Lastly, you need to tell them what music you want. If you already have your own compositions, and pieces, include them in your folder, and let your editor know in which scenes you want this to be. Otherwise, you’ll be left with a bland video, with voiceovers or dialogue that won’t capture your audience’s attention. Music is what ties a video together. So be sure you tell your video editor what kind of music you want in your video.
Take a look at those “different trailer, one movie” videos on YouTube again. You’ll see that with each genre, or mood, of videos, there are different types of music. They add to the atmosphere and tone of the video. So, for upbeat romantic comedies, you’d expect a light-hearted melody. Or for sad movies, you’ll expect slow and emotional soundtracks. For action films, you’d expect a driving and high-intensity piece. That’s why it’s important you know what type of music you want, because it’ll dictate the pace of your video, and its atmosphere.
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An Intro To All Video File Formats
An Intro To All Video File Formats
An Intro To All Video File Formats
When you start editing a video, especially on a professional video editing software, you might come across an export options box that lets you choose what video file format you want to choose for your export. Not only that, there are many formats you can choose from. But what does this mean? What do these formats do, and why is it important to have all these options? Relax. We’ll tell you why we have all of these video formats, and what they’re used for. We’ll also list out all the common video formats you can find out there, on the Internet.
What Are Video File Formats?
Before we get into what a video file format is, you’ll need to know how to identify it. Think of a Word Document that you save in your files, you’ll find a “.docx” or a “.doc” at the end. This is what identifies the file as a document. This is the same with a video file format. It’s that “.mp4” or “.avi” or even “.mov”. This is what these formats are, and it depends on the format that you’ve exported your video edit and what the quality of it is like.
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What Are These Formats Used For?
There are many uses for all these different video formats. From online streaming and social media uploads to major film and TV broadcasts, or even HD exhibition displays. It depends on the file format you export your video to, how high or low the quality of your video is and where you use it. For example, if you’re looking to create a video that you’re going to display in an exhibition or a convention, you’ll want the highest quality you can get, because you won’t need to upload it to the internet, you can simply plug your hard drive in and press play. However, if you’re looking to upload a video to YouTube, you might want to go for a video file format that gives you the flexibility of high-quality videos as well as easy streaming download times.
What Are The Most Common Video File Formats?
There are 9 common video formats that video editors use, to export their editing projects, and as mentioned before, it depends on where the video will be used, and which one they’ll export to. Here’s a breakdown of each one.
.WEBM
This format is mostly used for streaming purposes, particularly on social media. It offers the quickest load-in times, but at the cost of quality. So, many of those grainy and pixelated videos, you see online, are a .WEBM format. Essentially, it was created by Google, to help with distributing videos and other media to large audiences.
.MPG/.MPEG/.MP2/.MPE/.MPV
These video formats are essentially a step above .WEBM, because although the file is larger, it is still small enough for streaming videos, and is still of a lower quality than many other video formats. Think about a GIF image. It’s essentially one of those, except longer and with sound. These are usually best used right from the camera, because the more you edit with them, the more degraded the quality of the video. So, if you’re not too bothered by polishing your video up with video editing software, record with this file format.
OGG/.OGV
The .OGG or .OGV file format is of much higher quality than either the .WEBM and .MPG files, because they’re open source file formats. This means they can be used to stream a video on a webpage, and can be embedded into a website, without the long upload speeds. Essentially, they’re the middleman between the lower quality file formats and the higher ones. However, if you’ve downloaded and .OGV file, particularly to a Windows PC, you’ll need to download a separate video player like VLC, because the file doesn’t actually agree with the in-built media player.
.MP4/.M4P/.M4V
These file formats are the most common of them all, and chances are, you’ve come across them in your video downloading lifetime. The .MP4 video file format, offers a high-quality video, even online. So, you can watch these videos on YouTube, and still have an HD video. However, these files may not accommodate 4K video resolutions, and you’ll need to use a different file format for those videos.
.AVI
This video file format is the most flexible of all, because it’s the oldest and it is compatible with nearly all video codecs, so you can play these bad boys without any loss of quality, and still have a relatively small file size. However, .AVI video formats aren’t ideal for online streaming, and are best saved onto your computer. So, these video formats are best when you’re plugging in your PC or hard drive to a monitor.
.WMV
These video file formats are one of the oldest and more outdated formats in the family, because they’re generated by Microsoft themselves, from their own video editing program. These formats aren’t generally used, because they are mostly compatible with older Windows computers.
.MOV/.QT
The .MOV/.QT formats were created by Apple, because of their own video player QuickTime. However, it’s not compatible with other programmes, unless otherwise stated, and can only be used on an Apple device. Not only that but these are very large files, so they can take up a lot of space, despite the high-quality videos they can give you. These formats are best for archiving videos on an Apple device.
.FLV/.SWF
These file formats were created by Adobe themselves, to help with embedding videos into Flash, should any programmes have need for it, like website designing programmes. However, Adobe Flash has been on the decline, and for the most part, websites no longer need it, nor do any iOS device facilitate Flash functions. So, these old formats may eventually become defunct.
AVCHD – H.264/MPEG-4
These file formats are usually generated by high quality video cameras or camcorders. These are very large files, and will contain a lot of information, so they may take up a lot of space on your computer. But these files can also accommodate 4K, 6K and even 8K resolutions, and usually use the H.264 or MPEG-4 codecs.
