Author: Cut Pro Media
Couples Are Spending Too Much On Their Weddings, Here’s Why
Couples Are Spending Too Much On Their Weddings, Here’s Why!
In this article, we dive into a few reasons why couples spend too much on their weddings. Read this before you start your wedding planning!
What are the main features you think of when it comes to wedding planning? The venue, the dress, and the flowers, right? Actually, there is a lot more to wedding planning than that. Not only do you need to plan for these major details, but there are also many smaller details that you’ll need to plan for.
For example, you’ll need to plan the stationery, catering, decorations, gifts and favours, and even the celebrant. In the case of a religious wedding, the celebrant comes with the venue, such as a priest in a church, the Imam for Islamic weddings, or even a rabbi for a Jewish wedding. If you’re celebrating on a beach or garden, you’ll need to pay for a celebrant’s services. In the end, you’ll find that you’ve spent much more than you initially planned. So, how does that happen? We’ll show you. Here are a few reasons why couples spend too much on their weddings.
Not Enough Research
If this is the first time you’re getting married, it’s easy to dive right into your wedding plans without proper research. Weddings don’t need to occur within a year after the engagement. Sometimes it can take as long as five years if you don’t have the resources or time to plan for it. Doing the research is important because there will be lots of tips and tricks you’ll find to help reduce costs. And if you don’t do the research, you won’t know what these tips and tricks are, and because of that, you’ll spend more than you initially planned.
So, do the research before you begin planning your wedding. It may mean you’ll get married two years after your engagement, but you’ll save on extra costs that you could use for other things. So, instead of spending that extra thousand on a photographer, you could use that money for things like buying a new house or saving up for future family expenses.
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Rushed Planning
Sometimes, couples want to get married fast. They want to skip the headache of delayed planning because they want to be officially married to one another already. So, they rush the planning. They choose the first options they see and like, and they don’t care how much it costs. This kind of rushed planning can lead to overspending, and in some cases, they may be ripped off. Unfortunately, what they see is sometimes not what they get, and at the very end, it’ll show.
When you do start planning a wedding, don’t rush it. Take your time or get a wedding planner who can help you. These planners know what the latest trends are and how to make the best of what you already have. That way, you won’t be spending for a service that didn’t live up to your expectations.
Too Many Extra Details
If you’re consulting wedding magazines or Pinterest boards, or even DIY YouTube videos, you may find inspiration and ideas that add something extra to your wedding, so it’s uniquely yours. Sometimes, these extra touches can add up, and you’ll realise you spent much more time, effort, and money on something you could have done without. Want a photo booth, but the extra props cost extra? Make the props yourselves. Want themed decorations? Repurpose some of the items lying around your house and make them part of the decorations.
You don’t always need to buy those extra things. Sometimes, you can do it yourselves. Make that seating plan board with your own corkboard. Decorate the hall with the fake flowers you have in your home. Do your own hair and makeup instead of hiring a professional makeup artist. There are many things you can cut out of your wedding plans by doing them yourselves. We’ve already made a list of them in a previous post if you’d like to check that out!
You’re Not taking Advice
When it comes to wedding planning, couples won’t listen to advice from those who’ve been married before because they want to do everything themselves, or they already have a specific plan in mind. This means they’ll be paying much more for things that they could have bought in a sale or done on their own.
One of the major items that couples spend on is the dress or suit for the bride or groom, and most of the time, others will give plenty of advice on this element of the wedding. If this is the first time you’re getting married, chances are, you’ll be looking in those top fashion boutiques. You want that custom-made dress or suit, and you don’t want to skimp out on it. That’s great! But remember, many brides and grooms out there have done what you’re doing and sometimes even regret it. Sometimes, you’ll find that the dress you chose is on sale somewhere else, and instead of paying that $5000+ price tag, you could spend a few hundred dollars instead. So, listen to the advice that others give you. It’ll save you from spending so much on that one dress you’ll wear only once.
It’s A Once In A Lifetime Chance
The last thing you need to remember is that your wedding is a once in a lifetime event, or at least this one is. You may end up getting married again, but the bells and whistles of that wedding may not be as glamorous as this one. So, do what you can to make your wedding exactly what you want it to be, but bear in mind that it needs to reflect the cost. If you’re overspending on your wedding, and it isn’t exactly how you imagined it, it wouldn’t have been worth the money.
Be aware of the reviews of the services you’re paying for. Do the research and listen to advice from others. You’ll get more than your money’s worth if you do. So, be mindful of what it is you’re paying for, and if it is worth the money you’re paying for it, because once you’ve spent that money, and it doesn’t live up to your expectations, you’ll find that it wasn’t worth it at all, and you may not even get your money back.
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10 Hacks For Planning Your Wedding
10 Hacks For Planning Your Wedding
Your partner has just proposed to you. Congratulations! But now it’s time to think about what you’re going to do to tie the knot. That can be a very daunting task. After all, there’s much more to planning a wedding than gathering one or two witnesses together and saying your vows to each other in a church. You’ve got to plan everything from the venue, the dress, the reception, to even the little details like décor, colors, and themes. Don’t worry; thousands of couples have been where you are now, and if you ask around, you might find some helpful hacks that can help you out. Of course, that can be time-consuming, so we at Cut Pro Media have compiled a list of 10 hacks to help you plan your wedding.
1. Trust A Wedding Planner
One of the best things you can do is trust a wedding planner to help you plan your wedding. Of course, some services are a little more expensive than others, but if you do your research and ask the right questions, just like your dress, you’ll find the perfect one to help you. They’ll not only do the legwork, but they’ll make sure that every part of your wedding is to your taste.
