What Is A Hook In A Video And How To Use It
What Is A Hook In A Video And How To Use It
When you think of a “hook” do you think of fishing? The concept is similar in video making, especially when it’s used to draw new audiences into your video. A “hook” in a video is something that every good filmmaker and video-maker knows about, especially when making videos that are meant to attract new audiences, customers, and clients. These hooks are perfect for anyone or any company when making commercial videos or videos intended for public viewing. Need more information? Don’t worry. Here are a few examples of what a hook in a video is, and how to use them.
1. A Good Opening Line
One of the best hooks for a video is a good opening line. It’s the first thing that your viewers see or hear, so of course, it should hook them in. Opening lines can be a visible sentence on the screen or spoken by one of the characters in the video. Think about it this way, when you watch a YouTube video, from a channel you subscribe to, they usually start with a catchphrase that you can identify with them. So, you’ll hear words like “Hey guys, what’s up?” or “Hey guys, welcome back to…”. It is an opening line like this that hooks audiences because they’re easy to identify with. It draws audiences in because it makes these influencers seem like they’re regular people, speaking with their friends.
On the other side, if you’re creating a big and bold commercial or advert, you’ll need a big and bold opening line. Not only that, but you’ll need to relate that line to what it is your audience needs. For example, if you’re selling a screw drill, you may want to say something along the lines of “Are you tired of manually hammering nails into the wall?” Appealing to your audience in the first instance will always hook your audience because it’s the first thing they see. However, be clever with how you hook your audience. Sometimes, being big and bold doesn’t always work, or acting like your audience’s friend. Sometimes, you may need to be more subtle and sensitive to what your audience needs. Always do your research first and cater to the audience you’re targeting.
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2. Choose The Right Story To Tell
One of the best things you can do, to hook your viewers is to tell the right story. Of course, telling a good story can help, but there’s no point in telling a good story if it doesn’t relate to the video you’re making. Telling the right story to your viewers will ensure they’ll be hooked. Stories are what entertainment is all about, and if you’re making a video, it’s no different, even if it’s just a few shots of a beautiful house or random landscape videos. They still tell a story, and audiences will always try to find it.
So, when you’re trying to hook your viewers into your video, make sure you tell a story that not only relates to them, but to whatever it is you’re trying to make. For example, if you’re making a wedding highlights video, you wouldn’t just string random clips of the wedding together, you’d want to edit them, to tell the story of the day. So, you’d start the edit, at the beginning of the day, and end it at the end of the day. Similarly, if you’re making a real estate video, you’d start off with the features of the neighborhood or building, and end with a tour of the property itself.
3. Be Creative
Viewers have seen nearly everything at least ten times over. Many adverts follow the same, if not a similar formula. Even full feature-length movies use similar storylines, shots, visual effects, and animations. The only difference is in the way they’re used. This is the job of a filmmaker, being creative with the way tried and tested techniques are used. So, be creative with your shots and editing. Creativity is all part and parcel of the filmmaking industry, so be creative.
Use a combination of camera movement and transitions, to make your videos more interesting. Add bold animations and visual effects to impress your viewers. It’s all about balance. For example, if you’re creating a real estate video that shows your properties, make it look cinematic, with sweeping wide shots of the property. Use drones or time-lapse shots. If you’re creating an advert for a florist, use very big close-ups of the flowers, or special filters to highlight their colors. It’s all about the creative choices you make. By all means, do the research, and follow the trends, but try to come up with your own as well. Viewers will be hooked when they see something new, and a new transition or shot choice will definitely draw them in.
We Can Help You
Of course, if you’re a filmmaker, you don’t want to spend all your time editing one video, when you could be out there filming more. Instead, trust an experienced video editor to help you make those hooks for your viewers, no matter what it is you’re filming. A good video editor will know what it is you’re trying to make and match their style of editing to yours. We, at Cut Pro Media, can help you do just that.