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5 Best Vlog Ideas for Beginners
5 Best Vlog Ideas for Beginners
Being an influencer is no easy job, especially when you’re starting out. And for those of us who are just starting out, it’s difficult to pick the right path to take. Of course, one of the easiest paths to follow is by becoming a vlogger, but therein lies another question, what kind of vlogger do I want to be? Well, there are a few avenues you can choose before you can do the kind of vlogs you want to do. Don’t worry, we’ll tell you what the 5 best vlog ideas for beginners are, so you can choose which way you want to go.
1. Travel Voiceover Vlogs
Some of the easiest vlogs to film would be travel vlogs. Why? Because you don’t have to even be in the vlog itself. You can simply film the sites you visit, your journey there, and a few snippets of the things you do, and then use a voiceover to tie it all together. This is why travel voiceover vlogs are one of the best vlog ideas for beginners, it gives you the freedom to choose whether you want to show your face or not. So, for those who are camera shy, you can slowly build up your confidence.
Travel vlogs are one of the constantly trending topics because so many people want to go out, and explore the world and different cultures. Not only that, but many people want to do interesting and unique things. So, you’ll always be on trend, because there may be things you’ve done and seen that others may not know about. And even if they may be popular tourist spots, you might have limited-time events that not everyone will know about.
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2. Product Reviews
Product reviews are one of the best ideas for beginners because all you need to do is show the features of a product, how you use it, and what your opinion of the product is. These are great for beginners because it means you don’t need to go anywhere. All you need to do is buy a product that’s on trend and give it a try. After that, record yourself and explain what the product is all about! It’s simple. Of course, product reviews will take some time and research, and you’ll need to keep on top of trends if you want to stay relevant.
However, if you’re looking for a video that’s easy to edit, these are the ones you’re looking for. You don’t need too many cutaways or extra footage, it could simply be you, in your bedroom, talking about the product. Of course, to make your video more interesting, having cutaways of the product while you use it, or adverts that showcase the product. For beginners, product reviews can be one of the easiest to create, but it can also be the most expensive since you’ll need to buy the products first.
3. Reaction Vlogs
One of the most common vlog trends today are reaction vlogs, where an influencer reacts to other videos, like music videos, TV and movie trailers, or news pieces. It’s another simple vlog idea that beginners can use. Again, you just need to sit in your room, and watch videos. Of course, you’ll need to have the confidence to make a commentary frequently when you do, but it is one of the easiest vlog videos you can make sense of like, with a product review, you don’t need to leave your home, or do anything strenuous.
Reaction videos can be a little difficult to edit, since you’ll need to show the video that you’re watching, and it depends on whether you want it to be the main focus of your video or your reaction. Of course, reaction videos are deceptively simple, because you don’t need to do anything, while you film. But it can be difficult to edit because you need to synchronize the video to your reaction. So, you’ll need a good idea of what markers are and have a good eye for detail.
4. Story Vlogs
A lot of the time, a good story is what your viewers want to listen to. Of course, you can be doing something, while you tell your story, like cooking, putting on makeup, painting, or doing crafts. These vlogs are also another simple idea that you can do as a beginner because it doesn’t need too much editing. It’s also a great way to show others your storytelling abilities and crafting abilities.
Of course, you can always make your story vlog more interesting by adding images, texts, footage, and other stock media that are related to the story you’re telling. Just be careful though, there are many stories out on the internet, and you’ll need to do your research, to make sure you have all your facts right. You don’t want to be telling a story that others can disparage you on. So, do your research before starting your vlog.
5. A “Day In The Life” Vlog
Vlogs are essentially video diaries. So, why don’t you record your daily life? Of course, you don’t need to record everything. You can record the highlights of your day, and then edit them into a short video. And when you have more experience, you can add themes, or even extend the vlog to a few days or weeks and show what life is like for you and your family. These may be more complex than other videos, but if you’re just starting out, and you want to create a lifestyle channel, this is one of the best ways to do it.
Not only will a “day in the life” vlog show others what kind of life you lead, but you can also add lifestyle advice if it’s relevant. You can do so much with these vlogs, because it is essentially your own. There may be things you’ve done and seen that you’ve learned from, and you’ve managed to record it with your camera. So, no matter what kind of lifestyle you lead, or show in your videos, your viewers can always learn something from you.
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How To Choose The Perfect Location For A Pre-Wedding Shoot
How To Choose The Perfect Location For A Pre-Wedding Shoot
Ok, so, you have the wedding all planned out. The venue’s booked, the invitations have been sent out, the menu has been decided, you have your photographer and videographer lined up, and the dress and suit have been delivered. The last thing you need to do, is to do your final pre-wedding shoot. The last pictures of you and your partner, before you finally tie the knot. But there’s one hiccup. Where are you going to do this photoshoot? There are so many choices out there. Do you do a beach shoot, a jungle shoot, a city shoot? There are just too many options! Don’t worry, here are a few tips to help you choose the perfect location for you and your partner (and your photographer!).
1. Consider Your Budget
Very often, a pre-wedding shoot gets left out of the planning, because many couples either forget about it, or don’t think it’s necessary, but if you’re looking for polished and beautiful memories to reminisce on, a pre-wedding shoot will help your “souvenirs” of the whole process look just as beautiful as you did on your wedding day. So, always leave aside a section of your budget, for the pre-wedding shoot.
