Author: Cut Pro Media

Make It Short

This trend is becoming more and more popular, with social media and the internet introducing time limits for videos and reels. In the digital age, people can upload fast montages of clips to highlight what they’re doing. Quick snaps of videos to the beat of music are fast becoming a trend on TikTok, so why not make it a part of your wedding video, or even the wedding video itself. No one has time to sit through an hour-long video anymore, so why make one?

Shaving down the time of your wedding video to that of a short film, which usually lasts about 10 minutes, will give you all the highlights you need. You don’t need to watch the bride and groom greet all their guests. You don’t need the full ceremony, or all the picture taking. Using the highlights of the wedding should be enough for your video, and should be something that everyone can watch, without having to break out the popcorn.

A Modern Retro Flair

Over the last few decades, color has become one of the most important aspects of video and film. However, something must be said about the traditional black and white footage of the early days of film. They bring about that sense of nostalgia and sentimentality and can be a great addition to your wedding video. By all means, shoot in color, and bring out the vibrancy of the day with it, but for some couples, it might be a good idea to have a black and white option, if it works with the style of your wedding.

After all, there might be some wedding themes that allow for that flickering and grainy look or even the home video style. With recent developments for phone cameras, you’ll get professional-quality videos, but it is the shaky and pixelated look of old home videos that bring out that nostalgia as well. So, adding that retro flair can give your wedding videos life and character.

Watch Out For That Drone

Technology hasn’t left video technology behind. In fact, it’s brought it up a level. This is especially true with Go-Pro cameras and Drones. By using drones to film your wedding, it’ll make the special day even more epic. With the wide and sweeping vistas of the place surrounding the wedding, it’ll feel like it was a big day, a day that you’ll never forget.

Make It Quick

Once again, with technology constantly evolving, so too is the video and film industry, and that means editing a video can be done much more quickly. In fact, it could even be completely edited the next day, and if you are in a hurry, and you want to watch the video on your honeymoon, then you can be sure that you’ll get it, as long as you let your videographer, or editor, know.

Not only that, you could even have your video edited on the same day. You’ll have to sit down with the videographer and editor, to see what they’re doing and what you’d like to add or remove, but what’s a little less sleep, if you get the highlights of the best day of your life immediately? This may be an expensive option, but if it means you can enjoy the forgotten moments, at least it’s worth it.

Choose Your Trend

Of course, there are so many trends out there, but one will fit you. After all, you don’t need to stick with the classics, or the most popular, to get the right wedding video for you. Sometimes, all it takes is one amazing example, and you’re already sold on the style, genre, and look of your wedding video.

With Cut Pro Media, you can be sure that we’ll fit that style, no matter how obscure it may seem. Our team of dedicated and experienced editors will make a wedding video that not only highlights the good parts, but reminds you of all the funny, dramatic, and touching moments that you might have missed while enjoying the day with family and friends. We can guarantee that you’ll also get your video, when you want and how you want. All you need to do is send us your footage, tell us what you want, and when you want it, and we’ll do the rest of the work. Check out our website and our price packages for more information.

Related Articles:

5 Important Questions To Ask Your Wedding Videographer

What Is The Importance Of A Wedding Video

The most popular Wedding Videography Trends in 2021-2022

Inspire Others

A wedding video isn’t just about memories and reminiscing, it can also be used as inspiration for others. If friends and family members are going to get married, you can show off your wedding video to them, and inspire them. If your tastes are similar, they’re bound to want to have themes that are similar to yours, because you’ve used them. Wedding videos, like many other types of videos, are not only records of history, or stories, but they are also educational too. They can be used as a foundation for research, for the happy couple, as they plan out their own special day.

So, show your newly engaged friends your wedding video, point out the people who helped you in your wedding process and provide them with the contact details they’ll need. Wedding videos are a good source of information for your friends, who’re new to planning a wedding, because they’ll trust your opinions, and you know who to contact.

All-In-One Promotions

As your wedding video can inspire your friends, so too can it inspire others. If the companies you’ve worked with use your video, for their promotional material, then you’re not only inspiring your friends, but you’re inspiring hundreds, if not thousands of newly engaged couples around the world. With social media and video content becoming a massive market for advertising, your wedding video could be viewed in the far corners of the world and inspire couples to use that company’s services. 