Our experienced video editors will help you capture that vision in your mind. From feature films to holiday videos, we can do it all. We can even help you make your corporate and commercial videos even more entertaining and attractive to your viewers. Their expertise in all fields of editing will guarantee a high-quality video. Not only that, but we can match your video style if you’ve already created your own videos before. Just send in some samples, and we’ll do the rest. Not only that but we can guarantee that if you’re not 100% happy with your first edit, you’ll receive it completely free, and our customer services will help you with any queries you have. So, check out our website and our price packages for more information.
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5 Hidden Features in Adobe Premiere Pro You Need To Know
5 Hidden Features in Adobe Premiere Pro You Need To Know
5 Hidden Features in Adobe Premiere Pro You Need To Know
Photo Credits – https://www.adobe.com/products/premiere.html
If you’re just starting your career in video editing, you’ll find yourself manually looking for files, cutting clips, and creating special effects, all the while you’ll wonder how the professionals do it so quickly. It’s because they learned about the hidden features of their editing software. If you want to get onto the video editing scene, you’ll need to keep up to date with your software updates. That means watching out for any patch notes, learning about the features they advertise for those updates, and keeping an eye on tutorials that explain these new features. Of course, that can be time-consuming. So, we’ll show you what some of those features are. And since we work with Adobe Premiere Pro, we’ll show you the 5 hidden features we’ve found so you can use them too.
1. Project Manager
If you’re working on a project that requires more than one editor, you’ll find that there will be files scattered around on the hard drive. So, how do you manage? What can you do to keep your files online, even if you transfer them from one computer to another? The Project Manager tool will help. It’s a nifty tool that will help organize and back up all your files and assets in Premiere Pro. Not only that, but it can also convert and transcode your files to save on storage space if you have particularly large files.
So, for example, if you have a client, who has a lot of large raw footage that requires a lot of disk space, you can choose to “consolidate and transcode” the files. By doing so, you won’t be duplicating the original files, which will take up more disk space. Not to mention, if you choose to archive the project and use it again in the future, you won’t have to deal with the “Media Offline” message. All the files will still be accessible to you, no matter how long ago they were created.
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2. Audio Track Keyframes
As video editors, you should know what keyframes are. They’re the points in a clip that you use to mark where your animation, special effects, and movements start and end. Well, you can also use keyframes for your audio. In the past, you’d need to use the “Effect Control” panel, where you would create and adjust keyframes manually. However, with the latest updates for Premiere Pro, you can now do this directly onto the audio track in the timeline.
This will allow you to work on the waveform itself. So, you can see where you need to edit the audio. You no longer have to guess where to put the keyframe because it’ll sit directly on top of the track, in the timeline, and you’ll be able to control the volume as much as you need to without having to consult the “Audio Mixer” panel. Of course, you’d need to use the panel for other audio effects, but this feature is very convenient if you’re creating a simple volume change.
3. Photoshop Snap/Ruler/Guides/Margins
If you’ve got a text, animation, or other types of special effects that you need to add on top of a clip, you may find it challenging to find the right position for them. After all, Premiere Pro doesn’t employ a ruler or a snipping tool, right? Wrong! Hidden in the corner of the “Program Monitor” panel is a plus (+) sign, and if you click on it, you’ll find loads of hidden features that aren’t added to your initial start-up menu.
There, you’ll find the “Margins”, “Ruler”, “Guide”, and “Snap” tools that work for every other Adobe product on the market, including Photoshop. So, no more squinting your eyes and tiny mouse movements or arrow clicks to get your text or effects layer in the perfect position. Instead, you can use these guide tools to snap that layer into place without needing to be careful with your mouse!