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2. Consult Wedding Magazines
One of the best sources for ideas is wedding magazines. These guys are experts in the wedding industry, and they will have lots of tips and tricks that can help you make the right decisions for your wedding. So, you don’t need to go scouring the internet to find the right suppliers. Looking for a local florist to design your wedding? Need to find a last-minute dress? Don’t worry; these magazines, blogs, and websites have you covered. They’ll not only recommend what’s on-trend, but they’ll also list out suppliers who might be within your budget. It’s as easy as that!
3. Have A Pinterest Board/Mood Board
When it comes to editing recorded footage, you may have hours of footage that you need to go through before adding it to your music video. Of course, the amateur way to edit is to drag each recording to your timeline and edit it down to the clip you want. Save yourself the headache by viewing your footage in preview mode and selecting the “in” point (where the clip you want should start) and the “out” point (where you want the clip to end). It’s as simple as that. That way, when the time comes to start putting your video together, you don’t need to scroll through hours of footage, just drag and drop the clip to the timeline and you’re done!
4. On A Budget? Get Family And Friends To Help
If you’re on a tight budget and don’t have many options, get your family and friends to help. After all, that’s what they’re there for. Have your mother-in-law send out the invitations. Make your father set up the furniture for the ceremony. Ask your sister to help create the floral decorations. There’s nothing wrong with using your family to help you set everything up, because in the end, it’ll be worth it, and you won’t break the bank for your big day!
5. Repurpose, Reuse, Recycle
Sometimes, you don’t need to buy new things to make your wedding look magical and memorable. Instead, use old items in your home if things get too expensive or overwhelming. You’ll have many things lying around in your house that you can bedazzle for the wedding. Do you have fake plants lying around your house? Use them as decorations. Do you have twine in your cupboards? Wrap them around glass bottles and use them as vases. Anything in your home can be used instead of those expensive, bespoke items suppliers will entice you with. It’ll not only help reduce the cost, but you can always take off the paint and twine and use them again for something else.
6. Do It Yourself
Like using your family and friends, why not do some things yourself, like creating gifts and favors for your guests or doing your own hair and makeup. There are thousands of tutorials online, on social media, and on YouTube. So, instead of hiring a makeup artist, or a supplier, do it yourself. Practice those hair tutorials in your spare time, or practice that makeup look when you go to work. It’ll save you time and money when the big day does come.
7. Make The Space Unique
One of the biggest decisions you need to make is the venue, and so many websites, blogs, magazines, and social media platforms will tell you what the “best place for your wedding” is. While it can be true for many couples, it doesn’t have to be true for you. What makes a wedding venue unique is its value to you. Are you getting married in a church? Why not have it at your childhood church? Getting married on the beach? Why not get married at your favorite beach? The best venue doesn’t always have to be the “best venue”. Sometimes, it’s the one that’s most special to you.
8. Make It Virtual
Do you have a huge guest list but don’t have the space for it? Then why not make it virtual? Livestream your wedding to all your guests who can’t physically make it to the wedding. Let them experience the magic of your big day in the comfort of their living rooms. Your wedding doesn’t always need to be a big occasion, held in a reception hall, or have a 200-strong guest list. Sometimes, the more intimate settings are the better ones. So, instead of mingling with 200+ people, you can enjoy your reception with your closest family members because all those other people will be virtual.
9. Record Everything
Do you have a huge guest list but don’t have the space for it? Then why not make it virtual? Livestream your wedding to all your guests who can’t physically make it to the wedding. Let them experience the magic of your big day in the comfort of their living rooms. Your wedding doesn’t always need to be a big occasion, held in a reception hall, or have a 200-strong guest list. Sometimes, the more intimate settings are the better ones. So, instead of mingling with 200+ people, you can enjoy your reception with your closest family members because all those other people will be virtual.
10. Have Fun!
More often than not, planning a wedding is a stressful business. That’s why it’s one of the major obstacles for couples to cross before they get married, but remember, it’s all because you love each other. No matter what bells and whistles you put on it, you’re vowing to spend the rest of your lives together, so have fun. Enjoy the process, and don’t let it get to you. Take some time out to relax, meditate, or go on a spa trip. Not only will it rejuvenate you, but you might find some inspiration on those retreats. So, give yourself a break, and don’t sweat the small stuff. You’ll be fine.
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How To Edit A Music Video Like A Pro
How To Edit A Music Video Like A Pro
If you think editing a music video is easy because It’s only 3 minutes, you’d be wrong. Editing a music video is an art in itself, because you’re not editing a story together (although sometimes, you might), but because you’re editing footage and animation to the beat of a music track. And sometimes, those beats are very quick. After all, you can get a beat that lasts less than half a second. So, how do you edit a music video and make it look professional enough? Don’t worry. Here are a few tips to show you how to edit a music video like a pro.
Use Timeline Markers
One of the best tools in your video editing shed are timeline markers. They help you map out where you want to cut your footage, to fit the beat of your music. So, if you’re creating montages or flash cuts, these markers can aid you in finding the beat. Think about it this way; they act like a conductor for an orchestra. They mark out the beat of the music, so you know where to end a specific clip and when to begin a new one. They’re a handy tool, especially when working with fast-paced music. So, playing the same part of the song on repeat, you only need to listen to it once, mark out the beat, and carry on. All you need is a good sense of rhythm.
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Auto-Sequencing
This is another great tool in your shed. And you can use this alongside your timeline markers. With auto-sequencing, all you need to do is select the clips of footage you want in your video, select the auto-sequencing function, and let your video editing software do the rest. Of course, not all video editing software will have this function, but you can access it if you’re working with Adobe Premiere Pro. It’ll save you time and energy because it does the hard work for you. So, you no longer need to line up hundreds of clips on your timeline, edit them down to your marker, and adjust them. It’ll only take a few clicks, and your sequence is ready for you. The only caveat is that you’ll need to have your in and out points already marked on your footage.
