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The Art Of Video Editing

The Art Of Video Editing

If you think video editing is as simple as cutting and pasting together something on a timeline, then you’d be correct. After all, social media videos don’t need too much leg work. All you need to do is film a short clip or two, cut them together, add a filter and some text, and you’re done. But professional video editing, especially for feature films, commercial videos, and corporate videos need so much more.  There is an art to video editing, and as a similar article on MusicBed (2021) poetically describes “Editors are surgeons, storytellers, and mad scientists who somehow manage to bring disparate hunks of material to life. They wield a scalpel in one hand, and a butcher’s cleaver in the other”. So, here are a few reasons professional video editors are artists.

Cut On Action

When creating a video, especially one that involves movement, like walking down the street, a kiss, a fight, or even someone raising a glass, you should cut on action. What this means is, say, for example, you’re editing a fight scene, you wouldn’t watch the whole thing with a wide shot. It makes it less interesting, and you don’t get the nuanced details of the fight, like blood dripping from a character’s nose.  Instead, what you’d do is cut the shots, so you get many different angles of the action to make it more exciting and fast-paced. After all, in a real fight, everything happens in a blur and is too quick to remember, right? The same goes for editing the scene. So, if one of the actors is about to throw a punch, cut from the wide shot to a close-up of his fist connecting with the other person. In another situation, say for example a wedding video and you’re watching the bride and her bouquet toss, you would cut the action, when the bouquet is up in the air, and when it’s caught by one of the guests. By cutting on action, you’re drawing interest and emotion into the scene, and adding pace to the action. It is a good technique that many editors use, especially if the video they’re editing is a fictional story.

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Use Match Cuts

What are match cuts? They’re a transition technique that makes a film move seamlessly from one scene to another. If you’ve watched a film that included a backstory of a character, you’ll see that a particular action the character makes is repeated in both scenes. For example, when the younger character shuts their eyes and opens them again, they’re older, or they’re in a different place. This is what a match cut is. It connects both scenes, not only through the transition but in emotion as well. It gives the audience context for what is about to happen next.

When using match cuts, be careful how you use them. Sometimes they can be obvious, especially if the scenes are in completely different locations, at different times of the day and need different lighting. It can be mistaken for a regular cut rather than a match cut and can ruin the aesthetic you’re going for. That’s why it’s artistic. It creates an emotional attachment that can be felt throughout the film or video. It has given rise to modern transition techniques that combine match cuts with cinematographic effects, like trombone zooms, fast panning and tilting or various tracking shots.

Colour Grading

Other than transitions and cuts, one of the best ways to show off their creative skills, film editors rely on colour grading. What this means is that when they’re given a piece of footage, video editors will play around with the colours of the video. That doesn’t mean they’ll change the colour completely unless that’s what the director and producers want. 

When a film is shot, different lighting setups, angles and locations can change from shot to shot, changing the way the shot looks on screen. It is the editor’s job to fix that, so that the scene looks consistent, and not as if it was shot over three days, or as if the director has included reshoots after completing the initial shoot.

For example, if the film crew shot at a beach, at sunset, they only have a few hours to capture what should be a five-minute scene, but they need to capture multiple shots of different angles, so they will have to shoot over three or four days. And because the sun waits for no one, the light from the sun and the artificial light the crew might add will change the way each shot looks from one another. One shot will be brighter than the other, or one shot will be darker. 

It is the editor’s responsibility to make sure that each shot matches each other. So, they need to play around with the exposure, the brightness, the contrast, and yes, even the colour of the film, to make it look like it didn’t take the cast and crew three days to shoot. Of course, that’s not to say that perception isn’t involved. If an editor loves the use of saturated colour in their films, then a film can be very bright and colourful, or if the film is part of a more sombre and emotionally charged genre, they can dim the saturation, so only the barest hint of colour can show. Essentially, colour grading is the realm of video editing that a video editor has free reign, with the permission of the director, of course.