4. Create A Full-Screen Shortcut
Sometimes, while you’re editing your video, you’ll want to see a full-screen version of the project you’re working on. While double-tapping the “Program Monitor” can do the job, there’s a better way to do it. This is by creating a shortcut for a “Full Screen” view. You simply need to go to “Edit”, find the “Keyboard Shortcuts” option, and create a shortcut to “Toggle Full Screen”. Once you have that set, you can easily go back and forth, between your standard edit view, to a full-screen version of the project you’re working on.
This is a very handy tool, especially if you’re working on an edit that requires colour correction or trying to line up a mask to a specific key point. Or sometimes, your director/producer or client is in the room, and they’d like to see what you’ve done so far. Instead of forcing them to watch on a tiny “Program Monitor” panel, you can pull up the full-screen version of the video, and they can watch it uninterrupted.
5. Easy Label Colours
When you’re working on a long project, with lots of different clips, in lots of folders, it can be confusing which clips you’ve added to your timeline. Not to mention, Premiere Pro, by default, turns all label colors into blue or pink, depending on where on the timeline your clip is or how you added it into the timeline. Don’t worry. You can easily bypass this by creating your own labels for each type of clip you use.
The trick is to go into “File”, hit “Project Settings”, and tick the box that says, “Display the project item name and label color for all instances”. This will then allow you to manually change the label colors of your files in your “Project” panel, where all your files and folders are located. Simply right-click the clips you want to change the label colors for, et voila! Now you can tell which clips you’ve used and in which folder they are. It’s as easy as that! So, you don’t have to scroll through your timeline to find the clips you’re working on. You can find it with the color of its label.
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Apple Final Cut Pro vs Adobe Premiere Pro: Pros & Cons
Apple Final Cut Pro vs Adobe Premiere Pro: Pros & Cons
PHOTO CREDITS – https://www.adobe.com/products/premiere.html
Every video editor has their preference, and the debate between Apple Final Cut Pro and Adobe Premiere Pro has never been hotter. With both applications in circulation in professional filmmaking and the film industry, it’s difficult to choose between the two. Even professional reviewers can’t really decide which one is better. So, with two different interfaces and similar functions, it’s easier to say that you’ll work with both. But, if you do that, you need to be able to know which projects will be compatible with each program. For example, some projects will be ideal for Adobe Premiere Pro, as you might need to integrate them with other applications, like Photoshop, After Effects and other Adobe products.
So, it’s best to pick your favourite editing suite, and understand why, and to help you do that, we’ve compiled a list of pros and cons of both Apple Final Cut Pro and Adobe Premiere Pro. That way, you’ll be able to choose the right editing suite that suits your editing style.
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PHOTO CREDITS – https://www.apple.com/final-cut-pro/
Apple Final Cut Pro – The Pros
Let’s start with Final Cut Pro. First off, the interface is very user-friendly, even amateurs will be able to navigate the software. It’s very similar to iMovie, the free application you can get with your Mac, iPad, iPhone or online. It provides seamless video editing with its magnetic timeline, so it makes video editing more efficient, by letting users colour code their videos, tag them, and if necessary, edit each clip without affecting the rest of the video.
It also comes with a VR function, so you can create VR videos, with its 360-degree viewer. It makes a great tool for those who want to create immersive videos, and it makes it easy for editors to add graphics, text, and blurs, at every angle of the video.
Moreover, the software tags assets, so it’ll be easier for editors to grab the video, graphic or title they need, without digging around in their files. So, they’ll have more time to focus on the edit itself.
Final Cut Pro also comes with a multitude of extra features, like motion graphics templates, video filters, video transitions, video effects and 2D and 3D animated titles. Not only that, third-party tools and templates can expand the library of these tools, to create more personalised videos and films.
Another benefit to using Final Cut Pro is that the sound editing is built into the program as well. So, editors won’t need to switch to a separate application, to work on the details of their audio. They can easily fix any part of the audio, within the software. So, they can remove background noises and optimise sound levels without using a different program to do so.
