Outsource Video Editing vs In-House
Outsource Video Editing Vs In-House
While there are many benefits to having in-house editors, there are also many risks and issues, not least of all, your in-house editors might not have enough experience to make good quality videos, for you or your company. But, by outsourcing your video editors, you will find more experienced hands, and more efficient ones at that. Because you’ll be paying them to give you a good quality piece, they will ensure that you’re given the best video for the money you pay them. Of course, there are many more reasons why outsource video editing can be better than having an in-house editor, and we’ve listed some of them below.
We Can Help Boost Your Sales With Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Motivation Is Key
If you have an in-house editor, whether they’re freelance, or they work for the company itself, you’ll find that a lack of motivation can cause issues between the editor, you, and the company. For example, you’ve asked your editor to create a proposal video, for a project proposal, it’s been weeks and they haven’t completed it. Soon, you’ll ask them when the video will be ready, on a daily or even hourly basis. Or you’ve asked your in-house editor how long it would take to create a video, and they might tell you that it’ll take weeks or even months to edit a short 5-minute social media video because they have other tasks to get on with since they’re also working for other departments of the company. Essentially, you’ve shot yourself in the foot, because you’re relying on an editor who has many other projects to work on, and they may not have the time, energy, or motivation to work on the task you’ve set for them.
With outsourced video editors, you’ll find that they will have a deadline they’ve been set, and you won’t need to worry about whether the video will be completed on time or not, because they understand how important it is to keep to deadlines. Not to mention, if they’re professional enough about their projects, they will know how to manage their time on each project. They’ll understand how important some projects are and will do their utmost to ensure that those projects are completed on time. And, because they’re hired to do specific editing jobs, they’ll know not to take on too many projects at one time. By hiring outsourced video editors, you can be sure that they will complete your video editing project on time because they’ll be motivated enough to complete it.
A Question Of Money
There is no doubt that having an in-house editor might be beneficial to your company’s finances, but if they’re a freelance editor, they may include hidden fees you weren’t aware of, like the time and effort they need to put into the edit, or the software upgrades they’d need, to create a certain look for your video. Or, if your in-house editor is already an employee, you’ll be paying them extra money to create a video they’ve never created before. So, you may be overpaying for something that might not even be good enough for the company’s marketing or promotional plans. Having an in-house editor may not always be a good idea, especially if you’ve hired someone who isn’t experienced enough to create the quality you’ve paid for.
An outsourced video editor has a set price, so you won’t be paying extra for what you need. They understand how to edit videos to the standard you want, at a reasonable price. So, instead of paying hundreds of dollars for something that is less than perfect, you’d be spending less for a perfect and high-quality video edit. You don’t even have to worry about hidden extra costs, as they will be included in the price packages outsourced video editors will promote to you, so you won’t have to worry about having to lose out on extra money that could be used for other expenses.
An Experienced Hand Is A Better One
Needless to say, an experienced video editor is better than an amateur one. After all, they’ll be able to create unique video effects and templates, specific to your company. If you hire an in-house video editor, especially one who is already a part of the company, and who has very little knowledge of professional editing suites, they may use online video editors, or the standard beginners video editing software that will provide ready-made templates that even complete amateurs can find and use. This can be very unprofessional, especially if the videos are being made for large corporations and companies.
That’s why it’s always best to hire outsourced video editors, as they’ll have the knowledge to create unique templates, specifically for your company. Experienced video editors will be able to create graphics, animation, special effects, and text that won’t and can’t be found anywhere else. They may use music and audio effects that they’ve made up themselves, to enhance the uniqueness of your videos. By hiring outsourced video editors, you can be sure that the quality of the videos can and will exceed your expectations because these outsourced video editors will have the knowledge and the skills to edit your videos.
Don’t Risk It, Choose Outsource
It should go without saying that here at Cut Pro Media, our outsourced video editors are professionals in their fields. They’ll be able to edit your videos to the highest quality and create templates that will match you and your company. You won’t have to worry about sky-high prices, or low-quality videos, we make sure every editor we hire knows what they’re doing and have had experience in the field.
Whether it’s for a company or a wedding, or even if you’re a filmmaker in need of a professional video editor, our professionals at Cut Pro Media can edit your videos to the highest quality around. With access to the latest professional editing suites, our video editors won’t charge for any updates or extra expenses, all their needs are taken care of, in the price packages we offer. So, why not have a try and see how to outsource video editing services may be a better option for you.
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Online Video Editor Free Vs Professional Editing Software
Online Video Editor Free Vs Professional Editing Software
Oftentimes, we look to free applications and media, to create our videos and media. Why? Because it’s free. For many of us, complete video editing software and their add-ons are not cheap. In fact, you can get software for as much as $200! So, why invest in good and professional video editing software? After all, you’ll get the same standard timelines, transitions, special effects, and text styles. Some free online video editors can even provide a whole look. All you need to do is insert your footage, and it’ll do the work! That’s where you’re wrong. While free online video editor can give you a template to work with, they do not do the same things as professional editing software can. In fact, they’re more restrictive, and you’ll find yourself getting frustrated that your videos look less professional than you’d like. Here are a few comparisons to prove that professional editing software is better.
We Can Help Boost Your Sales WIth Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Templates Or Unique
When using free online video editors, you’ll get standard templates, which look, sound, and feel professional, but once you start using them, you’ll find that its quality is not as special or unique as you’d like it to be. If you’re creating social media videos, it might work, as it shows you’re following trends and creating them yourself, but if you’re working for a company, and you’re trying to promote a certain brand image, those eagle-eyed viewers will recognise your template, and point it out to others.