In And Out Points
When it comes to editing recorded footage, you may have hours of footage that you need to go through before adding it to your music video. Of course, the amateur way to edit is to drag each recording to your timeline and edit it down to the clip you want. Save yourself the headache by viewing your footage in preview mode and selecting the “in” point (where the clip you want should start) and the “out” point (where you want the clip to end). It’s as simple as that. That way, when the time comes to start putting your video together, you don’t need to scroll through hours of footage, just drag and drop the clip to the timeline and you’re done!
Masking And Tracking
Sometimes, your musicians may use a green screen for complicated animated sequences. And sometimes, you’ll have to adjust the animation to fit where on the screen those musicians are. It can take days, even weeks, to edit a sequence manually. That’s why video editing software, like Adobe Premiere Pro and Apple’s Final Cut Pro, have added a masking and tracking option to their toolkit. This automatically renders a video to track whatever it is you want to track. So, if the subject in the footage changes position and distance, you can track them with this tool. Although, you may have to adjust the masking tool to fit the subject as they move. You don’t want to see the green screen come through, or let the background and animation cut through your subject, do you?
Keyframing
If you’re including footage or animations, or even images, on top of the footage you already have on your timeline, you’ll need to work with keyframes. This allows you to animate the footage, animation, or image you want on top of the clip that’s already on your timeline. So, for example, you need to add a certain piece of footage to the TV screen of the clip already in your timeline; you’d use the keyframing tool to help you edit that footage in the right way. It can be tricky, but once you get the hang of working with keyframes, you’ll be editing footage on top of footage like a pro in no time.
Dynamic Transitions
Nowadays, music videos heavily rely on dynamic transitions. Whether it’s a tunnel effect, swipes, or even cuts to black, dynamic transitions are the hallmark of a good music video. These also move to the beat of a track. If you look at all those musical TikTok videos, where the influencer drops their arms in front of their body to reveal a complicated makeup look or a cosplay costume, that’s exactly what we mean. It’s a simple match cut, but it is very effective. So, you’ll need all the tools you’ve previously used to create this type of transition. It’s not just about making a cut or a fade look good. It’s about making it seamless and entertaining. After all, that’s what a music video is all about. It’s there to entertain their audiences.
Save Yourself The Headache
Of course, it can be very time consuming to edit a video, let alone a music video. So, save yourself the headache and trust a professional to do it for you. We at Cut Pro Media have teams of video editors who know exactly how a music video should be made and will create one that can rival even the biggest artists out there. So, if you want to save yourself the hassle of learning how to edit a music video, let the pros do that for you. We can guarantee speedy delivery and amazing customer service. So, check out our website and our price packages for more information.
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How To Create A Video Ad That People Want To Watch
How To Create A Video Ad That People Want To Watch
Have you ever come across an advert that drew in from the very first second, and you had to watch it all the way through? There are a few rare ones like that, but there is a secret to why they work. They tell subtle stories, and they aren’t as in your face as traditional adverts. Of course, there are a few conventional adverts out there that still grab your attention, but it’s the subtle storytelling that makes a difference and has a bigger impact. So, if you want to know how to create a video ad that people want to watch, keep reading.
1. Every Advert Has A Story
One of the most effective ways to hook your viewers is to create a story. But don’t just create any story. The best stories relate to your viewers, their experiences, and whatever they value most. Not only that, but they should reflect your company’s values too. To do that, you’ll need to decide who your target audience is and what traits they all have in common. Match those traits with what your company values, and then create a story that reflects all of that.
So, say for example, you’re a real estate business, you’ll want to sell houses to your customers. Now, most buyers tend to be couples looking to start a family. They’ll want a house in a quiet neighbourhood, with access to good schools and somewhere close to the city, so they can commute to their jobs. Now, look at your company and its values. Can you match it up with what these couples want? If so, then you can start building your story.
One of the best examples of this is from a recent advert by RightMove, in the UK. They use the story of a family growing up in a house after finding it on their website. It uses unfinished sentences to bring attention to the story it’s telling and eventually ends with, “And this is the moment we find it.”. It’s simple, but it’s effective. So, think about what values your company and what your customers value and build a story around it.
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2. Make It Colourful
The old adage “bolder is better” is true in many cases because we all love anything bright, colourful, and bold. Our eyes are drawn to vibrant colours, so your advert should reflect this. So, when you’re creating footage, try to make it as bright and colourful as you can. If you can’t, then ask your video editor to do it for you. Most of the time, cameras can’t capture the vibrancy of colours because they adjust to certain aspects of light, so you’ll need to colour grade your footage in the editing process. This can be time consuming, but if you know what you’re doing and you have the right tools and software, this should be a breeze to you.
However, be sure the vibrancy of your colours fit your company’s aesthetics. After all, if you’re a bakery tailored to weddings, you don’t want any bright neon or overly saturated colours. Instead, you’ll want a gentler palette with whites, pinks, and forest greens. You’ll want colours that reflect the springtime nature of a wedding, with lots of florals and calligraphic flourishes. So, make your videos colourful but aesthetically accurate for your company.
3. Infographic And Animations
Animations, cartoons, and infographics are fast becoming popular in our digital world. So, why not make your adverts animated? Short cartoons and animations are much more expressive than recorded footage. There’s a unique quality to animation that brings out the inner child in every viewer. So, instead of filming someone, create a cartoon. They’re a lot more cost-effective because you don’t need to hire actors, locations, props, costumes and even permissions. All you need are a few good cartoon artists, voiceover artists and a recording studio.
Cartoons and animation have always been popular since the dawn of film, so why not utilise its popularity and its ability to connect to audience emotions? It can be as hyper-realistic or as simple as you want it to be. In fact, because cartoons and animations can tap into a deeper emotional reaction, it’s even more effective than a story. Think of the Heinz Baked Beans advert. It’s literally an advert about baked beans, but because of the animated aspect and the gentle music behind it, the story is much more effective and emotional (and why they’re used at Christmas time). That’s what animation does to a story. So, why not use it in yours?