Wedding videos are great portfolios for so many companies because they’ll be showcased in them, even if it’s only for a second. Something will catch a new bride or groom’s eye and they’ll want to have similar, if not the same, service, at their own wedding. So, a wedding video isn’t just your own record of joyous memories, it is a good source of advertising, for the companies that worked with you, on your wedding day.

Keepsakes And Memories

As we’ve mentioned before, wedding videos can help you reminisce about the big day and remind you of the things that happened. After all, when you’re living the wedding itself, the day can go by in a flash. So, capturing the moments that you’ve missed will serve as a reminder, or a good story to tell, if not by you, then by the guests who witnessed those moments. 

Not only that but your wedding video can be used as a keepsake for future generations. You can give them a copy of the video and show them just how much in love you were when you married your partner. It’ll serve as a great lesson for them because they’ll see how powerful love can be, and how it transcends through the ages. It’ll inspire them to want a similar, if not the same, thing. So, by making a wedding video, and passing it on to your children and grandchildren, you’re teaching a great lesson to future generations.

Trust The Process

You might think that hiring a videographer to film your wedding is difficult and expensive, but don’t worry. It isn’t as expensive as you think. Videographers are happy to negotiate prices and plans for you, so you don’t have to worry about the finance. All you need is to communicate what you want for the wedding video, what you expect from your videographer and trust in the process.

 Eventually, you’ll have a wedding video you can be proud of, and if you’re not happy with the edit, and you still have the raw footage, why not come to us at Cut Pro Media to help you make a video that is worthy of your wedding. Our editors can promise professional quality, and themed wedding videos that can capture the magic of your big day, without compromise. 

All you need to do is tell them what you want and what you like, and they’ll do the rest. Our team of professionals have had years of experience in editing not only wedding videos but many others, so you can be sure that they will have a range of ideas to suit your needs. Not only that but our prices are set, so you don’t need to worry about negotiations or hidden terms. It’s all there in the price packages. So, check out our website, and find the best plan for you. We can guarantee that we have something for everyone.

Related Articles:

5 Important Questions To Ask Your Wedding Videographer

5 Creative Wedding Video Ideas

Do You Really Need A Wedding Videographer?

2. What Style or Genre of Video Are You Making?

If you’ve already made a plan for your wedding video, you need to know that your videographer can compromise and create a video according to your style. It is no good relying on them for everything because they’ll have their own creative opinions. Sometimes they’ll force their opinions onto your video, leaving no room for your personal touches. Otherwise, they’ll come up with a plan, on the spot, which might not even be achievable.

So, make sure you and your videographer have similar styles and genres, and you can compromise with each other. It will do you both no good if you work together without a plan, and you hope for the best. And it is equally a bad idea to have your opinions undermined by their plans, without your input. That’s why you need to know if their styles and genre are agreeable to yours.

3. Will You Be Available For The Entire Wedding Process?

When it comes to planning a wedding, sometimes it can take a year or two to plan out. Sometimes it takes even longer, especially if you’re planning for a very luxurious wedding. It’s during that time that you’ll want your videographer, especially if you’re using video diaries and posting video invitations to your guests. Many happy couples will want to go on a special photoshoot to mark the big day before it actually happens. They’ll want photobooks and extra footage of themselves, to fill the video, if there isn’t enough good footage on an actual day. 

So, that’s why making sure that your videographer is available not only during the wedding but also before it too. If anything, making sure they’re available during the planning process will ensure that any additions or changes you make to your wedding video can be discussed first before you implement it.

4. How Would Your Customers Rate You?

This is an important question because while experience matters, it is the reviews they get, from their customers that will tell you how good they are. Remember to read those reviews and compare them with the answer your videographer gives you. If the reviews are bad, and your videographer tells you otherwise, you’re dealing with someone dishonest. Your wedding day is one of the biggest events of your life, and if it isn’t captured correctly, then you’ll be left with very little to no memories of it at all.

Be certain that your videographer knows what they’re doing. Make sure that their customers are happy with their services. And be sure that your videographer and their customers have similar values to you. You don’t want to work with someone who you’ll always be at odds with. By knowing how satisfied their customer base is, and whether they have similar values and perspectives as yours, you’ll know that you can trust your videographer.