You’ll be shooting yourself in the foot, by using those free online video editors, because your brand identity and image will look less professional than you’d like. Even if you’re making videos for yourself, these templates will be used everywhere, and no one will be able to distinguish your unique film, from any others out there. By using professional editing software, you’re standing out from the rest, because you can make your own effects, text styles, and transitions. You’re less restricted by a template and you’ll be able to explore the deeper mechanics of special effects, so you can make those specialised animations for your videos.
Footage Quality
Professional video editing software doesn’t dispense on quality. In fact, if you’ve had the chance to use one, you’ll find that there are more than a hundred different quality and formats you can choose from, for your final video edit. You have everything from 4K standards for feature films to YouTube and social media qualities. It’s like a feast for filmmakers and video editors, you can choose whatever quality your videos need to be.
With free online video editors, you’ll most likely be able to choose from, at the very least, 10 video formats, and once you render and export your edited video, the footage you’ve used will reduce in quality, to fit the format you’ve chosen. So, if your camera shot 4K footage, and you’ve edited with a free online video editor, the footage quality may end up being 720p or i1080p at best. So, you’re sacrificing quality when you use free online editors.
It’s In The Music
If you’re creating videos that require any form of music and audio, like music videos, or shock horror films, or any other videos where you need accurate timing between your audio and your footage to create a certain emotion, whether it’s a jump to a new location, a suspenseful action, or to highlight certain effects and transitions. For example, in epic battle scenes, where the heroes are losing, there comes a point in the middle of the fighting, where their reinforcements finally arrive and turn the tides. It is when they arrive that the music starts to swell and the emotions with it rise.
With free online video editors, you might think, as you’re editing video, the timing is accurate, but once you export your files, you’ll find that the audio or your video has shifted ever so slightly that the music and the action don’t line up. This is could be because the rendering has skipped frames, or the audio has jumped forward and away from where it is supposed to be. That’s why investing in professional video editing software is much better for you. When you’re creating those timelines, the audio and the visuals will match up perfectly. You can even mark the frame and the audio beat you want to sync up together. And when you render and export your project, you won’t find jumps or delays in the audio or video, because they’ll be rendered perfectly together.
Effects Tracking
One of the most used techniques in special effects is tracking. What that means is, the animations and CGI effects, you want to use, will track the subject’s movements. So, if a witch is casting a spell, or a superhero is shooting laser beams out of his palm, the animation will surround their hands completely. You might be able to create these effects, on free online video editors, but these animations are limited. You’ll find that the tracking isn’t always accurate, and the animation might jump from one place to another because it’s tracking something else.
With professional video editors, you’ll be able to map out the path of the animation by hand, so you can get a closer track of the action. Not only that, but if your video editing software is connected to animation software, like how Adobe Premiere Pro and Adobe After Effects are connected, you’ll be able to jump from one software to the other, to perfect your animations. So, it would be wiser to invest in professional editing software, so you can better manage the tracking of your animations and CGI effects.
We’ll Do The Hard Work
Of course, our dedicated team of professional video editors, here at Cut Pro Media, will do all of that for you, and within the timeframe, you need it in. So, you don’t have to dosh out hundreds of dollars, to buy any software, you can trust our editors to do that for you. They’ll be able to create those unique effects, line up your audio perfectly, and create templates that are unique to you and your brand. So, you don’t have to worry about doing the hard work, our video editors will do that for you.
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Real Estate Video Editing – All You Need To Know
Real Estate Video Editing – All You Need To Know
If you’re an industry professional in real estate, it can be very difficult to sell a property, with a simple description, and a few pictures. Why? It’s simple, people, especially digitally savvy people, will look to video content, rather than a few images of a property. With film and video content being one of the most, if not the most viewed content on the internet, it should come as no surprise that adding videos to your properties’ portfolios is the ideal thing to do. After all, your potential clients won’t be very interested, without a video showcasing the property. But how do you go about adding videos to your portfolios? What can you do to make it more exciting? Here are a few things you need to know about creating eye-catching real estate video and how to edit them.
We Can Help Boost Your Sales WIth Professional Real Estate Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Create The Tour
In real life, you’d give a tour of the property you want to showcase, to your potential clients. The same must be said with your real estate videos. What that means is you need to create a timeline of different shots that showcase your property at its best. So, arrange your footage in a way that makes the property seem appealing. For example, create a walking tour, so your potential customers will feel like they’re walking into the property. Use different angles for each room, so that your customers will get a sense of how big the room is, or what can fit in the space.
Dress Up The Shots
For some properties, the furniture is included, and even if not, you still would have showrooms to let potential clients see what they can do with space. You need to do the same with your video content. So, when you create your videos, you need to “dress up” the footage you’ve pasted together. This means, color grading the footage to be more vibrant, add special transitions, if the tour doesn’t lead from room to room, or better yet, add filters that make the property more appealing. By dressing up your footage, you’re enhancing the video, so it appeals to your customers and clients.
Use Your Words
It’s not enough to give a tour of the property, through your videos, you need to add the information your customers need, and that includes dimensions, prices, potential uses, etc. A simple walk around won’t appeal to your customers. You’ll need to add breaks in the tour, so that you can answer your customers’ questions, like “what is the price?” or “how many rooms are there?” or even “how big is the property?”. These questions can be answered in your videos, by using text, and if you’re using voiceovers, they can be used as visual aids, to help point out relevant and important information about a property.
Timing Is Everything
When you’re editing your videos, always remember that timing is everything. If you have footage of your company in action, or you’re demonstrating an action, then it is a good idea to “cut on action”. What this means is you’ll need to cut the action, from one camera angle to another, in order to fully showcase the action.
Another reason to cut on action is to increase the pace of your video edit. While you might think that keeping a scene constrained to one shot – the establishing shot – showcases the entire action or scene, it is much better to use cuts within the scene, to make it seem more exciting. The more cuts you use, the faster the pace of your video. However, be mindful that too many cuts or not enough cuts will confuse your audiences.
