3 Genius Ways to Make Engaging YouTube Pre-roll Ads
It can be difficult to create ads that customers want to see, especially if you’re on social media. Of course, everyone presses the “skip ad” button because they want to see the video they’ve searched for, not an advert for a company that has nothing to do with them. So, how do you make sure they stay and watch your ads? Engage them. Sometimes creating a visually stunning advert doesn’t get you the visitors or leads that you need. So, your adverts need to be captivating, and interesting enough for your audience. Here are 3 genius ways to make engaging YouTube pre-roll ads.
1. Start With A Bang
Of course, we don’t mean it in the literal sense, instead create videos that capture your audience’s attention in the first 3 seconds of your advert. Most of the time, people click away from any advert within 3 – 5 seconds from the moment it starts. So, you need to grab their attention. Sometimes you can create that “WOW” experience with a message that’s related to your company’s industry. Other times, you’ll need to create something unexpected.
Think about all those adverts that seem blasé about viewers hitting the “skip this ad” button, or adverts that speak directly to the viewer. These adverts are attention-grabbing because they might not be paying attention, and when they hear someone speak to them as if they were on a video call, they may pay attention. This “breaking the fourth wall” stunt is effective, but sometimes, you may need to go above and beyond that, so that your potential audiences pay attention.
You’ll need to be a little more creative than having an actor saying “Go ahead, click that skip button” or “Wait! Don’t skip this ad yet!”. These techniques are generic, so you may want to think about something that they might relate to. Essentially, you need to think outside the box for your video’s opening, because you’ll hook your audiences straight away with that “bang”.
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2. Make Your Videos Memorable
A good advert is a memorable one. When you think of the big brands, you think about Coca-Cola Christmas, you think about the McDonalds whistle, you think about all those memorable slogans, those picturesque scenes as cars drive down a long and winding road, you think about those moving stories that seem more like short films than adverts. When it comes to creating the adverts themselves, you need to think about what your audiences will remember you for.
It’s not enough to create an advert that creates a catchy tune, or a tear-jerking story. You need to make that advert your own. Successful adverts create stories, or narratives, that always refer back to the company in subtle ways, and that’s exactly what you want to do. Of course, the opposite can also be true. If your company is big and bold, then your adverts need to be big and bold too. So, be bold with colour, create a catchy tune, or create animations and cartoons that capture your audience’s attention.
Whatever way you go, make sure your adverts are memorable. Don’t “make something up and put it out there”. Have a look at your advert yourselves, have a test run of it, and see how people react. If they’re hooked, you’ll know you’ve made an engaging advert. If not, you may need to start again. It’s not a “one size fits all” process, each advert is unique and will need unique processes. So, take your time and be meticulous about it because you don’t want your advert to be remembered for the wrong thing, like a political stance that might offend people or a racial slur that might stir the masses. Be sure that your adverts are memorable, and for the right reasons.
3. Make Them Interactive
While it might not yet be popular amongst companies, try it out! It’s an emerging technology that has already been used on mobile platforms, so why not include it in your YouTube adverts. Creating interactive adverts can help businesses get those leads from their audiences because it automatically hooks in their audiences. After all, while waiting for that “Skip The Ad” button, viewers might want something to do than stare at a screen for 5 or 15 seconds. So, by creating interactive adverts you’ll hook them in by giving them something to do.
Think about all those games you play. When those pesky adverts come up, do you prefer the ones where you watch the advert play out, or where you can interact, play a game, or fill out a quiz? Chances are, you’ll want the latter, and while they might not be popular on YouTube yet, they are starting to grow, so keep your eyes peeled, you’ll find more interactive adverts popping up on your screen before your videos start to play.
Of course, the applications and services for these interactive adverts are few and far between right now, but if you know how to do your research, you might find one or two that are reliable. Granted the fees might not be ideal, but once your leads start flying through your doors, they won’t matter anymore, or you might find one that’s cheaper or more compatible with your company’s policies.
It’s About Trial And Error
While we’ve recommended these tips to you, remember that it’s all about trial and error. It takes a lot of creative minds and a lot of creative effort to create the perfect advert, and it doesn’t always happen. Sometimes, what you once thought of as memorable might become another “rock in the pond”. It could get lost amongst all the many adverts out there competing with you for the same audiences.
So, don’t always expect the first advert you make to be something that brings in those leads straight away. Some of the reasons why are that of the trends in the market and how your adverts are received. So, don’t be disheartened. Keep trying, and eventually, you’ll create those amazing and memorable adverts that people will even search up, on YouTube, as a video itself.
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