4. Add That Wow Factor
The last thing you need in your advert is that “wow” factor. That means either making it shocking, funny or just that little bit strange to stand out amongst the rest. It doesn’t have to be a major factor. It can be subtle, like a joke that everyone laughs at or an artistic take on something, like a ballerina dancing in front of a graffiti wall or an elderly man trying to break free from a nursing home (Adidas, 2016). It’s in that shock, joke, or artistic take on something that draws people in. So, make up something unique and original to your company and watch as people start quoting it on the street or describing your advert to their friends and family.
Be Unique
All you need for a video advert that people want to watch is something unique. Everyone wants something original and different to what they usually see on their screens. Like inventing new technology or coming up with a new scientific theory, creating a video advert needs a different approach to what’s already out there. It also requires good editing, which we at Cut Pro Media can provide. Our team of experienced editors know what they’re doing and will match whatever vision you throw at them. Check out our price packages for more information. We promise we won’t disappoint.
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10 Songs That Are Perfect For Your Wedding Highlights
10 Songs That Are Perfect For Your Wedding Highlights
Sometimes, trusting your video editor to make all post-production decisions for you might be a good idea. But there will be times when their decisions might not be the best fit, especially if you want them to create a wedding highlights video for you. You’ll need to remember these videos are personal and will need to reflect your personal taste, no matter who they are. So, that means using songs that they’ll forever associate with their wedding. But don’t worry. We’ve chosen 10 songs that are perfect for any wedding highlights video.
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1. Thinking Out Loud – Ed Sheeran
This is one of the most romantic songs of all time, and guaranteed, thousands of couples have had their first dance to this song. So, why not jump onto the bandwagon? It’ll be memorable and meaningful for your wedding highlights video. And it’ll help with remembering the vows you made to each other. After all, you promised to be with each other even “when your hair is overgrown, and your memory fades”.
2. Can’t Help Falling In Love – Elvis Presley
Hearing one of the most iconic 20th Century singers crooning a romantic ballad over a wedding ceremony is cliché. But it also perfectly sets the mood for any wedding highlights video. So, why not include it in yours? You’ll remember that feeling of seeing each other for the first time, in that suit or dress, and falling in love with each other again. Nothing could be more meaningful than that.
3. Just The Way You Are – Bruno Mars
If you want something a little more upbeat, why not add this song by Bruno Mars to your wedding highlights video? It captures the romantic essence of any wedding, and it’ll bring a smile to your face every time you hear it blasting over your speakers. Not only that, but it’ll break away from the ballads that you’ll most likely get for your wedding highlights video.
4. All Of Me – John Legend
These words coming from your loved one is something everyone wants to hear. So, why not emphasise how important your wedding is by using this song for your wedding highlights video? It’ll remind you of the reason why you married each other. After all, that is exactly what you do with your wedding vows, anyway. You give “all of yourself” to each other. So why not celebrate it?
5. The Way You Look Tonight – Frank Sinatra
This song is a timeless classic by a timeless singer. This song embodies romance, devotion, love, and hope. There are thousands of renditions and covers that could easily be used for your wedding highlights video. So, choose one that you’ll both love. After all, it is one of the most iconic love songs in the world, so why not have it play over the most iconic day of your lives?
6. Shallow – Lady Gaga & Bradley Cooper
Getting married is the pinnacle of falling in love. That’s why people do it and having this song in your wedding highlights video will remind you of how deeply you fell in love with each other. So, why not use it, both in the wedding itself and as part of your video? It’ll help you remember that when you’re in love, you’ll feel like you’re “off the deep end”, and you’ll “never meet the ground”.
7. Flying Without Wings – Westlife
Have you listened to this song? Can you imagine watching a bride make her way down the aisle, all the while staring at her groom? If you can, then there’s no reason why you shouldn’t have it in your wedding highlights video. After all, you’ll feel like you’re “flying without wings” on the Big Day anyway. So, recapture those feelings with this song.
8. A Moment Like This – Kelly Clarkson
Having that sense of fate and destiny working to bring you together is a part of a wedding day. After all, the celebrant may say it’s fate that brought you together. You might say it in your vows. And even your parents may say it in their toast speech to you. So, having it as part of your wedding video is a no-brainer. It’ll recapture that moment when you felt like the universe was telling you “it was all meant to be”.
9. Can You Feel The Love Tonight – Elton John
Who doesn’t think of Disney when they think of romance? After all, their early cartoon films were about romance, like Beauty And The Beast (1991), Cinderella (1950), Aladdin (1992) and even The Lion King (1994) had a romantic plotline. So, why not include some of their iconic songs in your wedding highlights video? It’ll not only awaken your inner child, but it’ll also recapture the romance of the day.
10. Perfect – Ed Sheeran
Like Thinking Out Loud, Perfect is one of the best songs to have on your wedding highlights video. After all, it was written to celebrate Sheeran’s own grandparents’ wedding anniversary. So, use it to celebrate yours. It’ll help you recapture that sense of falling in love for the first time.
It’s All About What You Want
In the end, these songs are simply suggestions and sometimes, it’s up to you to choose which one fits your wedding style more. After all, there are some crazy ideas out there (like a Shrek wedding!), so the song needs to fit the theme. But, of course, it’s hard to know if your video editor will listen to your opinions. So, why don’t you choose a video editing service, like Cut Pro Media, to listen to your voice? We can promise high-quality videos with the style and themes that match you and your wedding. So, even if you have a themed wedding, our video editors will match that theme perfectly. Have a Star Wars theme? We’ve got you covered. Do you want a 1920s jazz theme? Done. Our professionally trained and highly skilled video editors will do exactly what you want for your wedding highlights video, no questions asked. Why don’t you check out our website for our affordable price packages if you’re still not convinced? We promise we won’t disappoint.