Animate Your Way
As with every type of video on the internet, both corporate and social videos for a company must have some form of animation or special effects, especially if you’re using text and music to back up the information you’re using in the video. It isn’t enough to simply have footage of a property. You need to add animations and special effects to make the footage interesting. So, adding in those animated swirling patterns, or animating the text you use, and even the furniture in the video, can help to create interest in the properties you’re trying to sell. Animation is a very important aspect in many videos, particularly ones that promote a business because they can add to the brand image that the business wants to project. So, make sure your animation techniques are in line with your company’s image and style, otherwise, you’ll confuse your potential clients.
Add Audio To Your Visuals
Sometimes a video doesn’t need sound, especially if it’s a social “how-to” video, but if you’re promoting a property, or you’re promoting the business itself, you need to use all the channels that a video provides, to get that information across. It might be easier to only have text and images on the screen, but without the right backing tracks, or without a voiceover to help, the information you give in the video will be meaningless to the customers who are watching. When you add music and sound to your videos, you’re not only giving the customer an audible cue for the information in the video, but you’re also promoting an emotional response since there is a psychology to music all on its own.
Make It Yours
While there might be apps and templates out on the internet that you can use, to promote your company and your properties, know that these templates are free for all to use, and if a customer has been around on the market long enough, they might just be able to recognize the templates you’ve used. This won’t look good for your company and its portfolio, because if a customer can recognize a template, they’ll believe you haven’t spent enough time or energy trying to make your company appealing enough, let alone the properties you sell. So, make sure you create your own templates, ones that are specific to your company and its brand image. There is no use in creating a video if it looks like one that came from somewhere else.
Let The Experts Handle This
If editing videos and creating your own video templates seem overwhelming, especially if you’re not in the film industry itself, don’t worry. There are plenty of experts and professionals who will help you if you ask. Here, at Cut Pro Media, not only will our professionals be able to create stunning real estate videos for your company, but they can also create video templates that are unique to your company’s brand. So, you don’t need to rely on those that you find readily made available online, or on video editing apps like Adobe Premiere Pro. They can create unique animations, transitions, and placeholders, for your videos, so you don’t have to worry. All you have to do is provide good quality footage and descriptions of your brand and the themes you’re after, and they’ll do all the work!
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What Is Real Estate Video Production?
Things you need to know about Corporate Video Editing
Things You Need To Know About Corporate Video Editing Services
When you’re making a video for your company, either to promote it or to inform potential investors, the videos you make need to look their best, so that you can get those potential investments and sell your products and services. One of the major parts of that video-making process is the video edit. That’s why it’s important to use a professional video editor to edit your footage together and add those all-important special effects. Your videos are like the display cases for your company and having a professional quality corporate video is something you’ll need to reel in those customers and investors. Here are a few things you need to know about corporate video editing.
We Can Help Boost Your Sales WIth Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Template Vs. Bespoke
If you choose to create your own corporate videos, then you’ll have no problem finding an abundance of video templates that you could use, to make your videos look as professional as they can be. But, if your videos are shown to potential investors, then it’s more than likely they’ll have seen the templates you’ve used, in other videos. So, what would differentiate your company from theirs?
That’s why it’s a good idea to invest in professional video editors and their services. Not only will they create their own templates, specifically for your company, but you can also be sure that they will match the brand image you want for your company. Thus, making you stand out from the crowd, and getting those investment opportunities that regular templates wouldn’t afford.
Quality And Price
It should come as no surprise that quality and price go hand in hand, especially when it comes to freelance video editing Many times, freelance corporate video editors will have high prices, not only because they’re editing your videos, but they’re creating the brand image for your company. You’re paying them to “dress up” your “store window” and make it the best.
If your company has its own marketing department, which includes its own videography teams, then it would be much cheaper to create your videos for yourselves. If not, you’re left with hiring an amateur, who might know a little about everything but is inexperienced in creating the quality you want. That’s why it’s important to decide whether you want to save your funds or create the best quality videos for your company.
Videos Create The Brand
Nowadays, it is through video content that companies can truly make a name for themselves, since the video is one of the most viewed types of content, on the internet. So, by using creative video editing techniques, you’ll be able to make your company stand out from the crowd. Use techniques such as combination transitions, animations, text overlays and special effects to get the most out of your videos.
By using bespoke and unique effects and transitions, you’ll be able to create the brand image you want. It’ll help customers and potential investors to know who you are and what your company does, through matching video effects and animations. And Although it might seem like a good idea to create unique videos every time, it is always better to be consistent, so be mindful of the animations and special effects you use.
Timing Is Everything
When you’re editing your videos, always remember that timing is everything. If you have footage of your company in action, or you’re demonstrating an action, then it is a good idea to “cut on action”. What this means is you’ll need to cut the action, from one camera angle to another, in order to fully showcase the action.
Another reason to cut on action is to increase the pace of your video edit. While you might think that keeping a scene constrained to one shot – the establishing shot – showcases the entire action or scene, it is much better to use cuts within the scene, to make it seem more exciting. The more cuts you use, the faster the pace of your video. However, be mindful that too many cuts or not enough cuts will confuse your audiences.
Animation And Effects
By using animations, special effects, filters and texts, your corporate videos can be more visually impressive, because they are unique effects created for your company. Not only will they enhance the way your videos look, but such special effects can also be used as informative vehicles, so your audience can understand what it is they’re watching. For example, if your video is a promotional video, and your narration is talking about certain statistics, by animating graphs and charts, to highlight these statistics, your audience will know what you’re talking about.
Narration Is Key
One of the most used video editing techniques, used by nearly every video editing service, is narration. It is one of the main vehicles of information for a video and can be a key part of any corporate video to promote a company and inform potential investors and customers about its services. For example, if you’re creating videos for new employees, you will need to use narration to highlight the tasks these employees need to undertake or to inform them about the details of the products and services they need to sell.
