Tips For Editing Real Estate Videos That Will Bring In Buyers
Sometimes, you don’t know where to start when creating videos for your business. Do you just film a tour of the house and slap it onto YouTube? Do you use TikTok and other social media platforms? How do you use the “stories” and “reels” functions on Instagram? These questions can roll through your mind like a freight train, and it can be challenging to know which question you need to focus on. Don’t worry; we can help. First off, you don’t need to do all the hard work, but if you want to, here are a few tips for editing your real estate videos that will bring in buyers.
1. Take Advantage Of The Timing
Many online videos nowadays rely on the beat of a fast-paced song. Whether it’s using a jaunty little tune or a famous pop song, good editing cuts and transitions to the rhythm of the music. So, if you’ve seen a TikTok video, you’ll notice that the editor, or influencer, timed their transitions to the drumbeat that’s so obvious in the piece of music they’ve used.
If you’re a novice in video editing, this is a perfect way to create eye-catching and hypnotising videos because you don’t have to think about when and where you need to cut your footage. All you need to do is lay it on a timeline, listen to the music, and cut the footage, where the beat of the drum occurs. You’ll be able to see this because every video editing software will always show you the WAV form of your music track, so you can tell where the next beat will be.
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2. Use Upbeat Music
For obvious reasons, upbeat and “happy” music is always a must for any advertising or portfolio videos. Why? It makes your viewers happy, of course! If you use sombre or sad music, your viewers won’t associate your properties with positive emotions, and usually, people spend more if they’re in a happy mood. So, use upbeat and energising music.
It doesn’t have to be the latest and greatest. Nor does it have to be epic soundtracks. But jazzy tunes and funky pop can help brighten anyone’s day. So, use them to your advantage. You’ll find that with a happy audience, you’ll reel in those sales because your real estate will be associated with good and positive feelings.
3. Cut Out The Unnecessary
You should know that there is a big step between shooting the tour of your property and the final video that you publish. That means cutting out footage that took hours to shoot. So, that artistic panning shot of the property’s grounds that you liked would most likely be a transition shot rather than a feature. Or that exposé of the hallway, you thought was fascinating, would be cut entirely from the edit.
Essentially, it takes a good eye for commercial trends and video editing to know what can and can’t be used for a video edit. So, if you want to try video editing, you need to know what people want to watch and how to apply those trends to your own videos. It’s not easy. After all, it could take hours, even days, to catch up on the latest video editing trends and trends in viewership. You’ll need to be dedicated enough to know what people want and how they want it.
4. Use Visual Aids When Necessary
While a simple tour of your property or properties can be enough to draw buyers in, it doesn’t always work. Sometimes visual aids can help “beautify” your properties. Adding some animation, both in your transitions and in the property’s exposé, can help elevate the interest in your property. Although, remember to use animation appropriate for your company, brand, and the property’s area.
So, if you’re based in the Caribbean and your property is a beachfront one, you’ll want to use a colour palette representing that locale. Turquoise, blue, sandy yellow and palm tree greens are perfect colours for real estate agents looking to sell their properties in that area of the world. Not only that, but you’ll also need to use the right fonts for your brand. Sometimes there are overly used fonts that many viewers will find “boring” because they’re generic. You’ll need to use unique fonts that look professional but can still be deemed interesting to look at. Look at major brands like Nike or Virgin. They use their own fonts and even trademarked them so only they can be recognised as theirs.
5. Use Interesting Transitions
Like the first point, where timing transitions are important, interesting transitions can also be useful. Think of it this way, a simple cut from the garden to the inside of the house might be helpful, but it’s boring, and it can disorient your viewers. So, why not combine a panning shot of the garden, and a panning shot of the property’s interior, so it looks like the viewers are turning around? You can even use tilt shots, where you tilt the camera up and down.
Transitioning from one shot to another doesn’t have to be complicated, but you can create interesting transitions by using simple camera tricks. That way, you don’t need to rely on generic transitions like the star shape, or blinds or even barn doors. These transitions are found in nearly every video editing software out there, and you’ll find that no good and experienced video editor would ever touch those transitions. Instead, they’d make up their own or rely on your footage to create the transition for them.
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It can be daunting to try and edit your own videos. So, take out the fuss, and let us do the work. Our experienced editors will know how to manipulate and edit your footage to show off your properties to their best, so you can be sure your buyers will fall in love with them the moment they lay eyes on your videos. Trust us to create high-quality videos for reasonable prices and the icing on the top? You don’t need to work with a team of editors. They’ll keep you updated on everything they do, and they’ll deliver on time; whether you ask them to complete your edit in a day or a week, you can be sure it’ll be with you in time for publishing. So, check out our website and get your quote today!