It’ll help you plan for any extra costs for the shoot itself, like travel (especially if you’re going abroad for the shoot), accommodation, permission from your locations (as some high profiled locations will require permits for photoshoots), and other costs like food or insurance. By having a budget for the shoot, you’ll know how far you want the location to be, how many locations you’d like in your pre-wedding shoot, and how much your photographer will charge for the shoot itself.
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2. The Meaning Of Your Location
One of the best ways to find your perfect pre-wedding shoot location is to consult your memories of each other. Essentially, you could have your pre-wedding shoot in a place that you and your partner have the fondest memories of. All you need to do is choose the place that holds the most special meaning for you. For example, you could hold your pre-wedding shoot in the place you both knew you loved each other, or maybe the place where the proposal was held, or even the place where you first met.
Of course, you might not remember exactly where it was you met, or your proposal was held at home, so it might not work. But if you have one particular memory, that you both share, of a place that you’d think would reflect your love story, then why not go back to that place, and have your pre-wedding shoot there? It will be a great symbol of your love for each other, and chances are, your guests, and all those who are privy to the photos will know exactly where that location is, and what it means to you and your partner.
3. Seasons, Weather, And Time
It’s important to remember that even Mother Nature can influence your pre-wedding location decisions. Why? Well, every location has its “season”. That means, if you choose a popular tourist location, like a beach, you might want to think about it when you book your shoot for it. After all, booking a photoshoot at the height of summer might not be the best idea, since everyone will want to go down for their summer vacations. Of course, the opposite can also be rather difficult, because if you book in winter, either it’ll be too cold or you’ll still find a lot of people at the beach, trying to get away from the winter chill.
You also need to be aware of the timings in the day as well. After all, the “golden hour” shot is the most romantic, with the orange, yellow and golden hues (hence the “golden hour”) of the sunset (or sunrise if you’re willing to get up early enough for it). So, be mindful of the seasons, weather patterns, and times of day. They can all be a factor in what makes your location the perfect one for your pre-wedding photoshoot.
4. Choose Your Theme
Sometimes, what might be on trend, in the wedding industry, might not fit the unique style that you and your partner want, for your wedding memories. So, if the both of you are more alive in the city, a pre-wedding shoot with a nature theme, won’t work or give you that fuzzy, warm nostalgia that should come with it.
That’s why you need to choose your themes carefully. What do you like, and what does your partner like? Are you both outdoorsy people, or would you rather be living it up in a city? Do you like the “sun, sea, sand life”, or do you prefer to “wander the world”? Consider your personalities and the theme of your wedding, so that your pre-wedding shoot can match.
Who Says You Should Only Have One Location
Lastly, remember that you can choose more than one location. Many pre-wedding photoshoots are becoming more global, with couples taking a long vacation (with their photographer) to visit countries and places they’ve been to before. After all, taking a trip with your partner is one of the biggest milestones in a relationship, and many beautiful memories are made on vacation. So, why not make more, in those same places?
Not only that, but you can even think about the whole trip as if it were a minimoon! It could be a prelude to the actual honeymoon you’ll take after the wedding, and even give you some ideas for it too. Also, by going to the places you’ve been to before, you’ll re-spark the magic and romance that made you and your partner fall in love, in the first place. It’s a great way to remind yourself, after all the stresses of life and planning a wedding, that the reason you’re even getting married to each other is the love that brought you together in the first place. So, enjoy the process! And when in doubt consult your photographer or wedding planner. They’ve been through this before, and their expertise will help you make the final decisions, for the perfect pre-wedding photoshoot.
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What You Need To Smoothly Edit 4K Videos
What You Need To Smoothly Edit 4K Videos
For many of us, a computer or laptop is a life-long friend. In fact, some of us may have computers that are at least 10 years old! And investing in a new one can be a pain to go through, so you just stick through it, and update the software, other hard drives and hardware. But this can make editing videos challenging, especially if you’ve been handed terabytes worth of 4K video footage. So, how do you cope? What do you need to smoothly edit 4K videos? Don’t worry, we’re here to help. From actual added hardware and graphics cards to using proxy files and software, we’ll tell you what tools you need to edit your 4K videos.
1. Good CPU & GPU Are Vital
One of the essential parts of a computer is the CPU (Central Processing Unit) and the GPU (Graphics Processing Unit). Basically, the CPU is the core of the computer, it’s where it gets all of its instructions from, and the more cores in the CPU the better. In fact, the highest you can probably get nowadays is called the Deca-core CPU, which can be found in many smartphones, like Meizu Pro 6, Elephone S7 and Xiaomi Redmi Note 4. It’s with these Deca-core processors, these phones act just as well as, or even better than, any computer or laptop. So, having a fast CPU will definitely help you smoothly edit your 4K videos.
Another aspect of your computer that you need to consider, when you edit your 4K videos, is the GPU. This helps to render the graphics of your video. Not only that but it helps to greatly reduce the export of your final video, especially if you’re working on a major feature film (like a Marvel blockbuster, if you’re lucky enough). Unlike CPUs, which currently have 6 types, GPUs only have two, the integrated and the discrete. While many computers can work well with the integrated GPU, having an additional discrete GPU will most certainly help with rendering and export runtimes. So, when you’re working through your edit, and you’d just like to preview what you’ve done so far, you won’t need to wait for hours, for your video to render. Similarly, you won’t need to wait for hours, when you’re done editing, while you export the video. All of these functions should work within a matter of minutes, if not seconds.