Let The Professionals Handle It
At Cut Pro Media, we can create professional-quality corporate videos, for you and your company. Our dedicated teams of professionals will not only be able to utilize the best combination transitions, but also create bespoke and unique animations and special effects, so your corporate videos can stand out. We can match the themes in the video, to your brand image and logos.
With our team’s know-how and expertise, you won’t be disappointed. After all, why do your own research and use up your time to practice, when our video editors have had years of experience and knowledge. So, let the professionals handle it. All you need to do is tell them exactly what you want, and they’ll do the work, saving you time and energy to do the things you need, to grow your company and its revenue.
5 Commercial Video Editing Tips that will Boost Sales
5 Commercial Video Editing Tips that will Boost Sales
While it is easier to create written content to promote your business and its services, since it doesn’t need a lot of heavy equipment, nor does it need a lot of money to create, the best way to grab people’s attention is through videos. The reason why is that video content is one of the most used forms of media, whether for commercial reasons, or social and entertainment reasons. It is one of the best ways to communicate information because they’re both visually and audibly interesting. In this article, we will talk about 5 commercial video editing tips that will boost sales and make sure that viewers will want to watch your videos.
Video content is becoming one of the fastest-growing forms of media that’s used on the internet, with millions of people watching videos every day. So, businesses need to understand how to use video content to promote and sell their products and services. It takes a lot of creativity and ingenuity to create such videos.
We Can Help Boost Your Sales WIth Professional Video Editing.
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Short And Sweet
It should come as no surprise that viewers will want to watch short videos, thanks to the emergence of social media platforms like Instagram and http://tiktok.com. With these short 1-minute videos, a lot of viewers, nowadays, look for videos that don’t take up their time. So, make sure that when you make your videos, they are short enough for people to want to watch. If you’ve noticed, the “sweet spot” for social media videos is between 1 – 3 minutes long, while for commercial videos it’s between 5 -8 minutes long. Anything longer than that, then your viewers will start to lose interest, but if the content of your video is interesting enough, then your videos can be a little longer. The general rule of thumb is to not create videos any longer than 10 or 15 minutes.
After all, longer videos can be useful sometimes, as they can be used to detail the services and products your business provides or give an insight into the background of the business. But if you want to increase engagement from your viewers, you’ll want to keep your videos short. That way, you’ll be able to attract new viewers, even if they might not become potential customers. So, when you do create videos for your business, try to create videos of various lengths, not only to retain your customers’ attention but to also attract the attention of potential customers, who’ll use your video content as an introduction to your business.
Dynamic Editing – Transitions & Cuts
Try using dynamic transitions and match cuts, to make your videos more interesting. While traditional fade-ins and fade-outs, as well as dissolves and hard cuts, are used everywhere, use modern transition techniques, like combination zooms and match cuts. These combinations are interesting, to say the least, and are used by social media platforms like TikTok and Instagram. That’s why using these techniques in your videos can help to bring in new viewers and increase engagement with your customers.
So, it is important that you keep up with the trends social media platforms use, as well as trends in the professional film industry because editors continue to come up with new techniques and styles every day. By keeping updated with these trends, you’ll be able to keep your video content updated too. What that means is, if a new transition technique is popular, and you’re still only using fades, dissolves and cuts, new viewers will consider your videos to be “old-fashioned” and “outdated”, because they are not as visually striking as the new techniques that they’ve encountered throughout the internet.
Use Your Words
Using text to highlight important facts about your business is one of the most useful things you can do, to make your videos stand out. You can use your company’s logos, slogans, and catchphrases to draw in new viewers, and help them understand your business and what it is used for. It is also very important to remember what fonts you use, as that can help new viewers, and your customers associate with your brand. If you look at big named brands, you’ll find that the fonts they use are specifically designed, to remind their viewers that they’re watching their videos.
That’s why it’s important to be consistent with your text and fonts. Remember which fonts represent your business best, and only use other fonts if necessary. For example, if you’re creating seasonal videos, you can use fonts that represent the season, but if you’re creating brand promotional videos, it is best to use your brand’s font, rather than seasonal ones. It is also a good idea to animate your fonts, in a way that makes sense for your brand as well. If you use standard animations, like typewriter animations, or simple dissolves, it may make your videos look less than professional. Nowadays, text animations are more dynamic and complex, so that the videos they’re used in are more unique to the brand that owns them.
Let The Professionals Do It
If you find it difficult to create your own videos, trust us. We, at Cut Pro Media, keep up with video editing techniques that can help your videos come to life. Not only do we have the professional know-how, but we will guarantee that we can match the videos we make, to your brand’s identity. As professional editors, we can create videos that will not only help viewers identify your brand, but can also create videos that can boost your business’ sales and revenue.
By using the very same techniques we’ve suggested, and by researching and creating our own, we can help your business thrive in the digital world, by creating your video content. So, instead of trying to figure out how to create new transitions or animating your text, trust our professional video editors to do that for you, since they already know how. It is because our video editors have had ample experience, in nearly all fields of film and video editing, that they can create new and exciting effects for your videos, to boost your business and brand.
The Art Of Video Editing
The Art Of Video Editing
If you think video editing is as simple as cutting and pasting together something on a timeline, then you’d be correct. After all, social media videos don’t need too much leg work. All you need to do is film a short clip or two, cut them together, add a filter and some text, and you’re done. But professional video editing, especially for feature films, commercial videos, and corporate videos need so much more. There is an art to video editing, and as a similar article on MusicBed (2021) poetically describes “Editors are surgeons, storytellers, and mad scientists who somehow manage to bring disparate hunks of material to life. They wield a scalpel in one hand, and a butcher’s cleaver in the other”. So, here are a few reasons professional video editors are artists.