5. How Much Will Hiring You Cost Me?

Of course, this is the most important question you’ll want to ask but be careful when you do. Make sure you give your videographer everything they need to know, about what you expect from them. Negotiate what the plan is, and what compromises you will need to make because if you ask how much it’ll cost, before providing any details, they’ll be reluctant to work with you. It’s because you don’t have a plan, and you don’t know what you want. Whereas, if you provide them with some details, then they’ll be more inclined to help.

Be sure that you know what you want from your wedding video, before asking about the price. Similarly, you don’t want them to be vague about it either. So, make sure you don’t just get price ranges, and contracts that can be amended while they’re working with you. Setting a limit, and sticking to it, is a sign of reliability and good professionalism. If the price fluctuates while they’re working with you, or if they don’t set an upper limit, then you may find yourself in for a nasty surprise. Be careful when you’re negotiating price, and always get the agreement in writing.

Related Articles:

Is It Worth Getting A Wedding Videographer?

5 Things You Need To Know Before Hiring A Wedding Videographer

5 Tips For Hiring The Right Wedding Videographer

2. The Style Of Filming

Sometimes styles can clash, especially when it comes to themes and genres. For example, you might want to have a boho styled wedding, and if you choose a videographer that specialises in cinematic videos, then it’s obvious your styles will clash. After all, boho styles are more laid back and casual, while cinematic videos can be thrilling and intense. That’s why it’s important you consider what kind of genres and styles your videographer can give you. Make sure that it’s fitting for your wedding’s theme.

While you might be drawn to certain types of films, remember, it needs to complement your wedding. So, if your wedding is a whimsical affair, it won’t be the best backdrop for a hip-hop music video. Be sure you know what theme your wedding is, and what style of music, video and animation works well with that theme. If you don’t know, or you can’t envision it, negotiate with your videographer. They’ll be more than happy to show you their portfolios so that you have an idea of what you could get for your wedding.

3. The Experience

While experience and expertise might sound and seem similar, they couldn’t be further apart. Their expertise is the knowledge videographers should have about their craft. However, their experience can tell you how good they are at it. So, if you’re looking for a videographer, experience is one of the key elements you’re going to want to look at. 

Unless you already know your videographer on a personal level, and you want to help them in their career, it’s always a good idea to look for a videographer who’s already well established. They’ve been through so many weddings and special occasions, they know what they need to do, and they won’t bother you as you go through the motions of your Big Day.

Not only that, make sure they have the right connections and team members. If you hire a videographer, who doesn’t have a team with them, then you may contend with lots of cameras on tripods and stands. You might have to wait a while for them to set up many cameras, so they can capture your Big Day from all angles. And even when it comes to editing, make sure that they have good skills in editing, or even have a good team of editors behind them. Otherwise, you might not get the quality you’re looking for.

4. The Price

Of course, price is always a major factor in any deal you make. It is of the utmost importance you know you’re getting the quality you deserve. Always make sure that the services you’re getting aren’t overpriced, or majorly discounted. After all, some videographers might fool you into agreeing to a high price, but the quality of their videos are worse than you imagined. Not only that, if your videographer doesn’t have a portfolio readily available, then you’re either working with an amateur or a conman. Always ask for one, even if their website or social media accounts look amazing.

It isn’t fair to you if you’ve decided to book someone, only to realise that they’re not available on the Big Day, and you can’t even get a refund. Trust reliable sources, like wedding data banks, and even recommendations through magazines. They know what they’re talking about and which videographers are legitimate.

5. The Relationship

The main reason you hire someone is that you can build a good working relationship with them. As videographers, who are capturing your Big Day, you’re going to need someone you can trust; someone who will be able to work quietly in the background, and still be able to record the emotions, the love, and the joy that comes with a wedding day. Building a good relationship with your videographer will help not only you but them as well, to really capture every moment as you remember it. 

Good videographers will step into your shoes and look at the right actions and reactions on the day, so you don’t have to. And when all is said and done, the footage they’ve captured will truly record the magic of your wedding day. So, remember to build a good relationship with your videographer, if you want a wedding video you would want to watch it over and over again.