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5 Real Estate Video Ideas You Should Try in 2022
5 Real Estate Video Ideas You Should Try in 2022
There are many ways to draw in customers, but nothing draws them in like a good and well-edited video. So, if you’re thinking about adding a video to help sell your properties or even to showcase your company, you’ll need to think about what techniques you can use to grab your viewers’ attention. Because the difference between a professionally made video and one shot on your phone can either make or break that important deal. But of course, there are lots of ideas out there. So, we’ve chosen the best 5 real estate video ideas you should try in 2022 for you.
1. Property Listing Videos
In the past, an image of a property and a description would have been enough to sell a building, but with the evolution of good filmmaking and AR/VR experiences, having a good video as part of your listing is becoming a must in the real estate industry. So, if you’re going to list your videos on your website, make sure you have a good video that shows off your properties at their best. Why do you think people watch others looking for holiday homes on daytime TV? The fact that you can see the property at its best gives potential buyers the incentive to look for similar properties. So, be sure to have sweeping views of the inside of the property and capture the best angles for each room. Add clips of the outside and surrounding areas so that viewers can get an idea of what they’ll be waking up to every day. And remember to add text, animation and even a voiceover if you or your staff members aren’t too shy, so your potential clients will have all the information they need.
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2. Client Testimonials
Nothing sells a business better than the customers who’ve used your services or bought from you. After all, they’re real people with honest opinions, and if they’re not happy, your potential clients won’t be either. So, turn around that opinion by getting your existing customers to vouch for you. It shows that you value your customers, and you’ll take care of their needs to the best of your ability. It’s not enough for them to say that your company is a good one; you’ll need them to justify that opinion, so your potential clients will believe they’re authentic testimonies. Of course, simply putting together different testimonials won’t be enough. It’ll still need a professional touch to make potential clients believe those testimonies. Have a mixture of written reviews, video recordings, and a few catchphrases that could persuade your viewers to trust you.
3. Neighbourhood & Communities
One of the best ways to sell your real estate is by including videos and other media that look into the neighbourhood and community around your selling properties. Most potential clients are couples who are looking to start a family, so they’ll want safe neighbourhoods and good schools nearby. So, make sure your clients know that the properties they’re buying from you are in areas they’re looking for. Not only that but including videos on the neighbourhood and the surrounding community will get your clients to want to find your properties physically. So, be sure you’re telling the truth in those videos. Of course, if the neighbourhood isn’t as desirable as others, you can still sell it by focusing on its positive aspects, like how close it is to a major city or how the local councils are looking to improve the quality of life in the area.
4. Explainer & How-To Videos
One of the best things you can incorporate into your website, social media or YouTube channel is the explainer and How-To videos. Not only do they explain what real estate lingo and procedures are, but they’ll also give advice to first-time buyers. That way, they know that you and your company are legitimate. They’ll trust your company a little more because you’ve shown them how to buy or sell a property for the best price and with the best companies out on the market. These videos can even be accompanied by blog posts, articles, and news stories, to show that you are keeping up with the latest trends.
5. Explainer & How-To Videos
These are similar to explainer videos, but where they go into a lot of detail about procedures, processes, and the industry itself, tips and tricks videos help with common queries. They work like a reminder for buyers and sellers who’ve been in the market a long time. Not only that, but they act like summaries for those who are still thinking about buying or selling their property. They’re brief introductions to the real estate industry. And, if these videos are created with animations and infographic images, you’ll hook your viewers in a little more because the transitions and the animation are eye-catching. After all, who wants to watch a man or a woman standing in front of a whiteboard and telling you what to do when buying or selling a property? Infographic animations help keep your viewers hooked because they’re colourful and bold.
Trust The Professionals
Of course, it can be challenging to plan, create and edit the videos yourself, not to mention schedule its distribution, so you’ll need to trust people who can do all of that for you. And we at Cut Pro Media are experts at editing videos for you. So, if you’ve recorded your footage and you’re not sure how to make your videos exciting, don’t worry. We can handle that. Our team of expert video editors know what they’re doing. So, no matter what type of video you’re looking for, you can be sure they’ll make it for you. Not only that, but they’ll also match whatever style your company demands and for reasonable prices. So, instead of spending thousands of dollars on an expensive freelancer, trust our outsourced team to edit your videos for as little as $80! We guarantee high-quality results with excellent customer service. Interested? Check out our website for more information and our price packages.
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Cinematic Vs Traditional Wedding Video? What Are The Differences?
Cinematic Vs Traditional Wedding Video? What Are The Difference?
When you think of wedding videos, are you thinking about those shaky home-styled videos, with the date stamp at the bottom and the poor-quality images? Or are you thinking about dramatic slow-motion videos with lens flares and high-quality footage? If it’s the former, you’re thinking about traditional wedding videos. These videos could last hours because it’s captured every aspect of the wedding and the reception. If you’re thinking about the latter, then you’re thinking about a cinematic wedding video, which a professional wedding videographer would have captured. But, of course, that’s not the only difference between the two, and there are many reasons you’d choose one over the other, so let’s look at the differences, and see which one best suits you.
Storytelling
For the most part, both tell the story of the wedding day itself, but in different ways. For traditional wedding videos, you’re telling the story of the day by documenting everything that’s going on. However, if you want to know the fine details of the day, you’d need to watch an entire day’s worth of footage and more to understand the nuances of the experience. So, what you’re left with is a video that’ll be too long to watch because everything was captured and was put together in one, long, continuous stream of footage. So, in simple terms, it’s a document of the day and not a very fun story to watch.
If you’re looking at creating emotion, you’re looking at creating a video that reflects the emotions of the big day. You don’t have to know the fine details or document everything that happened. Sometimes leaving out the long and tedious ceremony is better. All you need are the highlights of the day. For example, the bride and groom getting ready, their first meeting at the altar, their entrance into their reception as husband and wife, the cutting of the cake, or even a snippet of a toast.
