How To Hook Your Viewers In The First 10 Seconds
If you’re experienced in digital marketing, then you’ll know that the first 10 seconds of a video is the most important part of a video. In fact, the first 3 seconds are even more vital, since your audience is presented with 3 seconds worth of your video, before the “Skip Ads” button pops up. So, you need to know what to do, to make your advert the most interesting thing your audience will see, before they watch their videos. But it can be difficult to think of something that interesting. So, here are a few tips to help you hook your viewers in the first 10 seconds.
Do Your Research First
Before you try to come up with eye-catching adverts, do your research first. Like with everything else, there are trends in digital marketing, and especially in the way brands advertise their products and services. So, before you start brainstorming ideas, for what you want in your adverts, do your research. Find out what’s trending in your industry and make a note of what has worked well for other companies. This research will help you to understand your audience better, and you won’t feel like you’ve been thrown into the deep end.
If you’re creating a documentary, or a feature film itself, you’ll need to think about what storytelling techniques are trending as well. An audience changes their enjoyment of a film, just as they enjoy new and emerging fashion trends. So, make sure you know which movies are doing well, and what makes them “good” in the eyes of their viewers.
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Choose The Right Story
Every video has a story to tell, regardless of whether it’s a feature film, an advert, or a simple vlog. That means, your video needs a story. It can’t just be a showcase for your product or service, nor can it be a collection of images and footage. These types of videos are boring and will most likely be used as backdrops for an event, or as a screensaver. If you want to hook your audience, you need to have a good story, one that tells them who you are, what you do and why they need you.
That’s why it’s important to spend time figuring out what sort of story you want your videos to tell. And once you choose the right story, you’ll be able to brainstorm good ideas on how to tell it. Sometimes, all you need are two words to tell a story, and it is in those two words that your audience will be hooked.
Use Bold Visuals
By using footage and editing techniques that seem out of the ordinary, you’ll be able to hook your audiences. For example, a stunt coordinating company could use phone recorded footage of one of their stuntmen doing a seemingly impossible stunt as the opening to their video advert or even a documentary. Or a wedding planning company could use home video-style footage to showcase a wedding they planned. Or even a travel agent could use a POV styled shot of someone walking through the airport and boarding a plane.
These visuals are not only relevant to the industry they’re in, but they’re also eye-catching. After all, a phone recording of a stunt would make it seem like an amateur was impressed by it. The home video footage of the wedding could make the audience feel a sense of nostalgia, and even the POV shot of the airport can stimulate the desire to travel the world. So, make sure that you know what industry you’re in, and how you can visually stimulate the needs and wants of your audience.
Make Your Videos Unique With Editing
Editing is one of the biggest parts of the video-making process. It’s what connects your footage and creates the story. Other than the director or producers, the editor has the power to make your videos look amazing, and get your viewers hooked in the first 10 seconds. So, make sure you have a good editor, who knows how to make your story come alive.
It’s very well-known in filmmaking that the editors are the ones who can make the worst footage look like the best storytelling vehicles in the world. They’re the ones that can add colour, animation, and visual effects to a seemingly boring piece of video.
For example, if you’ve seen actors working with green screens, it looks like they’re play-acting, imagining a foe that isn’t there, but when you watch the final version of that same scene, the editors have not only created the backgrounds, they’ve also created that imaginary foe, and even added in extra effects onto the actor, to make it look like they’re fighting for their lives. So, don’t underestimate your editors. Let them know what you want, and they’ll ensure your footage becomes the best face for your company.
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