Related Articles:

Is It Worth Getting A Wedding Videographer?

5 Creative Wedding Video Ideas

5 Tips For Hiring The Right Wedding Videographer

2. Make It A Music Video

If you’re not a film and TV person, then try making your wedding video a music video. There are plenty of professional music videos for actual musicians that feature real-life weddings. So, why not do the same for your wedding video? Making a music video out of your wedding may save you time and effort, synchronising audios from different cameras, or trying to find the perfect soundtrack to a long ceremony. It’ll even save your audience from getting bored since a music video only lasts for roughly 3 minutes. That way they won’t have to sit through hours of footage, because you’ve included the entire wedding ceremony and reception, into your video.

Music videos are great highlight reels for your wedding! And if your video features the musician or band you used in your wedding, you might be able to negotiate royalties with them, should they decide to use it as promotion material for themselves. Moreover, you can create more, so that if you have more footage than the video can take, you can use other songs, and make your wedding videos more meaningful.

3. Use Video Diaries

One of the best things you can do is create video diaries, throughout the entire wedding process. So, record the process, from the engagement, all the way to the reception or the honeymoon, if you’re that daring. Use the most interesting parts of those video diaries to create a unique wedding video. It’ll take some courage, and some negotiation with family and friends, who might be shy, to get your face, and theirs in your videos, but once that fear is gone, you’ll be recording yourself every day.

By creating video diaries, you’re creating a record of all the emotions, hard work, happiness, and love that went into planning the wedding, and remind not only you, but everyone who watches it, just how much fun it can be, and inspire future generations to do the same.

4. Use Video Messages

If you want to make your wedding videos more meaningful and creative, then add video messages to them! You could set up a station, at your reception, and have a videographer film your guests, family members and friends who wish you love, joy, and happiness. They can be as long or as short as you want, and if you want to use footage that might not fit other areas of your wedding video, then use video or audio messages that could complement that footage. If that seems like too much, then let the bride and groom record a video message to each other! Nothing says I love you than a heartfelt message.

Video messages are very intimate and can captivate those who watch your wedding video. After all, they’re addressed directly to the bride and groom, and if they’re heartfelt enough, your audience might shed a tear or two.

Social Media Is Your Friend

If your videographer or photographer doesn’t capture your wedding day as perfect as you’d like, then why not try using footage from those who attended. You can be sure that your guests, both at the ceremony and at the reception, will have their own recordings of the big day, and if they’re tech-savvy enough, they’ll upload them to social media. So, why not use the shaky camera footage and random photos in your wedding video. It’ll make it unique, and intimate, because you know who took that video, and you can reminisce with them about the big day.

Your wedding video doesn’t have to be cinematically perfect, it’s up to you to decide what goes into the edit. If you’re all about the home video style, then trust your family and friends to capture it in that way, instead of professionals, because they have their own styles and techniques that won’t always fit the style you want.

Make A Plan

Before deciding what you want to add to your wedding video, make a plan first. Make sure you know exactly what you want out of your wedding video, and in what style you want it. It’s no good entrusting your videographer to do everything for you, because they’ll have a vision of what they want, instead of understanding what you need. So, ensure you know what you want in your wedding video, and make the right decisions, before entrusting the recording of the big day to someone else.

Related Articles:

Is It Worth Getting A Wedding Videographer?

5 Ways To Edit A Wedding Highlight Film

8 Tricks To Get Video Viewers Attention In The First 3 Seconds

3-Second Clips Are Vital

When it comes to shooting and editing your video, use clips that last 3 – 5 seconds long. What this does is make the video seem like a compilation of clips, rather than one long scene. This keeps your audience hooked because they’re so quick. Not only that, it’ll help with telling your story within that minute of video. Those short clips are vital in making sure your audience is watching. More often than not, your viewers will watch at least 5 seconds of a video, before clicking or scrolling away, so make sure that the first 5 seconds of your video is as interesting as it can be.