All these details are essential, but if you want to create an emotional story, you’d need to know what to leave out, like the toasts, the long speech by the celebrant, and even the long procession of bridesmaids, groomsmen, and family members. While it might be nice to see who took part, it’s unnecessary, detracting from the main story.
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Emotion Vs Facts
The emotional aspect of a video is closely tied to its storytelling aspect. If you document a day or someone’s life, it’s not very exciting. In fact, it can be boring. Watching their everyday routine with no other context or excitement will be like sitting in a security office, watching CCTV cameras all day. This is what a traditional wedding video is like. You already know what’s in the video, you’ve lived the day, and you’re watching back on what you’ve already seen. In a word, it’s emotionless.
With a cinematic wedding video, you will feel more emotions as you watch it because it tells a story. The video gives context and perspective through the jumps in time, both back and forward. That means you get to see the wedding from different perspectives. So, for example, you might see the bride standing at the doors to the church, waiting to be ushered in. Her face is nervous. Then you’re suddenly watching a montage of her getting ready, the dress, the shoes and the makeup all standing by, waiting for her, and her bridesmaids helping her into her gown. This shows how exciting the day is for her. You see the smiles and laughter between her and her bridesmaids, and then she’s left alone at the doors before she walks in.
The same goes for the groom. He might be standing confidently at the altar, waiting for his bride, before cutting away to him getting ready, looking nervous as his groomsmen pin his boutonniere to his lapel. Although there are countless sequences you can create with cinematic wedding videos, they don’t always tell the same story. Sometimes, they include special touches that the couple has requested, like watching their reactions as they read letters to each other whilst being separated by a door.
There are thousands of ways a cinematic wedding video can stir the viewer’s emotions, and it doesn’t need to document the whole day. Instead, piecing together highlights, adding emotional music, and a few live audio recordings of the day will ensure that those who watch the video feel sentimental every time they watch it.
It’s Your Personal Preference
Remember that choosing which form of wedding video you’d like to make is all up to you. You don’t need to go for the cinematic version if you want to see every little detail of the day that you missed. Sometimes, sitting back and watching the footage or rewinding and fast-forwarding to the parts you want to see is great fun, and it brings the family together as you reminisce on the day. Sometimes, watching the procession of bridesmaids and groomsmen will remind you of who you valued at the time. And sometimes, listening to the entire speech from the bride’s father will be as emotional as watching a cinematic wedding video.
So, whatever you decide, it is all up to you. You can even choose to have both. Keep the original, uncut footage from your videographer, and have a highlights reel to send to your family and friends. If you want to look back on your memories together without missing the fine details of the day, you can play each reel of footage and pick out those things you missed. It’s up to you.
Of course, there is one last thing you need to remember. If you want a cinematic wedding video, trust honest and experienced video editors. They’ll know what’s best for you. We at Cut Pro Media are not only honest & experienced, but we will match whatever style you want. Want a music video? We can do that. Want a cinematic trailer, as they do for action movies? Done! We can do all that and more. So, check out our website and see the packages we have on offer. We guarantee excellent customer service and amazing results.
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5 Advanced Video Editing Techniques For The Pros
5 Advanced Video Editing Techniques For The Pros
If you’re stepping into the big bad world of industrial video editing, then you’re going to need to have the proper techniques to impress future clients. What that means, if they want Hollywood-style feature films or an advert that touches people’s hearts, you’re going to need to know what special effects need to be used, what transitions you can do, and many other things. Of course, all of this comes with practice and time, but there are a few techniques you can learn how to create videos like a pro! So, here are 5 advanced video editing techniques that even professionals use every day.
Match Cuts
Photo Credits – https://www.adobe.com/sg/creativecloud/video/discover/match-cut.html
One of the most important techniques to learn is match cutting a scene together. So, say, for example, you’re working on a conversation, or your scene requires dramatic changes in scenery, using match cuts can help the scene look more natural and seamless. Think about all those TikTok videos, where the person in the video is wearing no makeup, they lift their arms, and when they bring them down again, their face is full of makeup. That’s what a match cut is. It cleverly disguises a cut transition as part of the movement in the scene.
However, note the word seamless, which means the cut must be undetectable. So, if you want to make your videos professional, you’ll need to make those transitions unnoticeable. That’s where markers come in. Using markers in your timeline doesn’t change the video you’re making. It is only a tool for you to know when to cut a clip and when to paste them together. So, when your character turns around to face a different location, you don’t cut your second clip too close to the beginning of the turn. It’ll repeat the action. Instead, you cut the second clip halfway through, so it seems like the turn is ending in another location.
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Tracking Masks
Photo Credits – https://helpx.adobe.com/premiere-pro/using/masking-tracking.html
If you’re editing a newsreel, or a documentary, blurring or pixelating a face, sensitive information, or even unnecessary information will be a common technique you’ll need to use. But, in many of these videos, the subject you’re blurring might be in a moving shot. For example, if your documentary is about a crime, you’ll need to blur the criminal’s or victim’s faces, and even sensitive information, especially during touring interviews. So, you’ll need to know how to keep the blur or pixelation on that subject as they’re moving about.
This is where the masking tool comes in. For example, when you’re placing a blur effect on your video, you can use the keyframe tools to help you keep the blur in place, even as the subject is moving. Sometimes the masking tool can automatically detect the movement, and they’ll come with options like “Position”, “Position & Rotation”, or “Position, Scale and Rotation”. These can be useful, but you will still need to adjust the mask frame by frame if the auto-detect function doesn’t modify the mask correctly.