It’s Complicated But We Can Handle It

So, with video editing software becoming more accessible and easier to use, thanks to TikTok and social media, and because both PCs and Macs provide free video editing software, you can start to play around with creating your own videos and editing them. But, if you’d like to have something more professional, one that doesn’t look like it’s been made by an amateur, trust a professional who understand the art of editing. 

We at Cut Pro Media have professionals who can handle the software and the intricate functions that the general public won’t have access to, because they wouldn’t know where to find it. With backgrounds in filmmaking and video editing, our professionals will know where to look, and what to do, when editing videos. So, you don’t have to do the research, or experiment through trial and error, to get the right look and feel for your videos. Our professionals can do that for you, and more. All they need to know is what you’d like.

Bibliography

MusicBed, (n.d.), Frames Matter: The Art And Craft Of Editing, [Online], Available at: https://musicbed.com/blog/filmmaking/editing/frames-matter-the-art-and-craft-of-editing [Accessed April 22, 2021]

How To Make And Edit Videos For YouTube

How To Make And Edit Videos For YouTube

Creating YouTube videos isn’t as straightforward as you think it is. Even if it is a simple slideshow of images, you still need to have the right voiceovers, background music, and the right stock videos or images, for your YouTube video to really stand out. That’s why you need to do your research before you decide to start shooting. Know your audience and create a video suitable for them. Not only through the footage, you get, but through the video editing too. You’ll need to use the right editing techniques to grab your audience’s attention. In this article, we’ll talk about how to make and edit videos for YouTube.

While anyone and everyone can upload videos to YouTube, it takes a lot of research into creating videos that can go viral. It’s not only in the publicity of the video, or in the channel that’s created it, what makes a video successful, is in the way it is made. If it is eye-catching and innovative, if its topic is interesting, then you’re guaranteed to have a video worth watching. Remember, although YouTube videos can be seen as social media videos, YouTube videos are also a form of filmmaking, which is not only an industry but an artform. So, be sure that your videos are worth watching, both in what you capture and in how you edit them. 

Preparation Is Key

Before you even pick up your camera and start shooting, you first need to know what kind of videos you want to make. It isn’t all about “winging it” and hoping for the best. You need to know what kind of topics are viral on YouTube. And you need to understand what kind of editing styles are popular and how to create them. That doesn’t mean you should copy what’s already out there. It means you need to create your own style, with the same or similar techniques that have already been used. 

Make sure you know what kind of audience you’re after as well because uploading any video onto YouTube won’t get you the views you need, even if you pay for promotions. You’ll need to make sure your videos will be watched and aren’t just sitting on the platform, waiting for people to come across them. So, before you even start shooting, do your research and see which bandwagon you want to jump onto.

Getting The Footage

Once you’ve done your research, then you can start filming. Of course, whatever style you choose to film in, remember to remain consistent. For example, if your first uploaded video is a vlog with certain characteristics with image pop-us or you’ve used clips of known films or stock footage, keep filming in the same style, until you have established your own audience base. Don’t forget to also have a steady schedule for your videos. Otherwise, your audience will either grow disinterested in your channel or give up trying to watch your latest videos, because you’ve uploaded too many at once.

Of course, once you’ve established your base, you can start creating “anomaly videos”. What this means is you’ve deviated from your original style, to experiment with other forms of filmmaking, like creating artistic b-roll films, or cinematic short films, and even interviews with other influencers, celebrities, or public figures. Remember, it is only once you’ve established your presence on YouTube and on other social media platforms, can you experiment with different styles of filmmaking.

The Edit

Once you’ve picked your topic, and your filming style the hard part comes next: editing. Although the possibilities for a YouTube video are endless, there is always a right way and a wrong way, to edit your videos. What that means is you should make your video edits consistent. Like your filming styles, you need to edit your videos in a similar way to one another.