Use Cliff-hangers To Hook Your Audience

More often than not, a wider story can’t be told within a minute, so break your story down. Use your short videos to your advantage and tell a bigger story through them. Use cliff-hangers and “check out part 2” as a call to action at the very end, so that your audience will be instantly engaged. They’ll not only scroll through your feed, channel, or profile, they’ll subscribe so that they can keep up with the latest videos on your channel. Of course, cliff-hangers are also perfect for your longer videos, but make sure that you’ve left enough time at the end of your film, to establish the cliff-hanger. You don’t want to suddenly add one, just because you want your audience to revisit your profile.

Compile Your Videos For Youtube And Facebook

Another thing you can do, to ensure that your longer videos are being watched, create compilations of your shorter videos, for YouTube or Facebook. That way, if your YouTube subscribers, or Facebook followers, don’t have TikTok, they’ll be able to view the content you make, without having to download the app, and still be able to watch your videos.

Be Consistent

Don’t forget to be consistent with your uploads. Social media is all about being consistent and having frequently new content. Some of the best content creators out there upload at least twice a day, but if you’re starting out try and upload a video at least once a week, and they rarely stray from the pattern they’ve set themselves. The same can also be said for longer videos. More often than not, content creators on YouTube upload at least once a week, and as with TikTok, they rarely break from that routine. So, be consistent with your video uploads, have at least one or two videos ready for the weeks ahead, in case it takes time to film the next video.

Have A Plan

As with other content, like blog articles, social media posts and image uploads, you’ll need to have a content plan for your videos. This can be as simple as a schedule of what category of videos you’re uploading onto the Internet, or as detailed as a storyboard, or a concept breakdown. No matter how simple or detailed your plan, have one, so that you know exactly what you’re creating and what you’re uploading onto the Internet.

Make Sure Your Audio Is Well Defined

If you’ve watched TikTok videos lately, you’ll find that many of them have poor quality sound. They’ll have an echo that tells you how big the room they’re in is, or if they’re outside, the wind might cut through their audio. For those professional quality sounds, you’ll want to use microphones and a good sound editing programme, to ensure that the quality of your video’s sound is as crisp and clear as any feature film, TV show or documentary.

Get Started

If you’re thinking about creating videos for social media, especially for TikTok, then remember to start slowly. While the professionals can churn out 3 or 4 videos a day, chances are you’re still trying to figure out how to do what they’re doing. So, take your time and learn about the platform at your own pace. Start by posting up one video a week and see where that takes you. If you do have the resources to post up more videos in the week, then do so. It’s all about trial and error and what works for you.

Creating social media videos, or any sort of video requires time, skills, and effort. It also takes a lot of dedication, so be sure that you are willing to spend your time filming and editing your videos. If you post a quick video onto the Internet, without any sort of edit, you’re unlikely to get the leads you want. So, make sure you spend some time editing your video, to make it perfect for your channel, otherwise, you can outsource one. We at Cut Pro Media have experienced hands that can edit your social media for you, for a reasonable price. All they need is your concept and footage, and they’re good to go. Check out our price packages on our website and if you have any questions, we’ll be happy to answer them!

Related Articles:

3 Genius Ways to Make Engaging YouTube Pre-roll Ads

Are Facebook Video Ads Effective?

8 Tricks To Get Video Viewers Attention In The First 3 Seconds

Choose The Right Story

Every video has a story to tell, regardless of whether it’s a feature film, an advert, or a simple vlog. That means, your video needs a story. It can’t just be a showcase for your product or service, nor can it be a collection of images and footage. These types of videos are boring and will most likely be used as backdrops for an event, or as a screensaver. If you want to hook your audience, you need to have a good story, one that tells them who you are, what you do and why they need you.

That’s why it’s important to spend time figuring out what sort of story you want your videos to tell. And once you choose the right story, you’ll be able to brainstorm good ideas on how to tell it. Sometimes, all you need are two words to tell a story, and it is in those two words that your audience will be hooked.

Use Bold Visuals

By using footage and editing techniques that seem out of the ordinary, you’ll be able to hook your audiences. For example, a stunt coordinating company could use phone recorded footage of one of their stuntmen doing a seemingly impossible stunt as the opening to their video advert or even a documentary. Or a wedding planning company could use home video-style footage to showcase a wedding they planned. Or even a travel agent could use a POV styled shot of someone walking through the airport and boarding a plane.