Automated Sequence Editing
Photo Credits – https://premierebro.com/blog/automate-to-sequence-in-premiere-pro
One of the most intense video editing jobs is editing for music videos, especially for fast songs like dance tracks, EDM and even some Hip Hop. You’ll need to edit clips together to the beat of the music and not miss a single one. If you’re doing it manually (good luck!), it can be very frustrating because you’d have to match the beat to the frame, and sometimes getting the timing right is vital for the music video. So, that’s why many video editors will use automated sequencing.
Like with match cuts, you will need to use the marker tool to know where you want to cut the clips and how long they should last. Then, if you’re using an advanced video editing software, like Adobe Premiere Pro, you can use their automated sequence function, and they’ll cut the clips and insert them into your timeline for you. Then, all you need to do is choose the “bin” where your clips are held and choose which order you want them to be. Lastly, select the option that lets you place the clips according to your markers and watch the magic happen.
Use Proxy Files
Photo Credits – https://helpx.adobe.com/si/premiere-pro/using/ingest-proxy-workflow.html
If you’re working with videos made with a 4K camera or higher, you’re going to need a lot of storage space for your video editing job. So, either get the latest model of video editing computers and laptops, extra storage space or use the best option. Use proxies. They’re not only a great way to save your video editing software, but you also won’t lose out on the quality and resolution of the original files in the final edit. Not only that, but you won’t corrupt the original files either.
Proxy files are exactly as they sound. They’re like substitutes for the original files until they can be converted back into the timeline again. They’re lower resolution, so your editing software doesn’t crash or slow down. This can happen with many high-resolution videos nowadays. So, before you start editing, import all your files into the software, and create proxy files for them. Most advanced video editing software, like Adobe Premiere Pro, will have an in-built function that will allow you to create them inside the app. So, there’s no need to make them yourselves!
Colour Grading
One of the most important aspects of video editing is colour grading. If you’re not familiar with the term, think about the filters you use on TikTok, Instagram, Facebook and Twitter. These filters are automated versions of colour grading technology. It is, in a nutshell, a way to correct the colour in your video so that the clips you’re using match each other. So, if you’re editing a film where the film crew shot a scene on two different days, you’ll need to make it look like they shot it all in one day. That’s why colour grading is vital in video editing.
In video editing history, colour grading used to be done using other apps, like Adobe After Effects or Lightworks. But thankfully, many video editing software, like Adobe Premiere Pro, now have these functions, so you don’t need to import, export, or share your timelines with other apps. All you need to do is learn how to match colours, improve saturation and vividness, and track motion. It’s a steep learning curve, but once you get the hang of it, you’ll be colour grading like a pro in no time.
Related Articles:
5 Common Video Transitions in Film And How To Use Them
5 Common Video Transitions In Film And How To Use Them
If you’re keeping up with film and video editing trends, then you’ve come to the right place. There is so much video editing software out there; it’s difficult to tell which ones are good and which ones are scams. There are so many recommendations that your head can start spinning with names, numbers, and features. Not only that, but it might prompt you to try all of them out, to see which one suits your needs best. Don’t worry. We’ve done the research, and we know what to look out for. So, here is our list of the 5 best video-editing software in 2022.
1. Jump Cut/Match Cut
The most common transitions in film and video are jump cuts and match cuts. Of course, if you’re familiar with these terms, you’ll know that there are a few differences between them, but regardless of how they’re called, they use the same transition. They are cuts between clips. The Jumpcut is where the subject of the scene is placed in a location, at a specific position, in one shot, and in the next, they’re in a different position, in the same location. You can find this shot in many adverts as a way to speed up time.
Match cuts are a bit different. They’re used to connect an action in one shot to the same action in the next. So, for example, in the first shot of a scene, the audience could be looking at someone from behind. They’re starting to turn around, and in the next shot, we see them turning, but from the opposite angle. This way, we can see what the character sees behind them. This is what a match shot is, and it’s primarily used to change perspectives.
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2. Fade To Black or White/Fade In From Black Or White
At the beginning of most films and videos, the video slowly appears from either black or white screens. And at the very end, they’ll gradually disappear back into a black or white screen. These are called Fades. They help determine the beginning and end of a scene or film. But, of course, sometimes they can signify a return to consciousness or a loss of consciousness if a character has been hit.
So, for example, if a character has been hit over the head, the video editor can fade from black to show that the character has regained consciousness. But this must be coupled with the shot of the sky or ceiling. It should also show other characters looking down at the camera as if looking down at the character, who would be lying down more often than not. Similarly, if the video editor wants to use the fade to black transition to indicate a loss of consciousness, they’d have to couple it with a POV shot of what the character sees.
3. Dissolve
If you’re trying to indicate a memory or a dream, then you’d use the dissolve transition. This can be animated, or you may want to add special effects, like the ripple effect or vignettes, but the result is the same. Dissolve is all about fading from one shot to another without using a black or white screen. It works like a parenthesis or a bracket (like this). It signifies that the scene itself isn’t over but that the audience needs to know something before the scene continues.
So, suppose one of your characters is explaining a situation that happened off-screen or even before the video started, and you want to show this rather than let the character speak paragraphs. In that case, you’d use the dissolve transition to emphasize that the next shot is a memory or a dream. And to return to the main scene again, you’d use the dissolve transition again to signify the end of the memory or dream.
4. Zoom In/Zoom Out
Technically, zooming into something or zooming out isn’t a transition, but it can seem like a transition if you cut between the shots. So what happens is a mixture of camera work and a cleverly placed cut. You’ll find these all over TikTok and other social media platforms. It’s used to highlight a dramatic change or make a video seem more interesting.
So, you can zoom in however quickly you want the transition to be, but you’ll need to match that when you zoom out in the next shot. That way, the transition’s pace and feel are the same. If you zoom in quickly and zoom out slowly, it’ll seem disjointed and may not make sense to your audience, and vice versa. To achieve the cut clearly, you should add a fade-out option towards the end of the zoom so that you’re working with a clean black screen, so you can fade in and zoom out cleanly in the next shot.