Of course, that doesn’t mean you should create the same kind of videos as your most successful ones. It means, if you’ve edited your footage into a short film, then you’ll need to continue to create short films. If you’re creating infographic videos, then keep making infographic videos.

Your videos need to be consistent, for your audience to know who you are and what you do. If you create videos that are completely different from one another, for example, you’ve uploaded a cinematic short film last week, don’t upload a vlog this week. Keep creating short films, until you’ve built up an audience base who are familiar with your work. Once you have that base, then you can start experimenting with different video styles. 

So, create a template. It can be an intro card or an opening animation, as well as an outro card or closing animation, one that pushes to action new viewers, to subscribe to your channel, or check out your other social media pages. These simple templates ensure that your video continues to promote not only the video itself but your brand as well.

You Don’t Have To Do Everything

If you’ve already done your research, you might’ve noticed a pattern in the way successful channels upload their videos. You’ll notice that many channels upload one or two videos every week, or even every day. As a new content creator, you’ll find this very difficult to do. Why? The editing. 

Editing is the most time-consuming part of any video-making process and can take weeks, even months to complete a video, even if it is for social media platforms like YouTube. So, how do the professionals do it? It’s simple, they outsource their videos to professional video editors. 

By hiring a video editor, YouTubers, influencers, and content creators can spend their time coming up with new content. They won’t have to worry about their videos, while they’re being edited, because they can be sure their editors know what they’re doing. That’s why successful YouTube channels will always have new content every week, or even every day. It’s because their editing is done by professionals, who work quickly and efficiently.

So, if you want to get the same quality, try working with our professional video editors. We guarantee you’ll get the best quality videos for your YouTube channel, for a fair price. Our video editors can create any kind of video for you, whether it’s a promotion for a business, a feature film, or even a simple vlog, we can guarantee you a speedy delivery, so you can upload those monetized videos, for YouTube, and earn more for the content you make.

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How To Make Your Films and Videos More Cinematic

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Outsource Video Editing: 5 Reasons Why You Should Do It

How To Make Your Films and Videos More Cinematic

How To Make Your Films and Videos More Cinematic?

With the advance in technology, it’s no surprise that nowadays, video content is becoming more cinematic and more visually appealing, but how do you get that look? Surely there are filters and templates you can use? Actually, those templates and filters can only help make your films and videos more cinematic, to a degree.

To get the most out of your videos, you need to focus on two major things: the actual shoot, and the post-production work. If you want to create those cinematic looks, you need to think about the composition of your film, whether you’re overexposing your footage, and if you’re creating enough depth for the cinematic look to work. Here are some tips on how to make your films and videos more cinematic.

Think About The Video Edit

If you want a more cinematic look to your videos, you’ll need to focus on its editing process. While the actual shoot creates the footage you need, it is mostly the edit that makes it look cinematic. What that means is looking at the color grading of your footage, the transitions, the frame sizes, and the special effects, you need to add, to really give your footage the cinematic aesthetic.

When looking at the color grading aspect of your video edit, you need to make sure that they remain consistent. Depending on the genre of your film, you’ll need to color grade your footage, to match it. For example, if you’re going for a fantasy epic, it would be a good idea to increase the saturation and the vibrancy of your footage, to match the magical qualities of your film or video.

You also need to use the right transitions, for your film or video, as they add to the cinematic effect. If you use simple ones or the pre-set templates, your videos won’t look cinematic, rather they’ll look like an amateur video, because of the simplicity of it. To really create the cinematic look, you’ll need to use special effects and use a combination of transitions. So, do your research before you start, to get an idea of how those transitions are made.

In cinema, the frame sizes of a film matter. They differ from country to country, but it is generally known, in the film industry, that the aspect ratio of a film’s frame size is wider than its height. Usually, the aspect ratio ranges from 1:33:1 to 2:35:1. That means, you’ll get the black lines or boxes above and under your frames, and the image would be stretched to fit the aspect ratio. So, when looking at making cinematic videos, you’ll need to take the aspect ratio of your film into consideration.