Cut On Action
When creating a video, especially one that involves movement, like walking down the street, a kiss, a fight, or even someone raising a glass, you should cut on action. What this means is, say, for example, you’re editing a fight scene, you wouldn’t watch the whole thing with a wide shot. It makes it less interesting, and you don’t get the nuanced details of the fight, like blood dripping from a character’s nose. Instead, what you’d do is cut the shots, so you get many different angles of the action to make it more exciting and fast-paced. After all, in a real fight, everything happens in a blur and is too quick to remember, right? The same goes for editing the scene. So, if one of the actors is about to throw a punch, cut from the wide shot to a close-up of his fist connecting with the other person. In another situation, say for example a wedding video and you’re watching the bride and her bouquet toss, you would cut the action, when the bouquet is up in the air, and when it’s caught by one of the guests. By cutting on action, you’re drawing interest and emotion into the scene, and adding pace to the action. It is a good technique that many editors use, especially if the video they’re editing is a fictional story. Find Out How We Can Turn Your Footaged Into A Masterpiece
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Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Use Match Cuts
What are match cuts? They’re a transition technique that makes a film move seamlessly from one scene to another. If you’ve watched a film that included a backstory of a character, you’ll see that a particular action the character makes is repeated in both scenes. For example, when the younger character shuts their eyes and opens them again, they’re older, or they’re in a different place. This is what a match cut is. It connects both scenes, not only through the transition but in emotion as well. It gives the audience context for what is about to happen next.
When using match cuts, be careful how you use them. Sometimes they can be obvious, especially if the scenes are in completely different locations, at different times of the day and need different lighting. It can be mistaken for a regular cut rather than a match cut and can ruin the aesthetic you’re going for. That’s why it’s artistic. It creates an emotional attachment that can be felt throughout the film or video. It has given rise to modern transition techniques that combine match cuts with cinematographic effects, like trombone zooms, fast panning and tilting or various tracking shots.
Colour Grading
Other than transitions and cuts, one of the best ways to show off their creative skills, film editors rely on colour grading. What this means is that when they’re given a piece of footage, video editors will play around with the colours of the video. That doesn’t mean they’ll change the colour completely unless that’s what the director and producers want.
When a film is shot, different lighting setups, angles and locations can change from shot to shot, changing the way the shot looks on screen. It is the editor’s job to fix that, so that the scene looks consistent, and not as if it was shot over three days, or as if the director has included reshoots after completing the initial shoot.
For example, if the film crew shot at a beach, at sunset, they only have a few hours to capture what should be a five-minute scene, but they need to capture multiple shots of different angles, so they will have to shoot over three or four days. And because the sun waits for no one, the light from the sun and the artificial light the crew might add will change the way each shot looks from one another. One shot will be brighter than the other, or one shot will be darker.
It is the editor’s responsibility to make sure that each shot matches each other. So, they need to play around with the exposure, the brightness, the contrast, and yes, even the colour of the film, to make it look like it didn’t take the cast and crew three days to shoot. Of course, that’s not to say that perception isn’t involved. If an editor loves the use of saturated colour in their films, then a film can be very bright and colourful, or if the film is part of a more sombre and emotionally charged genre, they can dim the saturation, so only the barest hint of colour can show. Essentially, colour grading is the realm of video editing that a video editor has free reign, with the permission of the director, of course.
It’s Complicated But We Can Handle It
So, with video editing software becoming more accessible and easier to use, thanks to TikTok and social media, and because both PCs and Macs provide free video editing software, you can start to play around with creating your own videos and editing them. But, if you’d like to have something more professional, one that doesn’t look like it’s been made by an amateur, trust a professional who understand the art of editing.
We at Cut Pro Media have professionals who can handle the software and the intricate functions that the general public won’t have access to, because they wouldn’t know where to find it. With backgrounds in filmmaking and video editing, our professionals will know where to look, and what to do, when editing videos. So, you don’t have to do the research, or experiment through trial and error, to get the right look and feel for your videos. Our professionals can do that for you, and more. All they need to know is what you’d like.
Bibliography
MusicBed, (n.d.), Frames Matter: The Art And Craft Of Editing, [Online], Available at: https://musicbed.com/blog/filmmaking/editing/frames-matter-the-art-and-craft-of-editing [Accessed April 22, 2021]
How To Make And Edit Videos For YouTube
How To Make And Edit Videos For YouTube
Creating YouTube videos isn’t as straightforward as you think it is. Even if it is a simple slideshow of images, you still need to have the right voiceovers, background music, and the right stock videos or images, for your YouTube video to really stand out. That’s why you need to do your research before you decide to start shooting. Know your audience and create a video suitable for them. Not only through the footage, you get, but through the video editing too. You’ll need to use the right editing techniques to grab your audience’s attention. In this article, we’ll talk about how to make and edit videos for YouTube.
While anyone and everyone can upload videos to YouTube, it takes a lot of research into creating videos that can go viral. It’s not only in the publicity of the video, or in the channel that’s created it, what makes a video successful, is in the way it is made. If it is eye-catching and innovative, if its topic is interesting, then you’re guaranteed to have a video worth watching. Remember, although YouTube videos can be seen as social media videos, YouTube videos are also a form of filmmaking, which is not only an industry but an artform. So, be sure that your videos are worth watching, both in what you capture and in how you edit them.
Preparation Is Key
Before you even pick up your camera and start shooting, you first need to know what kind of videos you want to make. It isn’t all about “winging it” and hoping for the best. You need to know what kind of topics are viral on YouTube. And you need to understand what kind of editing styles are popular and how to create them. That doesn’t mean you should copy what’s already out there. It means you need to create your own style, with the same or similar techniques that have already been used.
Make sure you know what kind of audience you’re after as well because uploading any video onto YouTube won’t get you the views you need, even if you pay for promotions. You’ll need to make sure your videos will be watched and aren’t just sitting on the platform, waiting for people to come across them. So, before you even start shooting, do your research and see which bandwagon you want to jump onto.