These visuals are not only relevant to the industry they’re in, but they’re also eye-catching. After all, a phone recording of a stunt would make it seem like an amateur was impressed by it. The home video footage of the wedding could make the audience feel a sense of nostalgia, and even the POV shot of the airport can stimulate the desire to travel the world. So, make sure that you know what industry you’re in, and how you can visually stimulate the needs and wants of your audience.

Make Your Videos Unique With Editing

Editing is one of the biggest parts of the video-making process. It’s what connects your footage and creates the story. Other than the director or producers, the editor has the power to make your videos look amazing, and get your viewers hooked in the first 10 seconds. So, make sure you have a good editor, who knows how to make your story come alive. 

It’s very well-known in filmmaking that the editors are the ones who can make the worst footage look like the best storytelling vehicles in the world. They’re the ones that can add colour, animation, and visual effects to a seemingly boring piece of video. 

For example, if you’ve seen actors working with green screens, it looks like they’re play-acting, imagining a foe that isn’t there, but when you watch the final version of that same scene, the editors have not only created the backgrounds, they’ve also created that imaginary foe, and even added in extra effects onto the actor, to make it look like they’re fighting for their lives. So, don’t underestimate your editors. Let them know what you want, and they’ll ensure your footage becomes the best face for your company.

Rely On Us

As a video editing company ourselves, we can handle that last part for you. Our outsourced video editors will create the best videos for your company. We can ensure that no matter what industry you’re in, or what kind of video you’re making, your audience will be hooked to your videos within the first 10 seconds. So, if you need an advert, they’ll watch it all the way through, without realising they’re watching an advert. If you’re creating a feature-length film, we can use the best footage for your film’s opening sequence, and even if you need a wedding highlights editor, we can make sure that the first 10 seconds of that video will stir up those nostalgic feelings for those watching it.

Trust us. We can guarantee our editors will match the style of your company. All you need to do is tell us what you want, and we’ll make the video for you. So, if you’re interested, why not check out the service packages we have on our website? We can create nearly anything from adverts to feature-length films, and our prices are reasonable. So, you don’t have to negotiate contracts or selling fees. It’s all within the price packages that you’ve chosen. So go ahead and check it out now.

Related Articles:

3 Genius Ways to Make Engaging YouTube Pre-roll Ads

Are Facebook Video Ads Effective?

8 Tricks To Get Video Viewers Attention In The First 3 Seconds

Your Brand Name Will Be Remembered

If your advert is a constant on a person’s Facebook feed, or if your video’s algorithm ensures that it pops up on a person’s feed, then you can be sure that your brand will be remembered. You might not immediately get the lead you’re looking for, but if your video is a constant presence on a person’s feed, you’ll find that they’ll remember the advert, and consequently your brand’s name.

Not to mention, if your video advert doesn’t seem like an advert, and more like a video they want to watch, you can be sure that they’ll watch your advert through because they’re interested. So, be clever with your Facebook advert. Make a video that doesn’t make it seem like an advert, and more like an actual video.

It’s An Opportunity To Network

Even if you may not think so, creating video adverts for Facebook gives your company the opportunity to network with some of the biggest names in social media. If someone, important in the social media sphere, engages with your advert, you’ll find that they’ll generate the leads your company needs. In fact, you can safely say that their engagement is a free endorsement if they engage with you positively.

And soon, you’ll find yourself entering into contracts and sponsorship deals, if your engagements are successful. So, even if you may think they’re unnecessary, or useless, creating original Facebook video adverts can help your company’s profile in the long run, especially if you’re active on social media.

Inbound Marketing Means Niche Audiences

One of the reasons why creating Facebook video adverts are so important is that they are part of your inbound marketing schemes. That means your videos aren’t broadcasted to just anyone online. There’s a set algorithm for your videos. So, whatever metadata you add to your video, including keywords, categories, descriptions and so on, will help broadcast your advert to the right people.

Digital marketing isn’t just about sending out a message, it’s about sending out a message to the right people, and you can be sure that if you set up your video advert correctly, your advert and consequently, your company will be seen by the people you’re targeting. So, instead of getting only a few likes, comments, or views, your video adverts may get hundreds at a time.