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Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
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2. It’s All About The RAM
For many gaming and video editing PCs, the RAM (Random Access Memory) is one of the most vital parts of a computer or laptop. It’s what helps us work on the projects we work on. Meaning, it’s what allows us to edit videos, or play video games. Essentially, it is temporary storage for the things you’re actively using. Think about it this way, when you’re writing up a document, on Word, you’ll find that the app itself saves temporary formats of the document, in case your laptop or computer decides to crash, and you need to re-open everything again. Rather than having to start all over again, you’ll find a recovered document, ready for you, and in a place that’s not as daunting as the start, right? This is essentially what RAM does. It temporarily stores everything you’re actively using, so you can retrieve it, whenever you need it.
RAM is vital for heavy-duty work, like video editing, because the more RAM space you have, the faster the processes can work, especially if you’re working with massive chunks of 4K videos. Of course, at the moment, the highest capacity for RAM is 32GB, depending on the make, model, and manufacturer of the computer. However, these sorts of computers will come with a hefty price, and usually, they’re used for massive amounts of data (like for AI technologies, robotics, etc.). So, you don’t need to go that high. In fact, the most you’ll need is 16GB, even if you’re editing 4K videos.
3. Storage
It should go without saying that storage is a necessary part of the video editing process. After all, footage, no matter what format, will take up a significant amount of storage, and as 4K is top-of-the-range quality, you can bet that it’ll require a massive amount of space. So, you’ll need extra storage, just to store those files, somewhere accessible. After all, any computer or laptop will come with a set amount of storage, and the more videos you edit, the more storage you’ll need. After all, even those that don’t make it into the final edit can still be used for your own portfolio, or for a later project!
So, you’ll need to have a decent amount of extra storage space, for your archive videos and for the videos you’re working on now. One of the most recommended storage devices out there would be SSDs (Solid-State Drives), which are very different to HDDs (Hard Disk Drives). The difference is that SSDs don’t require any mechanical parts to save data on their drives, whereas HDDs do, and this mechanical process can make the process rather slow. So, SSDs are much better equipped at storing large amounts of data, because they can be much faster at storing data. So, if you have 20 pieces of footage, each one at least an hour long, and in 4K, you can store your videos on these drives without waiting for it to download.
4. Using Proxy Files On Your Software
One of the worst-kept secrets in video editing is the use of proxy files. Essentially, by creating proxy files, you won’t be working with the original 4K videos, which can greatly reduce the strain they’ll put on your computer when you’re editing. Proxy files are less demanding formats of the footage you have. Don’t worry though, you can always restore the files to their original state, once you’re done editing, and your final video will be in 4K, just as the originals are intended to be.
Many video editing software programmes use proxy files, and one of the best ones to use is Adobe Premiere Pro. Not only does it have a built-in function, to create proxy files, but if you’re working across other Adobe programmes, then anything that may clash with the files, won’t corrupt the original 4K ones. So, you’ll be both protecting the original files and smoothing out your video editing process.
Don’t Suffer The Headache, Let Us Handle Your 4K Footage!
Of course, sometimes it can be a pain to do all this research and trialling each method. So, take it out of the equation by trusting experts in the field. We at Cut Pro Media have extensive backgrounds in video editing, so we will have the tools at hand to create high-quality video edits for your 4K footage. So, trust us with your videos, and get back to doing what you love, shooting that next blockbuster film! We’ll do the heavy lifting in the post-production department! And don’t worry, we’ll match whatever vision you have, no matter how “out there” or how popular your style is. And if you’re worried about the bank, you don’t need to! Our prices are affordable and reasonable. Plus, if it is your first time with us, and you’re not happy, your first video edit will be on us! Interested? Check out our price packages on our website now!
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How To Create Instagram Reels For Marketing
How To Create Instagram Reels For Marketing
How To Create Instagram Reels For Marketing
When it comes to marketing your business, Instagram, TikTok, and Twitter are the best platforms to show your company’s principles and employees’ experiences. What that means is, making reels, stories, or TikTok videos. But why are they such successful marketing techniques, and why are they so popular? These are the questions many of those in business ask themselves, and we have the answers. Here are a few reasons why Instagram reels, Twitter stories, and TikTok videos are important to businesses, and how to create them.
Short Videos Are In The “Now”
For many people, watching short-format videos are a great pastime. That means people find it easy, to watch a short Instagram reel or TikTok video than watching long videos, or even reading! Short videos are the best time wasters and can even be addictive. Why? They are short enough that they are interesting, and because of the social media algorithm, you can scroll through hundreds of videos in a day, without the presence of adverts.
Of course, every now and then an advert does pop up on someone’s feed, and this is why it’s such a good platform. Some adverts are created in a way that they don’t look like adverts and instead like they’re actual videos, which prompt users to watch the video. So, it exposes the company even more, and this encourages more traffic to your website, and thus more interest. Not only that, but if your customers are well known TikTok influencers, or Instagram influencers, you’ll gain even more traffic, because they’ll review and rave about your products or services!
We Can Help You With Professional Video Editing.
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Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
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It’s Not Just Young People
If you ever find yourself scrolling through Instagram reels or TikTok videos, you’ll find that there is a wide range of people who use the platform. From elders in their 50s and older, to teens and even children, so many different types of people scroll through TikTok and Instagram. So, you won’t just be exposed one demographic, you’ll be exposed to them all. It just depends on which feeds the algorithm leads your video to.