Getting The Footage
Once you’ve done your research, then you can start filming. Of course, whatever style you choose to film in, remember to remain consistent. For example, if your first uploaded video is a vlog with certain characteristics with image pop-us or you’ve used clips of known films or stock footage, keep filming in the same style, until you have established your own audience base. Don’t forget to also have a steady schedule for your videos. Otherwise, your audience will either grow disinterested in your channel or give up trying to watch your latest videos, because you’ve uploaded too many at once.
Of course, once you’ve established your base, you can start creating “anomaly videos”. What this means is you’ve deviated from your original style, to experiment with other forms of filmmaking, like creating artistic b-roll films, or cinematic short films, and even interviews with other influencers, celebrities, or public figures. Remember, it is only once you’ve established your presence on YouTube and on other social media platforms, can you experiment with different styles of filmmaking.
The Edit
Once you’ve picked your topic, and your filming style the hard part comes next: editing. Although the possibilities for a YouTube video are endless, there is always a right way and a wrong way, to edit your videos. What that means is you should make your video edits consistent. Like your filming styles, you need to edit your videos in a similar way to one another.
Of course, that doesn’t mean you should create the same kind of videos as your most successful ones. It means, if you’ve edited your footage into a short film, then you’ll need to continue to create short films. If you’re creating infographic videos, then keep making infographic videos.
Your videos need to be consistent, for your audience to know who you are and what you do. If you create videos that are completely different from one another, for example, you’ve uploaded a cinematic short film last week, don’t upload a vlog this week. Keep creating short films, until you’ve built up an audience base who are familiar with your work. Once you have that base, then you can start experimenting with different video styles.
So, create a template. It can be an intro card or an opening animation, as well as an outro card or closing animation, one that pushes to action new viewers, to subscribe to your channel, or check out your other social media pages. These simple templates ensure that your video continues to promote not only the video itself but your brand as well.
You Don’t Have To Do Everything
If you’ve already done your research, you might’ve noticed a pattern in the way successful channels upload their videos. You’ll notice that many channels upload one or two videos every week, or even every day. As a new content creator, you’ll find this very difficult to do. Why? The editing.
Editing is the most time-consuming part of any video-making process and can take weeks, even months to complete a video, even if it is for social media platforms like YouTube. So, how do the professionals do it? It’s simple, they outsource their videos to professional video editors.
By hiring a video editor, YouTubers, influencers, and content creators can spend their time coming up with new content. They won’t have to worry about their videos, while they’re being edited, because they can be sure their editors know what they’re doing. That’s why successful YouTube channels will always have new content every week, or even every day. It’s because their editing is done by professionals, who work quickly and efficiently.
So, if you want to get the same quality, try working with our professional video editors. We guarantee you’ll get the best quality videos for your YouTube channel, for a fair price. Our video editors can create any kind of video for you, whether it’s a promotion for a business, a feature film, or even a simple vlog, we can guarantee you a speedy delivery, so you can upload those monetized videos, for YouTube, and earn more for the content you make.
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5 Ways To Edit A Wedding Highlight Film
5 Ways To Edit A Wedding Highlight Film
There are more than 5 ways to edit a wedding highlight film, and most of it depends on how you want it to look. It’s the same as planning a wedding itself, you’ll want the theme of the video to reflect the theme of the wedding. So, be sure you know what you want from the video, before creating it.
After all, you could create the video to be a timeline of the day itself, or you can include the love story that led to the wedding. You can even make it look like a blockbuster film, if you wanted, or you could have a reality TV show vibe to your video. No matter what it is, you’ve got many options that can help you make your wedding highlights into a trip down memory lane. So, let’s talk about the top 5 ways you can edit your wedding highlight film.
Follow The Day
One of the most standard forms of storytelling is to put everything in a timeline. Once you do that, you’ll have something to tell, even if it’s a boring tale. It still tells a story, and for your wedding highlights video, it’s no different.
By placing your wedding footage in chronological order, you’ll be able to relive your memories, even the ones you’ve forgotten, because they’re all there right in front of you. It’ll also remind you when certain things happened, and if an argument ensues, you’ll always be able to go back to your wedding video and set things straight, because it’s all right there, on the screen.
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Tell A Story, Not An Event
While ordering your footage in chronological order might seem like the best way to go, remember that sometimes, telling a story is more than just about putting everything on a timeline. Sometimes switching out the order of your footage can be more effective at telling your wedding story.
For example, you can start the video halfway through the ceremony, and then using cinematic techniques, refer to the beginning of the day, to make your wedding highlights video even more dramatic. Remember, telling a story is different from showcasing an event. Telling a story means making the video more meaningful by incorporating themes and transitions that bring out the emotion of the day and what it means for the people involved.
Parallel The Day
One of the best video editing techniques, to tell a story is to parallel a storyline. Think about romantic comedies or cinematic films that explore more than one character’s storyline. A lot of the time, you’ll find parallels in their stories, even if they’re subtle. So, why not incorporate that into your wedding highlights video? It’ll make it all the more interesting.
In the first place, you should have enough footage to create those parallels, since you’ll have videographers following both the bride and groom as they prepare for the day. For example, you could edit the video so that you see the bride putting on her shoes, in the first scene, and add a transition to the next scene, where the groom is also putting on his shoes. Of course, the parallels don’t need to stop there. You can even show parallels during the reception as well, for example, during speeches and memorable dances, like the bride and groom’s first dance, to the bride’s dance with her father. There are many ways you can create parallels in your wedding highlights videos, to tell the story of the day.