Finally, one of the best things about Final Cut Pro is the rendering of the final video edit. While many other software and programs will take hours, sometimes days to render a video, Final Cut Pro utilises the processing power of the multi-core, and multi-thread machine power of a Mac to render the video at a much faster rate. So, what could take days will only take a few hours.
Apple Final Cut Pro – The Cons
While we can sing Final Cut Pro’s praises all day long, there are a few issues with it that may change your mind about how efficient and well-rounded it is. For example, despite its capabilities of rendering a video, its formats aren’t very compatible with other applications and software. With so many extra tools and resources that go into film and video making, it’s essential that a video edit can integrate with them.
However, Final Cut Pro videos don’t do well in that department, and many times editors will need to rely on file converters to help make the video easier to use and deal with, and because of that, the video may lose quality.
Furthermore, Final Cut Pro uses a lot of storage. Compared with other video editing software, Final Cut Pro uses double the storage that they’d use. So, you may as well delete every other software, application, document and file on your computer and portable hard drive, because the project that Final Cut Pro creates will take up space.
Adobe Premiere Pro – The Pros
Like Apple Final Cut Pro, you can pretty much do anything in Premiere Pro, in video editing. It supports VR editing, you can organise your files and folders, so they’re easy to reach, and they have multitudes of different video effects, transitions, titles, filters, and motion graphic animations. However, there are a few additional features Premiere Pro has that Final Cut Pro doesn’t.
Rather than integrating your video into other third-party programs and software, where you can enhance your video edit, if they are subscribed to Adobe’s Creative Cloud Suites, the editing process itself can be integrated into their other applications. What this means is, while the video editor is working on the video edit itself, an animator can add animation to already edited clips, on another app, like After Effects.
Not only that, but the software also allows you to edit several projects at once, so you can easily dip in and out of all the projects you’re working on at the same time. It also means that you can insert one project into another, without having to repeat the same edit for every video you do, if you’re creating something like a TV series, or a web series, or if you’re creating a video series for the likes of YouTube and social media.
Lastly, Premiere Pro also works with multiple formats, including the formats that Final Cut Pro produces. This way, your video’s final edit will be compatible with many other programs and products. You can even export the video more than once, and in different formats, so you don’t lose quality if you need a different format from the original work.
Adobe Premiere Pro – The Cons
Unlike Final Cut Pro, Premiere Pro is subscription-based. That means, while Final Cut Pro is a one-off payment of $299, you need to either subscribe to Adobe’s full Creative Cloud Suites or the app alone, to use it. The subscription can range anywhere from $19.99 to around $50.
Moreover, the interface can be intimidating to use, especially for novices and amateurs. It’s easy to get lost in the many functions Premiere Pro can offer and will be very difficult to navigate if you don’t have the patience or the time to learn.
As with many professional editing software, it can take a lot of CPU and GPU power to operate the software, let alone edit a feature film. So, you’ll need a very powerful computer, if you’re going to edit high-quality videos.
Final Thoughts
If you’re starting out in video editing, then working with Apple Final Cut Pro will be the ideal thing for you. It’s simple, the interface is easy to understand and all you really need to worry about is in editing your footage to fit your style or your client’s style. However, if you’re already a professional, and in need of something that caters to nearly every aspect of film and video production, you’ll need Adobe Premiere Pro. It’s not only a powerful piece of software, but with its integrated workflow, you’ll be able to access other Adobe apps and use their specific tools to enhance your video edit.
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How To Edit Wedding Videos In Adobe Premiere
How To Edit Wedding Videos In Adobe Premiere
If you think that editing a few video clips together is as easy as putting together a PowerPoint presentation, you’d be wrong. Video editing requires more than just piecing all your video footage together. It takes a lot of creativity and vision to create a video that can help you and your guests feel nostalgic, every time you watch the video. You need the right voice-overs, background music, text, and animation and yes, you will need a story or plan to make the video look its best. In this article, we’ll show you how to edit wedding videos on Adobe Premiere.