The algorithm itself is a little complicated to understand, but if you add the right keywords and hashtags to your video, you can be sure it’ll land on the feed of those who you do want to target. So, for example if you are a makeup company and you add hashtags like #makeup, #getthelook, #makeuptutorial, #makeupforbeginners, and #makeuptransitions, you’ll land on the feed of those who watch makeup videos and makeup tutorials, thus hitting your demographic. Of course, if you use more niche and specific keywords, there may be less traffic, but it’ll ensure that your video is one of the first that your target audiences see. So, Instagram reels and TikTok videos aren’t just for young people.
How Do You Create A Good Instagram Reel?
First, start off with the concept of your brand. You need to know what your company values are. Once you establish that, you then need to know how to get that across to people. Think about it this way, there are some mobile games that advertise themselves everywhere, and these adverts are animated stories, that have nothing to do with the game itself. With these adverts, people swipe away from them the moment they see the first image. However, there are now some adverts that even attack this way of advertising. They compare their game’s advert to the ones with animated stories, and this gets them views because it attracts their audience’s attention.
Of course, not all videos need to be like this. After all, you can even create videos that are just to show what the office environment, at your company, is like. There are hundreds of videos that add humour into the workplace, because they’re trying to promote their company. So, you can even create an Instagram reel showing the different personalities in your office, or even a video that jokes about the whole concept of creating marketing videos themselves. It’s all about adding that personal touch, which makes your company seem more approachable.
Remember – It’s In The Edit
One of the reasons why Instagram reels are so interesting is the edit. It’s the synchronicity of the cut transitions with the beat of the music, and the stark contrast between two clips. So, if you’ve ever seen an Instagram reel or a TikTok video, you may have come across makeup transitions. This is where in the first clip, the person in the video has little or no makeup on, they may look scruffy, or they just look natural, and then through the clever use of match cuts, where the action in the video starts in one clip and ends in another, they are polished, or they look completely different.
This is the reason why Instagram reels are so successful. The suddenness of the transition is what holds an audience’s attention. So, if you’re looking to create videos that grab attention, you will need to learn how to edit your videos, so that the transition looks seamless, and this requires time, attention to detail, and experience.
Trust Cut Pro Media
If you’re too busy to think about creating those Instagram reels, or TikTok videos, then get someone else to make them for you! All you need to do is record your video, send them in to us and we’ll create those seamless transitions that will impress your audience! Our editors are highly experienced individuals, who’ll make sure your video reflects what your company is all about!
Not only that, but our customer service will ensure that your videos are exactly what you want them to be, and if they’re not, we’ll help fix them! And our prices are reasonable too. If you want to know more about our video editing services, check out our website, or better yet, get in touch! Our customer service team are available 24/7, so it doesn’t matter where in the world you are, we’ll do all we can to help you make the best videos for your company.
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5 Best Video Editing Desk Setup Ideas
5 Best Video Editing Desk Setup Ideas
Video editing can be intense, where you can work twelve hours straight or be completely distracted and lose your motivation for the project. When the latter happens, it may be detrimental to you, since you’ll most likely be working to a deadline. And nobody likes being late for a deadline. That’s why you need the right desk setup, so you can work to your best, for all the projects you have. Of course, it can be difficult to choose what type of setup you want to have. Don’t worry, we’re here to help. We’ll show you 5 of the best video editing desk setup ideas that you could implement in your own studio or office!
1. Multi-Monitor
One of the most annoying things for a professional video editor, or anyone who uses a computer all day, is the use of a single monitor. Of course, if you’re working while you’re travelling, you don’t have a choice. But if you have a workstation, regardless of whether it’s at home or at the office, a single monitor can really slow down your progress. So, use two monitors to help you out. For a video editor, two screens can really make a difference, because then you can see all the different aspects of the video edit, without having to switch application screens.
For example, if you’re working on the project’s animation, and its colour grading, you can do them both at the same time. The animation app can be on one screen, while the colour grading app can be on the other. It’s simple as that! Or if you’re just working on piecing the video together, you can have the storyboard on the second screen, while you work on the video edit, on your first screen. And if you want to be really adventurous, why not have three screens for all three! Not only will it help with visualising what you’re working on, but it’ll make your video edit process faster.
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2. A Minimalist Desk
No matter your job, having a cluttered desk will contribute to a cluttered mind. This is especially true for video editors. Sometimes it can be challenging to keep your desk clean and tidy, because you’re so dedicated to your work, or the deadline is tight, and you have no time to organise your desk. So, keep it simple. Only keep the essentials on your desk. That means only have the tools you need on the desk and within reach, so you don’t lose concentration. If you eat snacks while you work, make sure you throw the wrappings away, or take your tableware to the sink, to keep your desk clean. Take away any and all distractions, so you can focus on the work in front of you.
Having lots of different things on your desk, like toys, stationery, notebooks that you don’t need to use, or even miniature plants can prove distracting. And if you’re distracted, you’ll procrastinate. This is not something a video editor wants to be. It means, they will be late for their deadlines, and they’ll take the blame for anything that may go wrong because of their lateness. So, remove any and all distractions by having a minimalistic desk!