Finally, if you want to make your films or videos cinematic, you’ll need to look into adding special effects to your film. What that doesn’t mean is adding sparkles and glitter everywhere or creating magic spells and using green screen effects. While for a fantasy or action film, these technologies are important, if your film doesn’t include an epic battle scene, you won’t be needing these extra animations. However, what you do need to look at, is the speed of the action in your films. So, you need to look at slowing down or speeding up your film, at poignant points. For example, if someone is running towards something, and it is an emotional scene, you might want to slow down the action, to really give that sense of longing or excitement.

We shared a few tips about how to edit wedding videos in Adobe Premiere on this blog – https://cutpromedia.com/how-to-edit-wedding-videos-in-adobe-premiere/

Find Out How We Can Turn Your Memories Into A MasterPiece

 

Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.

Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.

Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!

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Music Is Key

When deciding the music for your cinematic film or video, remember to choose the right kind of music. It’s important to know what sound can do, to enhance the emotion of the scene. If the music is too epic for your film or video, you might want to rethink your choice.

For example, if the video you’re editing is romantic, adding an epic battle soundtrack will be counterproductive and detract from the emotions of the video. Instead, use uplifting music that enhances the romance of the video, or a sultry piano piece, if the actual footage seems to be intimate.

Whatever the type of video you’re editing, always remember that the background music must add to the emotions within, otherwise your audiences will be confused and misunderstand what your film or video is about.

Choose The Right Shot

When choosing the footage to use for your video, remember to choose the right shot. What this means is to use the right angles that add to the emotions in the video. While simple close-ups and wide shots might be good enough, low angled shots and high angled shots can enhance the audience’s perception of a character or a scene. So, when you’re shooting your video or film, remember to take the angles into account.

For example, if you’re shooting someone who’s being bullied, you will want to shoot the victim at a high angle, to make the audience perceive that character as someone with low self-esteem or someone who feels small compared to their bullies.

We Can Do All That And More

While you might think that these tips can help you develop your own cinematic features, remember, video editing can take time and be tedious. You’ll need to do a lot of research and practice before you can be confident in your own editing skills, and it takes years to develop. Having a powerful workstation is also important to process the editing especially if you are working with high-quality footages. Check out the best laptop for wedding video editing in 2021 here.  So, why not trust us, here at Cut Pro Media.

Our dedicated and experienced editors already have the know-how to create cinematic videos. So, let them do the heavy lifting. They already know the tricks of the trade, and are always up to date, with the trends that define cinematic videos and films, so you can be sure that their work will be up to standards. We guarantee that our editors will turn your footage into grand cinematic adventures and give you that professional quality, even Hollywood would be envious of.

So, instead of scrounging around for a freelancer, who might over-charge you for a video that is less than your standards, trust Cut Pro Media to find the right editor for you.

Real Estate Video Editing Outsourcing

Outsource Video Editing Company Vs. Freelancers

Outsource Video Editing Company Vs. Freelancers 

Outsourcing video editing is highly on-demand in the market today. Businesses need a lot of work to get done. It requires many skills depending on the needs and trends. One person or party might not be capable of doing the whole job. Thus, an outsourcing company stands out in the market to solve the nightmares. Outsourcing has been the best option in video editing, today.  It helps to add more effective content to the video. Editing with skilled professionals and software adds value to the benefits of outsourcing. 

Freelance video editors are independent video editing professionals. A freelancer would have to work with many clients on a variety of projects. So, they would need to have many skills and knowledge about the current industry market. Gaining trust could be the major challenge for a freelance video editor.

Outsource Video Editing Company Vs. Freelancers debate entirely depends on several factors, which we will now elaborate on in detail.

Top 10 benefits of outsourcing your video editing

• Saves time

Outsourcing will be much faster and well organized. They assist in troubleshooting issues on time. They work better to get your job done on time. Having a group of experts will help resolve any production-related issues. This saves your time which saves your money. Outsourcing helps to start your project right away.