Turn It Into A Music Video
Sometimes a long wedding highlights video might not be the way to go. By making the wedding part of a music video makes it all the more unique, just as every wedding itself is unique. Editing the footage to the beat of the music will make it either livelier and more exciting or more emotional and romantic. After all, music is all part of the cinematic experience, and editing a wedding into a music video will ensure that the emotions of the day will come across more.
For example, if the music you choose to pair with the wedding’s footage is a lively and upbeat song, then you’ll find that the footage should be as lively and upbeat as the song. So, you’d use clips of the bride and groom smiling, dancing, having fun, and being joyful. If the song is slow-paced, romantic, and emotional, then the footage you’d use would be just as emotional. You would use footage of family and friends crying, the bride looking at the groom, and vice versa. You’d include footage of the first dance and romantic and poignant moments between the bride and groom, to highlight the romance and emotions of the day.
Add A Narrator
Sometimes adding a narrator can add so much depth to your wedding highlights video. It creates more poignant moments when paired with other clips of footage, as the wedding ceremony is going on. For example, as the officiant is speaking you can add clips of the wedding preparation, or candid moments, throughout the day, to punctuate the words he’s saying.
You can even add these flashback moments when the bride or groom are reciting their vows. By adding a narrator or voiceover to your wedding highlights video, you’re adding more storytelling elements that create more emotion and more meaning for those who watch it.
Too Many Options, Too Little Time
There are many ways to edit a wedding highlight film. It’s not always easy to choose what to add in your own wedding highlights video, especially if you have hours of footage that you’ll need to sift through to get the perfect storytelling montage. So, entrust your wedding highlights video to a professional.
After all, as we’ve said before, just as every wedding is unique, so too will its highlights video be. By letting a professional handle your video, you can’t go wrong. They’ll know what to add, to make your wedding highlights video truly come alive and be the perfect companion to your wedding.
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Best Video Editing Software for Beginners
Best Video Editing Software for Beginners
When you think of professional video editing, you think of editors using video editing software applications like Adobe Premiere Pro, Avid, or Final Cut Pro. For the most part, these applications can be pricey, especially when you’re starting out in the video editing industry. So, what do you do when you’re an absolute beginner? You use whatever software you can get your hands on. They may not be the best, but they’re user-friendly enough so you can get your head around video editing. When you’re confident enough, then you’ll want to use software, the likes of Adobe Premiere Pro and Final Cut Pro. So, here are some of the best video editing software for beginners.
Apple iMovie
Photo Credits – https://www.apple.com/imovie/
For those of you who have an Apple Mac instead of a Windows PC, this video editing software is perfect, if you want to stitch together simple videos. So, if you’re creating a highlights reel of a special occasion, or a compilation of clips you’ll want to upload to social media, Apple iMovie can help.
Its user-friendly interface is perfect for beginners, and you won’t have to worry about the specific details of different clips or frames. All you have to do is upload your footage to the project, cut and paste the clips you want together, and you’re ready to go! Of course, you can still explore the inner workings of your footage, as iMovie also provides the means to add special effects, transitions and filters, but as beginners, you’ll want to stick with the basics. You’ll also find that Apple iMovie works across all Apple devices, as long as they’re connected to the same cloud, so you can start the project on your phone, and finish it on your Mac, if you wanted.
Lumen5
Photo Credits – https://lumen5.com/business-video-maker/
If you’re not familiar with video editing, and you’re tasked with creating video content for your business, then try Lumen5. It’s a very organized tool for those in marketing and is highly recommended amongst business professionals, who’d rather create their own videos than rely on freelancers. Not only with Lumen5 help with editing your footage and stock footage together it’ll help build the storyboard that will showcase your footage to their very best.
It’s an automated AI system that finds the perfect audio-visual effects for your brand. All you have to do is find the right footage and images that it’ll need, to make your brand outstanding. Of course, it’s best to remember that the software is used for social media and marketing videos. So, if you’re creating videos for a company and showcasing them, this is the perfect video editing software for you.
Filmora
Photo Credits – https://filmora.wondershare.com/filmorapro-video-editor
If you want the freedom of professional video editing, but don’t want the constraints of software like Lumen5 or Apple iMovie, try Filmora. Their portfolio of special effects, transitions, video blending, and color matching will ensure that your videos have that professional look to them. It even features a green screen function, where you can key out your backgrounds and replace them with something more appropriate for your videos.
Filmora has the functions of all the best professional video editing software, but with the ease of a user-friendly interface. So, if you’re trying to move on from the basics, and you want to dip your toe in the professional world, the best video editing software to use would be Filmora.
Movie Maker 10
Photo Credits – https://www.microsoft.com/en-us/p/movie-maker-10-free/9mvfq4lmz6c9
Most of us have owned a Windows PC at one point or another, and one of the default software that’s added to a PC is a Movie Maker. Whether in its old form, or its latest, Movie Maker 10 is the basis of the basics, with simple transitions that you could find anywhere else, like on Microsoft PowerPoint. It also features a simple timeline, so you can’t go wrong when you piece together a very simple video. Think of it as your introduction to video editing. Movie Maker 10 is the best video editing software to start with, even if you’re eager to edit videos like professionals.
Movie Maker 10 is the go-to for all amateur video editors, especially if they don’t know anything about the industry. If you’re looking to piece together a simple video, whether for your friends and family to watch, or as a compilation of clips for YouTube or social media, start off with Movie Maker 10.
What Is The Difference?
When you look at professional video editing, and you want to dive into the industry yourself, you’ll want to try your hand at their video editing software. This is a mistake, especially if you’re a complete beginner. There will be so many different features and aspects of the software, it’s most likely you’ll give up because it’s so complicated. Remember, these video editing software are for professionals, so it’s guaranteed they’ll know what each feature does, and how to manipulate them, to their best advantage.