3. Mood Lighting
If you’ve browsed through your Pinterest and Instagram boards, you may have come across desk setups that look great in a certain light. This is because light has an effect on our mood. Colour can affect our emotional state and having the right lighting in your workspace can greatly impact your productivity. For example, warmer tones of light, like yellow and orange, are great for relaxation spaces, while the cooler end of the spectrum, like greens and blues, can help with concentration. Not only that but the brightness of your lights can help too. After all, if you’ve ever sat outside with a laptop, chances are you’re going to barely see what you’re doing. So, make sure the lighting in your workspace is controlled. That way, you’ll be able to see what you’re doing, without straining your eyes.
If you’re looking to add mood lights to your workspace, then choose light colours that can help your productivity, and light your space with blues, greens, or even purples. While they might increase a more relaxed state of mind, they’ll make sure you don’t get too stressed over whatever project you’re working on.
4. Hide Your Cables
Another annoying distraction that can affect your workspace is cables. As a video editor, you’ll need all manner of equipment to help you edit your videos. This can be from designing tablets and digital pens to high-tech microphones or even soundboards. All of these electronic devices will need a source of electricity, which will require cables, no matter whether they need a charging dock or not. Because so many devices require a cable, you might feel like you’re drowning in them. Not only that, but exposed cables can be a health and safety hazard since they can trip you up.
So, hide your cables. There are lots of different ways you can do so, from trunking them into the wall or using covers that you can stick to the underside of your desk, or even using zip ties to hold them together. Not only will it prevent accidents, but it will clear up a lot of desk space for the rest of your equipment to go.
5. Storyboard and Mood-board Reminders
Storyboards are one of the best assets a video editor can have because they’ll help them piece together a video, especially if it’s a particularly long video (like a feature film). Sometimes there can be a tonne of footage you need to scroll through, and you can forget which clip you need. So, have a reminder of it next to you. For some, having a physical reminder can help, so, have printouts on a wall, or a corkboard nearby. Or if you’re working with concepts rather than a set storyline, use those corkboards as mood boards, to help you remember what the concept of the video should be.
There’s nothing more powerful than visual reminders. After all, video editors are visual people anyway. So, having a visual reminder of what it is you need to edit can help boost your productivity. Not only that but if you’re working on several projects at once, all your monitors might be booked up with those edits, and you’ll find it easier to have a physical copy of your storyboard or mood board. You can even hang those storyboards above the corresponding monitor! So, add your storyboards/mood boards to your setup.
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5 Mistakes To Avoid On Your Wedding Day
5 Mistakes To Avoid On Your Wedding Day
You’ve done all the planning; you’ve been counting the days and now it’s finally here. It’s your wedding day! Of course, when you get up, first thing in the morning, and you start getting ready for the big day, a lot of things start running through your head. What if my bridesmaids pull out at the last minute? What if I trip on my dress? What if I forget my vows! Don’t worry. Take a deep breath and tell yourself that you’re going to be fine, and for the most part, it will be. You might find yourself contending with a roaringly drunk uncle or two, but what wedding doesn’t have one? If you’re still worried, here are 5 mistakes that you could avoid on your wedding day, and how to prevent them from ever surfacing.
1. Running Out Of Time Before It Starts
One of the worst things, for a bride or groom, is to run out of time as they’re getting ready for the ceremony to start. More often than not, we underestimate how much time we need to get ready, not just for a wedding but for any special occasion, in general. Many of us would wait until the last hour, before we leave our house, to start getting ready, but end up being more than an hour late, because they underestimated how much time they needed. The same thing goes for a wedding. If you know you need time to fix your dress or tuxedo, or if you need to spend more time in the chair with your makeup artist, make sure you plan for it.
If you’re going for complicated hairdos and makeup styles, plan for it to take more than an hour. You might not have a team of stylists on hand to help your makeup artist. Usually, they work solo and will need to focus on one task at a time. Of course, if you have the time, why not go for a practice run? You can always arrange an appointment as you’re planning the wedding, to see how long it would take to get your hair and makeup done. That way, you’ll know how long you’ll need to get ready.
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2. Forgetting To Eat
A common mistake that everyone does, when preparing for a special occasion is to forget to eat before the event. Many weddings and special occasions can last an entire day, and because so much happens all at once, you may forget to eat. But when the time comes for the main meal to start, you’ll no longer be hungry, and you won’t get to taste the delicious food that you planned for. It’d be a shame to not be able to savor the taste of the food that you and your partner meticulously planned out.
So, before you let your nerves get the better of you, assign a good friend or family member, to snack duty. Make sure they remind you, or even force you to eat something throughout the day, even if it’s just a small pastry or a finger sandwich. Having someone there to help you eat will ensure you have the energy you need to last you through the entire occasion. After all, weddings can even last well into the very early morning hours. So, be sure you have enough energy to last you until then.
3. Still Organising On The Day
Stop trying to get involved with the events that happen on the day. You’ve already done enough! Your wedding day is supposed to be for you and your partner. So, enjoy it! Nothing ruins a wedding more than a bride still trying to run the event. In fact, the tradition of a wedding was always planned by the couple’s parents or family members, and the bride and groom only needed to show up and say their vows.
Either delegate someone else to continue organizing the wedding on the day or get a planner to help make sure things run smoothly. If any problem does come up, you don’t need to worry about it. They should take care of it for you. All you need to do is sit back and watch. The hard part for you is now over, so enjoy your day. Don’t let it be a burden for you, because you’re still in the thick of it.