• Saves energy

There isn’t a single person working on the editing project, there is a team. A team that is creative and experienced. They know their job. The teamwork relieves the stress of getting the project done by any deadline. When you outsource your video editing project, you don’t save time and money but you save energy. The energy that you could invest in a lot of other relevant tasks.

• Experienced professionals

Outsource company has regular staff who work with the editing tools every day. They have experience in delivering quality on time. They have a creative team that is well trained to transform your ideas into a good outcome.

• Updated software

Outsource company has a professional team with high knowledge of the latest software. They work with cutting edge technology. They stay up to date with the latest techniques. This helps to produce great video content in an efficient way. 

• No trust issues

Outsource company has a team of very skilled and experienced professionals. You can trust the work. It is not an individual editor like a freelancer where you risk the trust factor. Outsourcing is more reliable and resourceful. With years of experience, they produce high-quality editing services.

• Great video content

You will get great video content by outsourcing to a good company. They are more focused on video production than the part-time video editors who rush to get the job done.

• Fruitful investment

Outsourcing is a cost-effective option to get creative with your budget. It is getting great value for the money.  You don’t need to invest in hiring a new team of editors or software. Outsource companies help you get the best results when you need for what you invest.

• No breakdown cost

Outsourcing helps you avoid any extra expenses. It is a one-time investment. You don’t need to pay for editing software or any other equipment or professionals. You pay the company for the hours they work on your project.

• Great quality

The team of talented editors focuses on delivering the best quality video to you. They know the trends, they know the market. More than that, they know the latest and greatest technology.

• Customer engagement

Outsourcing helps in increasing customer engagement. They work closely with the customers. They work hard on bringing their vision into the video content. Your demand is highly considered.

Disadvantages of hiring a freelancer to edit your video:

Precisely the opposite of having an outsource company to edit your videos. The major drawback is that the freelancers are working part-time. This makes it less efficient in getting the outcome on time. They might not be responsive to any urgent issues. There is no trust factor in hiring a freelancer. You can’t guarantee that you have hired the right freelancer to get your job done. It is at risk. They work on their own under certain pressure. They might not deliver the outcome on time. Their charges are not fixed. They might charge you less but they might not give you the quality you are looking for. Whereas, a highly experienced freelance editor might charge you very high. You need to do a lot of research to hire somebody you can trust. Communication might not be effective while working with a freelancer. They are not only geographically apart but they don’t have fixed working hours. The individual might not respond to you exactly when you need it. You might not get great video content as you are only relying on one individual. A freelancer manages all the jobs on their own. They work on editing tools and resources on their own. They create ideas on their own. They are responsible for getting the job done in many circumstances. They work under a lot of pressure so you might not get the outcome you expect. They take many projects at one time. As a result, they cannot get the job done on time.

Why cut pro media outsource with Cut Pro Media

If you are looking to outsource your video editing to a reliable company, Cut Pro Media is here for you. We help you to get your job done the way you want. We have a team of trained professionals to deliver you great video content. Our team has a strong portfolio in wedding, commercial, corporate, and real estate video editing. We take all kinds of projects. We provide you the best post-production services. We deliver high-quality outcomes at an affordable price. We have been consistent in the game for 4 years. Our team of creative editors is ready to work at any tightest deadline. They are capable of working with the latest software and resources. You will definitely benefit from outsourcing your video to us. We have fluent English speaking editors to work for you so you will have no issues in communicating. By outsourcing your video editing to us, you will benefit not only from getting a quality outcome. But you can cut the breakdown costs involved in video editing. We offer you a risk-free trial. You can send your first video editing project and if you are not 100% satisfied with the results, you don’t have to pay. If you prefer any changes, we are ready to meet all your requirements. We accept any projects of all sizes. Our process is simple, easy, and flexible. We guarantee you will save your time, money, and energy outsourcing your video with us. You can start today!

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