Re-Watch Yourselves
To first ensure you have everything you need to edit your video, you need to review the footage you already have. That means taking the camera off your videographer, and/or photographer, so you can add in photos too, and watching the hours upon hours of videos they took, as well as combing through the thousands of photographs, to decide which ones show you and your guests at their best angles.
By reviewing your footage, you’ll be able to come up with an idea for the editing style of your video, and that is one of the most important factors in creating a film and/or video. Just like a wedding, every video ever produced should have a theme or a concept behind it. So, let’s look at the films themselves. You’ll know the theme of a film, by its genre. For example, Marvel films are all about superheroes, Star Wars is about deep space and sci-fi themes. The same should be said for your wedding, you’ll want a theme for it, so your guests can feel the quintessential uniqueness to both you and your partner’s identity.
Choose Your Theme
Now, it may be easy to say you already have a theme in mind, and yes, a lot of the time, if your wedding has a unique theme that is easily identifiable, you’ll be able to match your wedding video to it too, but sometimes, a wedding’s theme isn’t all that recognizable. For example, if you have a wedding in the spring and it is all about springtime, you won’t easily be able to identify that the theme of the wedding is all about the spring, because it will look like a typical wedding you’d find on the internet.
Similarly, if you have it in a barn, but it’s made out to be luxurious, you’d probably have a rustic charm, but you wouldn’t want animals as your theme. That’s why a theme is important to your wedding video, it’ll dictate the story of your video.
It’s Your Story
Every wedding has a story, whether it’s about the journey you took together, or just how much in love you are, the different elements of your video must add to the story. That’s why, when you plan for your wedding video, you need to come up with one, that way, when you look back at the video, you and your guests will see a story or a narrative, that tells them just how special that day was, and you’ll strongly feel that sense of nostalgia.
Any time you feel like being nostalgic, watching a wedding video should do that. If the video is edited so that your footage is randomly organized, anyone watching your video will wonder what is going on, and that sense of nostalgia is lost. That’s why it’s important to organize and edit your video so that it highlights the story you want to tell.
Know When To Stop
A good editor will know when to cut a video. What this means is that they can use the right clips from hours of footage. An experienced video editor will know when and where to start the clip and end it. It’s important this is done correctly otherwise you’ll have a stunted video. For example, if you’ve got a bouquet toss filmed from different angles, you’ll want to see it from the catcher’s point of view, as the bride is throwing it, and the bride’s view when someone catches it.
So, you’ll need to cut the footage at the right time to be able to get the entire thing in and have the whole action flow seamlessly. What you don’t want to see is someone’s catching the bouquet, even before it cuts to the angle where you can see them catch it. It’ll look amateurish and you won’t get the high quality you deserve.
Add-In Your Extras
This part of the editing process can be fun, by adding extra animations and transitions, you’re essentially playing around with the aesthetics of the film. After all, you can add funky transitions, add in animations and cartoons to make the video funny or meaningful. You can even add in background music, to enhance whatever emotion you want to highlight in the video. However, what you don’t want to do is inundate your video with so many different additions, it’s unrecognizable.
One of the mistakes amateur video editors make is to add so many different elements to the video, that it becomes more of an abstract showpiece than a nostalgic memory for those who watch it. You’ll end up with something that will probably look like an experimental music video that the magic and the joy that went into the day itself, gets lost amongst the various different elements that were added. So, if have learned how to edit wedding videos and are going to edit your video yourself, moderate what you put in there.
Trust A Professional
In the end, if you’re daunted by editing your wedding video yourself, why not trust a professional to do it. They definitely know how to edit wedding videos in Adobe Premiere and know exactly how to edit a piece to bring it to life. It is through years of experience that they can create something beautiful and memorable. Video editing is not something you can learn in a day. It takes years of experimenting and practice, and if you don’t have that, it’ll be difficult to get a high-quality wedding video.
Wedding Video Editing
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