Always start simple, because then you’ll get a feel for what it means to be a video editor. After all, it’s about piecing together clips of footage and images, to create a cohesive story or a showcase of something or someone. So, when you’re looking for the best video editing software, take into account your own skill, and your exposure to video editing. Work your way up to professional software, like Adobe Premiere Pro. Otherwise, entrust your video editing work to the professionals themselves. After all, they are trained to do the work, so you don’t have to.
It’s What We Do
Here at Cut Pro Media, we are professionals at what we do. Each one of our professionals is familiar with Adobe Premiere Pro and is kept up to date with any changes or improvements that Adobe makes. So, you can be sure of the best quality service and videos for your needs. Whether it’s for a wedding highlights reel, real estate, or an actual feature film, we can handle the work, because we have the experience to do so. We’ve had years to study and experiment with the software, so you don’t need to worry about anything. Whatever it is you want, we can deliver.
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How To Make Your Films and Videos More Cinematic
How To Make Your Films and Videos More Cinematic
How To Make Your Films and Videos More Cinematic?
With the advance in technology, it’s no surprise that nowadays, video content is becoming more cinematic and more visually appealing, but how do you get that look? Surely there are filters and templates you can use? Actually, those templates and filters can only help make your films and videos more cinematic, to a degree.
To get the most out of your videos, you need to focus on two major things: the actual shoot, and the post-production work. If you want to create those cinematic looks, you need to think about the composition of your film, whether you’re overexposing your footage, and if you’re creating enough depth for the cinematic look to work. Here are some tips on how to make your films and videos more cinematic.
Think About The Video Edit
If you want a more cinematic look to your videos, you’ll need to focus on its editing process. While the actual shoot creates the footage you need, it is mostly the edit that makes it look cinematic. What that means is looking at the color grading of your footage, the transitions, the frame sizes, and the special effects, you need to add, to really give your footage the cinematic aesthetic.
When looking at the color grading aspect of your video edit, you need to make sure that they remain consistent. Depending on the genre of your film, you’ll need to color grade your footage, to match it. For example, if you’re going for a fantasy epic, it would be a good idea to increase the saturation and the vibrancy of your footage, to match the magical qualities of your film or video.
You also need to use the right transitions, for your film or video, as they add to the cinematic effect. If you use simple ones or the pre-set templates, your videos won’t look cinematic, rather they’ll look like an amateur video, because of the simplicity of it. To really create the cinematic look, you’ll need to use special effects and use a combination of transitions. So, do your research before you start, to get an idea of how those transitions are made.
In cinema, the frame sizes of a film matter. They differ from country to country, but it is generally known, in the film industry, that the aspect ratio of a film’s frame size is wider than its height. Usually, the aspect ratio ranges from 1:33:1 to 2:35:1. That means, you’ll get the black lines or boxes above and under your frames, and the image would be stretched to fit the aspect ratio. So, when looking at making cinematic videos, you’ll need to take the aspect ratio of your film into consideration.
Finally, if you want to make your films or videos cinematic, you’ll need to look into adding special effects to your film. What that doesn’t mean is adding sparkles and glitter everywhere or creating magic spells and using green screen effects. While for a fantasy or action film, these technologies are important, if your film doesn’t include an epic battle scene, you won’t be needing these extra animations. However, what you do need to look at, is the speed of the action in your films. So, you need to look at slowing down or speeding up your film, at poignant points. For example, if someone is running towards something, and it is an emotional scene, you might want to slow down the action, to really give that sense of longing or excitement.
We shared a few tips about how to edit wedding videos in Adobe Premiere on this blog – https://cutpromedia.com/how-to-edit-wedding-videos-in-adobe-premiere/
Find Out How We Can Turn Your Memories Into A MasterPiece
Unlimited Revisions – Whatever changes are needed, send them through and we will Fix them.
Fast Turnaround Time – We are always available to meet the tightest of deadlines when necessary.
Risk-Free Trial – Send your first video editing project to us and if you are not 100% happy with the results we produce, you don’t pay!
Music Is Key
When deciding the music for your cinematic film or video, remember to choose the right kind of music. It’s important to know what sound can do, to enhance the emotion of the scene. If the music is too epic for your film or video, you might want to rethink your choice.
For example, if the video you’re editing is romantic, adding an epic battle soundtrack will be counterproductive and detract from the emotions of the video. Instead, use uplifting music that enhances the romance of the video, or a sultry piano piece, if the actual footage seems to be intimate.
Whatever the type of video you’re editing, always remember that the background music must add to the emotions within, otherwise your audiences will be confused and misunderstand what your film or video is about.
Choose The Right Shot
When choosing the footage to use for your video, remember to choose the right shot. What this means is to use the right angles that add to the emotions in the video. While simple close-ups and wide shots might be good enough, low angled shots and high angled shots can enhance the audience’s perception of a character or a scene. So, when you’re shooting your video or film, remember to take the angles into account.
For example, if you’re shooting someone who’s being bullied, you will want to shoot the victim at a high angle, to make the audience perceive that character as someone with low self-esteem or someone who feels small compared to their bullies.
We Can Do All That And More
While you might think that these tips can help you develop your own cinematic features, remember, video editing can take time and be tedious. You’ll need to do a lot of research and practice before you can be confident in your own editing skills, and it takes years to develop. Having a powerful workstation is also important to process the editing especially if you are working with high-quality footages. Check out the best laptop for wedding video editing in 2021 here. So, why not trust us, here at Cut Pro Media.
Our dedicated and experienced editors already have the know-how to create cinematic videos. So, let them do the heavy lifting. They already know the tricks of the trade, and are always up to date, with the trends that define cinematic videos and films, so you can be sure that their work will be up to standards. We guarantee that our editors will turn your footage into grand cinematic adventures and give you that professional quality, even Hollywood would be envious of.
So, instead of scrounging around for a freelancer, who might over-charge you for a video that is less than your standards, trust Cut Pro Media to find the right editor for you.