Video Adverts Are One Of The Most Engaging Content Forms On Social Media

If you’re on social media, which part of your feed do you look at most? Guaranteed, it’s your video feed. Why? It’s because you can spend hours on end watching stories unfold in front of you. Even if it’s an advert, you’re watching a story. That’s why it’s important to create and use video adverts. It’ll draw people in, and even if it doesn’t, it at least catches their attention for a few seconds. 

Video content, no matter whether it’s an advert, or an actual piece of content for your company, is becoming the world’s number one form of media content that Internet users are consuming. So, take advantage of the rising numbers. Get your video adverts out there for potential customers to see. It’s not about sticking a piece of footage on your profile; it’s showing the world what your brand is about. So, be creative and bold.

Start Creating Your Video Adverts With Professional Help

You might think it’ll be difficult to create video adverts on your own, and yes, while it is difficult, that doesn’t mean there isn’t help out there. If you want to grab your customers’ attention, then you need help from masters of filmmaking art. So, contact professional filmmakers or filmmaking houses. Hire those directors, videographers, and editors. They’ll know what to do, and they’ll understand your vision. 

Here at Cut Pro Media, we’ll do half that work for you anyway! After all, we outsource our video editors, so you don’t have to worry about the quality of their work. We can guarantee they are experts at what they do. They’ve had experience in the field of video editing, no matter what style it is, and they’ll be able to create that unique brand image that you want to promote on social media. 

We’re not freelancers, and we won’t negotiate prices, because our prices are already set. All you need to do is choose which package suits your needs, send in your raw footage, and we’ll do the rest. You can be sure that we will create the best video adverts for your company, no matter what style, aesthetic, or story you want to tell. So, check out our products and services, we’re sure we’ll have the perfect one for you.

Related Articles:

5 Commercial Video Editing Tips That Will Boost Sales

Online Video Editor Vs Professional Editing Software

How To Use Facebook For Business Marketing

2. Make Your Videos Memorable

A good advert is a memorable one. When you think of the big brands, you think about Coca-Cola Christmas, you think about the McDonalds whistle, you think about all those memorable slogans, those picturesque scenes as cars drive down a long and winding road, you think about those moving stories that seem more like short films than adverts. When it comes to creating the adverts themselves, you need to think about what your audiences will remember you for.

It’s not enough to create an advert that creates a catchy tune, or a tear-jerking story. You need to make that advert your own. Successful adverts create stories, or narratives, that always refer back to the company in subtle ways, and that’s exactly what you want to do. Of course, the opposite can also be true. If your company is big and bold, then your adverts need to be big and bold too. So, be bold with colour, create a catchy tune, or create animations and cartoons that capture your audience’s attention.

Whatever way you go, make sure your adverts are memorable. Don’t “make something up and put it out there”. Have a look at your advert yourselves, have a test run of it, and see how people react. If they’re hooked, you’ll know you’ve made an engaging advert. If not, you may need to start again. It’s not a “one size fits all” process, each advert is unique and will need unique processes. So, take your time and be meticulous about it because you don’t want your advert to be remembered for the wrong thing, like a political stance that might offend people or a racial slur that might stir the masses. Be sure that your adverts are memorable, and for the right reasons.

3. Make Them Interactive

While it might not yet be popular amongst companies, try it out! It’s an emerging technology that has already been used on mobile platforms, so why not include it in your YouTube adverts. Creating interactive adverts can help businesses get those leads from their audiences because it automatically hooks in their audiences. After all, while waiting for that “Skip The Ad” button, viewers might want something to do than stare at a screen for 5 or 15 seconds. So, by creating interactive adverts you’ll hook them in by giving them something to do. 

Think about all those games you play. When those pesky adverts come up, do you prefer the ones where you watch the advert play out, or where you can interact, play a game, or fill out a quiz? Chances are, you’ll want the latter, and while they might not be popular on YouTube yet, they are starting to grow, so keep your eyes peeled, you’ll find more interactive adverts popping up on your screen before your videos start to play.

Of course, the applications and services for these interactive adverts are few and far between right now, but if you know how to do your research, you might find one or two that are reliable. Granted the fees might not be ideal, but once your leads start flying through your doors, they won’t matter anymore, or you might find one that’s cheaper or more compatible with your company’s policies.