5. The 360 Degree Turn
Again, this transition is a mixture of camera work and a cleverly disguised cut. This transition is also seen nearly everywhere on social media and in advertising. It’s a clever transition that not only disorients your audience but ensures that they know they’re moving from one location to another. So, if you’re showcasing different room designs or moments of a timeline, you’d use this transition to represent that, and usually, you’d use it in a clockwise pattern.
There are many ways to achieve this transition, but the best would be to tilt your camera down to the right while moving it towards the floor in a clockwise direction. Then, in the next shot, you’ll have to tilt the camera up from the left so that it’s back in standing and static position. It requires a lot of thought and planning, but if filmed and edited correctly, it will look seamless.
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5 Best Video Editing Software 2022
5 Best Video Editing Software 2022
Photo Credits – https://www.apple.com/final-cut-pro/
If you’re keeping up with film and video editing trends, then you’ve come to the right place. There is so much video editing software out there; it’s difficult to tell which ones are good and which ones are scams. There are so many recommendations that your head can start spinning with names, numbers, and features. Not only that, but it might prompt you to try all of them out, to see which one suits your needs best. Don’t worry. We’ve done the research, and we know what to look out for. So, here is our list of the 5 best video-editing software in 2022.
1. Adobe Premiere Pro
Photo Credits – https://www.adobe.com/sg/products/premiere/free-trial-download.html
It’s no surprise that Adobe Premiere Pro is on our list. Not only is it a well-known and beloved piece of video editing software, but it has all the trimmings and resources you’ll ever need to work in the video editing industry. Adobe Premiere Pro is what every professional uses on a regular basis. If you have any video editor friends, ask them what their favourite software is, and you’ll find Adobe Premiere Pro as the number one on their list.
It not only allows integration across Adobe software, like After Effects or Photoshop, but it’ll allow video editors across the world to collaborate with each other and share the edit in real-time. Not only that, but it’s also available across all operating systems, from Apple to Windows and even Linux. All you have to do is pay the Creative Cloud subscription, and you’ll have access to thousands of resources that could make your videos unique.
We Can Help You With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
2. Apple’s Final Cut Pro
Photo Credits – https://www.apple.com/final-cut-pro/
Unlike Adobe Premiere Pro, Apple’s Final Cut Pro doesn’t require any subscription. Instead, it’s a one-off payment of about $299, and any updates they make come in automatically, as long as you own an Apple Mac, MacBook, or iPad. Its easy-to-use and straightforward interface is a godsend for those starting out in the video editing industry. In addition, it’s far more user-friendly than Adobe Premiere Pro. However, it still has all the extra resources you’ll need to create professional-quality videos for yourself, your clients or for anyone who needs your services.
Not only that, but Final Cut Pro also organises every one of your projects so that you can ensure a tidy library. Think of it this way; if you’re creating episodes for a single title, Final Cut Pro can organise those episodes for you so that you can switch between them easily. Final Cut Pro is excellent for solo editors who want to take control of their work and can even support those who want to focus on colour correction and grading.
3. DaVinci Resolve
Photo Credits – https://www.blackmagicdesign.com/products/davinciresolve/
Unlike both Adobe Premiere Pro and Apple’s Final Cut Pro, DaVinci Resolve combines motion graphics, colour grading, audio production and video editing into one software. So, you don’t need to switch from one software to another. However, it does have quite a steep learning curve, so you’d better have time on your hands if you want to experiment with this software. That means, if you’re going to learn about its motion graphics functions, you might have to spend a few hours looking up tutorials, testing out its operations and integrating those experiments into your videos.
Of course, once you’ve practised and learned about each function, you’ll be a pro in no time. It’s one of the best prosumer products on the market. So, if you’re looking for video editing software that can bend to your will, Davinci Resolve will do just that. Whatever you need, you’ll get.
4. VideoPad
Photo Credits – https://www.nchsoftware.com/videopad/index.html
It can be daunting for those starting out in the industry to use the “big boys” like Adobe Premiere Pro and Apple’s Final Cut Pro. After all, they’re aimed at professionals in the video editing industry. So, how do you start when you have no idea where to start from? VideoPad is your answer. It’s simple to use and can be an excellent introduction for beginners to learn about the video editing world. Of course, it won’t have many advanced features like motion graphics software or audio editing software, but it will do the job for those simple videos.
So, if you want to create a simple video for social media, or if you want to polish your home and personal videos for your family to watch over and over again, trust VideoPad. Not only that, but it’s also completely free! There are no extra hidden costs, and it comes with an extensive library of video effects and transitions to make your videos unique. It also allows for direct social media sharing. So, once you’ve finished editing, you can upload it straight to whatever platform you need it on!
5. Apple iMovie or Windows Movie Maker
Photo Credits – https://www.microsoft.com/en-us/p/movie-maker-video-editor/9mvfq4lmz6c9/
If you’re looking for video editing software that’s perfect for any occasion, trust either Apple iMovie or Windows Movie Maker. Not only are they built into your computer’s default system software, but it has everything you need to edit and polish your videos. It’s perfect for any newbie to get a start in the video editing industry. It’s simple, free, and has almost everything you need to create high-quality videos without breaking the bank.
While neither has the advanced functions of other software, like creating your own special effects and graphics, they still contain an extensive library of pre-set visual effects and video transitions that you can include in your videos. So, if you’re making a presentation to impress your bosses or editing together a home video for your family and friends to watch, both Apple iMovie and Windows Movie Maker can do the job. You don’t need to be an expert to splice a video together, and both of this software can prove it to you.
Start Experimenting
Whether you’re an industry expert or a university student, why not check out these programs and software systems to see what they can do for you. You’ll gravitate to one or the other, no matter what operating system you’re using, and you’ll soon find that each one does the same thing. They’re just dressed differently. It’s all up to you and your preferences. So, get experimenting.
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