5 Real Estate Video Ideas You Should Try in 2022
There are many ways to draw in customers, but nothing draws them in like a good and well-edited video. So, if you’re thinking about adding a video to help sell your properties or even to showcase your company, you’ll need to think about what techniques you can use to grab your viewers’ attention. Because the difference between a professionally made video and one shot on your phone can either make or break that important deal. But of course, there are lots of ideas out there. So, we’ve chosen the best 5 real estate video ideas you should try in 2022 for you.
1. Property Listing Videos
In the past, an image of a property and a description would have been enough to sell a building, but with the evolution of good filmmaking and AR/VR experiences, having a good video as part of your listing is becoming a must in the real estate industry. So, if you’re going to list your videos on your website, make sure you have a good video that shows off your properties at their best. Why do you think people watch others looking for holiday homes on daytime TV? The fact that you can see the property at its best gives potential buyers the incentive to look for similar properties. So, be sure to have sweeping views of the inside of the property and capture the best angles for each room. Add clips of the outside and surrounding areas so that viewers can get an idea of what they’ll be waking up to every day. And remember to add text, animation and even a voiceover if you or your staff members aren’t too shy, so your potential clients will have all the information they need.
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2. Client Testimonials
Nothing sells a business better than the customers who’ve used your services or bought from you. After all, they’re real people with honest opinions, and if they’re not happy, your potential clients won’t be either. So, turn around that opinion by getting your existing customers to vouch for you. It shows that you value your customers, and you’ll take care of their needs to the best of your ability. It’s not enough for them to say that your company is a good one; you’ll need them to justify that opinion, so your potential clients will believe they’re authentic testimonies. Of course, simply putting together different testimonials won’t be enough. It’ll still need a professional touch to make potential clients believe those testimonies. Have a mixture of written reviews, video recordings, and a few catchphrases that could persuade your viewers to trust you.
3. Neighbourhood & Communities
One of the best ways to sell your real estate is by including videos and other media that look into the neighbourhood and community around your selling properties. Most potential clients are couples who are looking to start a family, so they’ll want safe neighbourhoods and good schools nearby. So, make sure your clients know that the properties they’re buying from you are in areas they’re looking for. Not only that but including videos on the neighbourhood and the surrounding community will get your clients to want to find your properties physically. So, be sure you’re telling the truth in those videos. Of course, if the neighbourhood isn’t as desirable as others, you can still sell it by focusing on its positive aspects, like how close it is to a major city or how the local councils are looking to improve the quality of life in the area.
4. Explainer & How-To Videos
One of the best things you can incorporate into your website, social media or YouTube channel is the explainer and How-To videos. Not only do they explain what real estate lingo and procedures are, but they’ll also give advice to first-time buyers. That way, they know that you and your company are legitimate. They’ll trust your company a little more because you’ve shown them how to buy or sell a property for the best price and with the best companies out on the market. These videos can even be accompanied by blog posts, articles, and news stories, to show that you are keeping up with the latest trends.
5. Explainer & How-To Videos
These are similar to explainer videos, but where they go into a lot of detail about procedures, processes, and the industry itself, tips and tricks videos help with common queries. They work like a reminder for buyers and sellers who’ve been in the market a long time. Not only that, but they act like summaries for those who are still thinking about buying or selling their property. They’re brief introductions to the real estate industry. And, if these videos are created with animations and infographic images, you’ll hook your viewers in a little more because the transitions and the animation are eye-catching. After all, who wants to watch a man or a woman standing in front of a whiteboard and telling you what to do when buying or selling a property? Infographic animations help keep your viewers hooked because they’re colourful and bold.
Trust The Professionals
Of course, it can be challenging to plan, create and edit the videos yourself, not to mention schedule its distribution, so you’ll need to trust people who can do all of that for you. And we at Cut Pro Media are experts at editing videos for you. So, if you’ve recorded your footage and you’re not sure how to make your videos exciting, don’t worry. We can handle that. Our team of expert video editors know what they’re doing. So, no matter what type of video you’re looking for, you can be sure they’ll make it for you. Not only that, but they’ll also match whatever style your company demands and for reasonable prices. So, instead of spending thousands of dollars on an expensive freelancer, trust our outsourced team to edit your videos for as little as $80! We guarantee high-quality results with excellent customer service. Interested? Check out our website for more information and our price packages.