The Ultimate Guide To Real Estate Marketing
With online video content on the rise, there is no better time to advertise and market your real estate business. However, taking just any old video isn’t going to reel in those new and recurring homebuyers. You’ll need to wow them with amazing content. That means, showing off your properties in the best possible way that you can. So, that includes extra information, virtual tours, images, and footage of the property, and even information about the neighbourhood around the property. To really sell your property, you need to understand what your customers are looking for, and why. It’s not just about buying a new house, it’s about finding a new home, and building a new life. In this article, we’ll take an in-depth look at how to create videos for real estate marketing.
Build The Right Profile
Before you even start filming, make sure the profile for your property is correct. You don’t want to create one that doesn’t appeal to the right audiences or buyers. So, make sure you know exactly how you want to market your properties. Regardless of whether they’re aimed at first-time buyers or those who’ve been on the market before, you need to make sure that your content is aimed at the right people. The wider your reach, the more difficult it will be to ensure your properties are fit for each buyer you’re trying to appeal to. So, make sure that you know who your audiences are and fit your properties’ profiles to each one.
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Gather The Materials
When it comes to creating videos for your properties, you’ll need to gather the right materials for it. That means everything from the specifications, like dimensions, price, and living conditions, to images and footage of the property itself and the neighbourhood that surrounds it. You also need to make sure that you’re capturing the best views of the property and the area, so your potential buyers won’t be put off buying it.
For example, you don’t want to include garbage bags, or inappropriate behaviour in your images, it’ll devalue the property, and your audience will think that your property is in a bad area. So, make sure the media you capture gives your properties a boost. Dress up the property’s rooms, so potential buyers might have an idea of what they could do with space. Retouch the colours of your images and footage, so that the area the property is in, is as inviting and friendly as it can be. And make sure you’re showing the best angles of the property when shooting its outside space.
It might be tempting to create individual videos for each property in your company’s profile, but as with everything else, consistency is key. Marketing properties to specific audiences are ideal but don’t forget that the property is under your company’s name. You don’t want to create a video that could look similar to another company’s, otherwise, potential buyers will mistake it for one of theirs, and you’ll lose customers. So, be consistent.
Make sure your company’s name is somewhere in your videos, otherwise, use colour schemes to help your audiences to remember your brand. More often than not, audiences associate certain colour palettes with certain brands, regardless of what products they make. Be sure your audiences know what your brand’s colour palette is and use that in all your videos so that the properties that you advertise will be recognised.
Don’t Overload Your Videos
Although gathering enough materials to showcase your properties can be a good thing, you need to remember not to overload your video with information and images. Remember, creating video content is about advertising your properties and the company itself. It’s like an overview of what you’re selling, and not the selling profile itself. So, while including information about the property and the neighbourhood is a good idea, including everything about it will overwhelm your audience.
You simply need to show them the basics of the property and neighbourhood, and if you’d like, add a “call to action” at the end. Tell them where they can find more information, and lead them to your company’s website, or get them into your offices. You don’t need to use the video to sell a property. In fact, it should only be the first step in making your audiences aware that it’s available, and if they’re interested, they’ll consider your company and its portfolio of properties to buy one.
Don’t Forget The Extras
Remember that video is a multi-sensory media format. It engages not only sight but sounds as well. So, don’t forget to add sound to your videos. Whether it’s a voiceover, music, or even sound effects, adding audio to your videos will help in attracting and engaging your audiences. It’ll help reinforce the information you’re displaying in the video, and adding a catchy tune to the video will give audiences something to listen to, while they pursue your property’s profile.
After all, a silent video is no better than a slideshow presentation. So, make sure you add sound and that it matches your company’s style and the video’s themes. You don’t want to use an epic soundtrack for your properties unless you’re trying to sell high tech or highly stylised properties. Most of the time, a simple jazz tune or an upbeat soundtrack will be fine and will work with the video content. So, be sure you know what your company’s style is, before adding audio to your videos.
You’re Not Alone
When it comes to creating video content for your properties, or your company, remember that you’re not alone. There are many video production and video editing companies, who can help you create the best video content for yourself. We, at Cut Pro Media, can offer high quality and timely video edits for you. All you need to do is give us the footage and the concept of your video content, and we’ll do the rest. We can match your video edit with the style of your company, and make sure that it’s up to the standards you’re looking for. So, check out our editing packages today.