4. Just Using Your Best Plan
It may seem like a lot of work but having more than one plan for your wedding is the best thing you can do, to ensure everything runs smoothly on the day. After all, something will go wrong, and someone has to fix it. If you only have one plan, there’s no telling how the situation can be fixed, and you’ll need to make things up as you go along. So, have a contingency plan.
Of course, problems can be unpredictable, but there are a few of them that you can plan for. Like, for example, your bridesmaids and groomsmen are late. You can always arrange for some pre-wedding entertainment if that happens. Maybe get a family member who’s gifted in a musical instrument to give a short recital, while you wait for them to arrive. Or if the catering company isn’t able to arrive on time, if your venue has a built-in kitchen and staff, get them to create some quick and small dishes, until your caterers arrive. Always have a contingency plan, for emergencies like these.
5. Not Spending Enough Time With Your Partner
The last thing you want is to be so busy with everyone else, you don’t get any alone time with your partner until the entire day is done. The whole point of a wedding is to celebrate you and your partner. Celebrating the love, you have for each other, is the whole reason for the occasion.
So, make sure you factor in some time alone with each other. This can be a few minutes between taking pictures and the main reception or squirreling yourselves away from the main party, to just calm down and be with each other, before jumping back into the fray. Spend some time quietly with each other, to have your own private celebration. After all, the occasion is all about both of you, so if you need some time alone, your guests will need to wait. It’s your day!
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What Is A Lower Third And How To Use It Correctly?
What Is A Lower Third And How To Use It Correctly?
If you’ve watched a news program or a documentary, you’ll often find a bit of text with the name of the person that’s on screen, or the location, or just a small piece of information that could help provide context to what you’re seeing. This is a Lower Third, and oftentimes, documentary filmmakers or news programs use this as a visual aid for audiences. In most cases, it’s used to give a name to the person, location, or object, on the screen, but it can also be used for other things, like small snippets of background information, to highlight a certain time period, or as a credit note of the cast and crew members involved in the video. Of course, it can be confusing at times, knowing when and how to use a Lower Third, so we’ll show you how to use them correctly.
1. What’s On Screen
One of the main uses of a Lower Third is to name whatever it is on screen. This can be a person, who is being interviewed, presenting something, or telling their story. It can be a place, like a restaurant, a global landmark, or a natural location. It can even be an object. These Lower Thirds are used, mostly in documentaries, news programs, commercials, corporate videos, and even religious videos. Essentially, they’re used to introduce a person, place, or object.
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2. What Time Is It
Usually, you’ll find these sorts of Lower Thirds in the center of the screen, along with a location. Think of those feature films that use time jumps. You don’t see the passage of time, in the film, but with the use of Lower Thirds, the viewers can tell that a significant amount of time has passed. Sometimes, this can also be represented in full-screen animation, but if it doesn’t fit with the aesthetic of the film, it is always best to use Lower Thirds, to highlight how much time has passed, or the difference in time periods, in your film. Most of the time, Lower Thirds that highlight a time period are used in short films and feature films, especially when the narrative of the film follows several timelines at once.
3. A Fun Fact
Sometimes, some context is needed, in a video. So, using a Lower Third is the best way to add it in, without needing to reshoot your footage. Usually, the information will take up more space in the animation, than a person’s or location’s name, so the writing will be smaller, and a transition effect will be added, to help viewers read it. For example, a “typewriter” effect, along with the sound of typing, will be used to prompt viewers to read the words that appear. This is mostly used by crime documentaries.
4. Credits To The Crew
Lower Thirds can also be used to highlight the names of cast and crew members of a film, particularly if the actors and crew members are highly recognizable. Think of all the a-list Hollywood movies you’ve seen on the big screen. More often than not, after the main title sequence, during the first few minutes of the film, names still pop up on the screen, as a scene develops. Sometimes they can be at the top of the screen but, for the most part, they’re on the lower part of the screen. Thus, they’re known as Lower Thirds as well. Of course, credits to all the actors and crew members, and affiliated personnel are scrolled through, at the end of the film, but for the notable names, they’re highlighted at the beginning of the film, as part of the filmmaking tradition.
How Long Do You Display A Lower Third?
Usually, Lower Thirds don’t last for more than a few seconds on screen. They mostly last anywhere from 3 to 6 seconds, especially if they’re used to introduce names, places, time periods, and objects, or if they’re used to highlight credits to cast and crew members. However, if a Lower Third is needed, to highlight a fact, these can last even up to 10 seconds, depending on how much information they’re giving. Of course, this can be elongated, if transition effects are also added to the Lower Third.
Where Do You Place A Lower Third?
As the name suggests, you place them in the lower third of the screen; essentially, towards the bottom of the screen. Usually, viewers look at the top 2/3 of a screen, in terms of the action on screen, and the lower part of the scene is mostly ignored. Lower Thirds should be non-intrusive to the viewing experience, but they should enhance the information on screen. So, that’s why they’re at the bottom.
However, you can sometimes get Lower Thirds that can be displayed at the top of the screen, or somewhere in the middle, especially if it is a credit for a cast or crew member, or if it is to introduce an interviewee, location, or object. These Lower Thirds, however, need to be placed strategically. So, if the footage is covered by a large piece of furniture, or if there is a lot of “white space” (i.e., the background), then a Lower Third can be placed here.
How Do You Style A Lower Third?
