5 Best Real Estate Videos To Inspire Your Next Idea
Creating engaging videos for your property portfolio is one of the best ways to get potential customers to buy them from you. Not only that, they’ll also help your customers understand the ins and outs of buying properties, no matter what kind of property it is. So, having a wide range of videos on hand will help your business to grow, not only financially, but in reputation as well. So, here are 5 best real estate videos to inspire your next idea.
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1. LUXURY PENTHOUSE APARTMENT TOUR | CINEMATIC REAL ESTATE VIDEO IN 4K | SONY FX6
You can never go wrong with a cinematic tour of your properties. The soft jazz, coupled with slow-downs and speed-ups is the perfect combination. They’ll not only highlight the main features of a property but with the right colour grading, camera equipment and shots, you’re guaranteed to draw in new customers.
Just take a look at this video. While it’s an example of what a camera can do, it is an attractive piece, for anyone looking to buy a penthouse apartment. And, if this type of video were on a real estate website, there’s no doubt that potential customers will want to see the specifications of the apartment for themselves. The lush furniture and the panoramic views of the city below are the perfect attraction points for this video. So, if you’re stuck for ideas, why not create a cinematic video for your properties, even if they’re unfurnished, giving your customers a view of what could be their new property will inspire them.
2. Realtor Commercial Promotional Video | Real Estate Agent
One of the best ways to get your customers into the door is by letting them know who they’re dealing with. So, promote yourselves! Create a video that showcases not only the houses you sell but the people who do the selling too. When your customers see how much you enjoy your work, they’ll want to work with you.
This video by a realtor in Bend, Oregon, is one of the best examples of this kind of video. She’s not only promoting the business she’s in, but herself as well. By using bright and soft locations, as well as stock footage, and using a neutral colour palette, she’s showing off just how warm and inviting she is, along with the types of properties she’s selling. Not only that, but she’s speaking as if she’s in an interview, talking about herself and what she loves about her job. This not only makes her personable but approachable as well. By making your staff seem approachable, you’re guaranteed to draw in clients who’ll want to listen to them and their advice.
3. How To Buy Your First Rental Property (Step by Step)
A “How To” guide is one of the best ways to help your customers. Whether they’re potential or existing customers, a guide is one of the first things that people look to, before making a big purchase like a property. They’ll want to know what to expect when they start looking, so they know they’re getting value for their money.
A guide like this one can help your customers understand what it is they need to look out for, when they’re buying properties, regardless of whether or not it’s with your company. Many companies may write blog posts, or actual written guides, to help potential buyers, but in a world, that’s becoming increasingly visual, having a video to aid those posts and guides will definitely help. While this video is simple in its design, it is still very attractive. It’s meant to be educational and informative, so any extra editing isn’t required. It’s not meant to be promotional, so there’s no need to showcase properties in it. So, if you’re looking to create similar videos, remember that. The simpler, the better.
4. Under One Roof | Find a home that’s perfect for you
While a standard advert is already widely used, it’s also one of the best ways to get your company’s name out in the world. The only thing you need to do is create it, so it matches the customers you want to draw in. It’s no good creating an advert for your company, if it doesn’t match your customer profiles.
This company created an advert that makes the idea of buying a property a life decision that keeps going back and forth. Even the house is physically rocking as the couple continue to suggest ideas. The suspense in this advert is the way in which their house keeps moving from one place to another. And it’s not until the end do you realise that it’s a group of people, working for the company that’s moving it. It’s a simple idea, and one of the best ways to draw in potential customers, because it echoes their indecision. So, create an advert that resonates with the customers you want to attract.
5. Relocating On A Budget | A Place In The Sun
Seeing an example of what it’s like, showing customers your properties can help your business to grow. One of the best examples of this is the UK documentary A Place In The Sun. The premise of the TV programme is to show potential buyers 5 different properties that could potentially be their new home. It’s one of the best ways to draw in new customers.
Making a TV show like this isn’t that hard to do. Of course, it may require a bigger budget than most video types out there, but it is one of the best ways to get new customers to rely on your company. It can be easier to make shorter videos for social media, but buying a property can be a daunting task, so, showing the process of it can help new buyers understand that it doesn’t have to be so terrifying. If you do decide to create a programme like this, be sure to do your research, and make sure you get your customers’ consent before you film them.