It’s About Trial And Error

While we’ve recommended these tips to you, remember that it’s all about trial and error. It takes a lot of creative minds and a lot of creative effort to create the perfect advert, and it doesn’t always happen. Sometimes, what you once thought of as memorable might become another “rock in the pond”. It could get lost amongst all the many adverts out there competing with you for the same audiences.

So, don’t always expect the first advert you make to be something that brings in those leads straight away. Some of the reasons why are that of the trends in the market and how your adverts are received. So, don’t be disheartened. Keep trying, and eventually, you’ll create those amazing and memorable adverts that people will even search up, on YouTube, as a video itself.

Related Articles:

How To Make And Edit Videos For Youtube

How To Outsource Your Video Editing

A Quickstart Guide to YouTube

Gather The Materials

When it comes to creating videos for your properties, you’ll need to gather the right materials for it. That means everything from the specifications, like dimensions, price, and living conditions, to images and footage of the property itself and the neighbourhood that surrounds it. You also need to make sure that you’re capturing the best views of the property and the area, so your potential buyers won’t be put off buying it.

For example, you don’t want to include garbage bags, or inappropriate behaviour in your images, it’ll devalue the property, and your audience will think that your property is in a bad area. So, make sure the media you capture gives your properties a boost. Dress up the property’s rooms, so potential buyers might have an idea of what they could do with space. Retouch the colours of your images and footage, so that the area the property is in, is as inviting and friendly as it can be. And make sure you’re showing the best angles of the property when shooting its outside space.

Be Consistent

It might be tempting to create individual videos for each property in your company’s profile, but as with everything else, consistency is key. Marketing properties to specific audiences are ideal but don’t forget that the property is under your company’s name. You don’t want to create a video that could look similar to another company’s, otherwise, potential buyers will mistake it for one of theirs, and you’ll lose customers. So, be consistent.

Make sure your company’s name is somewhere in your videos, otherwise, use colour schemes to help your audiences to remember your brand. More often than not, audiences associate certain colour palettes with certain brands, regardless of what products they make. Be sure your audiences know what your brand’s colour palette is and use that in all your videos so that the properties that you advertise will be recognised.

Don’t Overload Your Videos

Although gathering enough materials to showcase your properties can be a good thing, you need to remember not to overload your video with information and images. Remember, creating video content is about advertising your properties and the company itself. It’s like an overview of what you’re selling, and not the selling profile itself. So, while including information about the property and the neighbourhood is a good idea, including everything about it will overwhelm your audience.

You simply need to show them the basics of the property and neighbourhood, and if you’d like, add a “call to action” at the end. Tell them where they can find more information, and lead them to your company’s website, or get them into your offices. You don’t need to use the video to sell a property. In fact, it should only be the first step in making your audiences aware that it’s available, and if they’re interested, they’ll consider your company and its portfolio of properties to buy one.

Don’t Forget The Extras

Remember that video is a multi-sensory media format. It engages not only sight but sounds as well. So, don’t forget to add sound to your videos. Whether it’s a voiceover, music, or even sound effects, adding audio to your videos will help in attracting and engaging your audiences. It’ll help reinforce the information you’re displaying in the video, and adding a catchy tune to the video will give audiences something to listen to, while they pursue your property’s profile.

After all, a silent video is no better than a slideshow presentation. So, make sure you add sound and that it matches your company’s style and the video’s themes. You don’t want to use an epic soundtrack for your properties unless you’re trying to sell high tech or highly stylised properties. Most of the time, a simple jazz tune or an upbeat soundtrack will be fine and will work with the video content. So, be sure you know what your company’s style is, before adding audio to your videos.

You’re Not Alone

When it comes to creating video content for your properties, or your company, remember that you’re not alone. There are many video production and video editing companies, who can help you create the best video content for yourself. We, at Cut Pro Media, can offer high quality and timely video edits for you. All you need to do is give us the footage and the concept of your video content, and we’ll do the rest. We can match your video edit with the style of your company, and make sure that it’s up to the standards you’re looking for. So, check out our editing packages today.

Related Articles:

Real Estate Video Editing – All You Need To Know

How To Outsource Your Video Editing

How To Shoot Video Like A Professional Videographer