When creating the look of your Lower Thirds, you need to keep the aesthetic of your video in mind. For example, if you’re creating a paranormal investigation documentary, you wouldn’t want to use a Lower Third that’s decorated with flowers and pastels. You would want to use imagery like cobwebs or blood, to highlight the horror aspect of the show.
Similarly, if you’re shooting a corporate video, for company employees, you’d use a sleek look, with blues, blacks, and whites. So, before you use just any design, remember what kind of video you’re editing, and match your Lower Thirds with the style of the edit. Of course, sometimes, you can leave it to be plain white text, but make sure it can still be read, and it is a good contrast against its background. Even though it should be non-intrusive, it should also be readable.
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How Does Colour Grading Affect Video Mood?
How Does Colour Grading Affect Video Mood?
How Does Colour Grading Affect Video Mood?
When you watch a movie, you don’t initially identify what the colour palette is. Only those who know what video editing is, and how it defines a video, will notice this. Think about it this way, when you watch a Marvel film, do you notice how colourful and bright the pictures are? Do you notice the definitive colours in the scene? Or do you just watch the film and enjoy the ride? For the most part, audiences don’t notice, but the colour of the movie affects how audiences respond, and what emotions they need to feel at certain points in the film. Don’t worry, it can be a lot to digest, so we’ll help you. Here’s how colour grading can affect a video’s mood.
The Psychology of Colours
Before we can dive right into how colour affects a video’s mood, let’s look at why it can. First off, you’ll need to know the basics of Colour Psychology. Essentially, colour can influence our emotions and mental states. For example, if you look at a red coloured item, it can stimulate you and increase your body’s adrenaline. Usually, because red is associated with things like blood, this naturally makes our body respond, however minutely, to adopt a “fight, flight or freeze” response.
Not only that, but the colour red is associated with “warm” emotions or even hostile emotions. It is used to represent stimulating emotional responses, like love, passion, warmth and even anger, violence, and hate. Conversely, cool colours, like blue, are used to calm or “de-stress”, and are associated with emotions like calmness, relaxation and even sadness or depression. It is because of this that colour is so important in filmmaking and even marketing.
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The Different Colours Used In Film
The use of bright and vivid colours can help audiences to feel stimulated as if they’re part of the action, and they can associate different colours with different characters and scenes. For example, in Marvel’s Endgame (2019), each scene is vividly coloured. You get the inky blackness of space when Tony Stark is stuck on Peter Quill’s spaceship. You can identify Black Widow’s and Wanda’s bright red hair. You can easily pick out Gamora’s green and Nebula’s blue skins. The film itself is full of bright colours, and this stimulates the audience to feel like they’re part of the action.
In contrast, if you watch a film like Manchester By The Sea (2016), the colours are a lot more muted, and a lot of the standout colours are within the cooler spectrum, ranging from blue to green, with an undertone of yellows and browns. This emphasises the overall mood of the film. It highlights the sadness, depression, and guilt that the film is all about. There is very little colour, and it even encourages the audience to feel pity and empathy for these characters. It’s a far different story from the Marvel films, and this is all to do with the Psychology of Colours.
How Colour Affects A Video
As we’ve mentioned before, the brighter and more saturated the colour of a film is, the more engaged an audience is as well. This is how it affects a film. So, it depends on the colour palette a filmmaker decides to use, and what reaction the audience has. For example, if you’re making a wedding highlights video, it depends on the emotion you want to evoke, from its audience, and what colour the video should have.
So, if you want to make them feel the romance and joy of the wedding day, you might want to use pastel and gentle colours, like mauve, forest green, mustard and pink. These colours are mostly associated with springtime and romance. After all, mauve and pink can be associated with spring flowers, green is associated with life, and mustard, or yellow, is associated with joy. So, when you edit your video, you’ll need to highlight these colours, and mute the others.
Choose Your Colours Carefully
Of course, while it might be easy to pick out the colours you want to stand out, you also need to exercise some discretion. Too much colour grading and manipulation can make the video monotonous. Like the editing process itself, choosing the colour palette of your video needs to help tell the story. There might be faster moments in the film, where you’ll want to make all the colours vivid, and not just your main colour palette. Alternatively, if the video has slower moments, you’ll want to mute your colours, to the point where you only highlight one colour.
Whatever you do, you need to choose your colours carefully. Over-saturating colours can make your videos difficult to watch, and under-saturating them may make them boring. You’ll need to find the compromise between the two, and always change it up, depending on the video you’re making. So, watch out. When you’re editing a video, you need to remember you’re telling a story, and the colour is all about helping your audience associate the right emotions with that story.
Don’t Sweat The Small Stuff
Of course, all of this can be tedious and tiring to do. After all, colour grading does require some level of skill and knowledge. So, don’t worry about it and let our editors colour grade your videos for you. Just as with the main editing process, our video editors are highly skilled and experienced in colour grading your videos. So, instead of looking bland, with the raw footage simply pieced together, our video editors can flesh out the emotions you want to evoke in your videos; how stimulated you want your audience to be.
They’ll know how to ensure your videos send across the right messages and emotions, without compromising the video itself. So, let them colour grade your videos for you, so you don’t have to do the hard work. We can ensure that the colour of your video sets the right mood for those who watch them. And don’t worry, it’s not an extra charge, it’s all within the price packages for all our services. So, check out our website, if you’d like to know more information about them! We promise we can provide high-quality and correctly colour-graded videos for all your needs.
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